Mayonnaise Market Trends

Global Mayonnaise Market Overview

Mayonnaise Market Size was valued at USD 11.3 billion in 2023. The mayonnaise market industry is projected to grow from USD 11.8 Billion in 2024 to USD 15.4 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.56% during the forecast period (2024 - 2032). Incorporating mayonnaise into western/territorial meals and raising consumer awareness of healthy food ingredients are the key market drivers enhancing the market growth.Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mayonnaise Market Trends

• Consumers' increasing purchasing power is predicted to fuel market growth

The worldwide mayonnaise market is primarily driven by the food industry's extensive product adoption. Furthermore, rising product demand due to various health benefits, such as the inclusion of omega-3 and vitamin E, which aid in lowering the risk of heart disease, is boosting market expansion. Aside from that, the development of eggless mayonnaise, which is made by replacing egg yolk with various vegan components such as mustard, lime, garlic, and roasted eggplant, is boosting market growth. In line with this, the introduction of novel product varieties infused with novel flavors such as mint, cheese, garlic, pepper, sour pickle, and tandoori is positively influencing market growth. Additional factors, such as expanding demand for ready-to-eat (RTE) meals, changing lifestyles, growing Western influences on culinary traditions, and rising consumer spending power, are expected to propel the market CAGR.

One of the main factors influencing the growth of the mayonnaise market is the development of mayonnaise in western countries, exactly like regional foods. Also contributing to the growth of the market are shifting eating habits and rising use of useful food products. Another element influencing the growth of the objective market is growing consumer awareness of quality food ingredients. Also, the growing popularity of egg-free mayonnaise due to its flavor, texture, and variety of flavors is anticipated to contribute to the growth of the mayonnaise market revenue throughout the anticipated period.

Starting with a worldwide overview, the study delves into the characteristics that have a significant impact on the mayonnaise industry and can affect its future growth. With 2022 as the base year, the paper examines the historical market scenario from 2019 to 2022 and predictions till 2032. This includes researching price and volume trends as well as pricing histories. In order to provide a more in-depth understanding of the industry, the study also analyzes growth-inducing factors, market limitations, and current advancements.

Mayonnaise Market Segment Insights

Mayonnaise Type Insights

The mayonnaise market segmentation, based on type, there are two types of mayonnaise sauce: egg mayonnaise and eggless mayonnaise. The egg mayonnaise category held the largest share. Demand for egg mayonnaise sauce outnumbers demand for eggless mayonnaise sauce. This is primarily due to the wide popularity of egg mayonnaise sauce in cooking, as it is fully emulsified and thus provides a perfect blend of flavour when used in various recipes. However, the wide availability of eggless mayonnaise sauce in a variety of flavours is attracting vegans who are looking for a new flavour option in their regular diet.

Mayonnaise category Insights

The mayonnaise market segmentation, based on category, the market growth for mayonnaise is divided into flavoured mayonnaise and plain mayonnaise. Plain mayonnaise dominates the market share. Due to its widespread use in the preparation of foods including salads, spaghetti, and dips, plain mayonnaise currently holds the majority of the market share.

Figure 1:  Mayonnaise Market, by category, 2023 & 2032 (USD billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Mayonnaise packaging type Insights

The mayonnaise market data has been bifurcated by packaging type. The packaging type section is separated into three categories: bottles, pouches, and others. Individual consumer dispositions regarding usefulness and value seriousness are altering from one location to another, as is interest in these packaging designs.

Mayonnaise distribution channel Insights

Based on distribution channel, the mayonnaise industry has been segmented into store based and non-store based channels. The non-store channel is the largest seller of mayonnaise sauce, followed by other channels.

Mayonnaise Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe mayonnaise market had the greatest share—more than 45.80%. This is due to a growing number of nations, including German, the United Kingdom, France, Spain, and Italy, adopting veganism as a lifestyle. Additionally, expanding consumer demand for vegan sauces, dressings, and spreads is anticipated in the near future due to growing awareness of the environmental, ethical, and health effects of food. The growing trend of vegetarian lover food in Europe and North America, as well as the need for new flavor upgrading food products using common ingredients, encourage the popularity in eggless mayonnaise sauce in both regions.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2:  MAYONNAISE MARKET SHARE BY REGION 2023 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

North American mayonnaise market is predicted to have the fastest CAGR. Demand for mayonnaise in this region is anticipated to increase due to the rising trend of veganism and growing concern for animal welfare, such as avoiding consumption of eggs and egg products. Because it has fewer calories than mayonnaise with eggs, the demand for mayonnaise without eggs is growing quickly. Further, the German mayonnaise market held the largest market share, and the UK mayonnaise market was the fastest growing market in the North American region.

The Because of its easy availability and low prices, Asia Pacific mayonnaise market is expected to grow rapidly in the mayonnaise market. Because of the variety of flavours available, such as garlic and herb, aioli, mint, tandoori, and mild curry, mayonnaise is in high demand in hotels, restaurants, and canteens. Moreover, China’s mayonnaise market held the largest market share, and the Indian mayonnaise market was the fastest growing market in the Asia-Pacific region.

