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The marketing automation software industry is shaped by technical advances, changing client expectations, and changing corporate demands. Marketing automation systems have been increasingly popular due to their efficiency and efficacy in current marketing campaigns.
Increasing marketing process complexity drives the marketing automation software industry. As organizations connect consumers across various media, efficient and automated marketing operations are essential.Businesses want a strong digital presence and to communicate with their intended customers across digital platforms as consumers spend more time online. Marketing automation software lets companies develop individualized, targeted programs to reach the appropriate audience at the right time.
Marketing automation software industry dynamics have also been shaped by customer expectations. Marketing automation lets firms provide customized content and communications to today's consumers. Data and analytics may help organizations focus and improve marketing initiatives by revealing customer behavior and preferences.
Marketing automation solutions have also grown due to data-driven decision-making. Marketers can analyze campaign effectiveness, measure critical indicators, and gain actionable insights with these solutions' powerful analytics and reporting features. Businesses must show marketing ROI, and marketing automation software helps achieve this transparency.
Many suppliers compete in the marketing automation software industry, from established companies to creative startups. The market has seen acquisitions and mergers as larger businesses increase their product ranges and capacities. Additionally, smaller, specialized companies continue to enter the marketplace, offering specialist solutions for certain industrial verticals or company needs.
Marketing automation software is used worldwide due to global corporate activities. As firms develop and target varied markets, consolidated and automated marketing solutions are needed. This tendency has created a worldwide marketing automation software industry where suppliers personalize their products to certain sectors and regions.
Marketing automation software industry dynamics will continue to change. AI and ML in marketing automation systems are expected to spur innovation and enable smarter and predictive marketing. The continuous focus on data privacy and compliance may affect marketing automation system development, with companies emphasizing security and regulatory compliance."
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 5.37 Billion |
| Growth Rate | 13.20% (2022-2030) |
Marketing Automation Software Market Highlights:
Marketing Automation Software Market Overview
Marketing Automation Software Market Size was valued at USD 4.75 billion in 2021. The Marketing Automation Software market industry is projected to grow from USD 5.37 Billion in 2022 to USD 12.83 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.20% during the forecast period (2022 - 2030). Owing to the digitalization of industries, rising internet penetration, and the use of mobile devices, the demand for automating marketing solutions are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Marketing Automation Software Market Trends
Growing adverting and social media to boost market growth
Increasing demand for personalized advertising, retention of users for business growth, and the need for informed advertising strategy are some of the major factors expected to drive the growth. Moreover, the rise in the adoption of IoT devices, an increase in big data, and data analytics solutions, and demand for business automation, and insights will propel the market growth.
Marketing automation is a technology that helps companies in building better customer engagement campaigns, by eliminating repetitive tasks and helping the marketing department to focus on other critical aspects. The technology facilitates lead generation management, customer lifecycle marketing, and customer retention, among others. As per Internet World Statistics, in 2019, internet penetration across the world stands at 58.8% and it increases around 9% annually. Moreover, social media usage penetration globally was around 45%. Thus, a rising number of mobile devices, internet, and social media penetration will propel the market in the years to come. Consumers around the globe have changed ways of perceiving information, sharing thoughts, and researching products and services before purchasing.
In the age of digitalization and the use of aggressive promotion strategies, the utility of Artificial Intelligence (AI), data-driven promotion, and Search Engine Optimization (SEO) will provide an edge to marketing solution providers. AI will pose a potential opportunity for companies, industries, and countries over the coming years, which will boost the GDP by up to 14% by 2030. Moreover, programmatic advertising (AI automation) is changing the face of digital marketing so rapidly, that eMarketer, a marketing services provider, predicts that around 86% of digital ads displayed in the U.S. will be programmatic by 2020. Using various automation technologies for advertising to achieve higher conversions and lower acquisition costs will boost the market growth. Therefore, such factors has enhanced the Marketing Automation Software market CAGR across the globe in the recent years.
However, rise in the adoption of marketing automation platforms is another factor driving the growth of the Marketing Automation Software market revenue.
Marketing Automation Software Market Segment Insights
Marketing Automation Software Deployment Insights
The Marketing Automation Software market segmentation, based on deployment, includes on premise and cloud. The Cloud deployment segment held the majority share in 2021 contribution to around ~607% in respect to the Marketing Automation Software market revenue. Cloud deployment is the most preferred way for the deployment of this technology and is predicted to maintain its dominance over the next eight years. The scalability and flexibility of the cloud technology, security aspects, and control over the data center are some of the prime factors that will boost the utility of cloud technology in the dispersion of marketing automation solutions.
