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Marketing Cloud Platform Market Research Report Information By Platform (Cloud Based, SaaS Based, B2B Cloud), By Solution (Integrated Solution), By End-User (Life Science, Financial Services, Media & Entertainment), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2030.


ID: MRFR/ICT/2214-HCR | 100 Pages | Author: Aarti Dhapte| December 2024

Marketing Cloud Platform Market

Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




  • Cloud Based




  • Saas Based




  • B2B Cloud




Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




  • Digital Marketing Solution




  • Integrated Solution




Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




  • Media and entertainment




  • Travel




  • Retail




  • Life sciences




  • Financial services




  • Technology




  • Retail




  • Others




Marketing Cloud Platform Regional Outlook (USD Billion, 2023-2030)




  • North America Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)





      • Cloud Based




      • Saas Based




      • B2B Cloud







  • North America Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)





      • Digital Marketing Solution




      • Integrated Solution







  • North America Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)





      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others





    • USOutlook (USD Billion, 2023-2030)




    • US Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • US Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • US Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Canada Outlook (USD Billion, 2023-2030)




    • Canada Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Canada Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Canada Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others








  • Europe Outlook (USD Billion, 2023-2030)




  • Europe Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)





      • Cloud Based




      • Saas Based




      • B2B Cloud







  • Europe Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)





      • Digital Marketing Solution




      • Integrated Solution







  • Europe Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)





      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others





    • Germany Outlook (USD Billion, 2023-2030)




    • Germany Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Germany Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Germany Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • France Outlook (USD Billion, 2023-2030)




    • France Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • France Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • France Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • UK Outlook (USD Billion, 2023-2030)




    • UK Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • UK Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • UK Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Italy Outlook (USD Billion, 2023-2030)




    • Italy Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Italy Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Italy Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Spain Outlook (USD Billion, 2023-2030)




    • Spain Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Spain Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Spain Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Rest Of Europe Outlook (USD Billion, 2023-2030)




    • Rest of Europe Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Rest of Europe Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Rest of Europe Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others








  • Asia-Pacific Outlook (USD Billion, 2023-2030)




    • Asia-Pacific Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Asia-Pacific Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Asia-Pacific Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • China Outlook (USD Billion, 2023-2030)




    • China Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • China Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • China Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Japan Outlook (USD Billion, 2023-2030)




    • Japan Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Japan Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Japan Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • India Outlook (USD Billion, 2023-2030)




    • India Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • India Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • India Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Australia Outlook (USD Billion, 2023-2030)




    • Australia Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Australia Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Australia Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Rest of Asia-Pacific Outlook (USD Billion, 2023-2030)




    • Rest of Asia-Pacific Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Rest of Asia-Pacific Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Rest of Asia-Pacific Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others








  • Rest of the World Outlook (USD Billion, 2023-2030)




    • Rest of the World Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Rest of the World Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Rest of the World Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Middle East Outlook (USD Billion, 2023-2030)




    • Middle East Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Middle East Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Middle East Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Africa Outlook (USD Billion, 2023-2030)




    • Africa Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Africa Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Africa Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others






    • Latin America Outlook (USD Billion, 2023-2030)




    • Latin America Marketing Cloud Platform Type of Platform Outlook (USD Billion, 2023-2030)




      • Cloud Based




      • Saas Based




      • B2B Cloud






    • Latin America Marketing Cloud Platform Solution Outlook (USD Billion, 2023-2030)




      • Digital Marketing Solution




      • Integrated Solution






    • Latin America Marketing Cloud Platform End User Outlook (USD Billion, 2023-2030)




      • Media and entertainment




      • Travel




      • Retail




      • Life sciences




      • Financial services




      • Technology




      • Retail




      • Others







Research methodology on the Marketing Cloud Platform Market


Introduction

Market Research Future has released an in-depth market research report on the Marketing Cloud Platform Market which provides a comprehensive overview of the industry, including market dynamics and trends. The report further details the main components of a marketing cloud platform, such as data analytics, marketing automation, and customer engagement, as well as its use cases and advantages. The research report also assesses the competitive landscape, highlighting key players and industry trends. Furthermore, the report provides a detailed examination of the regional market, regional market share, and current trends.


Research Methodology

The research is conducted using a comprehensive methodology to provide a comprehensive and detailed analysis of the Marketing Cloud Platform market. Primary and secondary research sources are used to gain deep insights into the market. Furthermore, the data is analyzed and the collected information is validated through trusted industry sources.



  •  Primary Research


A primary research survey is conducted to gain an in-depth understanding of the marketing cloud platform market. The survey is conducted among key players in the industry, including market leaders, analysts, and decision-makers, and was focused on groups and interviews, to gain an in-depth understanding of the industry.



  •  Secondary Research


Furthermore, secondary research is conducted to gain insight into the industry. The sources for the secondary research include industry journals and periodicals, market reports, government documents, white papers, and internal & external proprietary databases.



  •  Market Size Estimation


In order to provide accurate market sizing, the report implements a top-down and bottom-up approach. The top-down approach is used to estimate the current size of the market, while the bottom-up approach is used to estimate the future growth of the market during the forecast period 2023 to 2030.



  • Data Triangulation


After the secondary research is conducted, the primary survey data is used to validate the secondary research findings, which is known as data triangulation and helps to ensure the accuracy of the data.


Market Segmentation

The report is segmented on the basis of solution, platform type, deployment type, organization size, vertical, and region.



  •  By Solution


On the basis of solutions, the said market is sub-segmented into data analytics, marketing automation, customer experience management, and others.



  •  By Platform Type


On the basis of solutions, the said market is sub-segmented into cloud-based and on-premises.



