Non-toxic Nail Polish Market

• The increasing interest in nail art and care products among consumers, especially millennials is driving the market growth

The main reason fueling market expansion is customers' rising interest in nail care and art goods, particularly among millennials. Additionally, among millennials, nail art and extensions are a crucial component of grooming. This is then anticipated to increase product demand throughout the course of the projection period. In addition, it is projected that the advent of nail polish with natural components, which are non-toxic and contain less chemicals, would increase demand for nail polish in the future.

Toe or fingernail decorations are made with nail paint. The market for nail polish has grown in terms of value sales due to the simple accessibility of many brands, colors, and varieties through a variety of distribution channels, including specialty shops, supermarkets, hypermarkets, and others. Additionally, the population of working women is expected to expand at a rapid rate during the forecast period, creating enormous prospects for market expansion.

Manufacturers have been motivated to introduce new products as a result of growing R&D spending and the popularity of natural ingredients. For instance, one of the industry's top brands, OPI, recently introduced its natural, vegan, and non-GMO nail paint to the market in August 2021. According to Facebook's targeting of its advertising, 52 million of its total users expressed interest in nail polish in 2021; the majority of these viewers fall into the age groups of 25 to 34, followed by 18 to 24 and 35 to 44.

Young customers are anticipated to respond favorably to rising celebrity engagement in the promotion of eco-friendly cosmetics and personal care products, especially nail polish. Millennials that spend a lot of time online have a strong preference for hotly debated articles, new products, and celebrity endorsements. As a result, the industry is projected to experience tremendous growth potential during the forecast period. Thus, driving the Non-Toxic Nail Polish market revenue.

The impact of social media on consumer behavior is a significant driver in the Global Non-Toxic Nail Polish Market Industry. Influencers and beauty enthusiasts frequently promote non-toxic nail products, raising awareness and driving demand. Platforms such as Instagram and TikTok serve as powerful marketing tools, showcasing the benefits and aesthetics of non-toxic options. This trend not only enhances brand visibility but also fosters a community of consumers who prioritize health-conscious beauty choices. As social media continues to shape consumer preferences, the market is likely to see sustained growth.

The Global Non-Toxic Nail Polish Market Industry is experiencing a notable shift as consumers become increasingly aware of the harmful effects associated with traditional nail polishes. This heightened awareness is driven by a growing emphasis on health and wellness, prompting consumers to seek safer alternatives. As a result, the demand for non-toxic formulations is surging, with the market projected to reach 2.43 USD Billion in 2024. This trend indicates a significant transformation in consumer preferences, suggesting that brands focusing on non-toxic ingredients may capture a larger share of the market.

Sustainability has emerged as a pivotal driver in the Global Non-Toxic Nail Polish Market Industry. Consumers are increasingly gravitating towards products that align with their values, particularly those that emphasize eco-friendly practices. Non-toxic nail polishes, often packaged in recyclable materials and free from harmful chemicals, resonate with environmentally conscious consumers. This trend is expected to bolster market growth, with projections indicating a rise to 4.17 USD Billion by 2035. Brands that prioritize sustainability are likely to enhance their market positioning, appealing to a demographic that values ethical consumption.

Innovation plays a crucial role in the Global Non-Toxic Nail Polish Market Industry, as brands continuously develop new formulations and colors to attract consumers. The introduction of long-lasting, chip-resistant, and quick-drying non-toxic polishes has expanded the appeal of these products. Companies are investing in research and development to create unique offerings that meet consumer demands for both aesthetics and safety. This focus on innovation is expected to contribute to a compound annual growth rate (CAGR) of 5.04% from 2025 to 2035, indicating a robust future for the industry.

