TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH MOBILE APPLICATION
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4. EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 MOBILE APPLICATION MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY CATEGORIES
6.2.1.1 GAMING
6.2.1.2 NON - GAMING
6.2.2 BY PLATFORM
6.2.2.1 iOS
6.2.2.2 ANDROID
6.2.2.3 WINDOWS
6.2.2.4 OTHERS
6.2.3 BY END – USER
6.2.3.1 BANKING
6.2.3.2 RETAIL
6.2.3.3 AIRLINES
6.2.3.4 TRANSPORT
6.2.3.5 MEDIA
6.2.3.6 EDUCATION
6.2.3.7 HOTELS & RESTAURANTS
6.2.3.8 GOVERNMENT
6.2.3.9 OTHERS
6.2.4 BY REGION
6.2.4.1 NORTH AMERICA
6.2.4.1.1 US
6.2.4.1.1 CANADA
6.2.4.1.1 MEXICO
6.2.4.2 EUROPE
6.2.4.2.1 UK
6.2.4.2.2 GERMANY
6.2.4.2.3 FRANCE
6.2.4.2.4 ITALY
6.2.4.2.5 REST OF THE EUROPE
6.2.4.3 APAC
6.2.4.3.1 CHINA
6.2.4.3.2 JAPAN
6.3.4.3.3 INDIA
6.3.4.3.4 SOUTH KOREA
6.3.4.3.5 REST OF THE APAC
6.2.4.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 WILLOW TREE INC (U.S.)
7.2.2 GOOGLE INC (U.S.)
7.2.3 NOKIA CORPORATION (FINLAND)
7.2.4 AMAZON INC (U.S.)
7.2.5 INTELLECTSOFT US (U.S.)
7.2.6 MICROSOFT CORPORATION (U.S.)
7.2.7 Y MEDIA LABS (U.S.)
7.2.8 APPSTER (AUSTRALIA)
7.2.9 GAMELOFT SE (FRANCE)
7.2.10 KONSTANT INFOSOLUTIONS (INDIA)
LIST OF TABLES
TABLE 1 MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 2 MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 3 MOBILE APPLICATION MARKET, BY END – USER
TABLE 4 MOBILE APPLICATION MARKET, BY REGION
TABLE 5 NORTH AMERICA MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 6 NORTH AMERICA MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 7 NORTH AMERICA MOBILE APPLICATION MARKET, BY END - USER
TABLE 8 U.S. MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 9 U.S. MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 10 U.S. MOBILE APPLICATION MARKET, BY END USER
TABLE 11 CANADA MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 12 CANADA MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 13 CANADA MOBILE APPLICATION MARKET, BY END USER
TABLE 14 EUROPE MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 15 EUROPE MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 16 EUROPE MOBILE APPLICATION MARKET, BY END USER
TABLE 17 UK MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 18 UK MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 19 UK MOBILE APPLICATION MARKET, BY END USER
TABLE 20 GERMANY MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 21 GERMANY MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 22 GERMANY MOBILE APPLICATION MARKET, BY END USER
TABLE 23 FRANCE MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 24 FRANCE MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 26 FRANCE MOBILE APPLICATION MARKET, BY END USER
TABLE 27 ITALY MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 28 ITALY MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 29 ITALY MOBILE APPLICATION MARKET, BY END USER
TABLE 30 REST OF EUROPE MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 31 REST OF EUROPE MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 32 REST OF EUROPE MOBILE APPLICATION MARKET, BY END USER
TABLE 33 ASIA-PACIFIC MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 34 ASIA-PACIFIC MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 35 ASIA-PACIFIC MOBILE APPLICATION MARKET, BY END USER
TABLE 36 CHINA MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 37 CHINA MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 38 CHINA MOBILE APPLICATION MARKET, BY END USER
TABLE 39 JAPAN MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 40 JAPAN MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 41 JAPAN MOBILE APPLICATION MARKET, BY END USER
TABLE 42 INDIA MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 43 INDIA MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 44 INDIA MOBILE APPLICATION MARKET, BY END USER
TABLE 45 SOUTH KOREA MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 46 SOUTH KOREA MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 47 SOUTH KOREA MOBILE APPLICATION MARKET, BY END USER
TABLE 48 REST OF APAC MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 49 REST OF APAC MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 50 REST OF APAC MOBILE APPLICATION MARKET, BY END USER
TABLE 51 REST OF THE WORLD MOBILE APPLICATION MARKET, BY CATEGORY
TABLE 52 REST OF THE WORLD MOBILE APPLICATION MARKET, BY PLATFORM
TABLE 53 REST OF THE WORLD MOBILE APPLICATION MARKET, BY END USER
LIST OF FIGURES
FIGURE 1 RESEARCH METHODOLOGY
FIGURE 2 MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 3 MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 4 MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 5 MOBILE APPLICATION MARKET, BY REGION (%)
FIGURE 6 NORTH AMERICA MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 7 NORTH AMERICA MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 8 NORTH AMERICA MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 9 U.S. MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 10 U.S. MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 11 U.S. MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 12 CANADA MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 13 CANADA MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 14 CANADA MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 15 EUROPE MOBILE APPLICATION MARKET BY CATEGORY (%)
FIGURE 16 EUROPE MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 17 EUROPE MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 18 UK MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 19 UK MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 20 UK MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 21 GERMANY MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 22 GERMANY MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 23 GERMANY MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 24 FRANCE MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 25 FRANCE MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 26 FRANCE MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 27 ITALY MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 28 ITALY MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 29 ITALY MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 30 REST OF EUROPE MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 31 REST OF EUROPE MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 32 REST OF EUROPE MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 33 ASIA-PACIFIC MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 34 ASIA-PACIFIC MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 35 ASIA-PACIFIC MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 36 CHINA MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 37 CHINA MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 38 CHINA MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 39 JAPAN MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 40 JAPAN MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 41 JAPAN MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 42 INDIA MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 43 INDIA MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 44 INDIA MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 45 SOUTH KOREA MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 46 SOUTH KOREA MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 47 SOUTH KOREA MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 48 REST OF APAC KOREA MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 49 REST OF APAC MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 50 REST OF APAC MOBILE APPLICATION MARKET, BY END USER (%)
FIGURE 51 REST OF THE WORLD MOBILE APPLICATION MARKET, BY CATEGORY (%)
FIGURE 52 REST OF THE WORLD MOBILE APPLICATION MARKET, BY PLATFORM (%)
FIGURE 53 REST OF THE WORLD MOBILE APPLICATION MARKET, BY END USER (%)