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Labeling Equipment Market Analysis

ID: MRFR//7342-HCR | 110 Pages | Author: Snehal Singh| December 2024

The market for labeling equipment is positioned on the industrial machinery and equipment industry broader scenery, occupying a key position in many industries, including food and beverage, pharmaceutical, cosmetics and logistics. The factors, ranging from the overall performance of the market, to the region where the equipment is supplied and the technological changes, play either a positive or a negative role in driving the dynamics of labeling equipment in the market. The single one of the reasons is the growing need for rapid and automatic labeling in the fields of various sectors. The labeling equipment has been a perfect tool of choice, as industries endeavor to step up processes and boost productions' productivity. With time, manufacturers emphasize more and more on the product labels, which must be attractive, and it should help to the brand visibility and provide compliance with the government requirements. Consequently, this lead to the diversification of the markets in the area of smart barriers.

The very technology determines the market structure of the labelling devices. Innovations and solutions such as smart labels, radio frequency identification (RFID), and automated labeling systems have remained more important and pioneering in the modern market. These inventions optimize the productivity of labeling operations and constitute value added aspects such as improved supply chain management and traceability. The increasing desire for vendors to produce and distribute sustainable as well as eco-friendly labeled solutions has led to many new inventions as such companies try out the best materials and techniques that will have lower impact on the environment.

Regulation factors, which, in turn, determine the market to become dynamic. Tough labeling regulations, primarily in the manufacturing sector like in drug and food and drug industry, compels the user to purchase equipment which ensures compliance. Given the fact that governments in all parts of the world nowadays introduce even more stringent rules to protect consumers' interests and set level of product integrity, companies have no choice but to use labeling solutions that are compliant with such rules. In such a way, labeling equipment manufacturers get ourselves in a position where they should more or less be on a permanent lookout for regular changes in regulations forced to respond by constantly upgrading their products.

Provided that on the international market there may be determined certain conditions and trends, it becomes of great importance to consider this factor while shaping the demand for labeling equipment. The use cases of electronic commerce for example as an example made the products labels to be in crucial demand in logistics and packaging. With the online retail industry increasing in scale, precise and fast labeling at warehouses and distribution hubs takes centre stage. Furthermore, economic pipeline and the marketplaces as well takes part in the decisions making of the businesses, and which can affect the overall demand for labeling machines.

Competition plays a significant role in defining the economic dynamics, thus leading to companies seeking to acquire new market shares by way of product innovation, mergers and acquisitions, and strategic alliances. Through the environment of cut-throat competition, two verticals of large global companies with dominant presence and a bunch of the smaller fringe players that focuses on particular labeling can be distinguished. The perpetual race for the leadership position in the market calls for business creativity in terms of the development of new products and improved product experience for customers.

Global Labeling Equipment Market Overview


Labeling Equipment Market Size was valued at USD 2.90 Billion in 2023. The Labeling Equipment industry is projected to grow from USD 3.04 Billion in 2024 to USD 4.20 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.13% during the forecast period (2024 - 2032). Increased demand for packaging solutions for various products and growing demand for automation in warehouse spaces are the key market drivers enhancing market growth.                          Labeling Equipment Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Labeling Equipment Market Trends




  • Rising demand for automatic labeling machines propels market growth.




Market CAGR for labeling equipment  is being driven by the increasing need for automatic labelling machine usage. A fast labelling speed and high degree of precision set an automated labelling machine apart from other tools in the industry. They also have a long lifespan and can complete the tasks required. Applying adhesive labels to bottles, square containers, and cylindrical containers is done automatically with a rotary labelling machine. These machines feature up to 4 rolling heads, stepper motors, and thermal heads. To ensure optimal efficiency, they are made of stainless steel and feature cutting-edge technology. The automatic labelling equipment fills the labelling necessities of numerous sectors, including wine, chemical, food, pharmaceutical, beverage, electronics, hardware, cosmetics, plate, and others, which in turn is propelling market revenue growth.


