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    Italy Extra Virgin Olive Oil Market

    ID: MRFR/F-B & N/42852-HCR
    128 Pages
    Snehal Singh
    September 2025

    Italy Extra Virgin Olive Oil Market Research Report: By Packaging Outlook (Bottles Jars, Cans, Others), By Distribution Channel Outlook (Store-Based, Non-Store-Based) and By Category Outlook (Organic, Conventional) - Forecast to 2035

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    Table of Contents

    Italy Extra Virgin Olive Oil Market Summary

    Italy Extra Virgin Olive Oil Market Trends

    The Italy Extra Virgin Olive Oil Market is undergoing remarkable developments that are impacted by a variety of variables. An important driver is the increased awareness of the health advantages of extra virgin olive oil, which is known for its high antioxidant and monounsaturated fat content. Italy's consumers are increasingly preferring healthier food alternatives, which is driving up demand for high-quality olive oils. Furthermore, the trend toward sustainable and organic agricultural techniques is visible, as more farmers use eco-friendly ways to appeal to environmentally sensitive customers.

    The Italian market offers several opportunities, particularly for companies that specialize in niche sectors like organic and artisanal extra virgin olive oils. Culinary tourism in locations known for olive oil production, such as Tuscany and Puglia, provides opportunities for small-scale producers to promote their goods and engage directly with customers. Innovative marketing methods, such as internet sales platforms, can assist in attracting younger consumers who enjoy gourmet cookery and original flavors. In recent years, there has been a focus on traceability and authenticity, with customers seeking items that ensure quality and provenance.

    This trend is bolstered by government programs aimed at protecting and promoting Italian olive oil, which ensures that goods marketed as "extra virgin" follow strict quality criteria. Regional branding, which focuses on specific regions such as Sicily or Liguria, improves the sense of quality and distinctiveness connected with locally produced olive oils. These changes bring both difficulties and possibilities, influencing the future landscape of the Italy Extra Virgin Olive Oil Market.

    Italy Extra Virgin Olive Oil Market Drivers

    Market Segment Insights

    Extra Virgin Olive Oil Market Packaging Outlook Insights

    The Packaging Outlook for the Italy Extra Virgin Olive Oil Market reveals a dynamic landscape driven by evolving consumer preferences and sustainability trends. As the market continues to expand, Bottles Jars have emerged as a key segment, accounting for a significant share of the packaging used for high-quality olive oil. This preference is largely due to their ability to offer protection from light and air, thereby preserving the oil's flavor and nutritional benefits.

    Additionally, unique designs and branding opportunities associated with bottle jars make them popular among producers who aim to differentiate their products in a crowded marketplace.Cans have also gained attention, particularly in recent years, as they are lightweight and offer optimal protection against oxidation and environmental factors, making them highly desirable for both producers and retailers. Many consumers are now acknowledging the benefits of Canned olive oil, leading to increased usage in both retail and food service settings.

    Meanwhile, the segment classified as 'Others' includes innovative packaging solutions that cater to niche markets, such as refillable options and eco-friendly materials, reflecting a growing environmental consciousness among consumers.This segment signifies a shift towards sustainable practices and aligns with Italy's reputation for quality and craftsmanship in the olive oil industry. 

    The overall outlook for packaging in the Italy Extra Virgin Olive Oil Market is promising, bolstered by stringent regulations on food safety and quality, as well as an increasing focus on aesthetic appeal and functionality in packaging choices.

    This diverse segmentation highlights the multi-faceted nature of consumer choices and the ongoing innovation within the industry, which positions it well for growth and adaptability in the face of changing market demands.The Italy Extra Virgin Olive Oil Market statistics indicate that ongoing investment in packaging techniques will be essential for companies looking to capture market share and enhance product appeal not just domestically but also in export markets where Italian olive oil commands significant respect and preference.

    Overall, the advancements in packaging technology and materials are projected to support the growth trajectory of the segment, reflecting not only consumer trends but also the broader shifts in food and beverage packaging practices toward sustainability and quality assurance.

