India Throat Lozenges Market Research Report By Type (Hard candy lozenges, Soft lozenges, Compressed lozenges), By Ingredient (Menthol, Mint, Eucalyptus oil, Peppermint oil, Honey Ginger, Lemon, Others) and By Indication (Sore throat, Cough And Cold, Throat diseases) - Forecast to 2035

India Throat Lozenges Market Overview

As per MRFR analysis, the India Throat Lozenges Market Size was estimated at 235.0 (USD Million) in 2023. The India Throat Lozenges Market Industry is expected to grow from 246.5(USD Million) in 2024 to 640.0 (USD Million) by 2035. The India Throat Lozenges Market CAGR (growth rate) is expected to be around 9.061% during the forecast period (2025 - 2035)

Key India Throat Lozenges Market Trends Highlighted

The India Throat Lozenges Market exhibits several noteworthy patterns that are emerging due to evolving consumer tastes and increased levels of health consciousness. More buyers are shifting towards natural and herbal throat lozenges that do not contain any synthetic ingredients. This change has been fueled by an increased need for holistic health remedies, as a more significant number of people are becoming mindful of what they put into their bodies. Increased throat sickness, particularly for city dwellers caused by pollution or lifestyle changes, has also increased the need for products that effectively provide throat relief. A rise in throat-soothing products stems primarily from these issues. Significant contributors to the market are also the increasing number of patients suffering from respiratory disorders and the growing reliance on self-medication, in which the use of throat lozenges is very popular because it is so easy to use.

In addition, the modern distribution channels, which comprise the use of e-commerce sites have made these products relatively more straightforward to access within urban as well as rural parts of India. This has led to the expansion of the market as more consumers are becoming aware of various brands and formulations. Some of the gaps that need to be filled comprise the development of sugar-free medicinal cough lozenges, lozenges with added vitamins, and those with new flavors. Furthermore, marketing strategies that incorporate the use of health care and throat care can give more breadth to the broader customer base. New packaging designs also call for being green, which should attract consumers who care about the world.

All in all, the Indian Throat Lozenges Market is changing for the better and the worse due to new habits and a thriving industry that is still learning how to address multiple health challenges.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Throat Lozenges Market Drivers

Rise in Respiratory Disorders

The India Throat Lozenges Market Industry is experiencing significant growth driven by the increasing prevalence of respiratory disorders. According to the Indian Ministry of Health and Family Welfare, there was a notable rise in the incidence of ailments like cough, throat infections, and allergies, particularly in urban areas, due to factors such as air pollution and changing weather patterns. In particular, the WHO reported that air pollution levels in India have led to a 20% increase in respiratory issues over the past decade.This has resulted in a higher demand for throat lozenges as consumers seek relief from symptoms associated with these conditions. Prominent pharmaceutical companies are expanding their product lines to cater to this growing need, reinforcing the market’s potential. Furthermore, with the increasing healthcare awareness among Indian consumers, throat lozenges are becoming a go-to solution for those suffering from throat-related ailments.

Growing Self-medication Trends

In India, the trend of self-medication is gaining momentum, particularly in the context of minor ailments such as sore throat. According to reports from the Indian Pharmaceutical Association, nearly 70% of urban residents prefer to opt for over-the-counter medications rather than visiting a doctor for minor health concerns. This growing inclination toward self-care and convenience has led to an increased uptake of throat lozenges, as they are readily accessible and provide immediate relief.Established brands are actively promoting their products through various marketing strategies, including digital platforms. This trend not only boosts sales but also empowers consumers with the knowledge and tools to manage their health effectively. The shift in consumer behavior toward self-medication is likely to continue supporting the India Throat Lozenges Market Industry's growth trajectory.

Increasing Health Awareness and Preventive Care

The rising health awareness among the Indian population significantly drives the India Throat Lozenges Market Industry. Initiatives undertaken by the Indian government, such as the National Health Mission, emphasize preventive healthcare and early disease management, leading to increased consumer interest in products that offer relief and prevent ailments. The FSSAI (Food Safety and Standards Authority of India) promotes natural and herbal products, encouraging companies to innovate and introduce throat lozenges that are perceived as healthier alternatives, such as those with herbal ingredients or without artificial additives.Surveys show that nearly 65% of Indian consumers are willing to choose health-oriented products over traditional options, suggesting a shift in consumer preferences. This heightened awareness regarding health is compelling companies to enhance their product offerings, directly contributing to market growth.

