Japan aesthetics market size was valued at USD 2.5 Billion in 2022 and is projected to grow from USD 2.83 Billion in 2023 to USD 7.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 13.50% during the projected period (2024 - 2032). The growing incidence of the elderly population, expanding awareness regarding aesthetic procedures, increasing physical consciousness among millennials, and the introduction of technologically advanced products are the prominent market drivers anticipated to propel the U.S. Aesthetics market.
Source: Primary Research, MRFR Database, Secondary Research, and Analyst Review
The Japan aesthetics market CAGR is expanding due to the increasing embrace of minimally invasive and non-surgical aesthetic treatment. Minimally invasive and non-surgical aesthetic treatments are on the rise in cosmetic medicine, offering a convenient and lower-risk alternative to traditional surgery. These treatments, including Botox, dermal fillers, laser therapy, chemical peels, and microdermabrasion, address various aesthetic concerns with natural-looking results. Their appeal lies in minimal downtime, making them suitable for quick recovery and easy resumption of daily activities. They're gaining popularity across age groups due to accessibility and customizable options. Importantly, these treatments minimize scarring, making them a preferred choice for those concerned about surgical scars. However, qualified medical professionals should perform them for safe and effective outcomes, and consultation with healthcare providers is crucial for personalized treatment plans.
Furthermore, the aesthetics market is experiencing significant growth due to the rising incidence of the elderly population. As people age, the demand for aesthetic treatments and products, including anti-aging solutions, is increasing. The desire to keep a youthful formation and improve self-esteem among older people is a key driver in the market. This trend is fostering innovation and expansion within the aesthetics industry as companies strive to meet the evolving needs of an aging demographic, which is projected to boost aesthetics market revenue.
The Japan aesthetics market segmentation, based on product, includes facial aesthetics, body contouring, cosmetic implants, physician-dispensed cosmeceuticals, and skin aesthetics. The facial aesthetics segment dominated the market due to the growing consumer desire for non-invasive cosmetic procedures, technological advancements in aesthetic treatments, and an increasing focus on youthfulness. Factors such as social media influence and the desire for personalized beauty contribute to the market's expansion. Additionally, rising disposable incomes and a broader acceptance of aesthetic enhancements fuel the demand for facial aesthetic procedures, propelling the market. However, cosmetic implants are the fastest-growing category owing to the growing demand for cosmetic implants. Advances in technology and a cultural shift towards body positivity have fueled this trend. Consumers seek non-invasive and innovative procedures to enhance their appearance, boosting the market for cosmetic implants. The desire for personalized beauty solutions, coupled with a rise in disposable income, further propels the industry's growth.
The Japan aesthetics market segmentation, based on procedure type, includes invasive procedures and non-invasive procedures. Non-invasive procedures held a major market share due to the rising number of consumers increasingly preferring minimally invasive treatments for cosmetic enhancements, seeking quick, effective, and less risky solutions. This trend is fueled by advancements in technology, providing safer and more accessible options. The convergence of innovation and a growing beauty-conscious population propels the non-invasive aesthetics market forward, shaping the industry's landscape and driving its expansion. However, invasive procedures are the fastest-growing category due to the increasing demand for invasive procedures, with societal beauty standards acting as a potent driver. As individuals seek enhanced physical appearances, the industry capitalizes on technological advancements and consumer desires for non-surgical interventions.
Figure 1: Japan Aesthetics Market, by Procedure Type, 2023 & 2032 (USD Billion)
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
The aesthetics market in Japan is experiencing robust growth, driven by a combination of cultural influences, technological advancements, and an aging population. Japan's deep-rooted appreciation for beauty, coupled with a societal emphasis on personal grooming, fuels demand for aesthetic procedures and products. The rising adoption of technologieshnologies, such as non-invasive cosmetic treatments and cutting-edge skincare solutions, further propels the market forward. Moreover, the aging demographic in Japan contributes significantly as individuals seek anti-aging solutions and procedures to maintain a youthful appearance. The convergence of tradition and modernity in Japan's beauty standards, along with a rising awareness of self-care, establishes a dynamic landscape for the flourishing aesthetics market in the country.