Moreover, the labelling of foods and beverages is one of the most significant and direct methods of communicating product information between buyers and sellers. It is one of the primary methods consumers use to differentiate between different foods and brands in order to make the best purchasing choices. The product's durable life date, quality and quantity details, and a list of advantages, including details on nutrition, safety, and health, are all included on labels for food and beverage products. Because it offers information on the amounts of fats, saturated and unsaturated fats, trans fats, proteins, calcium, iron, carbs, calories, sugar, and vitamins and minerals available per serving of the food that is listed in the nutrition facts table, food labelling is crucial for nourishment. Consumers' ability to control serious chronic diseases through diet and make dietary choices that may reduce their risk of developing chronic diseases is what is causing the labeler industry to rise in terms of revenue.


Labeling Equipment Market Segment Insights


Labeling Equipment Product Type Insights


The  Labeling Equipment Market segmentation, based on type includes pressure sensitive/self-adhesive labelers, glue-based labelers, sleeve labelers and others. Sleeve labelers category is expected to be the fastest-growing technology segment over the projection period. Shrink sleeve labelers and stretch sleeve labelers are two types of sleeve labelers. Shrink sleeve labelling machines are becoming more popular since they allow for full-body labelling, resulting in optimum brand visibility and promotion. Furthermore, these labelers can be utilised to apply labels to containers with complex and uneven contours.


Labeling Equipment Technology Insights


The  Labeling Equipment Market segmentation, based on technology, includes automatic, semi-automatic, manual. In 2022, the automatic category is expected to generate a large revenue share. Because it does not require physical labour, one of the most common labelling machines is automatic. Machines perform all of the labelling procedures in the automatic labelling machinery system. In this technique, the objects are normally delivered inline by a conveyor. Labelling machines affix the label to each product as it is carried to the receiving end or the next machine. Automatic labelling equipment is prefered for applications needing crucial label accuracy and large production quantities, which drives the segment's market revenue growth.


Figure1: Labeling Equipment Market, by Technology, 2022 & 2032 (USD Billion)                         Labeling Equipment Market, by Technology, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Labeling Equipment End-Use Insights


The  Labeling Equipment Market segmentation, based on technology, includes food & beverages, healthcare & pharmaceuticals, cosmetics & personal care, chemicals and others. The food & beverage category dominates the market. The requirement for food and beverage packaging and labelling drives the demand for this equipment. Furthermore, there has been a significant increase in food product sales and transportation, which is increasing demand for labelling equipment. The pharmaceutical business is also a significant demand generator for labelling equipment.


Labeling Equipment Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Labeling Equipment Market area will dominate this market, owing to the demand for packaged food and beverages and adoption of automated labelers. The automatic labelers provide consistent high pasting accuracy, even with fluctuating production rates and label material, lowering labour and marketing costs while increasing production efficiency and saving time, propelling the region's market revenue growth.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure2: LABELING EQUIPMENT MARKET SHARE BY REGION 2022 (USD Billion)                       LABELING EQUIPMENT MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Labeling Equipment Market accounts for the second-largest market share because of the strong presence of sectors such as food and beverage, medicines, and others. further, the German Labeling Equipment Market held the largest market share, and the UK Labeling Equipment Market was the fastest growing market in the European region


The Asia-Pacific Labeling Equipment Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to rising customer demand for packaged items in the food business, as well as an increase in the e-Commerce sector, are the primary reasons driving revenue development in this region. Moreover, China’s Labeling Equipment Market held the largest market share, and the Indian Labeling Equipment Market was the fastest growing market in the Asia-Pacific region.


