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Indian meat packaging market is affected by a plethora of factors that contribute to the market dynamics, such as the growth in sales of processed meat products, increased disposable income, and the emphasis on product safety and quality. One of the key reasons is the fact that the population of the country is not only increasing at rates much higher than that of Western societies, but is also very fast urbanizing. With the increase of people from villages to cities, there is a greater tendency for packaging and process meat products. This has been driven by changing lifestyle needs and the need for convenience. Because of this change in the consumer behavior, meat packing industry has been flooded by the bulk order for efficent and fast product packaging.
Subsequently, the augmentation in the disposal income of the middle-class people which is the main contributor of high consumption of meat in the Indian market is another factor which results in the rapid growth of the meat packaging industry in India. In opting for higher financial means consumers will be more willing to acquire packages of premium meat products as well as with superior packaging. Hence, the meat producers are in a race with each other so as to become the most favored by the consumers who are looking for differentiated meat packaging solutions. Longer shelf life, better hygiene, and appealing presentation are now a priority among meat packaging solutions. This has led to mature improvements, which are now taking place in meat package solutions.
Along with this, The Government Regulations and initiatives too are one of the major influences in India Meat Packaging Market. The regulatory system in India is being changed quite differently, and so the food safety and hygiene code is being strengthened. There have been so many laws pertaining to the packaging of the meat products and this has consequently, led companies to chose investing in technologies for maintaining safety and integrity of packaged meats. In addition, the government efforts which aim to enhance the food processing industry in the nation have enabled the market autochthonous meat packaging market to grow as well.
The attitude of the majority of consumers to environmental issues and their desire to live a sustainable life is one of the significant factors behind the increasing demand for green energy. As a result, more eco-friendly and recyclable packaging materials have become an essential choice in a growing number of cases among firms. Companies function in the packaging industry are now investing into the development of sustainable counterparts to traditional packaging products in line with eco-issues and shifting desires of consumers. It is this transition towards inclusivity as well as growing trend of international practices that highlights the need for environmentally friendly activities, which is the driving force of consumer demand.
Along with sector competitiveness and consolidation some other factors influencing the scenario of the Indian Meat Packaging market. The competition among packaging firms is getting higher and with continuous innovations and improvement in packaging solutions, the market is witnessing the battle of organizational strength. M&A in the area has become the nature of things, as the goal to extend product assortment and operate in different geographies is now the order of the day.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Growth Rate | 8.70% (2023-2032) |
India Meat Packaging Market Highlights:
India Meat Packaging Market Overview
India Meat Packaging Market Size was valued at USD 546.1 Million in 2022. The meat packaging industry is projected to grow from USD 601.8 Million in 2023 to USD 1,384.5 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2023 - 2032). One major market driver supporting the growth of the meat packaging market is the increasing need for robust meat packaging solutions to prevent contamination of the meat. By preventing oxygen from coming into touch with the meat, the packaging helps preserve the meat's quality and shelf life.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Meat Packaging Market Trends
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Growing Need for Sustainable Packaging Solutions will Boost the Market Growth
The most common material used to package meat nowadays is plastic. However, manufacturers of meat packaging are creating environmentally friendly packaging options for meat products in response to rising environmental concerns and strict restrictions aimed at decreasing the use of plastic. Additionally, the invention of composite films made of copper or silver nanoparticles in polymer cast and polylactic acid blown with cinnamon essential oil is aiding in the achievement of the sustainability goals. Government restrictions on the use of plastic packaging materials have encouraged the development of sustainable packaging in the meat packaging industry, in addition to customers' shifting preferences for eco-friendly and sustainable packaging. The meat packaging market CAGR will grow throughout the assessment period as a result of increased research and development efforts aimed at discovering new bio-based materials and the movement in the meat processing sector toward the use of sustainable and bio-based packaging.
Moreover, manufacturers of meat packaging are currently using clear packaging formats. The strategy's goal is to increase sales since clear packaging fosters consumer trust and increases product visibility. Furthermore, a package's transparency is frequently taken to be a sign of the product's quality. Clear packaging is becoming more and more in demand, especially in the food and beverage sector. This makes it beneficial for the consumer products sector, where manufacturers prioritize product differentiation above all else. Films can be used to create transparent surfaces since they provide packages a higher level of gloss and transparency. Because the majority of the surface is designed to give obvious packing, this also reduces the need for printing, labeling, and other packaging decoration expenses. Thus, a significant percentage of buyers make selections about what to buy right at the store, where the packaging probably has an impact. As a result, the use of these packaging options should increase the need for meat packing. Thus, driving the meat packaging market revenue.
