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Matcha Tea Market Research Report Information By Application (Regular Tea, Food, Cosmetics, Matcha Beverages, Personal Market), By Form (Ready-To-Drink, Instant Premixes, Powder Form), By Type (Traditional, Sweetened, Unsweetened), By Formulation (Plain, Flavored), By Distribution Channel (Store-Based Distribution Channels And Non-Store-Based Distribution Channels.) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032


ID: MRFR/F-B & N/1757-CR | 129 Pages | Author: Pradeep Nandi| February 2021

Matcha Tea Market By Application Outlook (USD Billion, 2018-2032)




  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




Matcha Tea Market By Form Outlook (USD Billion, 2018-2032)




  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




Matcha Tea Market By Type Outlook (USD Billion, 2018-2032)




  • Traditional




  • Sweetened




  • Unsweetened




Matcha Tea Market By Formulation Outlook (USD Billion, 2018-2032)




  • Plain




  • Flavored




Matcha Tea Market By Distribution Channel Outlook (USD Billion, 2018-2032)




  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels




Non-Destructive Testing (NDT) Outlook (USD Billion, 2018-2032)




  • North America Outlook (USD Billion, 2018-2032)







    • North America Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • North America Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • North America Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened







    • North America Matcha Tea Market By Formulation







  • Plain




  • Flavored







    • North America Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • US Outlook (USD Billion, 2018-2032)







    • US Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • US Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • US Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • US Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • US Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • CANADA Outlook (USD Billion, 2018-2032)







    • CANADA Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • CANADA Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • CANADA Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • CANADA Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • CANADA Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Europe Outlook (USD Billion, 2018-2032)







    • Europe Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Europe Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Europe Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Europe Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Europe Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • German Outlook (USD Billion, 2018-2032)







    • German Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • German Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • German Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • German Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • German Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • France Outlook (USD Billion, 2018-2032)







    • France Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • France Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • France Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • France Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • France Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • UK Outlook (USD Billion, 2018-2032)







    • UK Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • UK Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • UK Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • UK Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • UK Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • ITALY Outlook (USD Billion, 2018-2032)







    • ITALY Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • ITALY Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • ITALY Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • ITALY Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Italy Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • SPAIN Outlook (USD Billion, 2018-2032)







    • Spain Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Spain Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Spain Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Spain Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Spain Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Rest Of Europe Outlook (USD Billion, 2018-2032)







    • Rest Of Europe Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • REST OF EUROPE Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • REST OF EUROPE Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • REST OF EUROPE Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • REST OF EUROPE Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Asia-Pacific Outlook (USD Billion, 2018-2032)







    • Asia-Pacific Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Asia-Pacific Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Asia-Pacific Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Asia-Pacific Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Asia Pacific Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • China Outlook (USD Billion, 2018-2032)







    • China Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • China Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • China Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • China Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • China Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Japan Outlook (USD Billion, 2018-2032)







    • Japan Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Japan Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Japan Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Japan Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Japan Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • India Outlook (USD Billion, 2018-2032)







    • India Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • India Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • India Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • India Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • India Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Australia Outlook (USD Billion, 2018-2032)







    • Australia Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Australia Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Australia Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Australia Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Australia Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)







    • Rest of Asia-Pacific Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Rest of Asia-Pacific Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Rest of Asia-Pacific Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Rest of Asia-Pacific Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Rest of Asia Pacific Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Rest of the World Outlook (USD Billion, 2018-2032)







    • Rest of the World Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Rest of the World Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Rest of the World Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Rest of the World Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Rest of the World Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Middle East Outlook (USD Billion, 2018-2032)







    • Middle East Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Middle East Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Middle East Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Middle East Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Middle East Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Africa Outlook (USD Billion, 2018-2032)







    • Africa Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Africa Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Africa Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Africa Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Africa Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels






  • Latin America Outlook (USD Billion, 2018-2032)







    • Latin America Matcha Tea Market By Application





  • Regular Tea




  • Food




  • Cosmetics




  • Matcha Beverages




  • Personal Market




    • Latin America Matcha Tea Market By Form






  • Ready-To-Drink




  • Instant Premixes




  • Powder Form




    • Latin America Matcha Tea Market By Type






  • Traditional




  • Sweetened




  • Unsweetened




    • Latin America Matcha Tea Market By Formulation






  • Plain




  • Flavored







    • Latin Matcha Tea Market By Distribution Channel Outlook







  • Store-Based Distribution Channels




  • Non-Store-Based Distribution Channels



Research Methodology on Matcha Tea Market


The research methodology adopted for assessing the Matcha Tea market involved the collection and analysis of data from various sources such as the secondary data sources and the primary data sources. The various secondary sources of data that have been considered include industry journals, industry publications, financial databases, annual reports, industry reports, websites, and company databases. The primary sources of data have been collected from a series of in-depth interviews and discussions with senior-level executives in the industry, business owners, industry experts, and potential investors.


