Certified Global Research Member
Key Questions Answered
- Global Market Outlook
- In-depth analysis of global and regional trends
- Analyze and identify the major players in the market, their market share, key developments, etc.
- To understand the capability of the major players based on products offered, financials, and strategies.
- Identify disrupting products, companies, and trends.
- To identify opportunities in the market.
- Analyze the key challenges in the market.
- Analyze the regional penetration of players, products, and services in the market.
- Comparison of major players’ financial performance.
- Evaluate strategies adopted by major players.
- Recommendations
Why Choose Market Research Future?
- Vigorous research methodologies for specific market.
- Knowledge partners across the globe
- Large network of partner consultants.
- Ever-increasing/ Escalating data base with quarterly monitoring of various markets
- Trusted by fortune 500 companies/startups/ universities/organizations
- Large database of 5000+ markets reports.
- Effective and prompt pre- and post-sales support.
The mobile money market is influenced by several key market factors that shape its growth, evolution, and competitiveness. These factors play a significant role in determining the dynamics of the market and its overall trajectory. One of the primary market factors affecting the mobile money market is technological innovation. As advancements in technology continue to emerge, such as the proliferation of smartphones and improved internet connectivity, the landscape of mobile money services is constantly evolving. These technological innovations enable mobile money providers to offer new features, enhance security measures, and improve the user experience, driving adoption and usage rates.
Another critical market factor is regulatory environment and policy framework. Regulations governing the mobile money market vary from country to country and can have a significant impact on market dynamics. Regulatory frameworks that promote competition, consumer protection, and financial inclusion tend to foster a healthy mobile money ecosystem. Conversely, overly restrictive regulations or uncertain regulatory environments can hinder market growth and innovation. Therefore, policymakers play a crucial role in shaping the direction of the mobile money market through their regulatory decisions and initiatives.
Market competition is also a key factor driving innovation and growth in the mobile money market. With an increasing number of players entering the market, competition intensifies, leading to more innovative products and services, lower transaction costs, and improved customer service. Competition among mobile money providers can also drive partnerships and collaborations, leading to the expansion of service offerings and the integration of complementary services such as mobile banking, e-commerce, and bill payments.
Consumer behavior and preferences are fundamental market factors that influence the adoption and usage of mobile money services. As consumers become more familiar with digital payments and increasingly rely on mobile devices for everyday tasks, the demand for convenient, secure, and user-friendly mobile money solutions continues to rise. Understanding consumer needs and preferences is crucial for mobile money providers to design tailored products and services that resonate with their target audience and drive adoption.
Socio-economic factors, such as income levels, access to financial services, and demographic trends, also play a significant role in shaping the mobile money market. In regions with high levels of unbanked or underbanked populations, mobile money services offer a viable alternative to traditional banking, providing individuals with access to essential financial services such as savings, payments, and credit. Moreover, demographic shifts, such as urbanization and youth population growth, can create new market opportunities and drive demand for mobile money services.
Global economic trends and macroeconomic conditions can impact the mobile money market at both the national and international levels. Economic factors such as GDP growth, inflation rates, and currency exchange rates can influence consumer spending habits, investment decisions, and overall market sentiment, consequently affecting the demand for mobile money services. Additionally, geopolitical developments, such as trade agreements, regulatory changes, and geopolitical tensions, can introduce uncertainty and volatility into the market, potentially impacting investment decisions and business operations.
Lastly, technological infrastructure and ecosystem development are critical market factors that determine the accessibility and scalability of mobile money services. Robust telecommunications networks, reliable payment infrastructure, and supportive technology ecosystems are essential enablers of mobile money adoption and usage. Investments in expanding and upgrading technological infrastructure, including mobile networks, digital payment systems, and cybersecurity measures, are essential for ensuring the continued growth and resilience of the mobile money market.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 2.9 Billion |
| Market Size Value In 2023 | USD 3.7 Billion |
| Growth Rate | 26.33% (2023-2032) |
Mobile Money Market Highlights:
Mobile Money Market Overview
The Mobile Money Market is projected to grow from USD 4.67 billion in 2024 to USD 23.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 22.56% during the forecast period (2024 - 2032). Additionally, the market size for mobile money was valued at USD 3.7 billion in 2023.
