Italy Micro Mobility Market Research Report By Application (Commercial, Private), By Type (Bicycles, Shared bicycles, Electric Scooters, Electric skateboards, Weight capacity, Up to 100 kg, Between 100-250 kg, Above 250 kg) and By End-Users (State and national authority, Micro mobility services, Investors /shareholders, Research organizations, Government associations)- Forecast to 2035

Italy Micro Mobility Market Overview:

As per MRFR analysis, the Italy Micro Mobility Market Size was estimated at 3.03 (USD Billion) in 2024. The Italy Micro Mobility Market Industry is expected to grow from 3.42 (USD Billion) in 2025 to 13.7 (USD Billion) by 2035. The Italy Micro Mobility Market CAGR (growth rate) is expected to be around 13.431% during the forecast period (2025 - 2035).

Key Italy Micro Mobility Market Trends Highlighted

The Italy Micro Mobility Market is experiencing significant shifts, driven by a strong commitment to sustainability and the reduction of urban traffic congestion. The growing trend of eco-friendly travel options aligns with Italy’s aim to enhance urban mobility and reduce carbon emissions, which is in line with the European Union's Green Deal. With a rich cultural heritage and densely populated cities like Rome, Milan, and Florence, there is a clear necessity for efficient transportation solutions. This is creating a demand for electric scooters, bikes, and shared mobility services as an alternative to conventional vehicles. The Italian government has implemented policies promoting the use of electric vehicles and micromobility options, further driving growth in this sector.

Opportunities in the Italy Micro Mobility Market are abundant, as cities are increasingly looking to invest in infrastructure suitable for such transport modes. The implementation of bike lanes and charging stations reflects this shift, aiming to create an environment that encourages residents and tourists to embrace these options. There is also an encouraging trend towards integrating digital platforms in micromobility, like apps for booking and payments, which enhance user convenience. Cities such as Bologna and Turin are leading the way in experimenting with new micromobility solutions, setting an example for others to follow and highlighting how progressive policies can attract private investments.

Recent times have seen the rise of shared mobility services in Italy, which are bolstered by a growing start-up ecosystem that embraces innovation in transportation. More urban residents are opting for short-term rentals of e-bikes and scooters as they seek flexible and economical ways to navigate their cities. Additionally, sustainable tourism in Italy is on the rise, with travelers preferring green transportation methods to explore urban areas, further illustrating the evolving landscape of the Micro Mobility Market. Overall, the convergence of sustainability, technological advancement, and urban planning is driving the Italy Micro Mobility Market into a new era.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Italy Micro Mobility Market Drivers

Growing Urbanization in Italy

Urbanization in Italy is a significant driver for the Italy Micro Mobility Market Industry. As reported by the Italian National Institute of Statistics, over 70% of the population now lives in urban areas, leading to increased demand for efficient transportation modes. Cities like Milan and Rome are experiencing heavy traffic congestion, which promotes the adoption of micro mobility solutions such as electric scooters and bikes. The introduction of bike-sharing initiatives in major cities, supported by both local government policies and private entities like Lime and Bird, has contributed to the growth of micro mobility solutions.

This trend is likely to continue as the Italian government aims to prioritize sustainable transportation systems under its National Recovery and Resilience Plan, which includes significant investments in urban mobility and infrastructure improvement.

Rise in Environmental Awareness

The increasing awareness of environmental issues among Italian consumers is a key driver of growth in the Italy Micro Mobility Market Industry. With Italy's commitment to reduce greenhouse gas emissions as part of the European Union Green Deal, there has been a shift towards eco-friendly transportation options. Reports indicate that more than 60% of Italians are concerned about air quality and its effects, leading them to favor sustainable transport solutions.

This growing environmental consciousness is fostering demand for electric scooters and bicycles. Organizations such as Legambiente have been influential in promoting sustainable urban mobility, further driving the micro mobility trend in urban areas across Italy.

Technological Advancements and Digitalization

Technological innovations play a critical role in the growth of the Italy Micro Mobility Market Industry. The rise of smartphone applications has simplified the rental process of e-scooters and bicycles, making it more user-friendly for individuals. As per the European Commission, the use of mobile technology has significantly influenced urban transport behaviors, and over 5 million people in Italy participated in shared mobility services in the past year.

Companies such as Circ and Helbiz have harnessed this technology to enhance customer experience, showing a substantial increase in engagement through app functionalities. Furthermore, the Italian government is incentivizing technology adoption in transportation systems, including the rollout of smart parking and bike-sharing programs, which enhances the appeal of micro mobility solutions.

