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Intranet Service Market Analysis

ID: MRFR//6612-CR | 111 Pages | Author: Ankit Gupta| April 2020

Organizations around the world are experiencing rapid changes in technology, and there's a growing need for them to be more flexible and efficient in their work processes. To meet this demand, many businesses are making a digital transformation, embracing technologies that enhance flexibility and scalability in their operations. A significant aspect of this transformation is the adoption of cloud services, where organizations use internet-based solutions for various aspects of their operations. The adoption of cloud services has surged due to several advantages, including scalability, flexibility, reduced IT costs, automatic updates, and improved collaboration efficiency.

According to experts, the global cloud computing market is on a trajectory to experience remarkable growth, with a projected Compound Annual Growth Rate (CAGR) of 19.4%, reaching a substantial value of USD 340.5 billion by 2024. Cloud-based intranet solutions are becoming increasingly popular among businesses as they provide an avenue to explore advanced platforms that utilize modern technology to enhance productivity and efficiency.

Businesses also rely on cloud-based workplace solutions that come with collaborative features, enabling them to organize and store documents both in cloud-based environments and on-premise locations. This dual capability enhances flexibility and accessibility, allowing teams to work seamlessly, whether they are in the office or working remotely. The shift towards cloud-based intranet solutions is expected to play a crucial role in propelling the growth of the Intranet-as-a-service market in the foreseeable future.

The adoption of cloud-based intranet solutions offers enterprises the opportunity to leverage advanced technologies for their employees. These solutions contribute to achieving higher levels of productivity and efficiency by providing a centralized digital platform for communication and collaboration. As businesses strive to keep pace with the demands of a dynamic and competitive landscape, cloud-based intranet solutions become essential tools in their arsenal.

Enterprises are increasingly relying on cloud-based workplace solutions that offer collaborative features. These features facilitate the organization, sharing, and storage of documents in environments that seamlessly integrate both cloud-based and on-premise structures. This flexibility is crucial in modern work settings where teams often work from various locations, and it aligns with the trend of providing a unified digital workspace.

The ongoing trend of businesses moving towards cloud adoption, including intranet solutions, is indicative of a broader shift towards digital transformation. As organizations recognize the benefits of cloud services, such as improved accessibility, cost savings, and enhanced collaboration, the demand for Intranet-as-a-service is expected to witness sustained growth.

In conclusion, the global business landscape is undergoing a significant transformation with organizations embracing digital solutions to stay agile and efficient. The rise in cloud adoption, particularly for intranet services, is a testament to the importance of leveraging modern technologies to enhance workplace productivity and collaboration. The Intranet-as-a-service market is poised for substantial growth as businesses continue to recognize the value of cloud-based solutions in their pursuit of operational excellence and competitiveness.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook By Offering, By Services

Intranet as a Service Market Overview


The Intranet as a Service market size is projected to grow from USD 17.69 billion in 2024 to USD 45.07 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 12.40% during the forecast period (2024 - 2032). Additionally, the market size for Intranet as a Service was valued at USD 15.74 billion in 2023.


Intranet as a service (IaaS) is a great way to boost corporate knowledge, reinvent employee communication & engagement, and stay at the forefront of market developments. Increasing investments in the IaaS industry are the signs that enterprises are increasingly adopting intranet as a service platform, particularly those with large and distributed workforces. 


Intranet as a Service Market Overview


Source: Primary & Secondary Research, MRFR Database, and Analyst Review


Industry experts believe the traditional intranet can be transformed into the centerpiece of a company's culture-building efforts with the right design and tools. As the world moves ahead through the coronavirus-driven work from home mandates, companies need a strategy to address how remote workers communicate and socialize with each other, to bolster engagement and culture.


COVID-19 Analysis


Although intranet as a service industry saw a slow increase in the adoption among companies over the last few years, the COVID-19 disruption caused an explosion. The IaaS industry is garnering significant market prominence, witnessing significant changes in people's lifestyles. With the recent digital disruption and the shift to remote work caused by the coronavirus, many companies increasingly need new and better ways of communicating with their workforce. 


Also, many office employees have emphasized the need for a company intranet and better employee communications overall. This, as a result, is providing a huge impetus to the intranet as a service market, allowing the market to garner significant traction and investments.