In order to identify the key market players and understand their business operations, Porter’s Five Forces Framework was used. With the help of the framework, the competitive landscape of the Matcha Tea market was analyzed.


The research process began by conducting a detailed study of all the related documents to identify the key trends and insights from the industry. The secondary data from previous years were used to analyze the overall industry structure and to identify the major opportunities and challenges. The primary research helped in understanding the industry dynamics such as the market drivers, restraints, trends, and potential opportunities.


In order to assess the market size for Matcha Tea, the revenues generated from retail sales, online sales, and company websites were considered. The estimated market size was cross-checked by using different bottom-up and top-down approaches. All the historic market data and current market developments were also incorporated in the estimates.


The primary research was conducted to study customer preferences for Matcha Tea products. The analysis of the interviews conducted was conducted to analyze the current and future trends in the Matcha Tea market. The competitive dynamics of the market were studied by collecting data on the pricing structure and the product specifications and features.


In order to compare the different brands of Matcha Tea, a multi-criteria decision-making technique was used. This analysis was conducted to ascertain customer preferences and identify the leading brands in the Matcha Tea market.


The overall market assessment was further strengthened by conducting a market attractiveness analysis. This analysis was conducted to identify the areas with high potential and to understand the nature of the market in the different regions. The market attractiveness analysis was conducted based on the product types, brands, categories, end-users, and regions.


Finally, the market size was estimated by summing up all the individual segments of the market based on the revenue generated from the sales of each segment. The market size is also considered an indicator of the attractiveness of the market.


The research process was completed by conducting an in-depth analysis of the primary and secondary data collected to obtain a comprehensive understanding of the market structure. The insights gained from the research process will help in the development of effective market strategies for catering to the needs of the customers and exploring new business opportunities.