Labeling Equipment Key Market Players& Competitive Insights


Leading market players are extensively investing in research and development in order to extend their product lines, which will help the Labelling Equipment Market grow even more. Market participants are also engaging in a number of strategic initiatives to grow their worldwide footprint, with significant market developments including new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organisations. To expand and survive in a more competitive and expanding market climate, the labelling equipment industry must provide cost-effective products.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the  labeling equipment industry to benefit clients and increase the market sector. In recent years, the labeling equipment industry has offered some of the most significant advantages to medicine. Major players in the Labeling Equipment Market, including Krones AG (Germany), FUJI Seal International Inc. (Japan). World Pack Automation Systems Private Limited (India), Langguth (Germany), Quadrel Labeling Systems (US) and others, are attempting to increase market demand by investing in research and development operations.


Cosmo Films (formerly Cosmo First Limited) is a multinational Indian firm that produces bi-axially oriented polypropylene films (BOPP) for packaging, labelling, laminating, and industrial uses. The company is based in New Delhi, India. It has production plants in India and South Korea. In India, the company is traded on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). Mr. Ashok Jaipuria established Cosmo Films Limited in October 1976 and established the first production unit in Aurangabad, Maharashtra in 1981. Cosmo Films purchased a 76.51% stake in Gujarat Propack Limited in 2001. In July 2021, Cosmo Films Ltd. announced the release of a BOPP-based direct thermal printed top-coated film with patented coatings for thermal application applications.


Bobst is a Swiss firm that provides packaging machines and services. Machines for the production of packaging and its derivatives (such as labels, bags, and adhesive strips) from solid board, corrugated board, or flexible materials (plastic films, etc.) are examples of products. The organization's headquarters are in Mex, near Lausanne, Switzerland. The company was founded to provide commercial printers in Lausanne. In 1917, the brand 'Bobst' was registered, and in 1918, a limited company called J. Bobst & Fils SA was formed. In June 2022, BOBST Group has announced the launch of the first BOBST Connect subscription package. This user-friendly platform connects converters and brand owners to an automated and digital workflow, giving them complete access to and control over the manufacturing process. BOBST Connect helps customers make the most of the data generated by their equipment by providing insights and various solutions to improve productivity, quality, and efficiency.


Key Companies in the labeling equipment market include



  • Krones AG (Germany)

  • FUJI Seal International Inc. (Japan)

  • World Pack Automation Systems Private Limited (India)

  • Langguth (Germany)

  • uadrel Labeling Systems (US)

  • Pack Leader Machinery Inc. (Taiwan)

  • KWT Machine Svstems Co. Ltd. (China)

  • HERMA Labeling Machines (Germany)

  • Label-Aire Inc. (US)

  • Nita Labeling Equipment (Canada)

  • volabel AB (Sweden)

  • Sato Holdings Corporation (Japan)

  • Accutek Packaging Equipment Co. Inc. (US)

  • ID Technology LLC (US)


Labeling Equipment Industry Developments


In September 2022, Markem-Imaje introduced the eTouch-S intelligent print and apply labelling technology. The eTouch-S was intended from the start to suit consumer desire for reduced environmental impact. The eTouch-S eliminates the need for plant air without interfering with supply chain traceability or increasing the likelihood of store fines for returned cases.


In May 2022, JUB Group, one of Europe's leading manufacturers of paints and renderings, ordered three Herma 500 applicators for its in-house manufacturing process to achieve labelling perfection despite the tough weight, intricate design, and large labels required for its products. Three HERMA 500 applicators on a labelling machine show how incredible accuracy can be achieved despite dynamic process changes when labelling. Elmed, a long-standing HERMA sales and service partner in South-east Europe, designed and implemented the solution.


Labeling Equipment Market Segmentation


Labeling Equipment Market By Product Type Outlook



  • Pressure Sensitive/Self-Adhesive Labelers

  • Glue-Based Labelers

  • Sleeve Labelers

  • others


Labeling Equipment Market By Technology Outlook



  • Automatic

  • Semi-Automatic

  • Manual


Labeling Equipment Market By End-User Outlook



  • Food & Beverages

  • Healthcare & Pharmaceuticals

  • Cosmetics & Personal Care

  • Chemicals

  • others


Labeling Equipment Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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