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The men's hair loss prevention and growth products market work in a constantly shifting business area which is a result of a number of social trends, technological developments, and the deep-rooted needs for healthy and beautiful hair. As the attitudes of the society to grooming and personal care products are changing, the market dynamics of men's hair loss prevention and growth products have been through significant changes. The market is driven by a rising consciousness among men about their hair care which leads to a higher demand for the products that can treat problems like hair loss and promote hair growth.
Consumer preferences are critical factors that influence the market dynamics of men's hair loss prevention and growth products. Men nowadays are more pragmatic about resolving hair-related issues since they are not only keen on prevention but also on maintaining hair growth. The supermarket is replete with various products including shampoos, conditioners, topical and oral supplements, which offer something for each consumer group. Consumers are naturally attracted to the products that meets their specific needs such as; thin hair growth, overall hair condition or regrowth.
Technological improvements have played a great role in revolutionizing hair loss prevention and growth products. The market has brought about formulations that have high concentrations of ingredients including minoxidil, finasteride, biotin, and other botanical extracts that are known to offer hair health benefits. Nowadays, laser therapy devices and high-tech scalp treatments provide men with non-invasive answers for the hair loss difficulties.
The market dynamics are furthermore shaped by the evolving societal values towards grooming and self-care. Men are moving toward a more complete personal care and hair health plays a key role in this development. The demystification of hair loss has called forth to a need for products that do not only deal with the current problems but also promote the health of your hair. This cultural shift generates a market condition where men are able to decide with confidence what products they would like for their hair care.
Brand loyalty, as well as trust, are key parameters influencing the competitive relationships in the men's hair loss prevention and growth products market. Established brands frequently utilize their established reputation for producing quality products, while newer entrants rely on innovation and distinct competitive advantages to attract consumer attention. Positive reviews, testimonials and endorsements from healthcare professionals or influencers significantly increase consumer goodwill, which in its turn defines the main factors of competition.
Men’s Hair Loss Prevention Growth Products Market Highlights:
Men's Hair Loss Prevention and Growth Products Market Overview
The worldwide Men's Hair Loss Prevention and Growth Products Market will generate a CAGR of 5.11% during the assessment period. Further, the same market is estimated to reach USD 1,732.2 Million by the end of the year 2027. Nowadays, the major concern for men across the world is the hair loss problem. Hair loss problems and baldness among men begin with their age. Another factor changes hormone levels throughout a man's life that leads to baldness, which is also called androgenetic alopecia scientifically.
In many parts of the world, men widely use hair oil to treat and prevent baldness and other ailments. Generally, the application of oil for men helps penetrate the strands, scalp, and follicles, deeply conditioning the hair, preventing hair fall, premature graying, and dandruff, and promoting men's hair growth. Moreover, the market players and the manufacturers are focusing on developing the new product to grow their customer base. Therefore, the hair oil demand is predicted to grow in the analysis period.
The growing consumption of men's hair loss prevention and growth products among kids and adults can largely contribute to the growth of the Men's Hair Loss Prevention and Growth Products Market. As per the global market report, almost half of the male population worldwide are facing some sort of hair loss between the age of 50. It has also highlighted that hair loss may affect nearly 80% of the male population between 70.
COVID-19 Impact Analysis
During the novel COVID-19 pandemic, the Products Market size has been affected negatively. At this time, the global market has experienced a lack of workforce, transportations, materials, production, and many others. This led to a loss in production, disruptions in the supply chains and manufacturing chains, and the loss of investors.
Further, the Men's Hair Loss Prevention and Growth Products Market analysis explains that the continuous efforts of the market players have brought a new revolution o the industry. For instance, it is predicted that the global market will generate significant market value in the upcoming years.
Market Dynamics
- Key Market Drivers
There are many reasons behind the male pattern of hair loss or androgenic alopecia: age, genetics, nutritional deficiencies, hormones, some psychological conditions, and infections.
The US National Library of Medicine reports that nearly 50 million men have been affected by hair loss across the country. Also, it has been found that men are more looking forward the cosmetic hair loss treatment like serums, shampoo, and oil rather than medical treatment. For instance, the cosmetics products demands are increasing in the forecast period because of the growing promotional activities of men's hair loss prevention and growth products by different global celebrities.
- Market Opportunities
The high prevalence of androgenic alopecia enhances the demand for hair loss prevention and growth products, which is predicted to bring significant opportunities for the market players and manufacturers of market during the further coming years.