Impact of COVID-19 Pandemic

The COVID-19 pandemic has notably impacted consumer behavior in India, fostering a greater focus on personal hygiene and health measures. As throat-related symptoms became more prominent during the pandemic, there was an uptick in throat lozenge sales as consumers sought over-the-counter remedies for symptoms reminiscent of the virus. Data from the Ministry of Health indicates that a significant number of individuals reported throat discomfort as one of the common symptoms associated with respiratory viruses during the health crisis.The pandemic underscored the importance of respiratory health, leading to a heightened demand for throat lozenges as preventive care products. The trend appears to be persisting post-pandemic, with consumers remaining vigilant about health, which continues to fuel growth in the India Throat Lozenges Market Industry.

India Throat Lozenges Market Segment Insights

Throat Lozenges Market Type Insights

The India Throat Lozenges Market is a dynamic sector characterized by diverse offerings categorized by type, which include Hard candy lozenges, Soft lozenges, and Compressed lozenges. This prominent market segment reflects the growing consumer demand for throat care solutions, particularly in a region where respiratory ailments are prevalent due to environmental factors and seasonal changes. Hard candy lozenges have gained significant traction among consumers due to their ease of use, appealing flavors, and effectiveness in soothing the throat. They are often favored for their portability and convenience, making them a popular choice for individuals seeking relief during travel or throughout the day. On the other hand, Soft lozenges, known for their pleasant texture and faster-dissolving properties, are increasingly favored by consumers who appreciate a more gentle and comforting option for throat relief. These lozenges often come infused with additional ingredients like honey, menthol, or herbal extracts, catering to the growing trend towards natural remedies and holistic health options among Indian consumers.

Meanwhile, Compressed lozenges are emerging as a significant player, offering compact design coupled with rapid effectiveness. Their formulation often consists of a concentrated blend of active ingredients aimed at delivering swift relief, thus appealing to health-conscious individuals looking for quick solutions to throat discomfort without compromising on quality. The increasing awareness of throat health, combined with the rise of self-medication trends among consumers, is driving market growth and innovation. As health-conscious consumers gravitate towards products with enhanced nutritional benefits, manufacturers are focusing on fortifying their offerings with ingredients that promote throat health while addressing common symptoms such as cough and irritation. Regularly incorporating flavor innovation further enhances market appeal, as diverse flavor profiles cater to varying consumer preferences. The segmentation of the India Throat Lozenges Market highlights the adaptability of different lozenge types to meet consumer needs, with an emphasis on convenience, health benefits, and sensory enjoyment, thus capturing significant market share in the evolving health and wellness landscape.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Throat Lozenges Market Ingredient Insights

The India Throat Lozenges Market, particularly in the ingredient segment, showcases a diverse array of components that contribute significantly to its growth and consumer appeal. Menthol and mint are at the forefront, often recognized for their soothing and cooling properties, helping to relieve throat irritation. Eucalyptus oil also plays a critical role due to its antibacterial and anti-inflammatory benefits. Peppermint oil is sought after for its refreshing aroma and effectiveness in easing congestion. Honey & ginger, celebrated for their natural healing properties, cater to health-conscious consumers preferring herbal solutions, while lemon, with its rich vitamin C content, enhances efficacy and flavor.This variety not only meets the demand for different preferences but also aligns with the growing consumer trend toward natural and organic ingredients.

The evolving health-conscious landscape in India is driving the popularity of throat lozenges featuring these ingredients, ensuring they remain significant players in the market's continual development. Enhanced focus on product innovation and the shift toward more holistic health remedies further underline the importance of these ingredients in providing adequate relief and convenience for users.

Throat Lozenges Market Indication Insights

The India Throat Lozenges Market showcases a diverse landscape in its Indication segment, which primarily includes Sore throat, Cough and Cold, and Throat diseases. This segment plays a vital role in catering to the growing demand for relief solutions, as respiratory ailments are prevalent in India due to seasonal changes and urban pollution. Sore throat lozenges are particularly significant as they address common complaints, especially during winter months when throat infections peak. The Cough and Cold indication is equally crucial, reflecting the high incidence of viral infections that often lead to an increase in demand for soothing throat remedies.Furthermore, the rise in awareness regarding throat diseases has created a meaningful impact on consumption patterns, as more individuals actively seek effective throat care solutions.

The growth drivers for this segment include a rising population, increased self-medication, and a growing focus on health and wellness among consumers. In summary, the Indication segment within the India Throat Lozenges Market demonstrates a promising outlook, propelled by specific health needs and an expansive consumer base keen on managing throat-related issues.

India Throat Lozenges Market Key Players and Competitive Insights

The India Throat Lozenges Market has seen significant growth over the past few years, characterized by a diverse range of products aimed at providing relief from sore throats and coughs. This market is highly competitive, with numerous players vying for consumer attention by innovating and expanding their product lines. An increase in respiratory problems, attributed to factors like pollution and seasonal changes, has further underscored the demand for throat lozenges as both medicinal and preventive solutions. Companies are leveraging both traditional remedies and modern scientific formulations to cater to an increasingly health-conscious population.