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1 Report Prologue

2 Introduction

2.1 Definition 14

2.1.1 Matcha Tea 14

2.2 Scope of the Study 14

2.2.1 Research Methodology 14

2.3 Assumptions 15

2.4 Limitations 15

2.5 Market Structure 15

3 Research Methodology

3.1 Research Process 16

3.2 Primary Research 17

3.3 Secondary Research 19

3.4 Forecast Model 20

4 Premium Insights

4.1 Global Matcha Tea Market: History & Evolution 21

4.2 Global Matcha Tea Market: Market Mapping & Research Methodology 23

4.3 Market Overview: Global Matcha Tea Market 24

4.4 Industry Trends and Market Environment: Global Matcha Tea Market 25

4.5 Product Innovation: Global Matcha Tea Market 26

4.6 Product Innovation Market Share (2016): Global Matcha Tea Market 26

5 Market Dynamics

5.1 Introduction 27

5.2 Drivers: 28

5.2.1 Increasing disposable income: 28

5.2.2 Increasing health cost: 29

5.2.3 Increasing Consumer Awareness: 29

5.2.4 Matcha Tea as Super food: 29

5.3 Restraints: 30

5.3.1 Product Awareness: 30

5.3.2 Higher price: 30

5.4 Opportunities: 31

5.4.1 Diverse Application: 31

5.4.2 Innovations and New Product Development: 31

5.4.3 Product promotion: 31

5.4.4 Attractive Packaging: 32

5.5 Challenges: 33

5.5.1 Climatic Changes and environmental impact: 33

5.5.2 Certification along with branding & labelling issues: 33

5.5.3 Certification along with branding & labelling issues: 34

6 Mega Trends 35

6.1 Matcha Tea holds huge potential and ample scope of growth 35

6.2 Trade (Import-export) Analysis 36

6.3 Innovation in product and process 37

6.4 Macroeconomic indicators analysis 37

6 Mega Trends

6.1 Matcha Tea holds huge potential and ample scope of growth 35

6.2 Trade (Import-export) Analysis 36

6.3 Innovation in product and process 37

6.4 Macroeconomic indicators analysis 37

7 Market Factor Analysis

7.1 Introduction 42

7.2 Value Chain Analysis 42

7.3 Supply Chain Analysis 43

7.4 Porter's Five Forces 44

7.4.1 Porter's 5 Forces Analysis: Matcha Tea 44

7.4.2 Threat of New Entrants 46

7.4.3 Threat of Substitutes 47

7.4.4 Bargaining Power of Buyers 47

7.4.5 Bargaining Power of Suppliers 48

7.4.6 Intensity of Rivalry 48

8 Market Analysis

8.1 Introduction 49

9 Market Analysis-By Region

9.1 North America 53

9.1.1 U.S. 54

9.1.2 Canada 56

9.1.3 Mexico 59

9.2 Europe 62

9.2.1 Germany 63

9.2.2 U.K. 65

9.2.3 Poland 68

9.2.4 France 71

9.2.5 Rest of Europe 73

9.3 Asia Pacific 76

9.3.1 Asia-Pacific Matcha Tea Market 76

9.3.2 Japan 77

9.3.3 China 80

9.3.4 India 82

9.3.5 Indonesia 85

9.3.6 Australia & New Zealand 88

9.3.7 Rest of APAC 91

9.4 Rest Of World 94

9.4.1 Latin America 95

9.4.2 Middle East 97

9.4.3 Others 100

10 Market Analysis-By Formulation

11 Market Analysis-By Application

12 Market Analysis-By Distribution Channel

13 Competitive Landscape

14 Major Manufacturers Analysis of Matcha Tea

14.1 Nestle S.A. 118

14.1.1 Company Profile 118

14.1.2 Company Snapshot 118

14.1.3 Product and Specifications 119

14.1.4 Key development 119

14.1.5 Business strategy 119

14.1.6 SWOT Analysis 120

14.2 Tata Global Beverages Ltd. 121

14.2.1 Company Profile 121

14.2.2 Company Snapshot 121

14.2.3 Product and Specifications 122

14.2.4 Key Developments 122

14.2.5 Business strategy 122

14.2.6 SWOT Analysis 123

14.3 Unilever Plc 124

14.3.1 Company Profile 124

14.3.2 Company Snapshot 124

14.3.3 Product and Specifications 125

14.3.4 Key Developments 125

14.3.5 Business strategy 125

14.3.6 SWOT Analysis 126

14.4 AOI Tea Company 127

14.4.1 Company Profile 127

14.4.2 Company Snapshot 127

14.4.3 Product and Specifications 128

14.4.4 Business strategy 128

14.4.5 SWOT Analysis 129

14.5 Aiya Co. Ltd. 130

14.5.1 Company Profile 130

14.5.2 Company Snapshot 130

14.5.3 Product and Specifications 131

14.5.4 Key Developments 131

14.5.5 Business Strategy 131

14.6 ITO EN, LTD. 131

14.6.1 Company Profile 131

14.6.2 Company Snapshot 132

14.6.3 Product & Specification 133

14.6.4 Key Developments 133

14.6.5 Business strategy 133

14.7 Marukyu Koyamaen Co. Ltd. 134

14.7.1 Company Profile 134

14.7.2 Company Snapshot 134

14.7.3 Product and Specifications 135

14.7.4 Business Strategy 135

14.7.5 Key Developments 136

15 List of Tables

TABLE 1 GLOBAL MATCHA TEA MARKET: HISTORY & EVOLUTION HIGHLIGHTS 22

TABLE 2 PRICE COMAPARISON OF GREEN TEA AND MATCHA TEA 32

TABLE 3 PESTLE ANALYSIS-CHINA 39

TABLE 4 PESTLE ANALYSIS-U.S. 40

TABLE 5 PESTLE ANALYSIS-GERMANY 41

TABLE 6 PESTLE ANALYSIS-JAPAN 43

TABLE 7 GLOBAL MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 53

TABLE 8 GLOBAL MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 54

TABLE 9 NORTH AMERICA MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 55

TABLE 10 NORTH AMERICA MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 55

TABLE 11 U.S MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 56

TABLE 12 U.S. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 56

TABLE 13 U.S. MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 57

TABLE 14 U.S. MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 57

TABLE 15 U.S. MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 58

TABLE 16 U.S. MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 58

TABLE 17 CANADA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 58

TABLE 18 CANADA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 59

TABLE 19 CANADA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 59

TABLE 20 CANADA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 60

TABLE 21 CANADA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 60

TABLE 22 CANADA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 61

TABLE 23 MEXICO MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 61

TABLE 24 MEXICO MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 61

TABLE 25 MEXICO MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 62

TABLE 26 MEXICO MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 62

