TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 MULTICHANNEL MARKETING MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY CHANNEL TYPE
6.2.1.1 DIRECT SELLING
6.2.1.2 SELLING THROUGH INTERMEDIARIES
6.2.1.3 DUAL DISTRIBUTION
6.2.1.4 REVERSE CHANNEL
6.2.1.5 OTHERS
6.2.2 BY MARKETING PLATFORM
6.2.2.1 MOBILE DEVICES
6.2.2.2 SMS
6.2.2.3 EMAIL
6.2.2.4 COMPANY WEBSITE
6.2.2.5 SOCIAL MEDIA
6.2.2.6 SEO
6.2.2.7 GPS
6.2.2.8 PUSH NOTIFICATION
6.2.2.9 OTHERS
6.2.3 BY ADVERTISING TYPE
6.2.3.1 BRAND MARKETING
6.2.3.2 MULTICHANNEL ADVERTIISNG AGENCY
6.2.4 BY VERTICAL
6.2.4.1 GOVERNMENT
6.2.4.2 IT & TELECOMMUNICATION
6.2.4.3 HEALTHCARE
6.2.4.4 BFSI
6.2.4.5 RETAIL
6.2.4.6 TRAVEL & HOSPITALITY
6.2.4.7 AUTOMOTIVE
6.2.4.8 OTHERS
6.2.5 BY GEOGRAPHY
6.2.5.1 NORTH AMERICA
6.2.5.2 EUROPE
6.2.5.3 ASIA-PACIFIC
6.2.5.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 GREY ADVERTISING (U.S.)
7.2.2 WIEDEN+KENNEDY (U.S.)
7.2.3 BUTLER, SHINE, STERN & PARTNERS (U.S.)
7.2.4 OGILVY & MATHER (U.S.)
7.2.5 BBDO (U.S.)
7.2.6 CRISPIN PORTER + BOGUSKY (U.S.)
7.2.7 THE MARTIN AGENCY (U.S.)
7.2.8 DEUTSCH (U.S.)
7.2.9 DROGA5 (U.S.)
7.2.10 MULLEN ADVERTISING (U.S.)
7.2.11 OTHERS
LIST OF TABLES
TABLE 1 MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 2 MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 3 MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 4 MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 5 MULTICHANNEL MARKETING MARKET, BY REGION
TABLE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 10 U.S. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 11 U.S. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 12 U.S. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 13 U.S. MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 14 CANADA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 15 CANADA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 16 CANADA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 17 CANADA MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 18 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 19 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 20 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 21 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 22 GERMANY MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 23 GERMANY MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 24 GERMANY MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 25 GERMANY MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 26 FRANCE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 27 FRANCE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 28 FRANCE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 29 FRANCE MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 30 U.K. MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 31 U.K. MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 32 U.K. MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 33 U.K. MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 34 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 35 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 36 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 37 REST OF EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 38 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 39 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 40 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 41 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL
TABLE 42 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE
TABLE 43 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM
TABLE 44 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE
TABLE 46 REST OF THE WORLD MULTICHANNEL MARKETING MARKET, BY VERTICAL
LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 MULTICHANNEL MARKETING MARKET: BY CHANNEL TYPE (%)
FIGURE 3 MULTICHANNEL MARKETING MARKET: BY MARKETING PLATFORM (%)
FIGURE 4 MULTICHANNEL MARKETING MARKET: BY ADVERTISING TYPE (%)
FIGURE 5 MULTICHANNEL MARKETING MARKET: BY VERTICAL (%)
FIGURE 6 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)
FIGURE 7 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)
FIGURE 8 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)
FIGURE 9 NORTH AMERICA MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)
FIGURE 10 EUROPE MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)
FIGURE 11 EUROPE MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)
FIGURE 12 EUROPE MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)
FIGURE 13 EUROPE MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)
FIGURE 14 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET BY CHANNEL TYPE (%)
FIGURE 15 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)
FIGURE 16 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)
FIGURE 17 ASIA-PACIFIC MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)
FIGURE 18 ROW MULTICHANNEL MARKETING MARKET, BY CHANNEL TYPE (%)
FIGURE 19 ROW MULTICHANNEL MARKETING MARKET, BY MARKETING PLATFORM (%)
FIGURE 20 ROW MULTICHANNEL MARKETING MARKET, BY ADVERTISING TYPE (%)
FIGURE 21 ROW MULTICHANNEL MARKETING MARKET, BY VERTICAL (%)