    Italy Extra Virgin Olive Oil Market Segment

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Extra Virgin Olive Oil Market Distribution Channel Outlook Insights

    The Distribution Channel Outlook for the Italy Extra Virgin Olive Oil Market reveals a diverse landscape characterized by Store-Based and Non-Store-Based channels. Store-Based channels, including supermarkets and specialty stores, have long been the backbone of olive oil distribution in Italy, providing consumers with a variety of brands and qualities, crucial for maintaining the high standards synonymous with Italian culinary traditions.

    On the other hand, Non-Store-Based channels, such as online retailers and home delivery services, have been gaining traction, especially in light of recent consumer behavior shifts towards digital shopping platforms.This segment appeals to younger, tech-savvy consumers seeking convenience and a wider selection. The market's growth is driven by increasing demand for high-quality, organic Extra Virgin Olive Oil and growing awareness of its health benefits. However, challenges persist, including maintaining product authenticity and navigating distribution logistics to ensure quality preservation.

    The dynamic interplay between these channels reflects evolving consumer preferences and presents opportunities for innovation within the Italy Extra Virgin Olive Oil Market industry, particularly as the market adapts to an ever-changing retail environment.Overall, insights into these distribution strategies are vital for understanding market growth and consumer engagement in this traditional yet modern market.

    Extra Virgin Olive Oil Market Category Outlook Insights

    The Italy Extra Virgin Olive Oil Market exhibits a dynamic landscape characterized by its segmentation into various categories, notably Organic and Conventional. Organic Extra Virgin Olive Oil is increasingly gaining prominence among health-conscious consumers, reflecting a broader trend toward natural and sustainable products. This trend aligns with Italy's rich agricultural heritage, where the passion for quality olive oil production is deeply ingrained. On the other hand, Conventional Extra Virgin Olive Oil remains popular due to its widespread availability and affordability, thereby appealing to a larger demographic.Both segments are crucial as they address diverse consumer preferences and lifestyles.

    The Organic segment, with its emphasis on environmentally friendly farming practices, resonates well with Italy’s growing eco-awareness, supporting local farmers and enhancing biodiversity. Meanwhile, the Conventional segment ensures that traditional production methods are maintained, catering to both domestic and international markets that value authenticity. Together, these segments reflect the depth of Italy Extra Virgin Olive Oil Market, showcasing its ability to cater to varying tastes while driving the overall market growth.

    Regional Insights

    Key Players and Competitive Insights

    The Italy Extra Virgin Olive Oil Market is characterized by a rich heritage and a highly competitive landscape, where regional producers vie for dominance alongside well-established brands. This market is marked by its strong emphasis on quality, heritage, and authenticity, as consumers increasingly seek premium olive oil products that reflect the traditional methods of production. As Italy is one of the largest producers of olive oil globally, the market is vibrant, with both domestic and international players, each aiming to capture a distinct segment of the consumer base.

    Additionally, the market dynamics are influenced by ever-changing consumer preferences, trends towards healthier eating, and the growing awareness of the culinary benefits of extra virgin olive oil, making it a subject of great interest for industry insiders and investors alike.In this competitive context, Star has emerged as a formidable entity within the Italy Extra Virgin Olive Oil Market. 

    The brand has established a formidable market presence, backed by a reputation for consistent quality and innovative product offerings. Star's strength lies in its ability to cater to diverse consumer preferences by providing a range of extra virgin olive oils that are both premium and accessible. The brand not only benefits from its strong distribution networks but also maintains a focus on product authenticity, leveraging traditional production methods that resonate well with Italian consumers who value local heritage.

    Star's commitment to quality control and sustainable practices has further solidified its position as a trusted name in the market, affording it a competitive edge against emerging brands that may lack the same level of recognition or historical credibility.Bertolli, another leading player in the Italy Extra Virgin Olive Oil Market, has established itself as a household name synonymous with quality and tradition. With a broad portfolio that includes extra virgin olive oil, Bertolli caters to varied consumer needs by offering products that range from everyday cooking oils to premium selections suited for gourmet use.