TABLE 27 MEXICO MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 63

TABLE 28 MEXICO MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 63

TABLE 29 EUROPE MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 64

TABLE 30 EUROPE MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 65

TABLE 31 GERMANY MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 65

TABLE 32 GERMANY MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 65

TABLE 33 GERMANY MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 66

TABLE 34 GERMANY MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 66

TABLE 35 GERMANY MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 67

TABLE 36 GERMANY MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 67

TABLE 37 U.K. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 67

TABLE 38 U.K. MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 68

TABLE 39 U.K. MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 68

TABLE 40 U.K. MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 69

TABLE 41 U.K. MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 69

TABLE 42 U.K. MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 70

TABLE 43 POLAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 70

TABLE 44 POLAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 70

TABLE 45 POLAND MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 71

TABLE 46 POLAND MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 71

TABLE 47 POLAND MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 72

TABLE 48 POLAND MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 72

TABLE 49 FRANCE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 73

TABLE 50 FRANCE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 73

TABLE 51 FRANCE MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 73

TABLE 52 FRANCE MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 74

TABLE 53 FRANCE MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 74

TABLE 54 FRANCE MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 75

TABLE 55 REST OF EUROPE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 75

TABLE 56 REST OF EUROPE MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 75

TABLE 57 REST OF EUROPE MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 76

TABLE 58 REST OF EUROPE MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 76

TABLE 59 REST OF EUROPE MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 77

TABLE 60 REST OF EUROPE MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 77

TABLE 61 ASIA-PACIFIC MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 78

TABLE 62 ASIA PACIFIC MATCHA TEA MARKET, BY TYPE (2023-2032) VALUE (USD MILLION) 79

TABLE 63 JAPAN MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 79

TABLE 64 JAPAN MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 80

TABLE 65 JAPAN MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 80

TABLE 66 JAPAN MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 81

TABLE 67 JAPAN MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 81

TABLE 68 JAPAN MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 82

TABLE 69 CHINA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 82

TABLE 70 CHINA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 82

TABLE 71 CHINA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 83

TABLE 72 CHINA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 83

TABLE 73 CHINA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 84

TABLE 74 CHINA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 84

TABLE 75 INDIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 84

TABLE 76 INDIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 85

TABLE 77 INDIA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 85

TABLE 78 INDIA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 86

TABLE 79 INDIA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 86

TABLE 80 INDIA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 87

TABLE 81 U.S MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 87

TABLE 82 INDONESIA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 87

TABLE 83 INDONESIA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 88

TABLE 84 INDONESIA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 88

TABLE 85 INDONESIA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 89

TABLE 86 INDONESIA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 89

TABLE 87 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 90

TABLE 88 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 90

TABLE 89 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 91

TABLE 90 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 91

TABLE 91 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 92

TABLE 92 AUSTRALIA & NEW ZEALAND MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 92

TABLE 93 REST OF APAC MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 93

TABLE 94 REST OF APAC MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 93

TABLE 95 REST OF APAC MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 93

TABLE 96 REST OF APAC MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 94

TABLE 97 REST OF APAC MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 94

TABLE 98 REST OF APAC MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 95

TABLE 99 ROW MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 96

TABLE 100 ROW MATCHA TEA MARKET, (2023-2032) VALUE (USD MILLION) 96

TABLE 101 LATIN AMERICA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 97

TABLE 102 LATIN AMERICA MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 97

TABLE 103 LATIN AMERICA MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 97

TABLE 104 LATIN AMERICA MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 98

TABLE 105 LATIN AMERICA MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 98

TABLE 106 LATIN AMERICA MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 99

