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The natural surfactants market has been all over the place lately, with so many consumers revolving their focus around clean and green products. Surfactants, which are the surface-active agents, feature prominently across different industries such as personal care, household cleaning, and agriculture among others. The demand for natural surfactants has seen a significant rise amidst the quest for alternatives to traditional synthetic surfactants, which could possibly pose environmental and health troubles.
Sustainability is among the basic issues that the natural surfactants market is dealing with now. Consumers these days are more aware about the environmental footprints of products and hence preference is given to the ones that use renewable resources and have minimum impact on the ecosystem. Eco-friendly surfactants, usually from plants or other natural materials such as these, have become the choice of the conscious consumers. The manufacturers are endeavoring to do so by integrating these sustainable surfactants in a wide variety of products, including soaps, shampoos, and detergents, among others.
The personal care segment has been a true game changer. The shift in lifestyle of people is reflected in the demand for natural and organic products. Natural surfactants are especially well known in cosmetology and personal care thanks to their mild and skin-friendly properties. In light of the fact that the negative side of synthtic surfactants is becoming more recognized, consumers tend to prefer products that are not only effective but also free from harmful chemicals. This has, in turn, given rise to an increase in the use of natural surfactants by cosmetic and personal care product manufacturers who are also pushed to produce green (cleaner) alternatives.
The other notable trend is the widening of the natural surfactant applications Meanwhile, personal care and household cleaning are ones that still consume the bigger part of the market while, agricultural industry has witnessed a fast uptake of natural surfactants. The surfactants in agricultural formulations are the backbone of even distribution of pesticide and herbicide. With the increasing industrialization of the agricultural sector, there is an increasing focus on sustainable production processes and environmentally friendly practices. In this context, the demand for surfactants of natural origin is likely to keep rising.
Market players are increasingly focusing on research and development activities in order to extend the variety of the natural surfactant product line. By means of creative approaches in extraction, development of novel sources of natural surfactants, the industry is able to satisfy the increasing need of multiple sectors. Moreover, the partnership and collaboration among the major industrial players and the researchers from research institutes are responsible for the growth and development of the natural surfactants market.
Natural Surfactants Market Highlights:
Global Natural Surfactants Market Overview
Natural Surfactants Market Size was valued at USD 19.2 Billion in 2022. The Natural Surfactants market is projected to grow from USD 20.0 Billion in 2023 to USD 27.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.20% during the forecast period (2024 - 2032). The introduction of strict regulations on the use of conventional surfactants, rising demand for environmentally friendly, biodegradable products, and growing environmental concern about surfactants globally have caused governments and businesses to take an interest in natural surfactants, which are the key market drivers boosting market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Natural Surfactants Market Trends
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Increasing demand for detergents is driving the market growth
Examples of household detergents that are sold in stores include carpet cleaners, laundry detergents, and dishwasher detergents. About half of the total usage of natural surfactants comes from this sector. Laundry detergents' main function is to remove dirt from clothing so that it can be suspended in the water while being washed. In the last rinse, fabric softeners are used. Dishwasher detergents use surfactants to moisten surfaces and help remove soil. To stop the dishwasher from foaming, automated dishwasher detergents include less surfactant than manual dishwashing detergents. To stop the dishwasher from foaming, automatic dishwasher detergents include less surfactant than hand dishwashing detergents. Sales of automated and hand dishwashing detergent are about equal in pounds.
The first to adopt non-petroleum-based products are shoppers in Western Europe and Japan, who appear to be more conscious of environmental concerns around surfactant use. Oleochemical-based surfactants caught the attention of both customers and consumer product formulators in 2007–2008 because to the sharp increase in the price of crude oil. The main factors influencing market acceptance at the moment are environmental concerns, the enforcement of regulations, and changing oil prices. The industrial manufacturing of detergents and cosmetics, two industries where environmental concerns are more common, is anticipated to have a significant impact on the demand for natural surfactants. Designing formulations organically rather than through chemical channels is preferable because protection is so crucial in the cosmetics sector.
It is believed that the industrial activities in the more heavily environmental-conscious industries of detergents and cosmetics will have a significant impact on the total demand for natural surfactants. The development of items organically is advantageous since it is more secure than chemical pathways due to the significance of safety in the cosmetics business. Thus, driving the natural surfactants market revenue.
Natural Surfactants Market Segment Insights
Natural Surfactants Product Insights
Based on product, the natural surfactants market is segmented into Anionics, Nonionics, Cationics, and Amphoterics. Anionic category dominate the surfactant market, which includes uses in dishwashing and laundry. The three most prevalent anionic surfactants in terms of volume are linear alkylbenzene sulfonates (LAS), alcohol ether sulfates (AES), and alpha-olefin sulfonates (AOS). The two major sustainable anionic surfactants, alcohol ether sulfate (AES) and methyl ester sulfonate (MES), are produced from palm or coconut oil. MES can be used in place of LAS because it is biodegradable.
Figure 1: Natural Surfactants Market, by Product, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Natural Surfactants Application Insights
On the basis of the application, the bio-based surfactants market is classified into detergents, industrial & institutional, personal care, oilfield chemicals, and others. The detergents segment accounted for the largest share of the global market and is expected to grow rapidly during the forecast period. Due to the growing adoption of washing machines in developing nations, demand is anticipated to increase. A number of vendors set up factories in developing nations where there are abundant business opportunities in an effort to increase their footprint. The rising use of washing machines in homes in developing nations' economy supports this tendency. For instance, Indian consumers overwhelmingly favored fully automated washing machines to semi-automatic ones. In general, urban areas have a higher need for washing machines than rural ones.
