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The mobile cases and covers market is experiencing dynamic transformations shaped by consumer preference, technological advancements, and the rapidly changing smartphone landscape. The market is shifting towards protective functionally as well as fashion and style based on the fact that it is an important accessory for personalizing and safeguarding smartphones.
One of the most significant trends in the mobile cases and covers market is multi-functional designs. Therefore, customers no longer want simple protection; they need something more than that. Examples of such products are wallet cases with card slots; kickstand cases for hands-free viewing; battery cases that give an extra charge on the go. This way, multiple functionalities become more convenient offerings to consumers, who can use their phone in a variety of ways.
Another trend currently dominating in this market is personalization. Due to this reason, there has been an increase in demand for personalized and customizable mobile cases and covers. To address this concern brands have introduced options such as custom prints or monograms while some even let one print pictures on his or her case making it more personal.
Additionally, aesthetic appeal plays a major part in dictating the direction which case markets take. Consumers are now considering other aspects apart from functionality when choosing casing designs. This explains why trendy patterns are very popular among users because they want their phones covered fashionably not just protected individually. Furthermore, social media influence has led to fashionable mobile accessory emphasis.
Moreover, eco-friendly concerns affect market trends too. In line with environmental awareness campaigns, buyers are inclined towards sustainable option(s). In response to this call therefore some manufacturers have adopted recycled materials in making casings thus minimizing any environmental impact brought about by plastic waste. Similarly, there has been rising demand for biodegradable phone coverings which also satisfy green consumers’ needs.
Mobile case design and functionality are being influenced by the rise of wireless charging technology. Owing to this, users of smartphones are searching for mobile cases that match the technology. Consequently, there is a rise in slim and wireless charging-enabled cases that enable phone charging without removing the casing from it. Therefore, this trend demonstrates the growing integration of technology into accessory design and the importance of user experience as seamless.
Additionally, brand collaborations and licensing agreements have become prominent in the mobile covers market. Smart-phone accessories manufacturers are joining forces with fashion brands, artists, and entertainment franchises to offer limited edition and co-branded cases given their popularity. This trend targets customers who prefer branded goods while making some phone covers particularly valuable yet less common than others sold in a market space.
Post COVID-19 concerns about hygiene globally has led to increased demand for germ resistant protective casings. For consumers’ attention on cleanliness and hygiene has gone up leading to more sales of germ-free cases that prevent bacteria and germs from breeding inside them. In fact, this new direction takes account of people’s health needs offering another layer of protection for one’s smartphone.
Mobile Cases Covers Market Highlights:
Global Mobile Cases and Covers Market Overview
Mobile Cases and Covers Market Size was valued at USD 25.1 Billion in 2023. The Mobile Cases and Covers Industry Product is projected to grow from USD 26.6 Billion in 2024 to USD 42.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024 - 2032). Global smartphone adoption is growing, and young people are demanding more eye-catching mobile cases and covers, are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Mobile Cases and Covers Market Trends
- Rising demand from youth for mobile cases and covers with striking designs is driving the market growth
Future product line innovation in the form of additional protection features like shockproof cases is predicted to open up market opportunities on a worldwide scale. An important aspect driving demand in the market is the growing demand from young people for cellphone cases and covers with eye-catching patterns. Given that millennials are more drawn to design covers, many smartphone manufacturers are concentrating on design elements with high protective strength. Custom cases are popular in Asia, especially in China, Japan, and India. Market participants are releasing cases in response to consumer demands. For the fifth-generation iPad Air, OtterBox debuted new cases in April 2022. As a part of the Symmetry Series 360 Elite, the cases were released. Orange and pink, two spring-inspired colours, were used to make the casings.
The average selling price of smartphones has significantly decreased, giving consumers additional alternatives in the form of several smartphone models in a range of price points. Additionally, rivals are lowering their pricing to attract customers as a result of open-source operating systems (OS) being adopted by manufacturers of mobile phones. The sale of protective coverings will gradually rise as more customers are persuaded to buy phones due to the low selling price. Additionally, there are many possibilities for cellphone cases on websites like Amazon, Flipkart, Yahoo, and many other shopping sites, and these websites often have deals and discounts on their products, which is why people are buying the cases for reasonable costs and with high-quality materials.
Generic or personalised phone protective covers are frequently a way to express one's personality and reveal their owner's social and cultural preferences. When it comes to selecting a protective cover for one's phone, factors like social media trends, favourite people, quotes, films, books, and television shows, social issues, and musical preferences are important considerations. To reach a wider audience, manufacturers keep their products current and relevant by taking into account these criteria. A growing range of features, including music, television, shopping, gaming, and others, are now being built directly into mobile phones as they become an indispensable part of daily life. Mobile phone sales have recently been fueled by this.
The clientele has grown as a result of increased player competition and falling smartphone pricing. Additionally, a thriving e-commerce industry has been instrumental in offering more affordable and diverse mobile accessories, such as protective covers, with a wide range of functions, designs, and graphics. Players have started creating online portals that provide a variety of mobile phone accessories at the push of a button in order to take advantage of the booming smartphone marketplaces in emerging economies. Thus, driving the Mobile Cases and Covers market revenue.