Figure 2: Marketing Automation Software Market, by Deployment, 2021 & 2030 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Marketing Automation Software Enterprise Size Insights
The Marketing Automation Software market segmentation, based on enterprise size, includes large enterprises and small & medium enterprises. The small & medium enterprises segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. In the initial stage of technology proliferation, marketing automation had few applications limited to large enterprises only. Hence, rising applications for Marketing Automation Software positively impacts the market growth.
Marketing Automation Software Solution Insights
The Marketing Automation Software market data has been bifurcated by solution into campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing, and others. The email marketing segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. owing to the ubiquity of email promotions across industries and the increasing use of mobile devices. High interactiveness, cost-effectiveness, and the ability to personalize the content, among others are some of the advantages that make email marketing solutions the most preferred solution.
Reporting & analytics was the fastest growing segment. The solution helps in tracking success and offers performance insights to improve advertising return on investments, maximize the mix of channels, and provide long-term trends.
Marketing Automation Software End User Insights
Based on End Users, the Marketing Automation Software industry has been segmented into BFSI, retail, healthcare, telecom & it, discrete manufacturing, government & education, and others) BFSI hospitals held the largest segment share in 2021, The large prevalence of B2B companies in the telecom and IT sector is the primary reason for its dominance in the market. However, the discrete manufacturing industry is predicted to grow at the highest CAGR over the next eight years.
The fastest growing segment in the Marketing Automation Software industry is discrete manufacturing. The digitalization of manufacturing industries has helped enterprises to reach their customers in a more effective manner.
Marketing Automation Software Regional Insights
By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America Marketing Automation Software market accounted for USD 2.03 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. The increasing regulatory pressure in the European region and reforms in EU data protection rules for protecting the enterprise data is remarkably impacting the adoption of marketing automation solutions.
Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: Marketing Automation Software MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Marketing Automation Software market accounts for the second-largest market share due to increased marketing investment by most regional end-user verticals and an ever-growing social media penetration. This makes the region a lucrative hub for the studied market.. Further, the Germany Marketing Automation Software market held the largest market share, and the UK Marketing Automation Software market was the fastest growing market in the European region
The Asia-Pacific Marketing Automation Software Market is expected to grow at the fastest CAGR from 2022 to 2030. This is increasing awareness about the promotion strategies, increasing penetration of the internet, and the rise in usage of mobile devices. Besides, the substantial growth of manufacturing industries in countries such as China and India will promote the utility of marketing automation solutions in the coming years. Moreover, China Marketing Automation Software market held the largest market share, and the India Marketing Automation Software market was the fastest growing market in the Asia-Pacific region
Marketing Automation Software Key Market Players & Competitive Insights
Major market players are spending a lot of money on R&D to increase their product lines, which will help the Marketing Automation Software market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Marketing Automation Software industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies adopted by manufacturers in the Marketing Automation Software industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Marketing Automation Software industry has provided with some of the most significant benefits. The Marketing Automation Software market major player such as Microsoft Corporation, Pardot (Salesforce), and others are working to expand the market demand by investing in research and development activities.
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services. In February 2021, Microsoft Corporation provided new updates for Dynamics 365 Marketing software, including simplified Marketing settings, a recovery Items tab for customer journeys and event management, more customization for sending new functionality, and improved delivery reliability for forms. Two months later, it released another update, constituting a revamped email editor.
Also, Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development. In February 2021, Pardot (Salesforce) released new Pardot feature enhancements that help set up Pardot faster than ever, maintain engagement data streams with First-Party Tracking, and enhance email personalization functionality deliverability and reporting. It also improved clone actions, so one can easily copy email content or new asset types associated with their campaigns.
Key Companies in the Marketing Automation Software market includes
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IBM Corporation
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Act-On Software Inc.
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SAP SE
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SAS Institute Inc.
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HubSpot Inc.
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Salesforce.com Inc.
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Teradata Corporation
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Marketo, among others
Marketing Automation Software Industry Developments
September 2021: Oracle Corporation launched a new and innovative system named Oracle Fusion Marketing System. This system automates essential element of digital marketing campaigns with the help of artificial intelligence (AI).
January 2020: IBM Corporation increased their product portfolio by announcing the launch of Advertising Accelerator with Watson. With the help of artificial intelligence technology, Watson aimed to create digital marketing campaigns, which are eye catching and engrossing to the customers.
Marketing Automation Software Market Segmentation
Marketing Automation Software Solution Outlook
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Campaign Management
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Email Marketing
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Inbound Marketing
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Mobile Applications
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Lead Nurturing & Lead Scoring
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Reporting & Analytics
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Social Media Marketing
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Others
Marketing Automation Deployment Outlook
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On-premise
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Cloud
Marketing Automation Enterprise Size Outlook
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Large Enterprises
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Small & Medium Enterprises
Marketing Automation End-use Outlook
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BFSI
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Retail
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Healthcare
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Telecom & IT
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Discrete Manufacturing
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Government & Education
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Others
Marketing Automation Software Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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