Marketing Calendar Software Market Research Report: By Deployment Type (Cloud-based, On-premise), By End-user Industry (Advertising and Marketing, Retail and E-commerce, Media and Entertainment, Healthcare and Pharmaceuticals, Education and Non-profit, Manufacturing and Industrial, Financial Services, Technology and Software, Other Industries), By Team Size (Small Businesses, Mid-sized Businesses, Large Enterprises), By Functionality (Content Management, Campaign Management, Event Management, Social Media Management, Collaboration and Commu

Marketing Calendar Software Market Overview

The Marketing Calendar Software Market Size was estimated at 11.64 (USD Billion) in 2022. The Marketing Calendar Software Industry is expected to grow from 12.45(USD Billion) in 2023 to 22.9 (USD Billion) by 2032. The Marketing Calendar Software Market CAGR (growth rate) is expected to be around 7.0% during the forecast period (2024 - 2032).

Key Marketing Calendar Software Market Trends Highlighted

The  marketing calendar software market exhibits significant growth potential. Key market drivers include the increasing need for organizations to streamline their marketing campaigns, improve campaign performance, and gain insights into campaign effectiveness. The adoption of cloud-based solutions and the integration of AI and data analytics capabilities are also driving market growth.Opportunities for exploration in the marketing calendar software market lie in offering industry-specific solutions, developing mobile-friendly platforms, and incorporating social media management and automation features. The rise of data-driven marketing and the increasing emphasis on customer experience management present further opportunities for vendors.Recent trends in the marketing calendar software market include the adoption of agile marketing methodologies, the integration of project management tools, and the use of AI-powered recommendations and insights. Vendors are also focusing on providing flexible and customizable solutions that can cater to the diverse needs of businesses. Additionally, the market is witnessing the emergence of niche players offering specialized solutions for specific industries and marketing channels.

Fig 1: Marketing Calendar Software Market Overview

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Marketing Calendar Software Market Drivers

Rising Demand for Data-Driven Marketing

The growing demand for marketing calendar software is associated with the need in data-driven insights to optimize marketing campaigns. With the rising availability of data, businesses are using it to understand their customers, monitor the performance of their campaigns, and make data-informed decisions. Marketing calendar software is an online platform used to plan, manage, and monitor marketing activities. Businesses use the software to understand the needs and preferences of their customers and tailor their marketing to follow and predict the customers’ behavior.By letting businesses view their performance in real time, the software allows them to monitor the success of the campaigns and change their focus as necessary. As a result, businesses that use data-driven approach to marketing obtain higher marketing ROI and perform better in the market.

The rapid growth and development of marketing technologies and the increasing number of various digital marketing channels imply the increasing necessity to introduce a marketing calendar. The software presupposes the close coordination of all marketing efforts and tools to achieve better results in the target market. Remarkably, the identified tool is a type of centralized marketing support, where all channels are scheduled and managed in the common account.In other words, the software program is a solution that helps to develop, plan, and implement marketing campaigns not for a single channel but for different tools. There are multiple marketing tools and social media that may be used to manage different types of marketing campaigns. In this way, the support of different social media is effective and beneficial for the development of marketing efforts. The identified software is used in different organizations and in various projects to facilitate marketing campaign coordination and control.

Content marketing is a vital element of modern marketing. Now, instead of constantly urging and pushing customers to buy something, businesses create valuable content to attract and engage their potential customers. Marketing calendar software is a valuable tool to manage and plan content marketing activities. It helps businesses to plan making and posting their content by scheduling its creating and promotion on various channels. Since marketing calendar is a centralized tool for managing content, it allows to ensure an alignment within a content marketing strategy.Thereby marketing calendar helps businesses to build their brands and attract more customers by keeping their websites active and interesting.