Japan Aesthetics Key Market Players & Competitive Insights
Leading market participants are investing heavily in research and development to enhance their product lines, which will help the aesthetics market expand even more. Market participants are also undertaking different strategic activities to extend their footprint, with significant market developments including new product establishment, mergers and acquisitions, contractual agreements, and collaboration with other organizations. The aesthetics industry must deliver cost-effective items to extend and stay in a more competitive and growing market climate.
Major players in the aesthetics market are attempting to expand market demand by investing in research and development operations, including Sientra, Inc., Allergan plc, Galderma S.A., Merz Pharma GmbH & Co. KGaA, Syneron Medical Ltd., Cynosure, Inc., Cutera, Inc., Lumenis Ltd., and Valeant Pharmaceuticals International, Inc.
Key Companies in the Aesthetics market include
Aesthetics Industry Developments
November 2023: Alma Lasers, a subsidiary of Sisram Medical and a prominent global provider of energy-based medical and aesthetic treatments, made an official announcement on the establishment of a new branch in Japan. This achievement marks the establishment of the company's sixth subsidiary in the Asia Pacific region, which is anticipated to play a crucial role in driving growth for Alma's business in APAC markets. The newly established branch, situated in the central area of Tokyo, provides Japanese doctors with the opportunity to utilize Alma's acclaimed range of products and top-tier brands, which includes their flagship energy-based equipment. Japan's medical aesthetic market, which is currently the third largest, is experiencing strong and continuous growth. Although Alma has been active in the Japanese market since 2000, building sales channels and strong relationships with clinics and respected professionals nationwide, the opening of the Japan direct office signifies a heightened dedication to the Japanese market. This move aims to better cater to Japanese doctors, gain a deeper understanding of patients' desires and needs, and develop innovative solutions that are tailored to evolving demands.
September 2023: PUMA, a worldwide sports corporation, and Formula 1® are excited to announce the long-awaited release of the inaugural PUMA collection in collaboration with Formula 1®, drawing inspiration from the captivating Sakura (cherry blossom) of Japan. This extraordinary partnership between PUMA and Formula 1® unites the realms of motorsport and fashion to honor the elegance and fundamental nature of Japanese culture. The collection is introduced with two eye-catching t-shirts, each showcasing the captivating Sakura pattern. One t-shirt is available in white, while the other is available in black, giving fans the option to choose the color that best matches their individual fashion preferences. The beautiful Sakura pattern embodies the fundamental principles of Japanese aesthetics, rendering these t-shirts a distinctive and highly valued addition to any collection of clothing. The Speedcat Pro, a high-performance sneaker, takes this collection to the next level by using the same Sakura-inspired design elements seen in the legendary racing silhouette.
March 2023: Galderma introduced "FACE by Galderma," an augmented reality (A.R.) tool that empowers both aesthetic professionals and patients to preview injectable treatment results before the actual procedure, enhancing the treatment planning process.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 2.5 Billion |
| Market Size 2023 | USD 2.83 Billion |
| Market Size 2032 | USD 7.8 Billion |
| Compound Annual Growth Rate (CAGR) | 13.50% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Growth Factors, Revenue Forecast, Market Competitive Landscape, and Trends |
| Segments Covered | Product, Procedure Type, and Region |
| Countries Covered | Japan |
| Key Companies Profiled | Sientra, Inc., Allergan plc, Galderma S.A., Merz Pharma GmbH & Co. KGaA, Syneron Medical Ltd., Cynosure, Inc., Cutera, Inc., Lumenis Ltd., and Valeant Pharmaceuticals International, Inc. |
| Key Market Opportunities | ·        Growing incidence of elderly population. |
| Key Market Dynamics | ·        Expanding awareness regarding the aesthetic procedure |
Frequently Asked Questions (FAQ) :
The Japan aesthetics market size was valued at USD 2.5 Billion in 2022.
The market is projected to expand at a CAGR of 13.50% during the forecast period, 2024-2032.
The prominent players in the aesthetics market are Sientra, Inc., Allergan plc, Galderma S.A., Merz Pharma GmbH & Co. KGaA, Syneron Medical Ltd., Cynosure, Inc., Cutera, Inc., Lumenis Ltd., and Valeant Pharmaceuticals International, Inc.
The non-invasive procedures category dominated the market in 2022.
The facial aesthetics category had the largest share of the market.
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Assistant Manager He holds an experience of about 7+ years in market research and business consulting, working under the spectrum of life sciences and healthcare domains. rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. his expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. in addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives
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