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The global microgreens market is projected to grow to USD 2.48 BN by 2030, with a 13.50% CAGR from 2022 to 2030. The rise in expenditure for premium food products and the growing consumer awareness of the health benefits of microgreens are key growth drivers. Changing culinary trends and a growing interest in gourmet and exotic foods are also contributing to the market dynamics of microgreens.
Whether used by chefs in restaurants or home cooks in their own kitchen, microgreens are added to enhance both the aesthetic and levels of flavors in dishes. The microgreens 'delicate texture, lustrous pigment and one-of-a-kind often make them a fine condiment in the cookbook.
The microgreens market is undergoing another dramatic change. Also with the emphasis on freshly grown and close-at-hand produce, microgreens prove very attractive. Both production and growth are greatly supported by the advantage of microgreens. This concurs with the trend of sustainable and environmentally friendly foods. Microgreens fulfills both the practical need of the eating public as well as meeting the needs of environmental consciousness.
Such consumer education and awareness campaigns do play a role in the changing dynamics of the microgreens market. People now know that micros are not only not only healthy, but also easy to grow, and that they can be used in almost any dish, and so more or less everyone wants some. Many educational projects focus on the unique health benefits of different microgreens.
As functional foods, which provide nutrition and health benefits, are increasingly becoming a mainstream dietary supplement, the high nutrient density of microgreens, and the superiority of microgreens over produce in most nutrients, is a selling point that does not easily slip past the health-conscious consumer. Interestingly, with many labor-saving technology applications taking hold in the agricultural sector, microgreens have begun impacting the market structure.
Microgreens are grown year-round in many countries thanks to the application of control environment agriculture, hydroponics, and vertical farming technologies, so as to overcome the seasonal limitations and prevent chaos from being unable to provide a guaranteed supply. Therefore, modern innovations find their way into all the processes involved in microgreens cultivation, including enhancing their efficiency, reducing resources used, and the quality of the crops, too.
This ensures a prosperous and technology-intensive microgreens industry. New microgreen varieties are being introduced, and the market is diversifying, all of which are changing up current market trends. Traditional microgreens such as arugula, kale, and radish please the tongue, and now that the market share of suppliers has widened, producers are offering different varieties according to the varying preferences of consumers.
More exotic seedlings like shiso, amaranths, and mustard greens are slowly becoming popular. A wider range of plants will no doubt give consumers more things to play with when cooking. Retails industry relations are important to the market dynamics of microgreens. Microgreens are more readily available, having begun to appear in supermarkets, specialty produce stores and farmer's markets to increase consumer access.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Type, Farming, Distribution Channel, End User, and Region |
Microgreens Market Highlights:
Global Microgreens Market Overview
Microgreens Market Size was valued at USD 0.98 billion in 2023. The microgreens industry is projected to grow from USD 1.02 billion in 2024 to USD 3.05 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.68% during the forecast period (2024 - 2032). The rise in expenditure for premium food products and the growing consumer awareness of its health benefits are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Microgreens Market Trends
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Rise in adoption of indoor farming to boost the market growth
Microgreens need both a broad distribution network and advertising to raise awareness. Due to an expansion in major retail establishments like supermarkets and hypermarkets in developing economies, microgreens are now more readily available. These stores support the marketing of nutritious foods. Supermarkets, hypermarkets, and grocery stores have made the distribution of packaged fruits and vegetables and other agricultural food products easier. With urbanization, the retail industry is anticipated to expand its demand.
A significant trend in the market is technological advancement. Artificial intelligence is used in the process to increase the production quality of microgreens. A chip inside the growing cabinet monitors their growth, alerts them in case of any problems, and advises the optimum time to harvest the herbs. For instance, in February 2021, GOhydro, an Attiki-based smart-sensing ICT platform that monitors the nutritional status and health produced hydroponically, created a smart-sensing, AI-driven hydroponic platform for domestic use.
The microgreens market is expected to grow in popularity as indoor and vertical farming become more prevalent. Growing food in a controlled, enclosed environment as it is stacked one on top of the other is known as vertical farming. The advantages of indoor vertical farming include increased crop production, cheaper labor costs, and sustainable urban growth. Due to their small size, they are frequently grown utilizing vertical farming indoors. For instance, in 2021, according to Bayer, a multinational company with primary expertise in the life science industries of agriculture and healthcare, there will be 204,387 square meters (or 2.2 million square feet) of indoor farms operating globally in 2022, enhanced microgreens market CAGR across the globe in the recent years.
The expansion of the market has been significantly influenced by rising consumer expenditure on premium food products and rising consumer awareness of the health benefits of microgreens. The industry is expanding due to the rise in restaurants and specialty food stores that give clients a full experience by introducing them to various foods and beverages, another factor driving the growth of the microgreens market revenue.
Microgreens Market Segment Insights
Microgreens Type Insights
The microgreens market segmentation, based on type, includes broccoli, cabbage, cauliflower, arugula, peas, basil, radish, and cress. The broccoli segment held the majority share in 2021 of the microgreens market revenue. Consuming broccoli is associated with many positive health effects, including fighting inflammation, preventing cancer, improving heart health, and enhancing digestion. Therefore, it is anticipated that the demand will increase as awareness of the health benefits of broccoli spreads and rooftop and park gardens are used to grow microgreens.