    The brand's extensive market presence is bolstered by strategic marketing campaigns and partnerships that emphasize Italian heritage and the health benefits of using extra virgin olive oil. Bertolli's strengths include an impressive distribution network, making its products readily available across numerous retail channels. The company has also engaged in mergers and acquisitions that have expanded its market reach and capabilities, enhancing its brand portfolio. Bertolli's focus on maintaining high-quality standards, coupled with a commitment to sustainable farming practices, positions it well against competitors, reinforcing its status in the Italian olive oil landscape.

    Industry Developments

    In recent months, the Italy Extra Virgin Olive Oil Market has seen several significant developments. The Italian Olive Oil Consortium reported a notable increase in the overall production of extra virgin olive oil, with estimates indicating a production rise of approximately 20% in 2023 compared to the previous year, primarily driven by favorable weather conditions and advanced agricultural practices. Companies such as Bertolli and Filippo Berio have also adapted to changing consumer tastes, focusing on organic and premium products to enhance market share.

    Furthermore, the market has witnessed strategic partnerships; for instance, in April 2023, Deoleo announced a merger with a local Italian producer aimed at expanding its distribution network within the region. This move is expected to strengthen the presence of brands like Carapelli and Colavita in smaller Italian markets. The olive oil sector in Italy is gaining traction globally, with a growing demand for high-quality, authentic Italian olive oils, which is reflected in the soaring valuations of key players like Monini and Gallo.

    Given the ongoing emphasis on sustainability and PDO (Protected Designation of Origin) labeling, the landscape is increasingly competitive, driving innovation and growth among leading Italian olive oil producers.

    Market Segmentation

    Category Outlook

    • Organic
    • Conventional

    Packaging Outlook

    • Bottles Jars
    • Cans
    • Others

    Distribution Channel Outlook

    • Store-Based
    • Non-Store-Based

    Extra Virgin Olive Oil Category Outlook

    • Organic
    • Conventional

    Extra Virgin Olive Oil Packaging Outlook

    • Bottles Jars
    • Cans
    • Others

    Extra Virgin Olive Oil Distribution Channel Outlook

    • Store-Based
    • Non-Store-Based

    Extra Virgin Olive Oil Market Category Outlook Insights

    • Star
    • Bertolli
    • Monini
    • Gallo
    • Carapelli
    • Frantoio Muraglia
    • Filippo Berio
    • Colavita
    • Olio Carrubba
    • Olio Verde
    • Grandi Oli
    • Olio Roi
    • Olio Santo
    • Tuscany Olive Oil
    • Deoleo

    Extra Virgin Olive Oil Market Packaging Outlook Insights

    Extra Virgin Olive Oil Market Distribution Channel Outlook Insights

    Report Scope

    Report Scope
    Report Attribute/Metric Source Details
    MARKET SIZE 2018 475.0(USD Million)
    MARKET SIZE 2024 580.0(USD Million)
    MARKET SIZE 2035 910.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 4.18% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Star, Bertolli, Monini, Gallo, Carapelli, Frantoio Muraglia, Filippo Berio, Colavita, Olio Carrubba, Olio Verde, Grandi Oli, Olio Roi, Olio Santo, Tuscany Olive Oil, Deoleo
    SEGMENTS COVERED Packaging Outlook, Distribution Channel Outlook, Category Outlook
    KEY MARKET OPPORTUNITIES Sustainable farming practices, Organic product demand, Premium quality branding, Online sales growth, Health benefits promotion
    KEY MARKET DYNAMICS growing health consciousness, increasing premiumization, preference for sustainability, competitive pricing strategies, export opportunities expansion
    COUNTRIES COVERED Italy

    Market Highlights

    Author
    Snehal Singh
    Assistant Manager - Research

    High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. By implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in Packaging, Construction, and Equipment domains. She handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.

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    FAQs

    What is the projected market size of the Italy Extra Virgin Olive Oil Market in 2024?

    The Italy Extra Virgin Olive Oil Market is projected to be valued at 580.0 million USD in 2024.

