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Natural Antimicrobials Market Share

ID: MRFR//4097-HCR | 111 Pages | Author: Snehal Singh| October 2024

In the competitive landscape of the Natural Antimicrobials Market, effective market share positioning strategies are crucial for companies aiming to establish a strong foothold and meet the increasing demand for natural alternatives in the food and healthcare industries.
Product differentiation stands out as a key strategy in this market. Companies strive to offer unique and specialized natural antimicrobial products, showcasing distinct properties that set them apart. This can include the use of specific plant extracts, essential oils, or bioactive compounds with proven antimicrobial properties. By providing a diverse range of options, companies cater to the specific needs of different industries, such as food preservation or healthcare, and create a competitive advantage that contributes to market share growth.
Brand positioning plays a pivotal role in the Natural Antimicrobials Market. As consumers and businesses increasingly prioritize natural and sustainable solutions, companies focus on building strong brand identities centered around transparency, quality, and eco-friendly practices. A positive brand image not only attracts environmentally conscious consumers but also fosters trust among businesses looking for reliable natural antimicrobial suppliers, ultimately influencing market share.
Market segmentation is another prominent strategy in this market. Recognizing the diverse applications of natural antimicrobials, companies tailor their products to specific industries or product categories. For instance, a natural antimicrobial solution suitable for extending the shelf life of organic fruits may differ from one designed for use in pharmaceuticals. This targeted approach allows companies to address the unique requirements of different market segments, enhancing their market share within specific niches.
Cost leadership can be a significant market share positioning strategy, especially as natural antimicrobials gain popularity. Companies that invest in efficient production processes and sourcing practices can offer cost-effective solutions to consumers and businesses seeking natural alternatives. By providing competitive pricing without compromising quality, these companies appeal to a broader customer base and secure a larger share of the market.
Regulatory compliance and certifications are critical factors influencing market share in the Natural Antimicrobials Market. Companies invest in obtaining certifications that validate the safety, efficacy, and natural origin of their antimicrobial products. Compliance with regulatory standards not only ensures market access but also instills confidence in consumers and businesses regarding the quality and reliability of the natural antimicrobials, contributing to market share growth.
Strategic collaborations and partnerships are becoming increasingly common in the Natural Antimicrobials Market. Companies often join forces with research institutions, universities, or industry experts to enhance their product development and innovation capabilities. Collaborations may also involve partnerships with food manufacturers, pharmaceutical companies, or retailers to expand distribution channels and increase market reach, ultimately influencing market share positively.
Educational marketing and awareness campaigns are integral components of market share positioning strategies in the Natural Antimicrobials Market. Companies use various platforms to communicate the benefits of natural antimicrobials, emphasizing their effectiveness, safety, and sustainability. Educating consumers and businesses about the advantages of choosing natural alternatives over conventional antimicrobials not only creates demand but also positions companies as leaders in the market, driving market share growth.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 6.37% (2024-2032)

Global Natural Antimicrobials Market Overview


Natural antimicrobials Market Size was valued at USD 0.75 Billion in 2023. The natural antimicrobials market industry is projected to grow from USD 0.804 Billion in 2024 to USD 1.319 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.37% during the forecast period (2024 - 2032). The food and beverage industry's rising demand for natural antimicrobials, which has increased due to their advantages such as high efficacy, eco-friendliness, and lack of side effects, is one of the major market drivers credited with the market's expansion. Demand for natural antimicrobials is also being fueled by rising knowledge of the health advantages of eating foods with little to no preservatives.


Natural Antimicrobials Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Natural Antimicrobials Market Trends



  • Rising health awareness among consumers of organic food and clean-label products is driving the market growth


The market CAGR for natural antimicrobials has greater growth potential as a result of rising health awareness among consumers of organic food and clean-label products. As consumers become more conscious of natural ingredients and food additives, the demand for chemical-free products is increasing. Furthermore, it has inspired producers to incorporate natural antimicrobials in their range of food goods. This will probably increase market size during the projected term. In addition, consumers' preferences for convenience foods are growing, which is anticipated to result in a larger natural antimicrobials share in the food and beverage sector over the course of the forecast period. Additionally, the rise in the working population's impact on the demand for food products for consumption on the go is a significant factor in the expansion of the industry.


Furthermore, due to increasing consumer preferences for organic food and products with clean labels among the population, the industry is anticipated to have a higher market value. In addition, one of the key elements driving the need for natural antimicrobials is consumer knowledge of natural components and food additives. According to the India Brand Equity Foundation, the food processing sector is one of the biggest in India and is ranked fifth in terms of exports, anticipated growth, production, and consumption. The food processing sector in India is thought to account for 32% of the nation's overall food market. As a result, it contributes up to 6% of all industrial investment, 13% of India's exports, and close to 8.80% and 8.39% of the Gross Value Added (GVA) in manufacturing and agriculture, respectively. As a result, the market share is increasing together with the expansion of the local industry. Thus, driving the natural antimicrobials market revenue.


Natural Antimicrobials Market Segment Insights


Natural Antimicrobials Source Insights


The natural antimicrobials market segmentation, based on source includes Plants, Animals and Microorganisms. The microorganisms segment dominated the market. The microscopic organisms that make up natural antimicrobials are capable of creating substances like antibiotics, antivirals, antifungals, and antiprotozoals, among other naturally occurring antimicrobials. Various microorganisms, such as bacteria, fungi, viruses, and parasites, can cause infection, which can be fought off and prevented with the help of these substances.


