Medical Nutrition Market Trends

Key Emerging Trends in the Medical Nutrition Market

Dealing with obesity has become a significant health challenge worldwide. According to the Center for Disease Prevention and Control (CDC), around 35% of American children eat unhealthy food daily, leading to issues like diabetes, obesity, and heart diseases. Many older adults face problems like loss of appetite or digestive issues, so they need nutrients through feeding tubes or IVs. Obese individuals are more prone to diseases like diabetes and heart issues, even at a young age. The high obesity rate in children worries parents, pushing them to avoid high-calorie foods for their kids. Obesity is a significant concern for adults too. The rising global diabetes cases are alarming. The World Health Organization (WHO) states that global diabetes prevalence increased from 4.7% to 8.5% in 2014. Around 1.6 million deaths in 2015 were linked to diabetes worldwide. Both developed and developing countries are witnessing an increase in diabetes cases. India and China have the highest numbers in developing countries, while the US leads in developed countries. In the Asia Pacific region, over 60% of the population suffers from diabetes, with nearly one-third in China.

Medical nutrition products are seen as effective alternatives during the treatment of various diseases such as cancer, diabetes, cardiovascular diseases, and kidney diseases. They help prevent nutrient deficiencies in the body and support optimal organ function. Nowadays, the market offers various clinical nutrition products. For example, Abbott Nutrition's Ensure line is used in treating diseases like cancer, celiac disease, AIDS, and gastrointestinal issues. These medical nutrition products come in different forms like tablets, liquids, powders, and injections. As awareness about the connection between health and nutrition grows, along with the understanding of nutritional products' benefits in the recovery process and their cost-effectiveness, the medical nutrition market is thriving.

The increasing number of people grappling with chronic conditions like cancer and diabetes, combined with a growing aging population, is expected to drive the global market in the coming years. The rise in chronic diseases has led to more clinical nutrition prescriptions, especially for patients deprived of essential nutrients due to their health conditions.