More people are using mobile POS, and there are more government attempts to support a cashless society, are the key market drivers enhancing the market growth.
Figure 1: Mobile Money Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Mobile Money Market Trends
Increased adoption of mobile POS is driving the market growth
Mobile point of sale has significantly enhanced cellphones' ability to collect payments right away. All businesses are now able to do away with in-person and brick-and-mortar transactions thanks to mPOS technology. Using mPOS devices minimises liability since they lessen the risk of security breaches and make following requirements easier and faster. The mPOS gadget does not save card information, and transactions are encrypted. Thanks to the use of biometrics like fingerprint and facial recognition with mPOS, mobile money payments can now have an extra layer of protection. Employees can view past transactions, a history of online purchases and browsing, loyalty points, and other information using MPOS to better understand client requirements.
These features have increased customer satisfaction while also enhancing worker performance. An important factor accelerating market growth is the expansion of government initiatives to support the cashless economy. Other factors include an increase in the adoption of digital payment-based business models by organisations, improvement in the efficiency of mobile money transactions, and increased overall spending, all of which can encourage businesses to invest in developing new mobile payment technologies. Additionally, growing flexibility in using mobile money to draw in more business, an increase in NFC-enabled device availability, and increased R&D activity in the market will all lead to new prospects for the mobile money market during the aforementioned forecast period.
The growth of the mobile money market is being driven by the rise in the usage of mobile phones. The exponential expansion in the number of mobile users is due to the increased possibilities for financial transactions on mobile devices. Mobile money systems can open up a wide range of untapped market opportunities for online financial service providers because the majority of people have not yet embraced this technology. Companies can access new submarkets like micropayments, data-based financial services, and potential digital markets by expanding their digital financial capabilities.
The improvement in mobile money transaction efficiency has increased overall spending, which has prompted businesses to focus on this technology's development. The speed of transactions has increased with the usage of transaction modalities like NFC/smart cards. The use of mobile banking services, which offer excellent transactional security, is growing worldwide. The growth of e-commerce websites has also boosted the volume of online transactions, which has fueled the growth of the mobile money market.
Mobile phone adoption is on the rise, which is changing the dynamics of digital financial solutions and driving up the number of people using mobile money. By offering mobile money solutions, financial institutions may have the chance to grow their customer base. Increased total expenditure may result from improved mobile money transaction efficiency, which may motivate businesses to continue developing this technology.
The speed of transactions has increased with the usage of transaction modalities like NFC/smart cards. Mobile banking services that provide high transactional security are becoming more and more popular worldwide. An advantage for the mobile money market can be attributed to the growth of e-commerce websites, which has also increased the volume of online transactions. However, reliability difficulties and a lack of accessibility to the financial institutions offering mobile money systems may be some reasons limiting the market's expansion. Thus, driving the Mobile Money market revenue.
Mobile Money Market Segment Insights
Mobile Money Transaction Mode Insights
The global Mobile Money market segmentation, based on transaction mode, includes remote payments and proximity payments. Proximity payments segment dominated the global market in 2022. There are currently many companies that offer proximity payment applications. When a real store is involved, payments processed through its POS terminal are frequently referred to as in-store payments or in-location payments. Proximity payments are expressly allowed for short distances and function when the payer and the payee are in the same location. This payment technique initiates a mobile money transaction using barcodes or contactless interfaces. Using near-field communication (NFC) technology, which contains complete information about the mobile wallet stored in the cloud or debit/credit card, this is performed using an NFC-enabled phone.
Mobile Money Industry Type Insights
The global Mobile Money market segmentation, based on industry type, includes BFSI, media & entertainment, retail, and healthcare. Healthcare segment dominated the global Mobile Money market in 2022. Mobile money is being integrated into a wider range of mobile-based health interventions (mHealth), which makes it possible to continue developing mHealth programmes that mainly rely on donor funding. In underdeveloped countries, the healthcare system is heavily dependent on financial transactions. For business transactions, using cash creates inefficiencies, leakage, and security issues. Cash is regularly used by patients to pay for hospital services, prescription medications, medical insurance costs, and travel to appointments.
Mobile Money Financial Services Insights
The global Mobile Money market segmentation, based on financial services, includes mobile money, mobile insurance, and mobile credit. Mobile money segment dominated the global market in 2022. Money transfer applications include off-net transfers, foreign remittances, and mobile money order deposits. Many consumers utilise money transfers to safely pay their payments, and doing so on mobile devices saves time. Over the projection period, it is anticipated that the mobile insurance would have significant expansion. due to the growing use of cellphones.