Regulatory frameworks promoting the use of safe and non-toxic ingredients are influencing the Global Non-Toxic Nail Polish Market Industry. Governments are increasingly scrutinizing cosmetic products, leading to stricter regulations on harmful chemicals. This regulatory support encourages manufacturers to reformulate their products, aligning with consumer demand for safer alternatives. As a result, the market is expected to thrive, with projections indicating a growth trajectory that could see it reach 4.17 USD Billion by 2035. Compliance with these regulations not only enhances consumer trust but also positions brands favorably in a competitive landscape.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Non-Toxic Nail Polish Market dominated this market in 2022 (45.80%). Customers in the Canada and U.S. are willing to spend a lot of money to have a more attractive appearance. This is boosting the expansion of the market in this area. During the projected period, the Middle East is anticipated to have the second-fastest growth rate among the regions.

This is due to an increase in the number of wealthy customers in South Africa, the United Arab Emirates, and other nations that are prepared to spend money on cosmetics, especially nail cosmetics. Further, the U.S. Non-Toxic Nail Polish market held the largest market share, and the Canada Non-Toxic Nail Polish market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The US, Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: NON-TOXIC NAIL POLISH MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Non-Toxic Nail Polish market accounts for the healthy market share in 2022. Demand for the product is anticipated to increase because to consumer preferences for naturally produced goods, particularly in nations like the U.K. and Germany. Additionally, during the projected period, vegan product growth is expected to benefit greatly from consumer preferences for vegan products, particularly in nations like the U.K. and Germany. Further, the German Non-Toxic Nail Polish market held the largest market share, and the U.K Non-Toxic Nail Polish market was the fastest growing market in the European region

The Asia Pacific Non-Toxic Nail Polish market is expected to register significant growth from 2023 to 2032. This is due to the growing population of working women in nations like India and China, as well as their increased interest in spending on nail care and fashion trends, which is boosting the demand for nail polish. Additionally, it is anticipated that the expanding young population in a nation like India will present enormous prospects for growth over the upcoming years.

Moreover, China’s Non-Toxic Nail Polish market held the largest market share, and the Indian Non-Toxic Nail Polish market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Non-Toxic Nail Polish market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Non-Toxic Nail Polish industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Non-Toxic Nail Polish industry to benefit clients and increase the market sector. In recent years, the Non-Toxic Nail Polish industry has offered some of the most significant advantages to medicine.

Major players in the Non-Toxic Nail Polish market, including Orly International Inc, Kure Bazaar SAS, Smith & Cult, LLC, NBY London Ltd., Kosé Corporation, Art of Beauty Inc, Pacifica Companies, Benecos, Cienna Rose Limited, butter LONDON, LLC, Soigné nails, Jenson, Kester Black, Honeybee Gardens Inc., Karma Organic Spa, and Beautylish, Inc., are attempting to increase market demand by investing in research and development operations.

Manufacturer, marketer, and distributor of personal care goods is The Estee Lauder Companies Inc. The business sells cosmetics, hair care, fragrance, and skin care items. Products are sold by Estee Lauder under a number of brand names, including GLAMGLOW, Aramis, Origins, Bobbi Brown, Aveda, Clinique, Darphin, Dr. Jart+, Editions de Parfums Frederic Malle, and Estee Lauder. at addition to authorized freestanding stores, online retail stores, duty-free shops, specialized multi-brand retailers, department stores, perfumeries, beauty salons and spas, and stores at airports, cruise terminals, and airplanes, it also sells products through these channels.

Asia-Pacific, the Middle East, Europe, Africa, and the Americas are all locations where the organization conducts business. The American city of New York City serves as the headquarters of Estee Lauder. Faculty, a line of nail paint for men, received seed funding from Estee Lauder Companies in June 2021. The company entered the market with nail polish formulas that were vegan, cruelty-free, and free of several common chemicals used in nail polish production.

American women's beauty company Sally Hansen. It provides trimmers, eyelash curlers, brush kits, nail paint and remover, hair removal wax kits, and more. It has its headquarters in New York City, where it was established in 1946. Sally Hansen and Peeps Brand, a maker of marshmallow candies, collaborated to release a limited-edition line of nail colors in March 2023. Seven brand-new colors with a sugary texture that simulates a sugar-coated marshmallow delicacy are part of the Sally Hansen Insta-Dri X Peeps Collection.