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Medical Imaging Displays Market Share

ID: MRFR//6599-HCR | 90 Pages | Author: Kinjoll Dey| November 2024

In the realm of the Medical Imaging Displays Market, market share positioning strategies are pivotal for companies striving to carve out their niche and assert their presence. These strategies serve as the blueprint for companies to navigate the competitive landscape, differentiate themselves, and secure a significant slice of the market pie. One predominant tactic in market share positioning revolves around product innovation and differentiation. Companies endeavor to develop cutting-edge medical imaging displays that offer unique features, superior image quality, and enhanced functionality compared to their competitors. By highlighting these advantages, companies can attract healthcare providers and institutions seeking top-tier imaging solutions, thus gaining traction and expanding their market share.


Price positioning is another key aspect of market share strategies in the Medical Imaging Displays Market. Companies may adopt various pricing strategies to gain a competitive edge and capture market share. Some may opt for a premium pricing strategy, positioning their displays as high-end products synonymous with quality, reliability, and advanced technology. This appeals to customers who prioritize performance and are willing to pay a premium for top-of-the-line imaging solutions. Conversely, other companies may choose a more aggressive pricing approach, offering their displays at a lower price point to penetrate new market segments or attract cost-conscious buyers. By strategically adjusting pricing strategies, companies can effectively position themselves within the market and capture a broader customer base.


Distribution channels play a crucial role in market share positioning strategies within the Medical Imaging Displays Market. Companies must ensure their products are readily available and accessible to healthcare facilities, imaging centers, and practitioners. This involves establishing strong partnerships with distributors, resellers, and healthcare networks to ensure widespread coverage and reach. Additionally, companies may leverage online sales channels and e-commerce platforms to expand their market reach and cater to customers' evolving purchasing preferences. By optimizing distribution channels, companies can enhance their visibility, streamline product availability, and effectively compete for market share.


Marketing and branding strategies are also instrumental in market share positioning within the Medical Imaging Displays Market. Companies need to develop compelling marketing campaigns that highlight the unique features, benefits, and value propositions of their displays. This may involve targeted advertising, participation in industry conferences and events, and collaborations with key opinion leaders and influencers within the healthcare community. Building a strong brand presence and reputation can instill confidence in customers and differentiate companies from their competitors, ultimately driving market share growth.


Furthermore, strategic partnerships and collaborations can significantly impact market share positioning in the Medical Imaging Displays Market. Companies may forge alliances with healthcare institutions, imaging equipment manufacturers, and software developers to create integrated solutions that offer enhanced functionality and seamless interoperability. By leveraging complementary strengths and resources, companies can deliver comprehensive imaging solutions that meet the diverse needs of healthcare providers and gain a competitive edge in the market. Strategic partnerships also facilitate access to new markets, distribution channels, and customer segments, enabling companies to expand their market share and solidify their position as industry leaders.

Global Medical Imaging Displays Market Overview


The medical imaging displays market value is expected to reach USD 3.7 Billion at a CAGR 5.3% during the forecast period 2023-2032. The surging demand for minimally invasive procedures, the increasing popularity of large displays and their benefits, the growing demand for diagnostic imaging procedures such as CT scans, MRIs, and other systems, and rapid technological advancements in the imaging sector are the major factors driving the market of medical imaging displays.


Medical Imaging Displays Market


Digital imaging is now one of the essential diagnostic tools for oral health practitioners in the last decade, with the most significant advancements occurring in the dental imaging and radiology imaging markets. In Europe and North America, the number of offices that use dental radiology and dental imaging systems is increasing. According to European researchers, dental radiography and dental imaging technologies outperform normal dental radiographs in the detection of maxillofacial pathosis, bone loss, root resorption, alveolar fractures, implant placement, and more.


Covid-19 Analysis


With the rise of the Covid-19 impact, many large-scale businesses and industries suffered, except healthcare and life support products. The lockdown and physical distancing protocols have affected millions of small and big business institutions alike. The healthcare imaging displays market saw a slight downfall due to the lockdown and physical distancing.


The pandemic has severely hindered the market growth, which has affected the forecast market value significantly. However, the pandemic situation is expected to wear off in the coming years. Hence, the medical imaging displays market will see steady growth in the forecast years.


Medical Imaging Displays Market Trends


Drivers 


A few factors may drive the growth of thehealthcare imaging displays market. The rising demand for minimally invasive procedures, the growing popularity of large displays and their benefits, the increasing demand for diagnostic imaging procedures such as CT scans, MRIs, and other methods, as well as rapid technological advancements in the imaging sector, are some driving factors in themedical imaging displays market forecast.


Opportunities 


The growing number of diagnostic and imaging facilities creates several opportunities, which will boost the medical display market throughout the forecast period. The market players are adopting various trends such as acquisitions and product launches, which are expected to boost the medical imaging displays market growth.


Restraints 


Some factors that may inhibit the growth of medical imaging displays market value, such as the cost of the equipment. The rising demand for refurbished medical displays and the high cost of medical imaging displays are expected to hinder the market's growth.


