TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.1 INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.2.2 ASSUMPTIONS
1.2.3 LIMITATIONS
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH SOLUTION
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
3.1 INTRODUCTION
3.2 MARKET DRIVERS
3.3 MARKET CHALLENGES
3.4 MARKET OPPORTUNITIES
3.5 MARKET RESTRAINTS
4 EXECUTIVE SUMMARY
5. MARKET FACTOR ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.2 SUPPLY CHAIN ANALYSIS
6 MARKETING CLOUD PLATFORM MARKET, BY SEGMENTS
6.1 INTRODUCTION
6.2 MARKET STATISTICS
6.2.1 BY PLATFORM
6.2.1.1 CUSTOMER RELATIONSHIP MANAGEMENT
6.2.1.2 CLOUD-BASED
6.2.1.3 SAAS- BASED
6.2.1.4 B2B CLOUD
6.2.2 BY SOLUTION
6.2.2.1 INTEGRATED SOLUTION
6.2.2.2 DIGITAL MARKETING SOLUTION
6.2.3 BY END-USER
6.2.3.1 TRAVEL
6.2.3.2 RETAIL
6.2.3.3 FINANCIAL SERVICES
6.2.3.1 LIFE SCIENCES
6.2.3.2 TECHNOLOGY
6.2.3.3 MEDIA & ENTERTAINMENT
6.2.4 BY GEOGRAPHY
6.2.4.1 NORTH AMERICA
6.2.4.2 EUROPE
6.2.4.3 ASIA-PACIFIC
6.2.4.4 REST OF THE WORLD
7 COMPETITIVE ANALYSIS
7.1 MARKET SHARE ANALYSIS
7.2 COMPANY PROFILES
7.2.1 ADOBE SYSTEMS INCORPORATED (U.S.)
7.2.2 ORACLE CORPORATION (U.S.)
7.2.3 SALESFORCE.COM (U.S.)
7.2.4 INTERNATIONAL BUSINESS MACHINES CORPORATION (U.S.)
7.2.5 CISION AB (SWEDEN)
7.2.6 ETRIGUE CORPORATION (U.S.)
7.2.7 HATCHBUCK (U.S.)
7.2.8 HUBSPOT (U.S.)
7.2.9 INFUSIONSOFT (U.S.)
7.2.10 LEADSQUARED (INDIA)
7.2.11 OTHERS
LIST OF TABLES
TABLE 1 MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 2 MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 3 MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 4 MARKETING CLOUD PLATFORM MARKET, BY REGION
TABLE 5 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 6 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 7 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 8 U.S. MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 9 U.S. MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 10 U.S. MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 11 CANADA MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 12 CANADA MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 13 CANADA MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 14 EUROPE MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 15 EUROPE MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 16 EUROPE MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 17 GERMANY MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 18 GERMANY MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 19 GERMANY MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 20 FRANCE MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 21 FRANCE MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 22 FRANCE MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 23 U.K. MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 24 U.K. MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 25 U.K. MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 26 REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 27 REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 28 REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 29 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 30 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 31 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY END-USER
TABLE 32 REST OF THE WORLD MARKETING CLOUD PLATFORM MARKET, BY PLATFORM
TABLE 33 REST OF THE WORLD MARKETING CLOUD PLATFORM MARKET, BY SOLUTION
TABLE 34 REST OF THE WORLD MARKETING CLOUD PLATFORM MARKET, BY END-USER
LIST OF FIGURES
FIGURE 1 RESEARCH SOLUTION
FIGURE 2 MARKETING CLOUD PLATFORM MARKET: BY PLATFORM (%)
FIGURE 3 MARKETING CLOUD PLATFORM MARKET: BY SOLUTION (%)
FIGURE 4 MARKETING CLOUD PLATFORM MARKET: BY END-USER (%)
FIGURE 5 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY PLATFORM (%)
FIGURE 6 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY SOLUTION (%)
FIGURE 7 NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY END-USER (%)
FIGURE 8 EUROPE MARKETING CLOUD PLATFORM MARKET, BY PLATFORM (%)
FIGURE 9 EUROPE MARKETING CLOUD PLATFORM MARKET, BY SOLUTION (%)
FIGURE 10 EUROPE MARKETING CLOUD PLATFORM MARKET, BY END-USER (%)
FIGURE 11 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET BY PLATFORM (%)
FIGURE 12 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY SOLUTION (%)
FIGURE 13 ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY END-USER (%)
FIGURE 14 ROW MARKETING CLOUD PLATFORM MARKET, BY PLATFORM (%)
FIGURE 15 ROW MARKETING CLOUD PLATFORM MARKET, BY SOLUTION (%)
FIGURE 16 ROW MARKETING CLOUD PLATFORM MARKET, BY END-USER (%)