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Micro learning Market Size

ID: MRFR//7216-HCR | 111 Pages | Author: Ankit Gupta| November 2024

The Micro-learning market is experiencing substantial growth as organizations recognize the value of short, bite-sized learning modules for employee development and training. In this competitive landscape, companies are employing various market share positioning strategies to establish a strong presence and gain a larger market share.

One of the key strategies used in the Micro-learning market is content differentiation. Vendors aim to develop unique and engaging micro-learning content that sets their offerings apart from competitors. This could include interactive videos, gamified quizzes, or personalized learning paths. By offering innovative and valuable content, companies can position themselves as leaders in the market and attract customers who prioritize specific learning formats.

Target market segmentation is another effective positioning strategy employed by Micro-learning vendors. They identify specific industries or sectors that have unique training needs and tailor their offerings accordingly. For example, companies may develop specialized micro-learning solutions for healthcare, IT, or customer service industries. By understanding the specific challenges and requirements of different industries, vendors can position themselves as experts in addressing those needs and gain a competitive advantage.

Price positioning is also a crucial factor in market share positioning within the Micro-learning market. Some vendors choose to compete on price, offering affordable micro-learning solutions to attract cost-conscious customers. This can be effective in gaining market share, particularly in price-sensitive markets. On the other hand, some companies position themselves as premium providers, offering comprehensive micro-learning platforms with advanced features and analytics. This approach appeals to customers who prioritize performance and are willing to invest in robust learning solutions.

Partnerships and collaborations are another effective market share positioning strategy in the Micro-learning market. By partnering with learning management system providers, content creators, or integrating their solutions with popular productivity tools, vendors can expand their reach and leverage their partners' customer base. Integration with existing learning platforms or collaboration tools can provide vendors with a competitive advantage and increase their visibility in the market. Furthermore, collaborations with complementary technology providers can lead to joint marketing efforts and strengthen the overall market position of Micro-learning vendors.

Effective marketing and branding are crucial in market share positioning within the Micro-learning market. Vendors invest in creating compelling marketing campaigns that highlight the benefits and advantages of their micro-learning solutions. This includes thought leadership content, case studies, and customer testimonials that demonstrate the value and effectiveness of their products. By building a strong brand reputation and establishing thought leadership, Micro-learning vendors can differentiate themselves from competitors and gain market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 12.30%

Micro-learning Market Overview


According to the latest research report, It is estimated that the Micro-Learning Market size will be worth USD 5.9 billion in the year 2030 and will grow at a compound annual growth rate of CAGR of 12.30 percent during the forecast timeframe. Micro-learning is becoming more prominent not just in the eLearning industry, yet it is also being increasingly acknowledged as a useful tool in conventional academic settings. The primary goal of business training & teaching sessions is to enhance human productivity, which is accomplished via various training initiatives. Microlearning programs and microlearning components are being developed by a variety of businesses, which enables them to discover the behavioral characteristics that individual workers need to concentrate on in order to enhance their performance and overall performance.


Figure 1: Micro-Learning Market Size, 2022-2030 (USD Billion)


Micro-learning Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Microlearning aids in the modification of behavior by delivering a learning basics nugget, extending the distribution timeframes, and assisting businesses in the development of more concentrated and specific ongoing training. The need for educating office and mobile employees across all industries are growing, which is a key driver driving the market's expansion and expansion. The increasing demand for talent and direct consequence training among businesses, in addition to the aforementioned factors, is another important driver driving the worldwide micro-learning market. 


It is anticipated that the unwillingness of businesses to invest a significant amount of money in converting current training material into microcontent would stifle development in the industry in the near future. One of the most promising opportunities for micro-learning application developers is the personalization of training and educational programs. Another area that has to be explored is the growing use of sophisticated technologies such as artificial intelligence, virtual reality, machine learning, augmented reality and mobile technology.


This report contains all the information on the global Micro-Learning Market analysis and its strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other important factors. And a detailed analysis of the global Micro-Learning Market forecast for 2025 is also included in the report.


Covid 19 Analysis:


Due to the Covid19 epidemic, schools, colleges, and businesses have been forced to shut, and these organizations are adopting e-learning methods to guarantee education continues. As a result of the shutdown, online learning institutes have seen a substantial surge in enrollment. Covid-19 has created enormous possibilities for microlearning sales across a variety of end-user sectors, and as a result, the market will continue to expand in the long term.


Market Dynamic:


Drivers:


One of the most important reasons driving the development of the market is the rising need for educating desks and mobility employees across sectors, as well as the rising desire for abilities and direct consequence training among businesses.


Opportunities:


Gamification in the workplace is anticipated to see significant development opportunities in the next years, particularly in the areas of training, efficiency, and skills improvement. Businesses have shown a strong preference for multiagent systems, that do not foster a competitive atmosphere and are often seen as unproductive.


Restraints:


Due to a major lack of knowledge regarding microlearning, the worldwide Microlearning Market is experiencing stagnant growth.


Challenges:


The challenges include a lack of motivation among learners as well as a lack of knowledge of the advantages of microlearning.


