Mobile Engagement Market Overview
As per MRFR analysis, the Mobile Engagement Market Size was estimated at 5.21 (USD Billion) in 2022. The Mobile Engagement Market Industry is expected to grow from 6.37(USD Billion) in 2023 to 38.51 (USD Billion) by 2032. The Mobile Engagement Market CAGR (growth rate) is expected to be around 22.13% during the forecast period (2024 - 2032).
Key Mobile Engagement Market Trends Highlighted
The market for mobile engagement is seeing increased demand due to the high usage of smartphones and mobile apps. The market is changing with the advent of AI, machine learning, cloud computing, etc., allowing for more customized interaction and real-time communication with customers. The market has also been modified by the emergence of omnichannel marketing, whereby mobile messaging, push notifications and in-app experiences blend in and make customers more engaged and loyal. The same situation is also achieved with data utilization. However, the hyper-personalization situation provides more floor for creativity in targeting potential customers to address their individual preferences.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Mobile Engagement Market Drivers
Rising Adoption of Smartphones and Mobile Devices
The Mobile Engagement Market Industry is substantially driven by the increasing penetration of smartphones and mobile devices worldwide. The proliferation of mobile networks combined with the accessibility of smartphones are among the factors giving rise to higher mobile use rates. Many people in urban and suburban areas have access to smartphones due to the vast number of cheaper models. Moreover, smartphones are more durable and compatible with mobile networks.
Their convenience and affordability have together created a new captive audience for businesses who seek to engage with consumers through mobile applications.
Growing Demand for Personalized Customer Experiences
In today's competitive market landscape, businesses recognize the importance of providing personalized and tailored experiences to their customers. Mobile engagement solutions enable businesses to collect valuable data about customer preferences, behaviors, and interactions, allowing them to create highly targeted and relevant marketing campaigns. By leveraging this data, businesses can deliver customized content, offers, and recommendations that resonate with individual customers, increasing engagement and conversion rates.
Advancements in Mobile Technology and Innovation
The Mobile Engagement Market Industry is undergoing massive change on a daily as a result of industry-changing advances being made at a very high, rapid pace in mobile technologies. Innovations in the technosphere related to the digital domain, such as 5G changing the game of the internet, AI, machine learning empowering companies to run systems on their own, as well as virtual reality, all of which are making it possible for businesses to engage customers in highly interactive and immersive ways.
In turn, these innovations allow for the development of highly sophisticated mobile engagement solutions that help in creating more personalized experiences, enhanced customer satisfaction and retention as well as faster business growth.
Mobile Engagement Market Segment Insights
Mobile Engagement Market Engagement Type Insights
The Mobile Engagement Market is segmented by engagement type into In-App Messaging, Push Notifications, Email Marketing, SMS Marketing, and Web Push Notifications. In 2023, In-App Messaging held the largest revenue share of 30.5%, followed by Push Notifications with 25.3%. Email Marketing is projected to grow at the highest CAGR of 24.1% during the forecast period of 2024-2032. In-app messaging allows businesses to engage with users directly within their mobile apps, providing a personalized and contextual experience. Push Notifications are short messages that are sent to users' mobile devices, even when the app is not open, and are effective for delivering timely updates and promotions.
Email Marketing involves sending targeted emails to users, but its effectiveness has declined in recent years due to spam filters and inbox clutter. SMS Marketing involves sending text messages to users' mobile phones, offering a high open rate but limited character count. Web Push Notifications are messages that are sent to users' web browsers, even when they are not actively browsing the website, and are similar to Push Notifications in terms of functionality and effectiveness. The growth of the Mobile Engagement Market is driven by the increasing adoption of smartphones and the growing popularity of mobile apps.
Businesses are recognizing the importance of engaging with users on their mobile devices, and mobile engagement platforms provide a range of tools to help them achieve this effectively. The market is expected to continue to grow rapidly in the coming years, as businesses increasingly invest in mobile marketing and engagement strategies.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Mobile Engagement Market Industry Vertical Insights
The Industry Vertical is the second segmentation feature to be analyzed as a part of the assessment of the Mobile Engagement Market segments. The segmentation is based on the industries that develop and adopt mobile engagement solutions to improve the ways in which they communicate with their clients. The Retail segment occupies a large share of the Mobile Engagement Market, and it is expected to continue growing. The Retail industry has adopted mobile commerce, and it applies mobile engagement technologies to provide a more personalized service to its customers.