The competitive landscape is marked not just by established brands but also by the entry of new players who are focusing on natural ingredients and unique formulations that appeal to consumers looking for more holistic health solutions.Patanjali Ayurved, a prominent player in the natural health sector, has made a significant impact in the India Throat Lozenges Market through its strong emphasis on Ayurvedic products. The company has positioned itself as a provider of safe and effective alternatives to conventional lozenges, emphasizing its use of natural ingredients sourced from traditional Indian medicine. Its product range includes throat lozenges designed to soothe irritation and promote healing, establishing a strong market presence among consumers who favor natural remedies. Patanjali Ayurved's strength lies in its brand loyalty and extensive distribution network, which helps in making its products widely available across urban and rural regions alike.

The company has effectively capitalized on the growing awareness of wellness and natural healthcare, appealing to consumers who prioritize holistic remedies over synthetic options.Himalaya Wellness has established itself as a key player in the India Throat Lozenges Market by offering a range of throat care products that combine the benefits of herbal and modern formulations. The company's product line includes lozenges that are designed to alleviate symptoms associated with sore throats and coughs, often blending traditional herbal ingredients with contemporary formulations for maximum efficacy.

Himalaya Wellness boasts a strong market presence, backed by decades of research in herbal medicine, which enhances its credibility among consumers looking for reliable health products. The company has actively engaged in strategic partnerships and collaborations to enrich its product offerings while ensuring accessibility through various retail and online channels. Its commitment to quality and innovation has been a driving force behind its growth in the Indian market, establishing Himalaya as a preferred choice for those seeking effective throat care solutions.

Key Companies in the India Throat Lozenges Market Include

• Patanjali Ayurved


• Himalaya Wellness


• Dabur


• Zydus Cadila


• Zee Industries


• Baidyanath


• Sun Pharmaceutical


• FDC


• Reckitt Benckiser


• ITC


• Akums Drugs


• Pfizer


• Mediherb


• M S Dhoni's Wellness


• Gillette

India Throat Lozenges Market Industry Developments

The India Throat Lozenges Market has experienced significant movements recently, with notable developments from major players like Patanjali Ayurved, Dabur, and Himalaya Wellness focusing on launching herbal and Ayurvedic alternatives in the aftermath of increased consumer demand for natural health products. Sun Pharmaceutical and Zydus Cadila have also ramped up their research and development efforts, creating specialized formulations to address throat ailments more effectively. In terms of financial performance, the market valuation for companies within this space has observed considerable growth over the past year, driving an increased emphasis on marketing and distribution strategies.

There were discussions of potential mergers; however, no recent mergers or acquisitions have been officially reported involving players such as ITC or Reckitt Benckiser within the past few months. Notably, FDC's new product line expansion in early 2023 aimed at enhancing market presence reflects the competitive nature of the industry. Over the past couple of years, heightened awareness of respiratory health, especially post-pandemic, has bolstered interest in throat lozenges, signifying a pivotal shift in consumer needs and preferences in India's healthcare landscape.

India Throat Lozenges Market Segmentation Insights

Throat Lozenges Market Type Outlook

• Hard candy lozenges


• Soft lozenges


• Compressed lozenges

Throat Lozenges Market Ingredient Outlook

• Menthol


• Mint


• Eucalyptus oil


• Peppermint oil


• Honey Ginger


• Lemon


• Others

Throat Lozenges Market Indication Outlook

• Sore throat


• Cough And Cold


• Throat diseases

Report Attribute/Metric Source:	Details
MARKET SIZE 2023	235.0(USD Million)
MARKET SIZE 2024	246.5(USD Million)
MARKET SIZE 2035	640.0(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	9.061% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Patanjali Ayurved, Himalaya Wellness, Dabur, Zydus Cadila, Zee Industries, Baidyanath, Sun Pharmaceutical, FDC, Reckitt Benckiser, ITC, Akums Drugs, Pfizer, Mediherb, M S Dhoni's Wellness, Gillette
SEGMENTS COVERED	Type, Ingredient, Indication
KEY MARKET OPPORTUNITIES	Natural ingredient lozenges demand, Growing e-commerce distribution channels, Increased awareness of throat health, Rising preference for sugar-free options, Expansion in rural retail networks
KEY MARKET DYNAMICS	growing demand for cold relief, increasing health consciousness, rise in disposable incomes, expanding retail distribution, introduction of herbal lozenges
COUNTRIES COVERED	India