Mayonnaise Key Market Players& Competitive Insights

Leading market companies are investing a lot of money in R&D to expand their product offerings, which will spur further growth in the mayonnaise market. With significant industry changes like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking a variety of strategic activities to expand their  presence. To grow and remain in a market that is becoming more and more competitive, mayonnaise industry competitors must provide affordable products.

Manufacturing locally to cut operational costs is one of the main business methods used by producers in the  mayonnaise industry to benefit customers and develop the market sector. Some of the most important advantages for medicine have come from the mayonnaise industry in recent years. Major players in the mayonnaise business, including Unilever (UK), Paradise Food Ltd (UK), AR Brands (South Africa), Solo Foods (South Africa), Delicacy Foods (Cyprus), and others, are seeking to increase market demand by funding R&D initiatives.

Hellmann's and Best Foods are two American brand names for the same mayonnaise, ketchup, mustard, sauce, salad dressing, condiments, and other food products. Since 2000, they have been controlled by the British multinational corporation Unilever. Hellmann's is available in the United States east of the Rockies Mountains, as well as Latin America, Europe, Australia, the Middle East, Canada, India, and Pakistan. Best Foods is available in the United States west of the Rockies Mountains, as well as in East Asia, Southeast Asia, Australia, and New Zealand. In September 2020, Hellman's, a Unilever condiment brand, launched vegan mayonnaise in the United Kingdom. To meet the needs of health-conscious, flexitarian consumers in the United Kingdom, the product is made from maize starch rather than egg.

The Kraft Heinz Corporation (KHC), also known as Kraft Heinz, is an American  food firm founded by the merging of Kraft Foods and H.J. Heinz Company, with headquarters in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverage corporation in North America and the fifth largest in the world, with over $26.0 billion in yearly sales as of 2021. In March 2021, the Kraft Heinz Company introduced two new mayonnaise-based sauces: Heinz Mayocue and Heinz Mayomust, which are a combination of mayonnaise, barbecue sauce, and mustard sauce. This launch is expected to help the company expand its customer base and strengthen its market position.

In 2023, Kewpie Vegan Mayo Dressing and Spread will be available in a new 64 oz package, according to Q & B Foods, a part of Japan's Kewpie Corporation. The company's wildly well-liked Japanese KEWPIE mayonnaise is now available as a plant-based variant called KEWPIE Vegan Mayo.

Spicy is huge in 2023, and several of our favourite companies are launching brand-new, scorching products for their clients. Pepper-filled sandwiches have been released by fast food chains like Wendy's and McDonald's, and even some of our favourite companies are turning up the heat, like Heinz with its brand-new hot ketchups and sauces.

Branston introduced a brand-new item in 2022 called Branstonnaise, which combines mayonnaise and Branston Pickles. Branstonnaise blends various crisp qualities with sour sweet pickles, mayonnaise's creamy texture, and other flavours. Branstonnaise Smooth and Branstonnaise Small Chunk are the two new product variations.

Heinz is back at it in 2023 after perplexing customers by releasing a Creme Egg-flavoured mayo in 2019 and a Chocolate Orange combination in 2021. The company has introduced its Heinz [Seriously] Good Hot Cross Bun Mayo, which is prepared with toasted hot cross buns, its traditional mayonnaise, and a swirl of cinnamon spices and fruit pieces.

Key Companies in the mayonnaise market includes

• Unilever (U.K.)


• Paradise Food Ltd (U.K.)


• Marina Foods Inc. (U.S.)


• AR Brands (South Africa)


• Solo Foods (South Africa)


• Delicacy Foods (Cyprus)


• ADM Antwerp (Belgium) among others

Mayonnaise Industry Developments

In September 2021, Heinz will unveil its newest sauce, developed by combining ketchup and mayonnaise, Customers have dubbed the new sauce 'Mayochup.'

In August 2021, Hellmann's will join forces with Unilever. They intend to join the UK hot sauce market. The mayonnaise will undoubtedly have Tabasco flavors, but it will stay traditional.

In March 2020, Kraft Heinz Corporation introduced two new mayonnaise-based sauces: Heinz Mayonnaise and Heinz Mayonnaise. These sauces include mayonnaise, barbeque sauce, and mustard sauce. This introduction is expected to help the company expand its customer base and boost its market position.

Mayonnaise Market Segmentation

Mayonnaise Type Outlook

• Egg Mayonnaise


• Eggless Mayonnaise

Mayonnaise category Outlook

• Flavoured


• Plain

Mayonnaise Packaging Type Outlook

• Bottles


• Pouches


• Others

Mayonnaise distribution channel Outlook

• Store Based


• Non-Store-Based

Mayonnaise Regional Outlook

• North America


• US


• Canada


• Europe


• Germany


• France


• UK


• Italy


• Spain


• Rest of Europe


• Asia-Pacific


• China


• Japan


• India


• Australia


• South Korea


• Australia


• Rest of Asia-Pacific


• Rest of the World


• Middle East


• Africa


• Latin America