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Intrauterine Contraceptive Devices Market Share

ID: MRFR//6977-HCR | 85 Pages | Author: Kinjoll Dey| November 2024

Companies that make intrauterine contraceptive devices (IUCDs) use a range of strategies to grow their market share and meet women's changing needs for long-lasting and effective birth control. Getting new tools is a great way to stand out. Pharmaceutical companies spend money on research and development to make IUCDs that are safer, better designed, and easier to copy.

Cost leadership is important to the IUCDs business. While some companies make cheap intrauterine contraception, the quality doesn't suffer. This is important because both women and healthcare systems want long-term answers that don't cost a lot of money. To become cost leaders, pharmaceutical companies improve their production methods, negotiate better supply prices, and set up efficient delivery paths.

IUCD market firms use market classification to make plans. They make gadgets that fit certain parts, like IUCDs for copper or hormones. By meeting the medical and birth control needs of women, they may be able to make solutions that are special to healthcare workers and women looking for certain implanted contraceptives.

Companies need to have a good brand picture in the IUCDs Market. They care most about the safety, effectiveness, and sexual health of the devices. In a market where women and doctors use IUCDs for long-term birth control, trust and dependability are very important.
IUCD firms are increasingly using digital marketing and social media to contact women directly. Offering educational tools, educating women about their contraceptive alternatives, and sharing information on IUCD advantages and adverse effects online helps them get attention and engage with women.
Quality and following the rules are very important in the medical device business, which includes the IUCDs Market. Companies spend a lot of money to make sure IUCDs work and are safe. Women and healthcare workers can be sure that IUCDs meet quality standards and are safe by showing that they are in line with regulations.

IUCD positions itself in the market through ongoing research and development. Companies put money into developing new materials, ways to place them, and designs for internal contraceptives. Firms stay at the head of IUCD development by constantly coming up with new ideas. This makes them the first to offer women effective and easy birth control.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Historical Data 2020
Forecast Period   2023-2032
Growth Rate   11.2% (2023-2032

Intrauterine Contraceptive Devices (IUCDs) Market Overview


Intrauterine Contraceptive Devices (IUCDs) Market size is expected to cross USD 5.71 Billion by 2032 at a CAGR of 11.2%. The increasing awareness about contraceptive methods, increasing number of unintended pregnancies, and government support and initiatives for the prevention of unwanted abortions & pregnancies are set to drive the demand for intrauterine contraceptive devices (IUCDs) market during the forecast period.


Intrauterine Contraceptive Devices Overview1


Birth controls have been used since ancient times, but the safe and effective methods from the 20th century are being implemented and available. Contraceptive methods are used to prevent unwanted pregnancy by preventing the natural ovulation cycle or altering the egg fertilization process. Intrauterine contraceptive devices are placed inside the uterus to avoid pregnancy. The device has a string that ensures the correct placement of the equipment inside the uterus and helps in the removal of the device. Intrauterine contraceptive devices can be used for 3,5 and 10 years. These devices are made up of plastic and metal and available in various shapes, such as coil, loop, triangle, and T-shaped.


Strategic mergers & acquisitions and new product launches are also projected to boost intrauterine contraceptive devices (IUCDs) market growth with companies looking to strengthen their market positions, expand their product portfolios, and improves their brand images.  Many companies are working in collaboration with government and developing innovative and easy to use intrauterine contraceptive devices to strengthen its position in the global intrauterine contraceptive devices (IUCDs) market.


The intrauterine or intrauterine contraceptive device is a T-shaped contraception put in the uterus to stop pregnancy by changing how the sperm moves away from the egg. It is a kind of long-acting, reversible birth control. It can be used safely and successfully by teenagers and people without children. The two types of intrauterine devices—hormonal and non-hormonal—can be separated based on their ability to release hormones. The non-hormonal, copper-containing emergency contraception is provided with 99% effectiveness in preventing conception within five days of unprotected sex. Due to some causes, including technological developments that make contraception more efficient and have fewer side effects, an increase in unwanted births, and favorable public opinion, the market for intrauterine contraceptive devices (IUDs) is anticipated to grow.