Figure 1: Natural Antimicrobials Market, by Source, 2022 & 2032 (USD Billion)


Natural Antimicrobials Market, by Source, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Natural Antimicrobials Application Insights


The natural antimicrobials market segmentation, based on application, includes Bakery & Confectionery, Dairy & Frozen Desserts, Beverages, Snacks, Meat Products, Oils & Fats and Others. The bakery & confectionery category generated the most income. This can be ascribed to growing consumer awareness of the health advantages of whole grains and to an increase in demand for baked goods made with organic ingredients due to concerns over animal welfare and environmental sustainability. Furthermore, over the predicted period, industry growth would also be aided by strict government requirements on hygiene in manufacturing facilities.


Natural Antimicrobials Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American natural antimicrobials market area will dominate this market. The increased demand for natural food additives among producers of natural antimicrobials is a major factor driving this region's growth in North America. Furthermore, the North American market is thought to be significantly influenced by a nation like the US.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: NATURAL ANTIMICROBIALS MARKET SHARE BY REGION 2022 (USD Billion)


NATURAL ANTIMICROBIALS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe natural antimicrobials market accounts for the second-largest market share due to the quick rise in popularity of convenience foods. In addition, the region has been experiencing an increase in demand for bakery, dairy, meat, and other products due to population growth and rising consumer awareness of health and hygiene issues. Further, the German natural antimicrobials market held the largest market share, and the UK natural antimicrobials market was the fastest growing market in the European region


The Asia-Pacific natural antimicrobials market is expected to grow at the fastest CAGR from 2023 to 2032 because there is an increase in local awareness of natural antimicrobials. The desire for organic food products among the demographic is also fueling the growth of the Asia Pacific natural antimicrobials market. Moreover, China’s natural antimicrobials market held the largest market share, and the Indian natural antimicrobials market was the fastest growing market in the Asia-Pacific region.


Natural Antimicrobials Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the natural antimicrobials market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, natural antimicrobials industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the natural antimicrobials industry to benefit clients and increase the market sector. In recent years, the natural antimicrobials industry has offered some of the most significant advantages to market. Major players in the natural antimicrobials market attempting to increase market demand by investing in research and development operations include Royal DSM NV (Netherlands), Dow DuPont Inc. (US), Univar Inc. (US), Galactic S.A. (Belgium), Kemin Industries Inc.(US), Brenntag AG (Germany), Chr. Hansen A/S (Denmark), Cargill Incorporated (US), Siveele B.V. (Netherlands), and BASF SE (Germany).


Kemin Industries Inc. produces and distributes substances linked to human nutrition and animal health. Its product line includes, among other things, enzymes, probiotics, carotenoids, natural extracts, mould inhibitors, forage preservatives, toxin binders, liquid antibacterial formulations, and antioxidant formulations. These goods are used in a variety of sectors, such as biofuels, personal care, commercial greenhouses, pet food technology, rendering, dietary ingredients, food technologies, and animal nutrition and health.


Formerly known as Univar Inc., Univar Solutions Inc. is a chemical distribution business that offers a variety of industrial chemicals, additives, and customized services. The company's product line consists of inorganic substances, alcohol, acids, bases, surfactants, glycols, and general chemicals. Additionally, the business offers services including digital advertising, also known as e-marketing, of chemicals for its producers, on-site chemical storage for its clients, support services for agricultural retailers, and environmental solutions. Numerous industries are served by Univar Solutions, including those in agricultural, mining, oil and gas, personal care, coatings and adhesives, domestic and industrial cleaning, environmental sciences, food additives, pharmaceuticals, and water treatment.


Key Companies in the natural antimicrobials market include



  • Royal DSM NV (Netherlands)

  • Dow DuPont Inc. (US)

  • Univar Inc. (US)

  • Galactic S.A. (Belgium)

  • Kemin Industries Inc.(US)

  • Brenntag AG (Germany)

  • Hansen A/S (Denmark)

  • Cargill Incorporated (US)

  • Siveele B.V. (Netherlands)

  • BASF SE (Germany)


Natural Antimicrobials Industry Developments


February 2021: DuPont reported that the merger of its subsidiary International Flavors & Fragrances Inc. with its subsidiary Nutrition & Bioscience business operation, valued at USD 45.4 billion, had been completed. With the addition of categories for enzymes, nutrition, soy proteins, cultures, and probiotics, IFF's product line will be expanded by this merger.


June 2020: In Singapore, the well-known business Cargill opened its first innovation hub. It has sought to alter customer perceptions of food safety, flavor, and nutrition while anticipating market dynamics. Additionally, this centre links the company's local clients to ten additional innovation hubs and a network of 2,000 food scientists. By the end of 2020, it is anticipated that this centre would employ close to 20 food scientists.


Natural Antimicrobials Market Segmentation


Natural Antimicrobials Source Outlook (USD Billion, 2018-2032)



  • Plants

  • Animals

  • Microorganisms


Natural Antimicrobials Application Outlook (USD Billion, 2018-2032)



  • Bakery & Confectionery

  • Dairy & Frozen Desserts

  • Beverages

  • Snacks

  • Meat Products

  • Oils & Fats

  • Others


Natural Antimicrobials Regional Outlook (USD Billion, 2018-2032)



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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