Italy Micro Mobility Market Segment Insights:

Micro Mobility Market Application Insights

The Application segment of the Italy Micro Mobility Market is carving out a significant presence, reflecting the evolving preferences of urban commuters in the region. With increased awareness of environmental concerns and the push toward sustainable transportation, the demand for micro-mobility solutions is rapidly gaining momentum. In this segment, there is a notable division between Commercial and Private uses, each catering to distinct audience needs. The Commercial aspect predominantly encompasses fleet services, delivery systems, and urban transport solutions, emphasizing its importance in urban logistics and contributing to reducing traffic congestion and carbon emissions in densely populated cities such as Rome and Milan. These cities are increasingly adopting electric scooters, e-bikes, and shared mobility models as viable transportation options, thereby enhancing the connectivity and accessibility of urban areas.

On the other hand, the Private segment serves individual consumers seeking convenient, flexible, and cost-effective alternatives to traditional personal vehicles. This segment has been particularly accelerated by the rise of remote work trends and changes in commuting patterns following the recent global disruptions. Italian consumers in urban settings are valuing time efficiency and practicality, which micro-mobility solutions cater to effectively. The receptiveness of the population towards sharing services also plays a crucial role, driving the growth of rental platforms and fostering a culture of shared mobility. This shift towards micro-mobility is aligned with Italy’s broader initiatives to embrace sustainable transport and improve urban living conditions, evident through various government policies aimed at promoting electric vehicles and reducing traffic emissions.

Moreover, investments in infrastructure, such as dedicated bike lanes and charging stations, further bolster the potential growth of both the Commercial and Private segments within the Italy Micro Mobility Market. As urbanization continues and consumers increasingly prioritize convenience and sustainability, the segments of Commercial and Private applications are set to play a vital role in shaping the future of transportation in Italy. The evolving consumer trends towards eco-friendly and immediate mobility solutions highlight why these applications are significant in real-world scenarios, showcasing an urgent need for innovation and infrastructure development in the micro-mobility space. Overall, the Application segment is poised to significantly influence the upcoming transformation of urban mobility in Italy, embodying a shift towards more sustainable and efficient transportation systems.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Micro Mobility Market Type Insights

The Italy Micro Mobility Market focuses on a diverse range of types, reflecting the growing demand for eco-friendly and efficient transportation options in urban areas. Bicycles and shared bicycles have gained significant traction, propelled by the Italian government's initiatives promoting sustainability and reducing traffic congestion. Electric scooters are also increasingly popular, providing a convenient mode of transport in crowded cities. Electric skateboards cater to a younger demographic, capitalizing on the trend of personal mobility devices.

This segment is characterized by varying weight capacities, with options for users up to 100 kg, between 100-250 kg, and above 250 kg, ensuring accessibility for a broad spectrum of users. The demand for Micro Mobility solutions is spurred by urbanization, the need for last-mile connectivity, and a shift towards greener commuting alternatives. These factors contribute to the substantial dynamics of the Italy Micro Mobility Market, distinctly highlighting how each type plays a crucial role in shaping urban mobility solutions, facilitating easier and more efficient transportation.

Micro Mobility Market End-User Insights

The Italy Micro Mobility Market is witnessing substantial growth, particularly among the End-Users segment, which plays a vital role in shaping the sector's future. The primary stakeholders within this segment include State and national authorities, which are increasingly investing in infrastructure to support micro mobility solutions, thereby enhancing urban mobility and reducing congestion. Micro mobility services are gaining traction, offering convenient and sustainable transportation alternatives, which is directly influenced by the growing consumer demand for eco-friendly commuting options.

Investors and shareholders recognize the potential of the micro mobility industry, continuously seeking innovative business models and partnerships that drive market expansion. Research organizations contribute by providing essential data and insights that inform policy-making and strategic investment decisions, thereby aiding in the development of safer and more efficient micro mobility solutions. Additionally, government associations play a crucial role in advocating for regulatory frameworks that facilitate the growth of the micro mobility market while ensuring safety and sustainability.

Collectively, these components significantly contribute to the evolution of the Italy Micro Mobility Market, steering it towards a more integrated and user-friendly transportation landscape.