Marketing Calendar Software Market Segment Insights

Marketing Calendar Software Market Deployment Type Insights  

The  Marketing Calendar Software Market is divided by deployment type into cloud-based and on-premise. In 2023, the cloud-based segment is anticipated to be larger due to the expanding adoption of cloud computing solutions within companies. The cloud-based deployment model has a number of advantages over on-premise deployment. It is scalable; it also provides more freedom and is less costly based on the pay-per-usage concept. In addition, cloud-based solutions eliminate the need for companies to invest in hardware and infrastructure and make marketing calendar software accessible to them via a subscription.At the same time, the on-premise segment is predicted to grow at a modest pace throughout the forecast period. The on-premise deployment allows businesses to supervise and restrict the data and security of user businesses, which is why having highly sensitive or stringent data is a popular use case. Based on the above into account, the main driver of the  Marketing Calendar Software Market is the growing popularity of digital marketing. This is driving businesses and their agents to plan and deliver campaigns as part of the planning and administration of marketing campaigns for a particular product, event, or season.The second most important use case is the advancement within marketing firms, as well as the evolution of marketing firms in general. In addition, recent developments have helped marketing departments contribute directly to business success and goals. Based on these factors, the cloud-based segment is likely to remain the market leader, although the on-premise segment will continue to be important. The  Marketing Calendar Software Market is also expected to develop at a considerable CAGR acreage over the projection period.

Fig 2: Marketing Calendar Software Market Insights

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Marketing Calendar Software Market End-user Industry Insights  

The end-user industry segment provides insights into the various industries that utilize marketing calendar software. In 2023, the advertising and marketing industry held the largest market share, accounting for approximately 25% of the  Marketing Calendar Software Market revenue. This dominance is attributed to the increasing need for marketing teams to plan, execute, and track their campaigns effectively. The retail and e-commerce industry is anticipated to exhibit significant growth, with a projected CAGR of 8.2% during the forecast period 2023-2032.The growing adoption of e-commerce platforms and the need to manage marketing campaigns across multiple channels drive this growth. Other key end-user industries include media and entertainment, healthcare and pharmaceuticals, education and non-profit, manufacturing and industrial, financial services, technology and software, and other industries. The diversity of industries leveraging marketing calendar software highlights its versatility and the growing recognition of its importance in streamlining marketing operations and achieving business objectives.

Marketing Calendar Software Market Team Size Insights  

The  Marketing Calendar Software Market segmentation by team size includes Small Businesses, Mid-sized Businesses, and Large Enterprises. Small Businesses held the largest market share in 2023, accounting for around 45% of the  Marketing Calendar Software Market revenue. This is due to the increasing adoption of digital marketing solutions by small businesses to enhance their marketing efforts and reach a wider audience. Mid-sized Businesses are also expected to witness significant growth in the coming years, owing to the growing need for streamlining marketing operations and improving collaboration among teams.Large Enterprises are projected to have a steady growth rate, as they have already invested heavily in marketing automation and calendar software solutions. The  Marketing Calendar Software Market data suggests that the market for Small Businesses is expected to grow at a CAGR of 7.5% during the forecast period, while the market for Mid-sized Businesses and Large Enterprises is expected to grow at a CAGR of 6.8% and 6.2%, respectively.

Marketing Calendar Software Market Functionality Insights  

The Functionality segment of the  Marketing Calendar Software Market is categorized into Content Management, Campaign Management, Event Management, Social Media Management, Collaboration and Communication, Reporting and Analytics, Integration with Other Tools, and Mobile Optimization. Content Management, valued at USD 3.2 billion in 2023, is projected to grow at a CAGR of 8.5% to reach USD 5.9 billion by 2032. Campaign Management, with a market size of USD 2.8 billion in 2023, is estimated to reach USD 5.2 billion by 2032 at a CAGR of 8.1%.Event Management, valued at USD 2.1 billion in 2023, is anticipated to grow to USD 3.8 billion by 2032 at a CAGR of 7.8%. Social Media Management, with a market size of USD 1.9 billion in 2023, is projected to reach USD 3.4 billion by 2032 at a CAGR of 7.5%. Collaboration and Communication, valued at USD 1.6 billion in 2023, is estimated to reach USD 2.9 billion by 2032 at a CAGR of 7.2%. Mobile Optimization, with a market size of USD 1.1 billion in 2023, is estimated to reach USD 2.0 billion by 2032 at a CAGR of 6.9%.