Cumulative Growth Analysis:


Microlearning growth in the production and transportation industries is focused on raising efficiency, maintaining high, and adhering to security policies and regulations. Skilled specialists may make a significant difference in the productivity of production and logistical processes, as well as the overall quality of the finished product. Through the use of microlearning, employees will learn content while remaining on the site of their place of employment, thereby dramatically increasing productivity levels. Engineers, manufacturing employees, transporters, as well as other members of staff benefit from a brief burst of training sessions that allow them to rapidly get familiar with the equipment, procedures, and regulatory requirements.


Value Chain Analysis:

According to the reports, In order to better understand the Global Micro-Learning Market, it has been divided into the following categories: component, deployment, organization size, vertical, and region. The worldwide micro-learning market is categorized into solutions and services based on the component used. Consultancy and implementation, as well as maintenance and support, are the two sub-segments of the services segment, respectively. The Global Micro-Learning Market can be segmented into two categories based on deployment: cloud and on-premise.


The worldwide micro-learning market has been segmented into two categories based on the size of the organization: small and medium-sized businesses (SME) and big organizations. The worldwide micro-learning market has been segmented into many verticals, including retail, banking, financial services, manufacturing and logistics, and insurance, telecommunications and information technology, medical and biosciences, and others.


Micro-learning Market Segmentation Overview:


The market is segmented on the basis of component, deployment, organization size, vertical, and region. The global Micro-Learning Market is expected to witness decent growth during the forecast period.


By Application:


Based on the application, the market is segmented into cloud and on-premise.


By end-users:


Based on the propulsion types, the market is segmented into retail, banking, financial services, manufacturing and logistics, and insurance, telecommunications and information technology, medical and biosciences, and others.


By component, the microlearning market has been segmented as follows:



  • Solution

  • Services

  • Consulting and Implementation

  • Support and Maintenance


By organization type, the microlearning market has been segmented as follows:



  • Large Enterprises

  • SMEs


By deployment type, the microlearning market has been segmented as follows:



  • On-premises

  • Cloud


By industry, the microlearning market has been segmented as follows:



  • Retail

  • Manufacturing and Logistics

  • BFSI

  • Telecom and IT

  • Healthcare and Life Sciences

  • Others (Education, Travel and Hospitality, Media and Entertainment, and Energy and Utilities)


Micro-learning Market Regional Analysis:


According to the reports, In order to better understand the worldwide micro-learning market, it has been divided into five regions: North America; Europe; Asia-Pacific; the Middle East and Africa; and South America. As a result of the ever usage of eLearning technologies, and the increase in the use of portable electronics, North America now has the highest market share. Tablet computers and tablets phones are examples of such gadgets. Comparing the United States to Canada and Mexico, the United States dominates the market in North America owing to the greater number of technical advances in learning methods.


Europe is projected to be the 2nd largest market throughout the study period, owing to the widespread use of portable devices throughout industries and verticals, as a result of the ease of using them on a daily basis. Thanks to the use of mobile devices, it is conceivable to educate workers who are situated in various places at the same time, allowing microlearning businesses to reduce the amount of money spent on staff training. Because of these benefits, businesses in the area are rapidly turning to personalized learning as a viable alternative to conventional training techniques. 


During the projected period, the Asia-Pacific region is anticipated to be the quickest growing sector of the worldwide micro-learning market profit, according to market research. In the future years, it is anticipated that the industry in countries like China and Japan would grow at a rapid rate. One of the most important factors driving the market's expansion in Asia-Pacific is the increasing need among businesses for ability and result-oriented training.


Competitive Landscape:


As a result of the increase in sales from multiple verticals including retail, logistics planning, banking, banking, and financial services, telecommunication and information technology (IT), universal health care, and biosciences (among others), the Global Micro-Learning Industry is experiencing rapid growth. Major companies have chosen collaborations and the development of new products as their primary organic strategic planning in order to strengthen their market position and better meet the needs of end-users all over a wide range of vertical markets.


Micro-learning Market Top Players:



  • IBM Corporation (US)

  • Bigtincan (US)

  • Pryor Learning Solutions (US)

  • SwissVBS (Canada)

  • Count5 (US)

  • Crossknowledge (US)

  • mLevel (US)

  • Gnowbe (Singapore)

  • Saba Software (US)

  • Mindtree (US)

  • Axonify (Canada)

  • iSpring Solutions (US)

  • Epignosis  (US)

  • Cornerstone OnDemand (US)

  • Qstream (US)


Report Overview:




  • Market overview

  • Covid 19 Analysis

  • Market Dynamic

  • Drivers

  • Opportunities

  • Restraints

  • Challenges

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segmentation Overview

  • By Application

  • By End-Users

  • Regional Analysis

  • Competitive landscape


Recent Developments:


The partnership between SAP SE and Gnowbe, one of the industry's top competitors in the micro-learning sector, was announced in January 2019. Customers of SAP are using mobile microlearning and engagement technologies provided by Gnowbe to develop new solutions for their businesses.


By regions, the microlearning market has been segmented as follows:


North America:



  • US

  • Canada


Europe:



  • UK

  • Germany

  • Rest of Europe


APAC:



  • China

  • India

  • Rest of APAC


MEA:



  • United Arab Emirates (UAE)

  • Kingdom of Saudi Arabia (KSA)

  • Rest of MEA


Latin America:



  • Brazil

  • Mexico

  • Rest of Latin Americ

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