In addition, the Financial Services segment is expected to grow further because of the increasing number of customers using the industry’s mobile banking, digital payment, and wealth management applications. Mobile engagement applications are also actively used in the Healthcare industry for remote patient monitoring, telehealth advice, and managing health information. The Education segment implements mobile engagement technologies to improve student engagement, provide personalized learning, and establish greater communication between students and educators.
Finally, the Media Entertainment industry uses mobile engagement to deliver its content, interact with the audience, and engage the users through games or other interactive experiences. Therefore, the Industry Vertical segment is an important feature of the Mobile Engagement Market and helps shape its destinies.
Mobile Engagement Market Target Audience Insights
The Mobile Engagement Market segmentation by Target Audience comprises Consumers, Business Users, and Both Consumers and Business Users. The Consumers segment held the largest market share of 62.5% in 2023, owing to the increasing adoption of smartphones and tablets, along with the growing popularity of mobile apps and services. The Business Users segment is projected to witness the highest CAGR of 23.5% during the forecast period, driven by the increasing demand for mobile solutions to enhance productivity and efficiency. Target Audience segmentation provides insights into the specific needs and preferences of different user groups, enabling businesses to develop and implement tailored mobile engagement strategies.
Mobile Engagement Market Deployment Model Insights
The Mobile Engagement Market is segmented by Deployment Model into On-Premise, Cloud, and Hybrid. The Cloud segment held the largest market share in 2023, owing to its benefits such as scalability, cost-effectiveness, and ease of deployment. The Cloud segment is projected to register a CAGR of 23.2% during the forecast period, reaching a valuation of USD 29.61 billion by 2032. The On-Premise segment is expected to witness a steady growth rate, driven by the need for data security and control. The Hybrid segment is gaining traction as it offers a combination of the benefits of both On-Premise and Cloud deployments.
Mobile Engagement Market Regional Insights
The regional segmentation of the Mobile Engagement Market offers valuable insights into the market's geographical distribution and growth potential. North America is expected to remain a dominant region, accounting for a significant share of the overall market revenue. The region's advanced technological infrastructure, high smartphone penetration, and growing adoption of mobile engagement solutions contribute to its market leadership. Europe is another key region, driven by the presence of established players, favorable government initiatives, and increasing investments in mobile technologies.
The Asia-Pacific (APAC) region is projected to witness the highest growth rate, fueled by the rapidly expanding smartphone market, increasing disposable income, and growing awareness of mobile engagement solutions. South America and the Middle East and Africa (MEA) regions are also expected to contribute to the market's growth, albeit at a slower pace. These regions present opportunities for market expansion due to the increasing adoption of mobile devices and the growing demand for personalized and engaging mobile experiences.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Mobile Engagement Market Key Players And Competitive Insights
Major players in the Mobile Engagement Market industry are constantly looking for new and innovative ways to engage with their customers. Leading Mobile Engagement Market players are investing heavily in research and development to develop new features and capabilities that will help them stay ahead of the competition. The Mobile Engagement Market is expected to continue to grow rapidly in the coming years, with the increasing adoption of mobile devices and the growing popularity of mobile apps.
One of the leading companies in the Mobile Engagement Market is Braze. Braze is a cloud-based mobile engagement platform that helps businesses to create and deliver personalized mobile experiences. The company's platform offers a wide range of features, including push notifications, email marketing, SMS messaging, and in-app messaging. Braze has a large customer base that includes some of the world's largest brands, such as Amazon, Starbucks, and Uber.
A key competitor to Braze is mParticle. mParticle is a mobile data platform that helps businesses to collect, manage, and analyze their customer data. The company's platform offers a wide range of features, including customer data management, event tracking, and analytics. mParticle has a large customer base that includes some of the world's largest brands, such as Airbnb, Spotify, and Nike.
Key Companies in the Mobile Engagement Market Include:
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Oracle
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Leanplum
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Localytics
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Marketo
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Vonage
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Plivo
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Sinch
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Insider
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Adobe
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SendGrid
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Twilio
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CleverTap
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Braze
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Salesforce
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Airship
Mobile Engagement Market Industry Developments
The mobile engagement market is projected to register a CAGR of 22.13% from 2024 to 2032, reaching a valuation of USD 38.51 billion by 2032. This growth is attributed to the increasing adoption of smartphones and tablets, as well as the growing popularity of mobile apps.