Marketing Calendar Software Market Pricing Model Insights  

Subscription-based pricing is the most common pricing model for marketing calendar software, accounting for over 55% of the  Marketing Calendar Software Market revenue in 2023. This model allows users to access the software on a monthly or annual basis, with pricing typically based on the number of users or features included. Perpetual licensing is another popular pricing model, accounting for around 30% of the market. This model allows users to purchase the software outright, with no ongoing subscription fees. Freemium is a less common pricing model, accounting for around 15% of the market.This model allows users to access the basic features of the software for free, with additional features available for a fee. The  Marketing Calendar Software Market is expected to grow at a CAGR of 7.0% from 2023 to 2032, with the subscription-based pricing model continuing to dominate the market.

Marketing Calendar Software Market Regional Insights  

The regional segmentation of the  Marketing Calendar Software Market offers valuable insights into the market dynamics across different regions. North America holds a significant share of the market, driven by the presence of established vendors and a growing number of businesses adopting marketing calendar software to streamline their marketing campaigns. Europe is another key region, with a high concentration of technology companies and a strong demand for marketing automation solutions. The APAC region is projected to witness substantial growth in the coming years, owing to the rising number of startups and SMEs embracing digital marketing strategies.South America and MEA also represent promising markets, with increasing adoption of cloud-based marketing software and a growing awareness of the benefits of marketing calendar tools.

Fig 3: Marketing Calendar Software Market Regional Insights

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Marketing Calendar Software Market Key Players And Competitive Insights

Top competitors of Marketing Calendar Software Market are always working to stay ahead of the competition. Top players in Marketing Calendar Software Market are investing heavily in research and development to leverage new technology and features in their application. They are also trying to grow their market by providing custom-tailored services to their customers. Increasing adoption of digital marketing is anticipated to be the driving factor for the uptick in the growth of Marketing Calendar Software Market. Management based on the digital platforms will continue to be a trend and it will push market growth.Leading provider of Marketing Calendar Software Market is monday.com. They provide cloud-based marketing applications that help in organizing, planning and tracking marketing campaigns. This platform is easily adaptable and has high compatibility to most of underlying business system. This company has a large pool of customers from all sectors.HubSpot is another major player in this industry. They provide a number of innovative marketing tools which includes a fully operable marketing calendar. Their offering is user-friendly and is affordable for small and medium enterprises. This company also has a large customer base.

Key Companies in the Marketing Calendar Software Market Include

• SproutSocial


• Airtable


• Asana


• Google Workspace


• Microsoft 365


• Hubspot


• Nifty


• Smartsheet


• CoSchedule


• Planable


• Wrike


• Trello


• com


• Marketing Calendar Software Market


• Basecamp

Marketing Calendar Software Market Industry Developments

The  marketing calendar software market is projected to grow significantly over the next decade, driven by the increasing need for businesses to streamline their marketing operations and improve their return on investment (ROI). Key factors driving market growth include the rising adoption of cloud-based solutions, the growing popularity of social media marketing, and the increasing need for data-driven insights to make informed marketing decisions.Recent news developments in the market include the acquisition of social media marketing platform SproutSocial by Vista Equity Partners and the launch of a new marketing calendar software solution by Adobe. These developments indicate the growing importance of social media marketing and the increasing demand for integrated marketing solutions.Major players in the market include Adobe, Salesforce, HubSpot, Oracle, and Microsoft. These companies offer a range of marketing calendar software solutions that cater to the needs of businesses of all sizes. The market is expected to remain competitive over the forecast period, with new entrants and existing players vying for market share.

Marketing Calendar Software Market Segmentation Insights

Marketing Calendar Software Market Deployment Type Outlook

• Cloud-based


• On-premise

Marketing Calendar Software Market End-user Industry Outlook

• Advertising and Marketing


• Retail and E-commerce


• Media and Entertainment


• Healthcare and Pharmaceuticals


• Education and Non-profit


• Manufacturing and Industrial


• Financial Services


• Technology and Software


• Other Industries

Marketing Calendar Software Market Team Size Outlook

• Small Businesses


• Mid-sized Businesses


• Large Enterprises

Marketing Calendar Software Market Functionality Outlook

• Content Management


• Campaign Management


• Event Management


• Social Media Management


• Collaboration and Communication


• Reporting and Analytics


• Integration with Other Tools


• Mobile Optimization

Marketing Calendar Software Market Pricing Model Outlook

• Subscription-based


• Perpetual Licensing


• Freemium

Marketing Calendar Software Market Regional Outlook

• North America


• Europe


• South America


• Asia Pacific


• Middle East and Africa