India MICE Market Research Report By Event Type (Meetings, Incentives, Conferences, Exhibitions) and By Booking Mode (Online, Offline)-Forecast to 2035

India MICE Market Overview

As per MRFR analysis, the India MICE Market Size was estimated at 58.33 (USD Billion) in 2023.The India MICE Market is expected to grow from 62.09(USD Billion) in 2024 to 166.08 (USD Billion) by 2035. The India MICE Market CAGR (growth rate) is expected to be around 9.357% during the forecast period (2025 - 2035).

Key India MICE Market Trends Highlighted

The India MICE (Meetings, Incentives, Conferences, and Exhibitions) market in India is undergoing significant trends that are influenced by a variety of factors. The growing emphasis on business tourism across the nation has propelled a surge in corporate meetings and events. The government's initiative to promote India as a preferred MICE destination, such as the "Incredible India" campaign, which seeks to improve tourism infrastructure and connectivity, is a significant driver.

The increasing number of international and domestic airlines that serve major cities has also made travel more accessible for business professionals. The India MICE market offers numerous opportunities for exploration, particularly in view of the increasing prominence of tier-II and tier-III cities.

The availability of venues and accommodations in these regions is increasing, making them attractive alternatives to traditional metropolitan centers. Additionally, the transition to digital and hybrid events has provided companies with the opportunity to engage a broader audience, thereby addressing the need for adaptable meeting solutions. Additionally, there has been a growing emphasis on responsible tourism and sustainability in recent years, as event organizers are increasingly implementing eco-friendly practices to mitigate their environmental impact.

This is consistent with domestic policies and global expectations that prioritize sustainable development. In general, the MICE sector is anticipated to thrive as India's economy expands and its urban centers develop, providing innovative experiences that meet the industry's changing needs.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India MICE Market Drivers

Growing Corporate Sector and Increased Business Activities

The corporate sector in India is experiencing substantial growth, with several multinationals establishing operations in the country. The number of Foreign Direct Investment (FDI) inflows in the country increased by over 20% in the last fiscal year, which indicates an uptick in business activities and the demand for Meetings, Incentives, Conferences, and Exhibitions (MICE) events. Established organizations like the Confederation of Indian Industry (CII) have reported that the growing corporate culture and increased business investments in India are significantly driving the India MICE Market Industry.

The numerous initiatives taken by the government to attract international business and foster entrepreneurship further enhance the potential for MICE events, thus promoting economic development and tourism. This surge in the corporate landscape necessitates sophisticated venues and services that cater to international standards, hence expanding the MICE market in India.

Government Initiatives and Policy Support

The Indian government has introduced various initiatives aimed at promoting tourism and the MICE industry. Policies such as 'Incredible India' and the 'National Tourism Policy' lay a solid foundation for growth in the India MICE Market Industry. As of 2023, the Ministry of Tourism reported an increase in MICE tourism, leading to a projected rise in tourist arrivals. Government-supported organizations like the Ministry of Micro, Small, and Medium Enterprises (MSMEs) help smaller MICE businesses establish themselves.

Such support not only enhances infrastructure but also fosters a conducive environment for large-scale events, resulting in increased participation and higher revenue generation within the MICE sector.

Advancements in Infrastructure Development

India has seen significant investments in infrastructure, particularly in terms of transport and hospitality, which has a direct impact on the MICE sector. For instance, the construction of new international airports in cities like Navi Mumbai is expected to enhance connectivity, facilitating easier access for international delegates. Along with this, developments like the Smart Cities Mission aim to modernize urban spaces, creating favorable environments for events.

According to the Ministry of Road Transport and Highways, there has been a considerable increase in road transport infrastructure, which has improved logistics for conference and exhibition organizers in India, making the country an attractive destination for organizing such events.

Technological Advancements in Event Management

The emergence of innovative technologies has become a game-changer in the MICEsector in India. The rise of digital tools and platforms for virtual and hybrid events has surged, especially after the COVID-19 pandemic. The India MICE Market Industry is witnessing an increase in the use of advanced technologies such as Augmented Reality (AR) and Virtual Reality (VR), which enhance the attendee experience.