In May 2024, Tesco Ireland, the division of British supermarket Tesco located in the Republic of Ireland, announced its intention to adopt a new packaging type that is more environmentally friendly for its fresh mincemeat products. During the trial, the company implemented a novel packaging called a 'pillow pack' for its 470g packs of Tesco Irish lean steak mince. The cushion pack serves as a substitute for the conventional plastic tray and film cover, leading to a substantial decrease in plastic consumption. Tesco has chosen to extend the utilization of the pillow pack to include a wider range of items, specifically beef, lamb, and pork mince meats. This expansion will embrace over 14 different products. The updated package utilizes approximately 70% less plastic while preserving a superior visual appeal, flavor, and consistency. The pillow pack, a variant of flow wrap packaging, distinguishes itself from vacuum packs by maintaining the mince within an inflated 'cushion' that inhibits compression, so guaranteeing the meat's optimal condition. Tesco Ireland is promoting the recycling of packaging by urging consumers to bring it back to the store's front-of-store recycling units, along with other types of soft plastics. Tesco's continuous efforts to reduce packaging waste are highlighted by this recent packaging innovation.
Meat Packaging Market Segment Insights
Meat Packaging Meat Type Insights
The India Meat Packaging market segmentation, based on meat type includes poultry, pork, seafood, and others. The poultry segment dominated the market mostly. Due to rising average incomes and an increasing urban population, there has been a huge growth in the demand for and consumption of chicken throughout time. Religious convictions also have a significant impact on India's demand for poultry, particularly chicken meat, which fuels the expansion of the market as a whole.
Figure 1: India Meat Packaging Market, by Meat Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Meat Packaging Material Insights
The India Meat Packaging market segmentation, based on material, includes polyethylene (PE), polyamide (PA), polyvinyl chloride (PVC), ethylene vinyl alcohol (EVOH), biaxially oriented polypropylene films (BOPP), and others. The polyethylene (PE) category generated the most income due to its increased resilience to tearing, dampness, and resistance and its reduced cost of production. Biaxially oriented polypropylene films (BOPP) are expected to increase at the fastest rate over the forecast period, after polyethylene, because of their appealing qualities, such as their glossy surface and moisture barrier.
Meat Packaging Packaging Technology Insights
The India Meat Packaging market segmentation, based on packaging technology, includes modified atmosphere packaging (MAP), vacuum skin packaging (VSP), vacuum thermoformed packaging (VTP), and others. The modified atmosphere packaging (MAP) category generated the most income. This type of packaging modifies the environment within the container to extend the shelf life and preserve the freshness of the meat. Additionally, it enhances the look and design of the packaging, drawing in customers, and aids in maintaining the nutrients in food for extended periods of time.
Meat Packaging Country Insights
India meat packaging market size is predicted to expand at a substantial rate over the forecast year. The increasing demand for packaged meat in urban areas and the expanding consumption of different varieties of meat among Indian consumers are credited with the market's expansion. The demand for meat packaging in India is being driven by the need to preserve the freshness and nutritional content of meat through proper packaging. Moreover, growing meat exports are expected to support market expansion during the projection period. Furthermore, the meat packaging market in India is dominated by South India. With 93.3% of the population eating meat, Goa is the third-largest meat-consuming state in the nation, according to a National Family Health Survey (NFHS–5) survey. Kerala has the highest percentage of meat eaters in the nation—90.5% of women and 90.1% of males, respectively. East India has a sizable market share after South India because of the region's strong meat consumption.
Meat Packaging Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the meat packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, meat packaging industry must offer cost-effective items.
Major players in the meat packaging market are attempting to increase market demand by investing in research and development operations includes Venkys India, Uniroyalmarine, Al-Hamd Agro Food Products Pvt. Ltd., Al Aali Exports Pvt. Ltd., and Suzanne’s Foods.
Key Companies in the meat packaging market include
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Uniroyalmarine
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Al-Hamd Agro Food Products Pvt. Ltd.
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Al Aali Exports Pvt. Ltd.
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Suzanne’s Foods
Meat Packaging Industry Developments
July 2023: The premium cured meats brand Volpi Foods just introduced Eco-Pack, a revolutionary packaging design that uses less plastic. With the same shelf life as the prior packaging, the package makes use of curbside recyclable paper material.
June 2022: With a new packaging design, FreshToHome, an online fresh fish and meat e-commerce firm with its headquarters in Bengaluru, introduced the first Ready-To-Fry (RTF) meat snacks in India on its platform.
Year of Launch: 2023 ITC expanded its line of packaged meat products under its current trademarks in an effort to meet consumer demand for sanitary and convenient meat options.
Year of Launch: 2022 To improve product freshness and shelf life, Licious, a well-known online meat and seafood business in India, introduced cutting-edge packaging options.
Meat Packaging Market Segmentation
Meat Packaging Meat Type Outlook
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Poultry
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Pork
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Seafood
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Others
Meat Packaging Material Outlook
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Polyethylene (PE)
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Polyamide (PA)
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Polyvinyl Chloride (PVC)
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Ethylene Vinyl Alcohol (EVOH)
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Biaxially Oriented Polypropylene Films (BOPP)
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Others
Meat Packaging Packaging Technology Outlook
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Modified Atmosphere Packaging (MAP)
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Vacuum Skin Packaging (VSP)
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Vacuum Thermoformed Packaging (VTP)
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Others
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