TABLE 107 MIDDLE EAST MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 99

TABLE 108 MIDDLE EAST MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 99

TABLE 109 MIDDLE EAST MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 100

TABLE 110 MIDDLE EAST MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 100

TABLE 111 MIDDLE EAST MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 101

TABLE 112 MIDDLE EAST MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 101

TABLE 113 OTHERS MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 102

TABLE 114 OTHERS MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 102

TABLE 115 OTHERS MATCHA TEA MARKET, APPLICATION (2023-2032) VALUE (USD MILLION) 102

TABLE 116 OTHERS MATCHA TEA MARKET, BY RAW MATERIALS (2023-2032) VALUE (USD MILLION) 103

TABLE 117 OTHERS MATCHA TEA MARKET, DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 103

TABLE 118 OTHERS MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 104

TABLE 119 GLOBAL MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE (USD MILLION) 105

TABLE 120 GLOBAL MATCHA TEA MARKET, BY FORMULATION (2023-2032) VALUE USD MILLION 105

TABLE 121 GLOBAL MATCHA TEA MARKET, BY PLAIN MATCHA TEA (2023-2032) VALUE (USD MILLION) 106

TABLE 122 GLOBAL MATCHA TEA MARKET, BY PLAIN MATCHA TEA (2023-2032) VALUE (USD MILLION) 106

TABLE 123 GLOBAL MATCHA TEA MARKET, BY UNFLAVOURED MATCHA TEA (2023-2032) VALUE (USD MILLION) 107

TABLE 124 GLOBAL MATCHA TEA MARKET, BY UNFLAVOURED MATCHA TEA (2023-2032) VALUE (USD MILLION) 107

TABLE 125 GLOBAL MATCHA TEA MARKET, BY APPLICATION (2023-2032) VALUE (USD MILLION) 108

TABLE 126 GLOBAL MATCHA TEA MARKET, BY APPLICATION (2023-2032) VALUE (USD MILLION) 109

TABLE 127 GLOBAL MATCHA TEA MARKET, BY BEVERAGES (2023-2032) VALUE (USD MILLION) 109

TABLE 128 GLOBAL MATCHA TEA MARKET, BY BEVERAGES (2023-2032) VALUE (USD MILLION) 110

TABLE 129 GLOBAL MATCHA TEA MARKET, BY FOOD (2023-2032) VALUE (USD MILLION) 110

TABLE 130 GLOBAL MATCHA TEA MARKET, BY FOOD (2023-2032) VALUE USD MILLION 111

TABLE 131 GLOBAL MATCHA TEA MARKET, BY PERSONAL CARE (2023-2032) VALUE (USD MILLION) 111

TABLE 132 GLOBAL MATCHA TEA MARKET, BY PERSONAL CARE (2023-2032) VALUE USD MILLION 112

TABLE 133 GLOBAL MATCHA TEA MARKET, BY NUTRACEUTICAL (2023-2032) VALUE (USD MILLION) 112

TABLE 134 GLOBAL MATCHA TEA MARKET, BY NUTRACEUTICAL (2023-2032) VALUE USD MILLION 113

TABLE 135 GLOBAL MATCHA TEA MARKET, BY OTHERS (2023-2032) VALUE (USD MILLION) 113

TABLE 136 GLOBAL MATCHA TEA MARKET, BY OTHERS (2023-2032) VALUE USD MILLION 114

TABLE 137 GLOBAL MATCHA TEA MARKET, BY DISTRIBUTION CHANNEL (2023-2032) VALUE (USD MILLION) 115

TABLE 138 GLOBAL MATCHA TEA MARKET, BY STORE BASED (2023-2032) VALUE (USD MILLION) 115