In recent years, there have been several key developments in the mobile engagement market. One of the most notable trends is the rise of artificial intelligence (AI). AI-powered mobile engagement solutions can help businesses to better understand their customers' needs and preferences and to deliver more personalized and relevant experiences.
Another key trend is the growing adoption of omnichannel marketing strategies. Omnichannel marketing involves reaching customers across multiple channels, such as mobile, email, and social media. By using omnichannel strategies, businesses can create a more seamless and cohesive customer experience.
Some of the leading players in the mobile engagement market include Salesforce, Adobe, Oracle, and IBM. These companies offer a wide range of mobile engagement solutions, including customer relationship management (CRM), marketing automation, and analytics.
Mobile Engagement Market Segmentation Insights
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Mobile Engagement Market Engagement Type Outlook
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In-App Messaging
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Push Notifications
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Email Marketing
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SMS Marketing
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Web Push Notifications
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Mobile Engagement Market Industry Vertical Outlook
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Retail
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Financial Services
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Healthcare
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Education
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Media Entertainment
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Mobile Engagement Market Target Audience Outlook
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Consumers
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Business Users
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Both Consumers and Business Users
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Mobile Engagement Market Deployment Model Outlook
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On-Premise
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Cloud
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Hybrid
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Mobile Engagement Market Regional Outlook
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North America
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Europe
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South America
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Asia-Pacific
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Middle East and Africa
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Report Attribute/Metric
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Details
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Market Size 2022
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5.21(USD Billion)
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Market Size 2023
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6.37(USD Billion)
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Market Size 2032
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38.51(USD Billion)
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Compound Annual Growth Rate (CAGR)
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22.13% (2024 - 2032)
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Report Coverage
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Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
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Base Year
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2023
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Market Forecast Period
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2024 - 2032
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Historical Data
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2019 - 2022
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Market Forecast Units
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USD Billion
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Key Companies Profiled
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Oracle, Leanplum, Localytics, Marketo, Vonage, Plivo, Sinch, Insider, Adobe, SendGrid, Twilio, CleverTap, Braze, Salesforce, Airship
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Segments Covered
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Engagement Type, Industry Vertical, Target Audience, Deployment Model, Regional
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Key Market Opportunities
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Personalized marketing, AI-driven engagement, 5Genabled experiences, Cross-channel integration, Omnichannel analytics
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Key Market Dynamics
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Increasing Mobile Penetration Digital Transformation Personalization CloudBased Deployment AI Integration
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Countries Covered
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North America, Europe, APAC, South America, MEA
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Frequently Asked Questions (FAQ) :
The Mobile Engagement Market size is expected to grow from USD 6.37 billion in 2023 to USD 38.51 billion by 2032, exhibiting a CAGR of 22.13% during the forecast period.
North America is expected to dominate the Mobile Engagement Market, accounting for the largest market share during the forecast period.
Rising adoption of mobile devices, increasing use of mobile applications, growing demand for personalized customer experiences, and advancements in mobile technologies are the key factors driving the market growth.
Key competitors operating in the Mobile Engagement Market include Salesforce, Oracle, Adobe, IBM, SAP, Marketo, HubSpot, Braze, MoEngage, and UserEngage.
The major applications of the Mobile Engagement Market include customer relationship management (CRM), marketing automation, mobile commerce, loyalty programs, and customer support.
The retail industry vertical is expected to witness the highest growth in the Mobile Engagement Market due to the increasing adoption of mobile commerce and the need for personalized customer experiences.
Data privacy concerns, lack of skilled professionals, and the need for continuous innovation are the major challenges faced by the Mobile Engagement Market.
The key trends shaping the Mobile Engagement Market include the adoption of artificial intelligence (AI), the rise of omnichannel engagement, and the growing importance of customer data.
The future growth prospects of the Mobile Engagement Market are promising, with the market expected to expand significantly over the next decade.
The key opportunities for growth in the Mobile Engagement Market include the adoption of new technologies, expansion into new markets, and the development of innovative solutions.