The rise in unexpected and unplanned pregnancies, the frequency of unsafe abortions, and public knowledge of the usage of the device are the main reasons fueling the growth of the intrauterine devices market. Additionally, the rise in intrauterine device demand, a government push, and major players in the R&D sector working to create cutting-edge devices all contribute to the market's expansion. Additionally, increased unwanted pregnancies and helpful government measures drive market expansion. Although birth control has been practiced since antiquity, today's safe and efficient technologies are in use and readily accessible. By interfering with the ovulation cycle naturally occurring or by changing the process of egg fertilization, contraceptive treatments are used to avoid unintended pregnancies. To prevent conception, intrauterine contraceptive devices are inserted inside the uterus. 


A string attached to the apparatus ensures proper positioning of the machinery within the uterus and facilitates its removal. Additionally, the U.S.'s increased propensity for planned delayed pregnancy is anticipated to foster market expansion. It is anticipated that the tendency toward intentionally delayed pregnancy will increase due to the U.S. government's adoption of creative ways to encourage access to sexual and reproductive wellness services and goods. Unwanted conception results in an unwanted pregnancy. Unintentional pregnancy may happen from improper or nonexistent contraceptive use. Teenagers under 18 had the highest percentage of unwanted pregnancies, followed by women between 20 and 24. The greater interest in contraceptive devices is directly attributed to these unintended pregnancies.


In May 2023, Bayer brought attention to heavy menstrual bleeding (HMB), a condition that is often overlooked and not properly diagnosed. They did this by promoting Mirena® (levonorgestrel-releasing intrauterine system) 52 mg, an FDA-approved intrauterine device (IUD) that can be used to treat heavy periods in women who opt for IUDs as a form of birth control for a maximum of five years.


Market Influencer

The technological innovations are leading to effective contraception along with fewer side effects, which are strongly influencing the growth of the market and likely to provide favorable conditions for the growth of the intrauterine contraceptive devices (IUCDs) market.   


Market Drivers



  • Increasing demand for easy to use, removable, and cost-effective contraceptives is responsible for the growth of the intrauterine contraceptive devices (IUCDs) market.  

  • The growth of the intrauterine contraceptive devices (IUCDs) market is driven by a high number of unintended pregnancies, and favorable government initiatives for spreading awareness and encouraging the use of effective contraceptive methods are projected to have a synergistic effect on intrauterine contraceptive devices (IUCDs) market growth. According to the MRFR analysis, more than 40% of pregnancies in Europe and around 35% in Asia are unplanned, leading to a high demand for intrauterine contraceptive devices (IUCDs).

  • fewer side-effects associated with the use of intrauterine contraceptive devices

  • The emergence of advanced intrauterine contraceptive devices (IUCDs) with high accuracy

  • The implementation of affordable care is also responsible for boosting the growth of the intrauterine contraceptive devices (IUCDs) market during the forecast period.

  • Other benefits other than avoiding pregnancy, such as lighter periods and help in the menstrual cycle is likely to encourage the use of intrauterine contraceptive devices (IUCDs).


Market Restraints




  • Side effects associated with implantation of intrauterine contraceptive devices (IUCDs) such as intrauterine pregnancy and pelvic inflammatory disease (PID) is likely to hamper the growth of the Intrauterine Contraceptive Devices (IUCDs) market during the forecast period.




  • Additionally, Stringent regulatory guidelines and strict reimbursement policies are hindering the growth of the intrauterine contraceptive devices (IUCDs) market.




Intrauterine Contraceptive Devices (IUCDs) Market Segment Insights


Intrauterine Contraceptive Devices Type Insights




  • Hormonal Intrauterine Device: These devices contain levonorgestrel, which helps to prevent pregnancy by changing the viscosity of cervical mucus to prevent sperm from reaching the egg. It can release levonorgestrel from 16 μg/day to 20 μg/day. These devices are used for 3, 5, or 7 years. Mirena, Skyla, and Liletta are some popular brands of Hormonal Intrauterine Devices. This segment is likely to register the highest CAGR during the forecast period.