Industry-leading organizations like the Event and Entertainment Management Association (EEMA) have pushed for the adoption of technology in event management, thereby increasing operational efficiency.With the projected growth in internet penetration and smartphone usage, it is expected that technology will continue to play a vital role in transforming how events are organized in the future.

India MICE Market Segment Insights

MICE Market Event Type Insights

The India MICE Market, a vital component of the country's economy, significantly revolves around the Event Type segment, which consists of Meetings, Incentives, Conferences, and Exhibitions. This segment plays a crucial role in driving engagement among businesses and stakeholders. Meetings, for instance, have become essential for organizations looking to foster collaboration and communication, with the growing trend of remote work highlighting the need for in-person interactions to strengthen relationships. Incentives drive employee motivation and productivity, increasingly being adopted by companies aiming to reward top performers and boost morale, thereby creating a dynamic workforce that enhances overall performance.

Conferences, serving as platforms for knowledge sharing, networking, and innovation, have gained traction with the rise of professional associations and the need for ongoing education; they connect thought leaders and industry stakeholders to discuss pressing issues and share insights. Lastly, exhibitions offer unparalleled opportunities for businesses to showcase their products and services, facilitating direct engagements with potential customers and partners, which is increasingly vital in an era of digital transformation. Each aspect of this segment not only contributes to the India MICE Market revenue but also highlights the country's position as a key player in the global MICE landscape, fueled by its rich cultural heritage, advanced infrastructure, and growing corporate sector.

The MICE industry's growth is driven by favorable government initiatives, significant investments in event facilities, and the burgeoning tourism sector, which altogether foster a conducive environment for hosting diverse events. Despite challenges such as changing regulations and environmental concerns, the Event Type segment presents numerous opportunities for growth and innovation, establishing itself as a vital pillar within the overall India MICE Market industry. As this sector continues to evolve, it becomes increasingly important for stakeholders to adapt to changing market trends, harness technological advancements, and explore new avenues for sustainable practices to remain competitive.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

MICE Market Booking Mode Insight

The Booking Mode segment of the India MICE Market plays a crucial role in shaping the dynamics of the industry. With the overall India MICE Market revenue experiencing notable growth, the mode of booking is increasingly influencing how events are organized. The market is primarily divided into Online and Offline modes, each holding significant importance in catering to the diverse needs of event planners and attendees. Online booking has gained considerable traction, particularly as digital transformation drives convenience and accessibility, enabling users to compare options and make instant reservations easily.

In contrast, the Offline booking mode remains vital for personalized services and relationships, particularly for high-profile events that require a bespoke approach. As the India MICE Market segmentation continues to evolve, leveraging technology while maintaining traditional methods is key to addressing customer preferences. Factors such as rising disposable income among consumers and government initiatives to promote tourism are expected to propel growth within the market. However, challenges such as data security in online transactions and maintaining service quality in offline dealings could impact overall market progress. Understanding these insights is vital for stakeholders to navigate the complexities of booking modes effectively.

India MICE Market Key Players and Competitive Insights

The India MICE Market has seen substantial growth over the years, largely driven by the country's burgeoning economy and increasing emphasis on business travel and tourism. As global companies seek to capitalize on emerging markets, India has positioned itself as a significant player in the Meetings, Incentives, Conferences, and Exhibitions sector. The competitive landscape is marked by a mix of established global brands and local players, each vying for their share of this lucrative market.

With the rise of digital platforms and innovative event management solutions, companies are constantly adapting and evolving their offerings to meet the changing demands of corporate clients. Key factors like location, infrastructure, service quality, and unique experience offerings play a pivotal role in determining success in this competitive arena.