Thus, the market players of the Men's Hair Loss Prevention and growth products market are focusing on launching new and innovative products. For instance, Unilever's Brylcreem brand has been developed, including hair wax, hair styling creams & gel, beard oil, a 3-in-1 shampoo, beard balm, and beard wash.
- Market Restraints
The Men's Hair Loss Prevention and Growth Products Market size might get hindered in the forecast period due to private-label products.
Moreover, the Men s Hair Loss Prevention and Growth Products Market share might be affected due to different manufacturers' low cost of the product.
- Market Challenges
As per the market trend, the global market might face challenges due to the cheap quality of the product and governmental rules regarding the regulation of the product.
Further, the men's Hair Loss Prevention and Growth Products Market size might face challenges because of the ongoing covid-19 pandemic that has disrupted the supply chain.
Cumulative Growth Analysis
The worldwide Market will witness significant growth in the research timeframe.
The majority of the market leaders focus on store-based distribution channels like specialty stores, convenience stores, and supermarkets or hypermarkets to introduce their products to the consumers. This can enhance the performance of the Men's Hair Loss Prevention and growth products market trend in the future years.
Market Segmentation
The Men’s Hair Loss Prevention and growth products market is categorized based on the category, product type, and distribution channels.
- By Category:
The market has been classified into organic and conventional based on the category segment.
The organic segment is leading the market trend during the review period.
- By Distribution Channel:
In terms of distribution channel segment, the Men’s Hair Loss Prevention and growth products market has been segregated into store-based and non-stored-based.
Further, the stored-based segment of the Market is sub-segmented into convenience stores, specialty stores, and supermarkets or hypermarkets.
- By Product Type:
The Men’s Hair Loss Prevention and growth products market has been segmented into oil, serums, shampoo, conditioners, and many others, depending on the product type segment.
Out of all, the shampoo segment is projected to lead the global market by creating a market value of USD 790.08 million during the assessment period of 2025.
Regional Analysis
As per the Men's Hair Loss Prevention and Growth Products Market analysis, the global market has been classified into different regions like North America, Europe, Asia Pacific, South America, and the rest of the world.
In 2018, the North American region accounted for nearly 33.60% of the Men s Hair Loss Prevention and Growth Products Market share. Further, this region is projected to acquire a dominant market share during the assessment timeframe, in this region, the major contributing region in the US. For instance, this regional market is expected to generate a significant CAGR of 4.90% in the research period due to the increasing innovations, the expansion of the product portfolio by the major manufacturers, and increasing promotional activities in the region. Apart from that, the European Men s Hair Loss Prevention and Growth Products Market is projected to hold a prominent market share during the assessment period due to the increasing geriatric population across the region.
Competitive Landscape Analysis
In the Men's Hair Loss Prevention and growth products market trend, many market players are present to show their capabilities and develop the global market growth. These prominent market players are:
- Unilever (London),
- L'oreal S.A. (France),
- Shiseido Company, Limited (Japan),
- Artnatural (US),
- Church & Dwight Co., Inc. (US),
-
The Procter & Gamble Company (US), - Kao Corporation (Japan),
- Hain Celestial (US),
- Johnson & Johnson Services, Inc. (US),
- Taisho Pharmaceutical Holdings Co., Ltd (Japan),
- Natura&Co (Brazil),
- Rohto Pharmaceutical Co., Ltd. (Japan),
- Forest Essentials (India),
- Helios Lifestyle Private Limited (India),
- Vital's International Group (US).
The market mentioned above players is highly focused on launching innovative products and growth of the geographic footprints by expansion. Apart from that, the market leaders are developing the Men s Hair Loss Prevention and Growth Products Market share by increasing research and developmental activities.
Recent Developments
- Recently, the prominent market player Living Proof has relaunched its existing Dry Scalp Treatment. The company has introduced a new Revitalizing Remedy tool under the scalp franchise.
Report Overview
The Men’s Hair Loss Prevention and growth products market analysis explains that the present market has significant scope in the upcoming years. A brief qualitative and quantitative analysis has been conducted to measure the growth performance of the Market.
Furthermore, this report includes the market segmentation, covid-19 analysis, market dynamics, market overview, regional analysis, recent developments, and competitive analysis.
Segmental table
By Category
- Organic
- Conventional
By Distribution Channel
- store-based
- non-stored based
By Product Type
- oil,
- serums,
- shampoo,
- conditioners,
- others
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