  • Copper Intrauterine Device: Copper Intrauterine Devices are traditional devices which are in used since 1988 and considered as one of the most effective contraceptive devices. Paragard is one of the major brands in the copper intrauterine devices segment. Copper is toxic for sperms, and it kills sperms when it tries to enter the uterus. Copper intrauterine devices can be effectively used until ten years. Moreover, the use of copper intrauterine devices can cause heavier menstrual flow and cramps. This segment is expected to lead the intrauterine contraceptive devices (IUCDs) market with maximum market share.




Intrauterine Contraceptive Devices End-User Insights




  • Hospitals: Hospitals and health centers are expected to be the largest segment because hospitals and health centers are usually the primary points for diagnosis, treatment, and rehabilitation of individuals.




  • Gynecology Clinics: Consisting of long-term and accurate care for patients suffering from medical complications related to gynecology, this is a fast-growing intrauterine contraceptive devices (IUCDs) market segment, especially in developed nations.




  • Community Health Care Centers: A small segment, these centers provide all primary medications and basic healthcare needs.




  • Others: Others segment includes small- and mid-scale healthcare centers, government organizations, and emergency centers.




Industry News:November 2023Bayer AG announces that it has received FDA approval for its new Mirena IUD, a hormonal IUD that is effective for up to 8 years. The Mirena IUD is designed to provide women with a long-acting, reversible form of contraception that is highly effective at preventing pregnancy.AbbVie Inc. announces that it has launched its new Skyla IUD, a hormonal IUD that is effective for up to 3 years. The Skyla IUD is designed to provide women with a shorter-acting option for long-acting, reversible contraception.DKT International announces that it has launched its new Copper IUD, a non-hormonal IUD that is effective for up to 10 years. The Copper IUD is designed to provide women with a non-hormonal option for long-acting, reversible contraception.

Intrauterine Contraceptive Devices Region Insights




  • Asia-Pacific: The Americas is the largest regional market for Intrauterine contraceptive devices (IUCDs), Asia-Pacific has the world’s largest population and a fast-developing healthcare sector. Additionally, the government in countries like India and China are encouraging youth population to use intrauterine contraceptive devices (IUCDs), and it is likely to drive the growth of the intrauterine contraceptive devices (IUCDs) market. For instance, the Chinese government has implanted more than 350 million intrauterine contraceptive devices from 1980 to 2017 as a part of the birth control program.




  • Americas: The Americas is the second-largest regional for intrauterine contraceptive devices (IUCDs) market. An increasing number of unintended pregnancies, rising awareness about benefits of intrauterine contraceptive devices (IUCDs) along with the increasing healthcare expenditure in the region is also likely to drive the growth of the intrauterine contraceptive devices (IUCDs) market during the assessment period.




  • Europe: Europe has some of the best healthcare services in the world. The demand for intrauterine contraceptive devices is high in this region due to the increasing number of healthcare centers in the region and government support along with the rising adoption of new technologies in the healthcare industry.




  • Middle East & Africa: Despite the developing healthcare infrastructure, intrauterine contraceptive devices (IUCDs) are used as a very effective birth control method, which is responsible for the rising demand for intrauterine contraceptive devices (IUCDs) market in the region.




Intrauterine Contraceptive Devices (IUCDs) Market Key Players



  • Bayer AG

  • Eurogine, S.L.

  • The Cooper Companies, Inc.

  • Pfizer Inc.

  • HLL Lifecare Limited

  • OCON Healthcare

  • SMB Corporation

  • Egemen International

  • Meril Life Sciences Pvt. Ltd.

  • Mona Lisa N.V.

  • Prosan International B.V.

  • Pregna International Limited

  • Others

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