    What is the expected market value of the Italy Extra Virgin Olive Oil Market by 2035?

    By 2035, the market value of the Italy Extra Virgin Olive Oil Market is expected to reach 910.0 million USD.

    What is the anticipated CAGR for the Italy Extra Virgin Olive Oil Market from 2025 to 2035?

    The anticipated CAGR for the Italy Extra Virgin Olive Oil Market from 2025 to 2035 is 4.18%.

    Which packaging segment is expected to dominate the Italy Extra Virgin Olive Oil Market in 2024?

    In 2024, the Bottles & Jars packaging segment is expected to dominate the market with a value of 300.0 million USD.

    What will be the market value for Cans in the Italy Extra Virgin Olive Oil Market by 2035?

    The market value for Cans in the Italy Extra Virgin Olive Oil Market is projected to be 280.0 million USD by 2035.

    Who are the major competitors in the Italy Extra Virgin Olive Oil Market?

    Major competitors in the market include Star, Bertolli, Monini, Gallo, and Carapelli, among others.

    What is the expected market size for the Others packaging category in 2024?

    The Others packaging category is expected to have a market size of 100.0 million USD in 2024.

    How much is the Bottles & Jars packaging expected to grow by 2035?

    The Bottles & Jars packaging is expected to grow to 470.0 million USD by 2035.

    What opportunities exist in the Italy Extra Virgin Olive Oil Market?

    The growing demand for healthy cooking oils and the expansion of gourmet food markets present significant opportunities.

    What challenges does the Italy Extra Virgin Olive Oil Market face currently?