Natural Surfactants Regional Insights
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. In 2022, the European natural surfactants market held a highest share. It is anticipated that the rising demand for oilfield chemicals and detergents will propel regional market expansion. One of the main factors propelling the market's expansion is the rising acceptance of bio-based products as a result of widespread knowledge about the harmful effects of chemical surfactants on the environment and human health. Further, the German natural surfactants market held the largest market share, and the U.K. natural surfactants market was the fastest growing market in the European region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: NATURAL SURFACTANTS MARKET SHARE BY REGION 2022 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Owing to a number of variables, including governmental regulations and the rising demand for chemical-free surfactants, North America natural surfactants market maintained a sizable stake. Due to the possible harmful effects of conventional surfactants on the skin, consumers' preferences for natural goods and components are expected to shift in a significant way. For instance, surfactants that satisfy the safer choice requirements are authorized for use in safer choice products, according to the Environmental Protection Agency (EPA). Further, the U.S. natural surfactants market held the largest market share, and the Canada natural surfactants market was the fastest growing market in the North America region.
In terms of industrialization and growth, the Asia-Pacific natural surfactants market is among those that are expanding quickly. The region's expansion will be fueled by the growing investments made by multinational businesses to establish industrial facilities in South Asian nations like China, India, South Korea, and others due to the accessibility of labor and raw materials. Also, the industry will benefit from the rising demand for detergent and personal care goods brought on by a huge population. Moreover, China’s natural surfactants market held the largest market share, and the Indian natural surfactants market was the fastest growing market in the Asia-Pacific region.
Natural Surfactants Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Natural Surfactants market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Natural Surfactants industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Natural Surfactants industry to benefit clients and increase the market sector. In recent years, the Natural Surfactants industry has offered some of the most significant advantages to medicine. Major players in the Natural Surfactants market, including BASF SE, Clariant AG, Croda International Plc., WHEATOLEO, The Dow Chemical Company, CECA Arkema Group, SEPPIC, Evonik Industries, and Innovative Chemical Technologies.
Material science is the focus of Dow Inc. (Dow). The Dow Chemical Co., the company's wholly owned subsidiary, conducts business on its behalf (TDCC). Plastics, performance materials, coatings, silicones, and industrial intermediates make up the company's product line. For customers in the packaging, infrastructure, mobility, and consumer care areas, the company offers a variety of goods and services. Several industries, including home and personal care, durable goods, adhesives and sealants, coatings, and food and specialty packaging, use Dow's products. It has activities throughout Africa, the Middle East, Latin America, the Asia-Pacific region, and North America. The U.S. state of Michigan's Midland serves as the home of Dow. A deal between Dow and Locus Performance Ingredients to distribute Locus PI's portfolio of sophorolipid biosurfactants to the personal care sector was announced in February 2022. The collaboration will bring together Locus PI's experience in fermentation and capacity to create specialized biosurfactant components with Dow's formulation know-how and market reach in the personal care sector.
Specialty chemical firm Evonik Industries AG (Evonik), a division of RAG-Stiftung. Surfactants, polymers, resins, additives, among other things, are included in its product line. Agriculture, alternative energy, paints and coatings, paper and printing, metal and oil products, electrical and electronics, food and animal feed, personal care and cosmetics, pharmaceuticals, plastics and rubber, automotive, and construction are just a few of the industries where the company's products are used. Moreover, it provides engineering, logistics, utilities, and process technology services. Major production facilities for Evonik are located in China, Singapore, Belgium, the U.S., and Germany. In addition to other places, the corporation also operates in North America, Asia-Pacific, Africa, South America, and Europe. Essen, in Nordrhein-Westfalen, Germany, serves as the headquarters for Evonik. Evonik held a groundbreaking ceremony today to mark the beginning of work on the first commercial rhamnolipid production facility in the world, which is scheduled to open in June 2022. At Slovakia's biotech hotspot of Evonik, the new biosurfactant plant represents a triple-digit million euro investment. This will further solidify the Slovenská upa location as a key biotechnology hub and establish Evonik as a market leader in high-quality, sustainable biosurfactants.
Key Companies in the Natural Surfactants market include
- BASF SE
- Clariant AG
- Croda International Plc.
- WHEATOLEO
- The Dow Chemical Company
- CECA Arkema Group
- SEPPIC
- Evonik Industries
- Innovative Chemical Technologies
Natural Surfactants Industry Developments
March 2021 - With the acquisition, BASF improved its position in bio-based surfactants for industrial and home care formulators. The company formed a strategic partnership with U.K.-based Holiferm ltd. in order to create a cutting-edge method of manufacturing bio-based surfactants..
August 2020 - Lamesoft Balance, a 100% organically derived surfactant, has been introduced, according to BASF. In formulations for hair and skin washing, the surfactant, which is voluntarily biodegradable, successfully stabilizes the wax based diffusion.
December 2019 - To introduce a new green cleaning chemical, Evonik Industries and Unilever collaborated. The businesses made the decision to use a naturally existing process to create the effective grease- and dirt-removing natural surfactant rhamnolipids.
Natural Surfactants Market Segmentation
Natural Surfactants Product Outlook
- Anionics
- Nonionics
- Cationics
- Amphoterics
Natural Surfactants Application Outlook
- Detergents
- Industrial & Institutional
- Personal Care
- Oilfield Chemicals
- Others
Natural Surfactants Regional Outlook
- North America
- US.
- Canada
- Europe
- Germany
- France
- UK.
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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