  •  By Deployment Type


On the basis of solutions, the said market is sub-segmented into hybrid, public, and private.



  •  By Organization Size


On the basis of solutions, the said market is sub-segmented into small & medium enterprises and large enterprises.



  • By Vertical


On the basis of solutions, the said market is sub-segmented into BFSI, healthcare & life sciences, retail, IT & telecommunication, energy & utilities, media & entertainment, and others.



  •  By Region


The report is further segmented on the basis of region, which includes the top five prominent regions viz., North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.


Assumptions and Limitations

The published report by Market Research Future has adopted the following assumptions to create an in-depth research report -



  • The market is expected to increase due to the increasing focus on marketing automation, customer experience management, and data analytics.

  • Market growth is expected to be driven by the increasing focus on customer experience and demand for cloud-based marketing solutions.

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TABLE OF CONTENTS
1 MARKET INTRODUCTION

1.1 INTRODUCTION

1.2 SCOPE OF STUDY

1.2.1 RESEARCH OBJECTIVE

1.2.2 ASSUMPTIONS

1.2.3 LIMITATIONS

1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY

2.1 RESEARCH SOLUTION

2.2 PRIMARY RESEARCH

2.3 SECONDARY RESEARCH

2.4 FORECAST MODEL

2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST

2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS

3.1 INTRODUCTION

3.2 MARKET DRIVERS

3.3 MARKET CHALLENGES

3.4 MARKET OPPORTUNITIES

3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS
6 MARKETING CLOUD PLATFORM MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY PLATFORM

6.2.1.1 CUSTOMER RELATIONSHIP MANAGEMENT

6.2.1.2 CLOUD-BASED

6.2.1.3 SAAS- BASED

6.2.1.4 B2B CLOUD

6.2.2 BY SOLUTION

6.2.2.1 INTEGRATED SOLUTION

6.2.2.2 DIGITAL MARKETING SOLUTION

6.2.3 BY END-USER

6.2.3.1 TRAVEL

6.2.3.2 RETAIL

6.2.3.3 FINANCIAL SERVICES

6.2.3.1 LIFE SCIENCES

6.2.3.2 TECHNOLOGY

6.2.3.3 MEDIA & ENTERTAINMENT

6.2.4 BY GEOGRAPHY

6.2.4.1 NORTH AMERICA

6.2.4.2 EUROPE

6.2.4.3 ASIA-PACIFIC

6.2.4.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS

7.1 MARKET SHARE ANALYSIS

7.2 COMPANY PROFILES

7.2.1 ADOBE SYSTEMS INCORPORATED (U.S.)

7.2.2 ORACLE CORPORATION (U.S.)

7.2.3 SALESFORCE.COM (U.S.)

7.2.4 INTERNATIONAL BUSINESS MACHINES CORPORATION (U.S.)

7.2.5 CISION AB (SWEDEN)

7.2.6 ETRIGUE CORPORATION (U.S.)

7.2.7 HATCHBUCK (U.S.)

7.2.8 HUBSPOT (U.S.)

7.2.9 INFUSIONSOFT (U.S.)

7.2.10 LEADSQUARED (INDIA)

7.2.11 OTHERS
LIST OF TABLES
TABLE 1 MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 2 MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 3 MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 4 MARKETING CLOUD PLATFORM MARKET, BY REGION

TABLE 5 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 6 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 7 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 8 U.S. MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 9 U.S. MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 10 U.S. MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 11 CANADA MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 12 CANADA MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 13 CANADA MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 14 EUROPE MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 15 EUROPE MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 16 EUROPE MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 17 GERMANY MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 18 GERMANY MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 19 GERMANY MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 20 FRANCE MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 21 FRANCE MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 22 FRANCE MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 23 U.K. MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 24 U.K. MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 25 U.K. MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 26 REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 27 REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 28 REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 29 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 30 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 31 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY END-USER

TABLE 32 REST OF THE WORLD MARKETING CLOUD PLATFORM MARKET, BY PLATFORM

TABLE 33 REST OF THE WORLD MARKETING CLOUD PLATFORM MARKET, BY SOLUTION

TABLE 34 REST OF THE WORLD MARKETING CLOUD PLATFORM MARKET, BY END-USER

LIST OF FIGURES
FIGURE 1 RESEARCH SOLUTION

FIGURE 2 MARKETING CLOUD PLATFORM MARKET: BY PLATFORM (%)

FIGURE 3 MARKETING CLOUD PLATFORM MARKET: BY SOLUTION (%)

FIGURE 4 MARKETING CLOUD PLATFORM MARKET: BY END-USER (%)

FIGURE 5 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY PLATFORM (%)

FIGURE 6 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY SOLUTION (%)

FIGURE 7 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY END-USER (%)

FIGURE 8 EUROPE MARKETING CLOUD PLATFORM MARKET, BY PLATFORM (%)

FIGURE 9 EUROPE MARKETING CLOUD PLATFORM MARKET, BY SOLUTION (%)

FIGURE 10 EUROPE MARKETING CLOUD PLATFORM MARKET, BY END-USER (%)

FIGURE 11 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET BY PLATFORM (%)

FIGURE 12 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY SOLUTION (%)

FIGURE 13 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY END-USER (%)

FIGURE 14 ROW MARKETING CLOUD PLATFORM MARKET, BY PLATFORM (%)

FIGURE 15 ROW MARKETING CLOUD PLATFORM MARKET, BY SOLUTION (%)

FIGURE 16 ROW MARKETING CLOUD PLATFORM MARKET, BY END-USER (%)

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