Radisson Hotels holds a solid position within the India MICE Market, leveraging its extensive portfolio of properties located in strategic cities across the country. The brand is recognized for its high standards, exceptional service, and versatile event spaces that cater to varying business needs. Radisson Hotels' strengths include an experienced staff trained in event management and hospitality, alongside a commitment to creating memorable experiences for corporate clients.

With numerous properties equipped with modern conference facilities, high-speed internet access, and customizable meeting rooms, Radisson Hotels is well-equipped to host everything from small meetings to large-scale conferences. The brand's reputation for reliability and its robust loyalty program further enhance its appeal within the competitive MICE landscape in India.

InterContinental Hotels Group stands as a formidable competitor in the India MICE Market, known for its diverse range of premium hotel brands that cater to the business segment. The company emphasizes key services such as state-of-the-art conference venues, tailored meeting packages, and innovative catering solutions that help facilitate successful corporate events.

With a strong presence across major Indian cities, InterContinental Hotels Group’s strengths lie in its commitment to quality service, strategic partnerships, and an emphasis on sustainability initiatives that resonate well with modern corporate clients. The company has also made notable investments in expanding its footprint in India, including mergers and acquisitions that have bolstered its market position. These strategic moves allow InterContinental Hotels Group to enhance its offerings and provide a comprehensive suite of services designed to meet the demands of businesses seeking exceptional experiences.

Key Companies in the India MICE Market Include

• Radisson Hotels


• InterContinental Hotels Group


• Savaari


• Accor


• Indian Hotels Company Limited


• South Asian Federation of MICE


• Taj Hotels


• Incredible India


• Elan Expo


• Hilton Worldwide


• Eventra


• Marriott International


• Cvent


• Novotel


• Imagine MICE

India MICE Market Industry Developments

The India MICE(Meetings, Incentives, Conferences, and Exhibitions) Market has seen significant developments recently. In October 2023, Radisson Hotels announced their plans to enhance their event offerings across various locations in India, focusing on sustainability and technology integration.

InterContinental Hotels Group has also expanded its property portfolio in key cities, aligning with the growing demand for MICE facilities in the country. The Indian Hotels Company Limited, which operates Taj Hotels, reported an uptick in booking rates for events, indicating a resurgence in corporate travel and business events post-pandemic.

Moreover, Savaari and Incredible India have collaborated to improve travel and logistics for MICE events, showcasing regional tourism, while Hilton Worldwide and Marriott International are investing in new properties tailored specifically for event hosting.

There have been noteworthy mergers, such as Accor's acquisition of a local event management company in September 2023, aligning with its expansion strategy in the Indian market. Growth in the market is further reflected in the rising valuations of these companies as they adapt to changing needs and enhance their offerings to capture the evolving MICE segment in India.

MICE Market Segmentation Insights

• MICE Market Event Type Outlook
  
  
  
  • Meetings
  
  
  • Incentives
  
  
  • Conferences
  
  
  • Exhibitions
  
  
  
  

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  MICE Market Booking Mode Outlook

  
  
  
  
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    Online

    
    
  
  
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    Offline

    
    
  
  
  
  

Report Attribute/Metric	Details
Market Size 2023	58.33(USD Billion)
Market Size 2024	62.09(USD Billion)
Market Size 2035	166.08(USD Billion)
Compound Annual Growth Rate (CAGR)	9.357% (2025 - 2035)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	Radisson Hotels, InterContinental Hotels Group, Savaari, Accor, Indian Hotels Company Limited, South Asian Federation of MICE, Taj Hotels, Incredible India, Elan Expo, Hilton Worldwide, Eventra, Marriott International, Cvent, Novotel, Imagine MICE
Segments Covered	Event Type, Booking Mode
Key Market Opportunities	Growing corporate travel demand, Increasing international events, Emergence of smart venues, Expanding tier-2 city infrastructure, Rising enthusiasm for experiential MICE events
Key Market Dynamics	Rising corporate travel demand, Increasing domestic tourism, Technological integration in events, Government initiatives supporting MICE, Focus on sustainability practices
Countries Covered	India