Microgreens Farming Insights
The microgreens market segmentation, based on farming, includes indoor vertical farming and commercial greenhouses. The indoor vertical farming segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. Microgreens are primarily produced by indoor vertical farming, which is anticipated to be highly utilized throughout the projection period. It is attributed to the indoor vertical farming industry's expanding technological evolution, which includes remote operations, the rise of information technology, and the ability to manage operations through mobile applications, automatic irrigation, and fertilization, which positively impacts the market growth.
Microgreens Distribution Channel Insights
The microgreens market data has been bifurcated by distribution channels into retail stores and farmer’s market. The farmers’ market segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. Due to easier access to fresh and nutritious food, the farmers' market has become quite popular with people concerned about their health. Finding places to buy organic items, fruits, and vegetables is becoming easier for consumers. Consequently, it is recommended to offer microgreens in farmers' markets. Farmers' markets are also becoming more and more popular among microgreens growers due to less transportation, handling, and refrigeration requirements, high profits, and less time in storage. Due to reduced pricing compared to supermarkets and hypermarkets and a better variety of food, including organic and inorganic products, the farmers' market helps the farmers and consumers.
Figure 2: Microgreens Market by Distribution Channel, 2023 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Microgreens End User Insights
Based on end users, the microgreens industry has been segmented into residential and commercial. The commercial sector held the largest segment share in 2021. Demand is anticipated to rise as more industries use them, including food services, personal care, cosmetics, and herbal medicine. The major market participants are constantly modifying and innovating both existing and non-microgreens to meet the needs of the commercial sector.
Microgreens Regional Insights
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America market accounted for USD 0.4122 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. It is due to the rising popularity of organic farming and healthy food choices. It results from consumers becoming more aware of organic foods and their health. This sector has benefited from the increased trend of adding microgreens to salads and organic foods.
Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: MICROGREENS MARKET SHARE BY REGION 2023 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe microgreens market accounts for the second-largest market share due to indoor vertical farming technology's rapid adoption and growing popularity among health-conscious consumers. Further, the Germany microgreens market held the largest market share, and the UK microgreens market was the fastest-growing market in the European region.
The Asia-Pacific Microgreens Market is expected to grow at the fastest CAGR from 2022 to 2030. Microgreens can be grown in homes with little area in their yards and gardens and are nutrient-rich and easy to grow. It is particularly true in developing nations like China and India, where people have little outdoor and indoor space. Moreover, China microgreens market held the largest market share, and the India microgreens market was the fastest-growing market in the Asia-Pacific region.
Microgreens Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the microgreens market grow even more. Market participants are also taking various strategic initiatives to grow their footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the microgreens industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies manufacturers adopt in the microgreens industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the microgreens industry has provided some of the most significant benefits. The microgreens market major players, such as AeroFarms, Fresh Origins, Gotham Greens, Madar Farms, and others, are working on expanding the market demand by investing in research and development activities.
AeroFarms is a sustainable indoor agriculture company based in Newark, New Jersey, and uses a patented aeroponic growing system to grow food. Four farming facilities are owned and run by the company in and around Newark. In its farms, AeroFarms employs aeroponic technology. Aeroponics uses a closed-loop system, in contrast to hydroponics, to mist the roots of the greens with nutrients, water, and oxygen. The growing cloth medium is made of post-consumer recycled plastic that is BPA-free. After harvest, the cloth can be completely sanitized and reseeded without contamination. In 2021, in the Northeast and New England, including New Jersey, New York, Connecticut, Massachusetts, and Rhode Island, AeroFarms, a leader in indoor vertical farming, expanded its distribution of leafy greens to more than 350 Stop & Shop stores. ​ ​
Also, Living Earth Farm is one of the largest farms in Canada, specializing in organic microgreens and baby greens. Our Toronto-based farm specializes in producing microgreens that are more fulfilling, nutrient-dense, and delicious than those produced conventionally. In January 2019, Micro basil, Micro cilantro, and rainbow micro mix were the first three flagship products from Living Earth Farm to be tested in health food stores. ​
Key Companies in the microgreens market include
- AeroFarms
- Fresh Origins
- Gotham Greens
- Madar Farms
- 2BFresh
- The Chef's Garden Inc.
- Farmbox Greens LLC
- Living Earth Farm, among others
Microgreens Industry Developments
2020: The largest commercial vertical farming company in Canada, GoodLeaf Farms, planned to expand by building a 74,000-square-foot indoor vertical farm in Calgary's industrial park on 108 Avenue SE. By the end of 2022, construction is expected to be completed.
2020: Aerofarms and Precision Indoor Plants partnered on the Lettuce Project. This project extends the shelf life of lettuce using cutting-edge indoor agricultural science and technology, providing consumers with more marketable food, reducing waste, and increasing farmer profits. ​
Microgreens Market Segmentation
Microgreens Type Outlook
- Broccoli
- Cabbage
- Cauliflower
- Arugula
- Peas
- Basil
- Radish
- Cress
Microgreens Farming Outlook
- Indoor Vertical Farming
- Commercial Greenhouses
Microgreens Distribution Channel Outlook
- Retail Stores
- Farmers Market
Microgreens End User Outlook
- Residential
- Commercial
Microgreens Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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