TABLE 139 GLOBAL MATCHA TEA MARKET, BY STORE BASED (2023-2032) VALUE (USD MILLION) 116

TABLE 140 GLOBAL MATCHA TEA MARKET, BY NON-STORE BASED (2023-2032) VALUE (USD MILLION) 116

TABLE 141 GLOBAL MATCHA TEA MARKET, BY NON-STORE BASED (2023-2032) VALUE (USD MILLION) 117

TABLE 142 GLOBAL MATCHA TEA MARKET, BY 0.5% ALCOHOL (2023-2032) VALUE USD MILLION 117

TABLE 143 COMPETIVE LANDSCAPING: GLOBAL SMART KITCHEN APPLIANCES MARKET: BY STRATEGY 119

TABLE 144 PRODUCT OVERVIEW 121

TABLE 145 KEY DEVELOPMENT 121

TABLE 146 PRODUCT OVERVIEW 124

TABLE 147 KEY DEVELOPMENTS 124

TABLE 148 PRODUCT OVERVIEW 127

TABLE 149 KEY DEVELOPMENTS 127

TABLE 150 PRODUCT OVERVIEW 130

TABLE 151 PRODUCT OVERVIEW 133

TABLE 152 KEY DEVELOPMENTS 133

TABLE 153 PRODUCT OVERVIEW 135

TABLE 154 KEY DEVELOPMENTS 135

TABLE 155 PRODUCT OVERVIEW 137

TABLE 156 KEY DVELOPMENTS 138

16 List of Figures

FIGURE 1 RESEARCH PROCESS OF MRFR 18

FIGURE 2 PRIMARY RESEARCH PROCESS 19

FIGURE 3 SECONDARY RESEARCH PROCESS: TOP DOWN & BOTTOM UP APPROACH 20

FIGURE 4 FORECAST MODEL 21

FIGURE 5 MARKET SEGMENTATION: GLOBAL MATCHA TEA MARKET 25

FIGURE 6 PRODUCT LIFECYLE: GLOBAL MATCHA TEA MARKET 26

FIGURE 7 PRODUCT LIFECYLE: GLOBAL MATCHA TEA MARKET, BY REGION 26

FIGURE 8 DRIVERS & RESTRAINTS IMPACT ANALYSIS OF MATCHA TEA 28

FIGURE 9 GDP GROWTH (PER ANNUM) 29

FIGURE 10 FLUCTUATIONS IN TEA YIELD IN UJI, JAPAN 34

FIGURE 11 TOP TEN EXPORTING COUNTRIES OF GREEN TEA - UNITS USD 1000 (2023-2032) 37

FIGURE 12 TOP TEN IMPORTING COUNTRIES OF GREEN TEA - UNITS USD 1000 (2023-2032) 37

FIGURE 13 VALUE CHAIN ANALYSIS OF GLOBAL MATCHA TEA MARKET 44

FIGURE 14 SUPPLY CHAIN ANALYSIS OF GLOBAL MATCHA TEA MARKET 46

FIGURE 15 PORTER'S 5 FORCES ANALYSIS OF GLOBAL MATCHA TEA MARKET 47

FIGURE 16 GLOBAL MATCHA TEA MARKET ANALYSIS, 2023-2032 52

FIGURE 17 GLOBAL MATCHA TEA MARKET, BY VALUE (USD MILLION) 53

FIGURE 18 GLOBAL MATCHA TEA , BY FORMULATION 105

FIGURE 19 GLOBAL MATCHA TEA MARKET,BY APPLICATION 108

FIGURE 20 GLOBAL MATCHA TEA MARKET,BY TYPE 115

FIGURE 21 GLOBAL MATCHA TEA MARKET:MAJOR PLAYER MARKET DEVELOPMENT SHARE 2023-2032 118

FIGURE 22 GLOBAL MATCHA TEA MARKET:STRATEGY ANALYSIS 119

FIGURE 23 NESTLE S.A.:COMPANY SNAPSHOT 120

FIGURE 24 NESTLE S.A.: SWOT ANALYSIS 122

FIGURE 25 TATA GLOBAL BEVERAGES LTD.: COMPANY SNAPSHOT 123

FIGURE 26 TATA GLOBAL BEVERAGES LTD.: SWOT 125

FIGURE 27 UNILEVER PLC :COMPANY SNAPSHOT 126

FIGURE 28 UNILEVER PLC: SWOT ANALYSIS 128

FIGURE 29 AOI TEA COMPANY:COMPANY SNAPSHOT 129

FIGURE 30 AOI TEA COMPANY: SWOT ANALYSIS 131

FIGURE 31 AIYA CO. LTD. : COMPANY SNAPSHOT 132

FIGURE 32 ITO EN, LTD.: COMPANY SNAPSHOT 134

FIGURE 33 MARUKYU KOYAMAEN CO. LTD.: COMPANY SNAPSHOT 136

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