Italy Micro Mobility Market Key Players and Competitive Insights:

The Italy Micro Mobility Market has seen significant evolution and competitiveness in recent years, driven by urbanization, the push for sustainable transport solutions, and changing consumer behaviors. Key players are increasingly focused on enhancing their service offerings and expanding their operational footprints to meet the rising demand for eco-friendly transportation options in congested cities. Various companies are competing through differentiated service approaches, pricing strategies, and technology implementations aimed at optimizing user experiences. Additionally, partnerships with local governments and urban planners are becoming essential as these businesses navigate regulatory frameworks and infrastructure challenges, reflecting a nuanced understanding of the local market dynamics and consumer needs.

Circ has established a solid presence in the Italy Micro Mobility Market, combining innovative technology with user-friendly transportation solutions. The company stands out due to its extensive fleet of high-quality scooters and bikes that appeal to a diverse customer base. Circ's strengths in this market include its focus on safety features and efficient operations, providing riders with a reliable and secure experience. Additionally, the company continually invests in expanding its service areas in major Italian cities, ensuring accessibility and convenience for users. Their dedication to safety, coupled with competitive pricing strategies, has enabled Circ to maintain a reputable position in the city transport landscape, making it a preferred choice for both day-to-day commutes and leisure trips in urban settings.

Dott, another competitor in the Italy Micro Mobility Market, has carved out its niche by offering electric scooters and bikes designed for urban commuting. The company emphasizes sustainability and community engagement in its operational model, which resonates well with the environmentally-conscious consumers in Italy. Dott's strengths include its user-friendly app and robust customer support services that enhance the overall rider experience. Furthermore, Dott has successfully employed strategic partnerships with local entities to foster collaboration and streamline operations within various Italian municipalities. The company focuses on eco-friendly transport solutions that align with urban sustainability goals, and its recent mergers and acquisitions have further bolstered their market presence, providing them with additional resources and technology to enhance service accessibility. With a commitment to continuous improvement and innovation, Dott positions itself as a key player in transforming urban mobility across Italy.

Key Companies in the Italy Micro Mobility Market Include:

• Circ


• Dott


• Unicycle


• Yulu


• Tier


• BlaBlaCar


• Revel


• Lime


• Gocycle


• Scoot


• Bolt


• Zoue


• Bird


• Voi


• Wheels

Italy Micro Mobility Market Industry Developments

The Italy Micro Mobility Market has witnessed significant developments in recent months, with increasing demand for sustainable transportation options. Companies such as Lime and Tier have expanded their e-scooter services in major cities like Milan and Rome, aligning with Italy's commitment to eco-friendly mobility solutions. In October 2023, Dott announced a strategic partnership with local authorities in Florence to enhance its fleet's sustainability and operational efficiency, marking a proactive step in promoting green urban transport. Meanwhile, the growing popularity of shared e-bikes is evident, with Unicycle enhancing its services in Turin and other metropolitan areas. Reports indicate that the overall market valuation for micro mobility in Italy has surged, driven by rising urbanization and a shift towards greener alternatives. Furthermore, notable mergers and acquisitions, including Circ's acquisition by Tier earlier this year, have reshaped the competitive landscape, fostering innovation and investment in the sector. The Italian government continues to support micro mobility solutions through favorable policies, aiming to reduce city congestion and lower carbon emissions. Major cities are exploring regulations to ensure safety and efficient operation, emphasizing the sector's potential for growth and impact on urban mobility in Italy.

Micro Mobility Market Segmentation Insights 

Micro Mobility Market Application Outlook

• Commercial


• Private

Micro Mobility Market Type Outlook

• Bicycles


• Shared bicycles


• Electric Scooters


• Electric skateboards


• Weight capacity


• Up to 100 kg


• Between 100-250 kg


• Above 250 kg

Micro Mobility Market End-Users Outlook

• State and national authority


• Micro mobility services


• Investors /shareholders


• Research organizations


• Government associations

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	3.03 (USD Billion)
MARKET SIZE 2024	3.42 (USD Billion)
MARKET SIZE 2035	13.7 (USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	13.431% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Circ, Dott, Unicycle, Yulu, Tier, BlaBlaCar, Revel, Lime, Gocycle, Scoot, Bolt, Zoue, Bird, Voi, Wheels
SEGMENTS COVERED	Application, Type, End-Users
KEY MARKET OPPORTUNITIES	Growing urban congestion solutions, Sustainable transportation demand surge, Government incentives for eco-friendly transport, Expansion of bike-sharing services, Integration with public transport systems
KEY MARKET DYNAMICS	Rising urban congestion, Increased fuel prices, Focus on sustainability, Government incentives, Technological advancements
COUNTRIES COVERED	Italy