Market Dynamics 


Drivers


IaaS Advantages to Bolster Market Opportunities 

Company intranets can be beneficial to the entire organization as they contribute to better employee engagement driving a number of business outcomes. Company intranet platform supports a positive employee culture, which leads to a more engaged virtual workforce. They are a powerful solution that allows employees to access the files they need while also communicating and mingling with each other socially. Employees, if more engaged, can deliver better customer service. 


Hence, companies ponder a huge amount of money and energy, looking for a solution to drive engagement. This, as a result, boosts the intranet as a service market size. The growing need for high employee efficiency and engagement and digital workplace solutions positively impact the IaaS market growth. Other aspects contributing to the IaaS market growth are the increased flexibility in operations, minimized cost of maintenance, and the rising number of SMEs across the world. 


Opportunities


Workflow Vendor Service and Enterprise Collaboration Tool Offer Significant Opportunities

Recent Coronavirus pandemic has highlighted the need for intranet services like never before as remote work requires better communication. There is increasing implementations of workflow vendor services and enterprise collaboration tools. The rising alignment of collaboration tools across the enterprise worldwide to reduce friction within the employee experience, as a result, is projected to offer significant opportunities for the market. 


Emerging regions like APAC is witnessing a significant rise in the IT industry, where companies usually have large corporate offices and employee sizes, and hectic work cultures. Therefore, markets worldwide present untapped opportunities for effective intranet platforms and tools. IT & Telecom companies in emerging countries are estimated to offer a host of lucrative opportunities to market players in the near future. 


Restraints 


Technical Complexities to Restrict Market Growth

Despite lucrative growth opportunities, the IaaS market faces some underlying intellectual challenges. While intranet platforms establish good governance and contribute to better employee engagement, they need to be regularly used and updated. Intranets are good only as the information put into them, and to keep employees engaged and encourage them to use the platform, content should be regularly updated. 


Typically, keeping content fresh and current requires corporate communications and IT assistance. This requirement of establishing good governance over the tool is a major factor projected to hamper the growth of the IaaS market. 


Challenges 

Changing trends in networking technologies are major factors posing challenges to the growth of the market. Also, the high cost of intranet services is projected to challenge the market players during the forecast period.

Market Segment Overview 


The market is segmented into Offerings, Organization Size, Vertical, and Region. 


Solutions Segment is the Largest Intranet as a Service Type 


The Offerings segment is bifurcated into solutions and services. The solution segment is further sub-segmented into the mobile intranet, internal communications & employee recognition, social intranet, project management, document management collaboration & content management, and others. 


The service segment is classified as professional services (consulting services, deployment & implementation services, and other support services) and managed services. The solution segment accounts for the largest market share due to the vast deployments of intranet solutions in many small and medium enterprises to effectively manage their complex business operations.


SMEs Segment Accounts for the Largest Market Share


The organization size segment is bifurcated into small & medium enterprises and large enterprise segments. The SME segment accounts for the largest market share and is expected to register a higher CAGR during the forecast period.


Vertical Segment 


The vertical segment is bifurcated into IT & telecom, BFSI, government & defense, travel & hospitality, media & entertainment, education, manufacturing, and others.


North America is the Largest Regional Segment 


By region, the market is bifurcated into the Americas (US, Canada, Mexico, Rest-of-North America) and South America, Europe (the UK, Germany, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-the-APAC), and Rest-of-the-World. Among these, North America accounts for the largest market share, followed by Europe and the APAC region, respectively. 


Regional Analysis


North America to Maintain its Leading Position


North America leads the global intranet as a service market and would continue to maintain its market position throughout the assessment period. The intranet as a service (IaaS) market in this region is growing due to the increasing demand for cloud-based software solutions. Also, technological advances and well-established infrastructure in the region drive the intranet as a service market growth. 


Besides, factors such as the vast presence of major players, continuous investments, and focus on the intranet as a service application among SMEs in the region foster the growth of the market. The US market accounts for the highest market share, followed by Canada and Mexico. 


Europe Holds Second Highest Market Share 


Europe accounts for the second-largest share in the global market. The region is a home for many leading intranet platform providers and developers. The rising need among many enterprises to manage their business operations, such as information management and cross-team collaboration, fosters the intranet as a service market size.