Challenges 


Some factors that may challenge the key medical imaging displays providers include the cost of the equipment. Moreover, there is a lack of healthcare infrastructure in many places. The population may also not be aware of the need for medical imaging equipment in healthcare. Hence, these factors challenge the key players of the global market.


Cumulative Growth Analysis


The medical imaging displays market is anticipated to grow substantially in the years to come. The healthcare imaging displays market value is expected to grow at a CAGR (Compound Annual Growth Rate) of about 5.4%. The market value was evaluated at approximately USD 1.98 billion by the end of the year 2018.


Value Chain Analysis


The increasing adoption of minimally invasive procedures, the growing popularity of large displays and their perks, the rising demand for diagnostic imaging procedures such as CT scans, MRIs, and other imaging procedures, and rapid technological advancements in the imaging sector are all driving the market. However, in the projection period, downward pricing pressure because of its commodity nature and a rise in the number of refurbished medical display adoptions are limiting the medical imaging displays market growth.


Medical Imaging Displays Market Segmentation


The globalmedical imaging displays marketis classified into many segments such as display technology, resolution, panel size, display color, and application. Listed below are the healthcare imaging displays market segments:


Medical Imaging Displays Technology Outlook



  • LED

  • AMOLED

  • PMOLED

  • CRT

  • TFT-LCD

  • PM-LCD


Medical Imaging Displays Resolution Outlook



  • 2MP

  • 1–4MP

  • 1–8MP

  • Above 8MP


Medical Imaging Displays Panel Size Outlook



  • 9 Inch

  • 0-26.9 Inch

  • 0-41.9 Inch

  • More than 42 Inch


Medical Imaging Displays Display Color Outlook



  • Monochrome display

  • Color display


Medical Imaging Displays Application Outlook



  • Diagnostic

  • Dentistry

  • General radiology

  • Surgical/interventional

  • Digital pathology

  • Mammography

  • Multi-modality

  • Others


Medical Imaging Displays Market Regional Analysis


The regional division of the medical imaging displays market analysis comprises North America, Europe, Asia Pacific, and the rest of the world. Because of technical advancements, rising healthcare expenditure, the availability of venture capital and government support, and the rising frequency of chronic illnesses in the area, the Americas are estimated to dominate the medical imaging displays market.


Due to the well-developed healthcare industry, significant government funding for research and development, and high healthcare spending in European nations, Europe is likely to occupy the second biggest market for medical imaging displays. The expansion of the market has also been aided by well-developed technology in the region.


Due to the increased usage of digital imaging systems, higher disposable income increased awareness programs and symposia, and growing venture capital investments, Asia-Pacific is expected to be the fastest expanding region in the medical imaging displays market. The Middle East and Africa region have the smallest market share for medical imaging displays. Also, due to increased government initiatives in the healthcare sector, the Middle East is likely to have the largest market share in the region.


Medical Imaging Displays Competitive Landscape


The medical imaging displays industry is dominated by a few companies that play a vital role in the market growth. These healthcare imaging displays companies are called key companies of the market. They contribute to the largest share of the market profit.


The companies account for the market profits by adopting various medical imaging displays market trends such as joint ventures, product launches, company expansions, and procurements.


Medical Imaging Displays Key Players


Below are the key companies that offer medical imaging displays in the global market:



  • Carestream Health

  • Koninklijke Philips N.V.

  • Siemens Healthcare Private Limited

  • Barco

  • NDS Surgical Imaging LLC

  • Ampronix

  • General Electric Company

  • Canon Medical Systems Corporation

  • Hitachi Medical Systems Europe Holding AG

  • PHC Holdings Corporation

  • The Contec Group

  • EIZO Corporation

  • Others


Recent Developments 



  • Novarad introduced its OpenSight AR system, an imaging display based on Augmented Reality. It has also been authorized by the US Food and Drug Administration (FDA). Patients are exposed to less radiation as a result of this, and surgeons have superior planning skills.

  • Siemens Healthineers introduced their organ digital twin technology, which Artificial Intelligence powers. It helps stimulate the organ's physiology and assist clinicians in selecting the best potential therapy based on virtual testing on the digital twin.

  • The "ProFound AI" solution from iCAD is a digital breast tomosynthesis solution (DBT). It allows radiologists to see each tissue layer more clearly, allowing them to spot cancer up to 8% earlier on average. This can save radiologists up to 50% of the time they spend reading breast imaging.

  • Google's DeepMind can analyze 3D retinal OCT images and accurately identify 50 distinct ophthalmic diseases. It can identify signs of eye illness. It ranks patients according to their urgency and makes therapy recommendations. These skills have the potential to reduce the time between scan and therapy. This enables patients to receive life-saving treatments promptly.


Report Overview


This report delivers all the information about the global medical imaging displays market sizein the forecast period. It also contains different sections of the market analysis to help obtain detailed information such as opportunities, challenges, drivers, Covid-19 analysis, regional analysis, competitive landscape, and others. Moreover, all the information is collected from verified primary and secondary sources to provide the expected medical imaging displays market outlook by 2027.


Geographically

  • Europe

  • Asia-Pacific

  • North America

  • Middle East & Africa

  • Rest of the world

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