Mobile Cases and Covers Market Segment Insights:
Mobile Cases and Covers Product Insights
The Mobile Cases and Covers Market segmentation, based on product, includes body gloves, pouch, phone skin, hybrid cases, and others. Body gloves segment dominated the global market in 2022. A growing range of features, including music, television, shopping, gaming, and others, are now being built directly into mobile phones as they become an indispensable part of daily life. Mobile phone sales have recently been fueled by this. For instance, a joint research by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and PwC estimates that in 2022, there will be 859 million smartphone users in India, up from 468 million in 2017. The demand for various accessories, including protective coverings, has been directly boosted by the increase in mobile phone sales.
Mobile Cases and Covers Distribution Channel Insights
The Mobile Cases and Covers Market segmentation, based on distribution channel, includes online and offline. Offline segment dominated the Mobile Cases and Covers Market in 2022. The majority of customers still choose to shop in-person rather than online because in-person purchases allow for hands-on product inspection. Additionally, it removes the requirement for delivery fees and offers the opportunity to speak with sales staff for more information.
Figure 1: Mobile Cases and Covers Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Mobile Cases and Covers Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Mobile Cases and Covers Market dominated this market in 2022 (45.80%). Because North American consumers favor fashionable and eye-catching protective cases, the region is home to several manufacturers of custom protective cases. Further, the U.S. Mobile Cases and Covers market held the largest market share, and the Canada Mobile Cases and Covers market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: MOBILE CASES AND COVERS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Mobile Cases and Covers market accounted for the healthy market share in 2022. The market for mobile protective cases presents a significant opportunity for the producers of such devices due to the constantly growing user base of mobile devices and the significant increase in the usage of smartphones and tablets in the Europe area. Further, the German Mobile Cases and Covers market held the largest market share, and the U.K Mobile Cases and Covers market was the fastest growing market in the European region
The Asia Pacific Mobile Cases and Covers market is expected to register significant growth from 2023 to 2032. This is because there are many people who use smartphones. China currently controls the majority of the industry in the area, thanks to booming offline and online sales of protective phone cases. The nation claims of having the largest smartphone market in the world, representing roughly a third of all shipments globally in 2018. The nation's total smartphone shipment was estimated to be over 408.0 million units. This maintains a high level of demand for protective covers. Moreover, China’s Mobile Cases and Covers market held the largest market share, and the Indian Mobile Cases and Covers market was the fastest growing market in the Asia-Pacific region.
Mobile Cases and Covers Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Mobile Cases and Covers market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Mobile Cases and Covers Industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global Mobile Cases and Covers Industry to benefit clients and increase the market sector. In recent years, the Mobile Cases and Covers Industry has offered some of the most significant advantages to medicine. Major players in the Mobile Cases and Covers market, including Otter Products LLC, Shenzhen Ipaky Electronic Co., Ltd, CG Mobile, Incipio, LLC, Griffin Technology, Amzer, Belkin International, Inc., and XtremeGuard, are attempting to increase market demand by investing in research and development operations.
A business in the media and entertainment sector is called Atom Studios. It has 21–50 employees and annual revenue between $5–10 million. Following the success of its Apple line, Atom Studios introduced a new cover for Samsung phones in February 2022. The S22 and S22+ Samsung Galaxy models can use the new Touch case from Samsung, which was created with tactile design in mind. Atmos Studios selected a delicate, soft-touch silicon exterior because it was made to be felt and feels incredibly soft in the hand.
The company Incipio creates and produces mobile device accessories that are intended to improve consumers' digital lifestyles and actively safeguard technology. The business specialises in the supply of protective cases for mobile phones and other gadgets, as well as additional accessories like stereo earphones, charging stations, charging cables, and USB cables that are offered under both company-owned and licenced names. Protective covers for the Samsung Galaxy S21 family, which includes the S21 5G, S21+ 5G, and S21 Ultra 5G handsets, were introduced by Incipio Inc. in January 2021. The Samsung Mobile Accessory Partnership Programme (SMAPP) has approved the cases to satisfy Samsung performance criteria.
Key Companies in the Mobile Cases and Covers market include
- Otter Products LLC
- Shenzhen Ipaky Electronic Co., Ltd
- CG Mobile
- Incipio, LLC
- Griffin Technology
- Amzer
- Belkin International, Inc.
- XtremeGuard
Mobile Cases and Covers Industry Developments
September 2021: The manufacturer of mobile accessories CLCKR has unveiled a fresh selection of multipurpose stands, covers, and grips for the iPhone 13, 13 Pro, and 13 Pro Max. In addition to holographic patterns and joint ventures with Richmond and Finch, new designs now offer colour match possibilities for the 13 colours of the iPhone.
March 2019: For the iPhone XS and iPhone XS Max, Apple has introduced new silicone mobile phone protection coverings that come in three colours: spearmint, papaya, and Delft blue. Additionally, it introduced the Smart Battery Case, which gives the phone excellent protection and a longer battery life. The cover has a soft microfiber interior and a silicone exterior.
Mobile Cases and Covers Market Segmentation
Mobile Cases and Covers Product Outlook
- Body Gloves
- Pouch
- Phone Skin
- Hybrid Cases
- Others
Mobile Cases and Covers Distribution Channel Outlook
- Online
- Offline
Mobile Cases and Covers Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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