The UK is anticipated to gain the highest SaaS market share, followed by Germany, Spain, and the rest-of-Europe. Additional factors driving the intranet market growth include the high number of IaaS software providers and significant demand from financial institutions, healthcare facilities, and others for cloud-based intranet solutions. 


APAC Derives a Considerable Share in the Global Market 


The APAC intranet SaaS market is propelled by the increasing deployment of the cloud-based intranet as a service among enterprises. Furthermore, the increasing need for cost-effective software solutions in small- & mid-sized enterprises boosts the growth of the market in the region. China, Japan, and India are key intranet as a service application market. Among these, India is expected to register a modest CAGR during the review period.


Competitive Landscape


Players Focus on Product Development & Expansion


The intranet as a service market appears extremely fragmented due to the presence of well established service providers. Matured players seek to improve the extensive value chain and focus on footprint expansion, R&D investments, and strategic approaches to gain additional impetus. They deliver reliable, leading-edge intranet platform for market applications, substantially investing in developing adept technologies and products.


List of Key Companies 

The Attollo Group Ltd. (UK), Akumina, Inc. (US), Perficient, Inc. (US), Powell Software (France), Beetroot AG (Switzerland), HUBFLY (US), Happeo (Finland), Aurea, Inc. (US), Elastic Solutions (Poland), Withum Smith+Brown, PC. (US), DevFacto (Canada), Livetiles Limited (US), Involv (France), Wizdom (Denmark), and ElevatePoint (US) are some of the affluent contenders holding sizeable intranet as a service market share. 


Akumina Inc. (the US) is a leading global Employee Experience Platform (EXP) software provider. The EXP software empowers global enterprises to quickly create personalized digital experiences. 


Akumina delivers a contextual, collaborative, and engaging workplace experience to every user/any device offering a customizable, brandable, and multilingual platform that seamlessly integrates with leading enterprise cloud applications. Recently, in June 2020, Akumina was named a strong performer among intranet platforms evaluation by a leading independent research firm. 


Recent Developments


Jan. 12, 2021 – Microsoft launched a new SharePoint success site template for SharePoint online intranet users, adding another tool to better steer site creators. The template creates a communication site that serves as a portal to educate new site creators in organizations. 


Oct. 23, 2020 – Iran Government announced its plans to expand its tool kit for internal suppression. Iranian officials expressed that they are increasingly willing to disrupt domestic telecommunications to counter or preempt protests. 


Aug. 11, 2020 – Akumina, Inc. (US), a leading global Employee Experience Platform (EXP) software provider, and Boston Properties, Inc., a publicly-traded real estate investment trust, announced their partnership to power their digital workplace strategy. Boston Properties is the largest publicly-held developer that helps the organization better engage and communicate with its more than 1,200 employees and service providers. The partnership would allow Boston Properties to quickly build a modern intranet that is accessible and intuitive. 


May 19, 2020 – Happeo (Finland), an intranet, enterprise social network, and collaboration platform, announced raising $12 million in venture capital to create a more social intranet to accelerate the development and marketing of its employee communications platform. 


May 27, 2020 – Bridgeline Digital, Inc. (the US), a provider in cloud-based digital experience software, announced entering into an agreement with one of the top pharmacy chains in the US for a multi-year contract renewal of their site subscription agreement.


Report Overview 


The report features uniquely relevant factors estimated to impact the intranet as a service industry during the assessment period. The detailed IaaS market forecast elaborating on the historical and current trends can help industry players better understand the market. Additionally, COVID-19 impact analysis on the intranet as a service industry is also included in the report. 


Further, the regional analysis in this report unlocks several untapped opportunities in regional and domestic markets. Detailed company profiling in the report enables users to evaluate company shares, emerging products, and the scope of the product in emerging markets, pricing strategies, innovation possibilities, and much more.


Segmentation Table


Offering


Solutions


  • Mobile Intranet

  • Social Intranet

  • Internal Communications

  • Employee Recognition

  • Project Management

  • Document Management


Services


  • Professional Services

  • Deployment & Implementation Services


Other


  • Support Services


Organization Size


  • Small & Medium Enterprises

  • Large Enterprises


Vertical


  • IT & Telecom

  • BFSI

  • Government & Defense

  • Travel & Hospitality

  • Media & Entertainment

  • Education

  • Manufacturing

  • Others


Region 


  • North America

  • Europe

  • Asia Pacific

  • Rest of the World (RoW)


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