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The Mobile Apps and Web Analytics market is witnessing dynamic trends as businesses increasingly recognize the pivotal role of data-driven insights in optimizing their digital presence. With the proliferation of mobile applications and online platforms, analytics tools play a crucial role in helping organizations understand user behavior, improve engagement, and enhance overall performance. One noteworthy trend in this market is the growing emphasis on real-time analytics. As the pace of business operations accelerates, organizations are seeking analytics solutions that provide instantaneous insights into user interactions, enabling them to make prompt and informed decisions to address user needs and preferences.
Personalization is another key trend shaping the Mobile Apps and Web Analytics market. As competition intensifies, businesses are leveraging analytics to tailor their digital experiences to individual user preferences. Advanced analytics tools enable organizations to analyze user data, identify patterns, and deliver personalized content and recommendations, ultimately enhancing user satisfaction and retention. This trend reflects the evolving landscape of customer expectations, where personalized experiences are increasingly becoming the norm.
The integration of Artificial Intelligence (AI) and machine learning into analytics tools is driving innovation in the market. AI-powered analytics solutions can analyze vast amounts of data, uncover patterns, and generate actionable insights without requiring manual intervention. This trend not only enhances the efficiency of analytics processes but also opens up new possibilities for predictive analytics, allowing organizations to anticipate user behavior and trends, thereby staying ahead of the competition.
Cross-platform analytics is gaining prominence as businesses seek a comprehensive view of user interactions across different channels. With users seamlessly transitioning between mobile apps and web platforms, analytics tools that provide insights into user journeys across various touchpoints are becoming essential. This trend allows organizations to understand the holistic user experience and optimize their digital strategies accordingly, ensuring a cohesive and user-friendly brand presence.
Data privacy and compliance have become significant considerations in the Mobile Apps and Web Analytics market. With increased awareness and regulatory developments such as GDPR, organizations are prioritizing analytics solutions that adhere to stringent data privacy standards. Transparent data collection practices, robust security measures, and tools that enable organizations to manage user consent are integral aspects of analytics solutions to ensure compliance with evolving data protection regulations.
The shift towards in-app analytics is another notable trend. As mobile applications become central to digital strategies, businesses are focusing on analytics tools that provide insights specifically tailored to app usage. In-app analytics help organizations understand user engagement within the application, track feature usage, and optimize the user interface, contributing to a more seamless and satisfying user experience.
Furthermore, the demand for actionable insights is driving the development of analytics solutions that prioritize visualization and reporting capabilities. Businesses are seeking analytics tools that present data in a digestible and visually appealing format, facilitating easier interpretation and decision-making. This trend reflects the need for analytics solutions that empower both technical and non-technical stakeholders to derive meaningful insights from the data.
The Mobile Apps and Web Analytics market is also witnessing a trend towards unified analytics platforms. Organizations are looking for integrated solutions that can handle both mobile app and web analytics from a single platform. This streamlines data management, reduces complexity, and provides a consolidated view of user interactions across various digital channels.
Covered Aspects:
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Mobile Apps Web Analytics Market Highlights:
Mobile Apps and Web Analytics Market Synopsis
Global Mobile Apps and Web Analytics Market size is expected to reach USD 11.4 Billion by 2030 registering an exponential CAGR of 4.60% during 2022-2030.
Mobile apps (or application) analytics software enables organizations to gain insights from data inputs by measuring user behavior, which is later analyzed to make data-driven decisions. The metrics measured include parameters such as application installs, application launches, taps, screens, events log, application versions, flows, user retention, funnel analysis, and many more. Additionally, the other metrics utilized to track users include answers to questions such as how many new users used the application, the country they belong to, which make and model they are using and how many users visited the link shared in the marketing campaigns.
Figure 1: Mobile Apps and Web Analytics Market Size, 2024-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Web analytics is the monitoring of user behavior across the web pages of an organization’s web portal and measure their activity in terms of number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from (links shared in their marketing campaigns or others), among others.
The mobile apps and web analytics market is driven by an increase in demand for customer-oriented marketing campaigns and an increase in the number of smartphone and internet users. Additionally, the benefits offered by mobile apps and web analytics such as advanced queries and filters for desired data insights, sending push notifications to selected or all customers, stack traces by denoting with symbols, and send the custom log information to developers to overcome the issues. However, this market growth is hampered by the rising complexity of application integration.
Segmentation
Global Mobile Apps And Web Analytics Market has been segmented based on Component, Deployment, Application, Vertical, and Region.
By component, the global mobile apps and web analytics market has been divided into solution and service.
Based on deployment, the global mobile apps and web analytics market has been divided into on-premise and cloud-based.
By application, the mobile apps and web analytics market is classification into customer relationship management, application testing & analytics, mobile advertising and marketing analytics, search engine tracking and ranking, marketing automation, content marketing, event tracking, heat map analytics, social media & email marketing management, advertising optimization, and others.
Based on vertical, the global mobile apps and web analytics market has been divided into BFSI, healthcare, transportation & logistics, media & entertainment, IT & telecom, and others.
The global mobile apps and web analytics market has been analyzed for five regions—North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
Regional Analysis
Global Mobile Apps and Web Analytics Market is estimated to register an exponential CAGR over the forecast period. The geographic analysis of the global Mobile Apps and Web Analytics market has been conducted for North America, Europe, Asia-Pacific, the Middle East & Africa, and South America.