    Challenges in the market include fluctuating olive oil prices and competition from lower-priced alternatives.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. Italy Extra Virgin Olive Oil Market, BY Packaging Outlook (USD Million)
    45. Bottles Jars
    46. Cans
    47. Others
    48. Italy Extra Virgin Olive Oil Market, BY Distribution Channel Outlook (USD Million)
    49. Store-Based
    50. Non-Store-Based
    51. Italy Extra Virgin Olive Oil Market, BY Category Outlook (USD Million)
    52. Organic
    53. Conventional
    54. Competitive Landscape
    55. Overview
    56. Competitive Analysis
    57. Market share Analysis
    58. Major Growth Strategy in the Extra Virgin Olive Oil Market
    59. Competitive Benchmarking
    60. Leading Players in Terms of Number of Developments in the Extra Virgin Olive Oil Market
    61. Key developments and growth strategies
    62. New Product Launch/Service Deployment
    63. Merger Acquisitions
    64. Joint Ventures
    65. Major Players Financial Matrix
    66. Sales and Operating Income
    67. Major Players RD Expenditure. 2023
    68. Company Profiles
    69. Star
    70. Financial Overview
    71. Products Offered
    72. Key Developments
    73. SWOT Analysis
    74. Key Strategies
    75. Bertolli
    76. Financial Overview
    77. Products Offered
    78. Key Developments
    79. SWOT Analysis
    80. Key Strategies
    81. Monini
    82. Financial Overview
    83. Products Offered
    84. Key Developments
    85. SWOT Analysis
    86. Key Strategies
    87. Gallo
    88. Financial Overview
    89. Products Offered
    90. Key Developments
    91. SWOT Analysis
    92. Key Strategies
    93. Carapelli
    94. Financial Overview
    95. Products Offered
    96. Key Developments
    97. SWOT Analysis
    98. Key Strategies
    99. Frantoio Muraglia
    100. Financial Overview
    101. Products Offered
    102. Key Developments
    103. SWOT Analysis
    104. Key Strategies
    105. Filippo Berio
    106. Financial Overview
    107. Products Offered
    108. Key Developments
    109. SWOT Analysis
    110. Key Strategies
    111. Colavita
    112. Financial Overview
    113. Products Offered
    114. Key Developments
    115. SWOT Analysis
    116. Key Strategies
    117. Olio Carrubba
    118. Financial Overview
    119. Products Offered
    120. Key Developments
    121. SWOT Analysis
    122. Key Strategies
    123. Olio Verde
    124. Financial Overview
    125. Products Offered
    126. Key Developments
    127. SWOT Analysis
    128. Key Strategies
    129. Grandi Oli
    130. Financial Overview
    131. Products Offered
    132. Key Developments
    133. SWOT Analysis
    134. Key Strategies
    135. Olio Roi
    136. Financial Overview
    137. Products Offered
    138. Key Developments
    139. SWOT Analysis
    140. Key Strategies
    141. Olio Santo
    142. Financial Overview
    143. Products Offered
    144. Key Developments
    145. SWOT Analysis
    146. Key Strategies
    147. Tuscany Olive Oil
    148. Financial Overview
    149. Products Offered
    150. Key Developments
    151. SWOT Analysis
    152. Key Strategies
    153. Deoleo
    154. Financial Overview
    155. Products Offered
    156. Key Developments
    157. SWOT Analysis
    158. Key Strategies
    159. References
    160. Related Reports
    161. Italy Extra Virgin Olive Oil Market SIZE ESTIMATES & FORECAST, BY PACKAGING OUTLOOK, 2019-2035 (USD Billions)
    162. Italy Extra Virgin Olive Oil Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL OUTLOOK, 2019-2035 (USD Billions)
    163. Italy Extra Virgin Olive Oil Market SIZE ESTIMATES & FORECAST, BY CATEGORY OUTLOOK, 2019-2035 (USD Billions)
    164. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    165. ACQUISITION/PARTNERSHIP
    166. MARKET SYNOPSIS
    167. ITALY EXTRA VIRGIN OLIVE OIL MARKET ANALYSIS BY PACKAGING OUTLOOK
    168. ITALY EXTRA VIRGIN OLIVE OIL MARKET ANALYSIS BY DISTRIBUTION CHANNEL OUTLOOK
    169. ITALY EXTRA VIRGIN OLIVE OIL MARKET ANALYSIS BY CATEGORY OUTLOOK
    170. KEY BUYING CRITERIA OF EXTRA VIRGIN OLIVE OIL MARKET
    171. RESEARCH PROCESS OF MRFR
    172. DRO ANALYSIS OF EXTRA VIRGIN OLIVE OIL MARKET
    173. DRIVERS IMPACT ANALYSIS: EXTRA VIRGIN OLIVE OIL MARKET
    174. RESTRAINTS IMPACT ANALYSIS: EXTRA VIRGIN OLIVE OIL MARKET
    175. SUPPLY / VALUE CHAIN: EXTRA VIRGIN OLIVE OIL MARKET
    176. EXTRA VIRGIN OLIVE OIL MARKET, BY PACKAGING OUTLOOK, 2024 (% SHARE)
    177. EXTRA VIRGIN OLIVE OIL MARKET, BY PACKAGING OUTLOOK, 2019 TO 2035 (USD Billions)
    178. EXTRA VIRGIN OLIVE OIL MARKET, BY DISTRIBUTION CHANNEL OUTLOOK, 2024 (% SHARE)
    179. EXTRA VIRGIN OLIVE OIL MARKET, BY DISTRIBUTION CHANNEL OUTLOOK, 2019 TO 2035 (USD Billions)
    180. EXTRA VIRGIN OLIVE OIL MARKET, BY CATEGORY OUTLOOK, 2024 (% SHARE)
    181. EXTRA VIRGIN OLIVE OIL MARKET, BY CATEGORY OUTLOOK, 2019 TO 2035 (USD Billions)
    182. BENCHMARKING OF MAJOR COMPETITORS

    Italy Extra Virgin Olive Oil Market Segmentation

    • Extra Virgin Olive Oil Market By Packaging Outlook (USD Million, 2019-2035)
      • Bottles Jars
      • Cans
      • Others
    • Extra Virgin Olive Oil Market By Distribution Channel Outlook (USD Million, 2019-2035)
      • Store-Based
      • Non-Store-Based
    • Extra Virgin Olive Oil Market By Category Outlook (USD Million, 2019-2035)

      • Organic
      • Conventional

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