Figure 2: Mobile Money Market, by Financial Services, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Mobile Money Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Mobile Money Market dominated this market in 2022 (45.80%). By creating cutting-edge technologies like contactless payments, direct carrier billing, mobile banking, and near-field communication, North America is taking the lead on the innovation front. Numerous cutting-edge market leaders, such as Microsoft Corporation and PayPal Holdings, Inc., are based in this region. A high rate of internet use, the growth of e-commerce, online payment, and micropayment options have all contributed to the market's appeal in North America. Further, the U.S. Mobile Money market held the largest market share, and the Canada Mobile Money market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: MOBILE MONEY MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Mobile Money market accounted for the healthy market share in 2022. The widespread government support and sponsorship of banking and mobile money applications has increased the use of mobile money, boosting both the revenue and stock value of the companies who developed the technology. Further, the German Mobile Money market held the largest market share, and the U.K Mobile Money market was the fastest growing market in the European region.
The Asia Pacific Mobile Money market is expected to register significant growth from 2023 to 2032. As a result of the high daily user traffic on mobile payment apps, Asian countries hold the top rankings. The second-highest profit-generating platform in China is WeChat Pay, behind Alipay. India has done the best out of all the regional markets at embracing apps that accept payments via mobile money. Moreover, China’s Mobile Money market held the largest market share, and the Indian Mobile Money market was the fastest growing market in the Asia-Pacific region.
Mobile Money Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Mobile Money market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Mobile Money Industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Mobile Money Industry to benefit clients and increase the market sector. In recent years, the Mobile Money Industry has offered some of the most significant advantages to medicine. Major players in the Mobile Money market, including WeChat Pay, Alipay, Paypal, Apple Pay, Samsung Pay, Amazon Pay, Chase Pay, and Google Pay, are attempting to increase market demand by investing in research and development operations.
A subsidiary of Alphabet Inc., Google LLC (Google) offers internet search and advertising services. The corporation works on a number of industries, including enterprise and hardware products, advertising, search, platforms and operating systems, and. Mountain View, California, in the US, is home to Google's headquarters. Targeting small and medium-sized enterprises, Google, a supplier of digital payments, introduced Google Pay for business apps in November 2019. These apps allow users to transfer every rupee they earn from sales directly into a bank account that is connected to the UPI.
Digital payments and technology platform provider PayPal Holdings Inc. It offers technology and payment options that make it easier for customers and businesses to accept payments via mobile, in-app, and web channels. The business also provides other value-added services like invoicing, gateway services, working capital and short-term business financing, and these. The headquarters of PayPal are in San Jose, California, in the US. In order to introduce Xoom, PayPal's international money transfer service in Jamaica, in November 2019, the company teamed up with Paykii, a well-known provider of bill platforms.
Key Companies in the Mobile Money market include
Mobile Money Industry Developments
October 2019: In order to provide mobile money services throughout 14 African nations, Airtel Africa and Mastercard worked together. The Mastercard virtual card allows Airtel Money customers without a bank account to make payments at local and international online shops who accept Mastercard cards.
Mobile Money Market Segmentation
Mobile Money Transaction Mode Outlook
-
Remote Payments
-
Proximity Payments
Mobile Money Industry Type Outlook
-
BFSI
-
Media & Entertainment
-
Retail
-
Healthcare
Mobile Money Financial Services Outlook
-
Mobile Money
-
Mobile Insurance
-
Mobile Credit
Mobile Money Regional Outlook
-
North America
- US
- Canada
-
Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
-
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
-
Rest of the World
- Middle East
- Africa
- Latin America
Leading companies partner with us for data-driven Insights
Kindly complete the form below to receive a free sample of this Report
Tailored for You
- Dedicated Research on any specifics segment or region.
- Focused Research on specific players in the market.
- Custom Report based only on your requirements.
- Flexibility to add or subtract any chapter in the study.
- Historic data from 2014 and forecasts outlook till 2040.
- Flexibility of providing data/insights in formats (PDF, PPT, Excel).
- Provide cross segmentation in applicable scenario/markets.