North America is expected to register the largest market share due to the increase in demand for mobile apps and web analytics solutions and services in this region. The US is expected to lead the market in North America owing to the factors such as the presence of numerous players such as
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Amplitude Inc. (US)
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Microsoft (US)
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Google (US)
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Oracle (US)
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UXCam Inc. (US)
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Apple Inc. (US)
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Adobe (US)
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Facebook (US)
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Upland Software, Inc. (US)
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Flurry (US)
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Amazon Web Services, Inc. (US)
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Mixpanel (US)
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AppsFlyer (US)
The European market for mobile apps and web analytics is expected to stand at the second position during the review period, mainly due to the rapid economic growth across countries such as the UK and Germany. Additionally, the compilatory regulations enforced to prevent cybersecurity issues and data privacy and protection laws boost the market growth in the region.
Asia-Pacific region is segmented into China, India, Japan, and the rest of the Asia-Pacific and is expected to be the fastest-growing region mainly due to the presence of emerging economies such as China and India, which are growing at a fast pace. Furthermore, China is expected to stand in the leading position, while India is projected to be the fastest-growing country during the forecast period. The Chinese market is expected to report the highest market share mainly due to the rapid developments in the smartphone industry, the increasing use of the Internet, and adoption in industry verticals such as media and entertainment, retail, e-commerce, food delivery, and so on. Additionally, the rise in the number of social networking platforms, online gaming, the large young population in the region contributes to market growth. Furthermore, India is witnessing an increase in the number of technology providers, boosting the demand for mobile apps and web analytics platforms.
The Middle East & Africa and South America market for the mobile apps and web analytics market is expected to report significant growth during the forecast period.
Competitive Analysis
Global Mobile Apps and Web Analytics Market is witnessing a high growth mainly due to demand for transformation of customer experience for the solutions and services they provide. Major players have opted for partnerships, acquisitions, and product enhancement as their key organic growth strategies to enhance their positions in the market and cater to the demands of end-users. Additionally, the industry players are competing over the benefits offered by mobile apps and web analytics.
Impact of COVID-19
The global mobile apps and web analytics industry has reported an increase in demand for mobile apps and web analytics solutions and services mainly due to a large number of organizations shifting their workforce to work from their homes, expanding the demand for digital solutions. Furthermore, the current trend for BYOD among enterprises has increased the demand for analytics solutions that provide essential statistics utilizing different parameters mentioned previously.
Key Players
The key players in the global mobile apps and web analytics market are identified based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. These include Countly (UK), Amplitude, Inc. (US), QBurst (India), Microsoft (US), Google (US), Oracle (US), UXCam Inc. (US), Apple Inc. (US), Adobe (US), Facebook (US), Upland Software, Inc. (US), Flurry (US), Amazon Web Services, Inc. (US), Mixpanel (US), and AppsFlyer (US). The key strategies adopted by most of the players are partnerships, acquisitions, agreements, and collaborations.
Source: MRFR Analysis Global Mobile Apps and Web Analytics Market, 2018–2026 (USD Billion)
Intended Audience
- Value-Added Resellers (VARs)
- Application Developers
- Advertising Agencies
- Technology Consultants
- Investors and Venture Capitalists
Recent Developments
Industry News
Next Games, a Finland-based developer company, was acquired by Netflix Inc in March 2022. In this way, Netflix is integrating mobile gaming services into its subscription offering. A number of key players in the mobile application space.
Dec-2022: Slalom, LLC, a business and technology consulting firm in America, entered into a partnership with Amazon Web Services, Inc. The goal of these firms is to build accelerators and vertical solutions on AWS for customers in financial services, life sciences, healthcare, and the public sector, among others, aimed at providing targeted end-to-end modernization and cloud migration services required for faster movements to the cloud.
On Mar. 13, 2023, Google updated its Analytics (GA4), the first major update to its web analytics services to track users across apps and websites. GA4 is an upgraded version of the current Universal Analytics or UA. GA4 offers content marketers more detailed user data across apps and websites. GA4 uses machine learning to predict users' behavioral patterns.
Further, the GA4 provides businesses an exciting opportunity to gain new insights with features like App + Web. This latest Google Analytics update will allow marketers to set specific goals for producing content types and measure their success. The arrival of two new user privacy laws, GDPR and CCPA, has increased the use of mobile apps and the phasing of third-party cookies.
On Feb.16, 2022, Analytics platform App Annie announced a rebranding and changed its name to data.ai. The company will combine consumer and market data by leveraging AI capabilities. data.ai claims that it is the first Unified Data AI company, aiming to reduce complexities in the equation, providing a unified view across all channels and illuminating opportunities with artificial intelligence.
data.ai won't be a mobile-only platform and will allow enterprises to assemble various digital datasets and activate artificial intelligence. The company has also partnered with Similarweb to unify its datasets and combine mobile and web analytics. data.ai plans to develop prescriptive recommendations across all digital channels, such as game consoles, OTT & streaming services, and the web.
On June 10, 2021, Glassbox (Israel), a provider of digital experience analytics for web and mobile applications, announced the completion of its initial public offering (IPO) available on the Tel Aviv Stock Exchange (TASE) with a 100 MN investment.
This is a significant milestone for Glassbox, representing its commitment to growth in the near term and providing the resources to fuel innovation toward its unique AI-driven vision for Experience Intelligence. Additionally, the IPO funding would allow Glassbox to maintain its impressive momentum as a high-growth SaaS company in a rapidly evolving digital market.
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