The India Athleisure Market Size was estimated at 35.71 (USD Million) in 2023. The India Athleisure Market Industry is expected to grow from 39.29(USD Million) in 2024 to 114 (USD Million) by 2035. The India Athleisure Market CAGR (growth rate) is expected to be around 10.168% during the forecast period (2025 - 2035).
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Key India Athleisure Market Trends Highlighted
The India Athleisure Market is currently experiencing significant shifts driven by changing lifestyles and increased health awareness among consumers. One of the key market drivers is the growing trend of fitness and wellness as more individuals prioritize physical health. The increasing participation in sports, yoga, and fitness activities is pushing consumers toward comfortable and functional clothing, which is a hallmark of athleisure. Additionally, the rise of e-commerce and social media has facilitated greater access to a variety of athleisure brands, allowing consumers to shop conveniently and explore different styles and trends from the comfort of their homes.Opportunities in the Indian athleisure market are abundant as brands can expand their product lines to cater to a wider demographic, such as incorporating ethnic designs or eco-friendly materials that align with sustainable practices. There is a particular demand for women-focused athleisure wear, given the increasing involvement of women in fitness activities and sports, which presents a significant untapped niche for retailers. Several Indian fashion brands are now blending traditional motifs with modern athletic wear to appeal to local preferences, enhancing brand loyalty. Recent trends in India also highlight the influence of celebrity endorsements and collaborations with fitness influencers that promote an active lifestyle.This growing trend is fostering a community of health and wellness enthusiasts who prefer fashionable yet functional apparel. The integration of athleisure into everyday wear further reinforces its popularity, encouraging a shift in consumer perception where such clothing is not just limited to gym activities but is also acceptable in casual settings. This evolving mindset continues to shape the athleisure landscape in India, with a focus on variety, inclusivity, and comfort.
Rising Health Consciousness Among Consumers
Growing fitness and health consciousness in India has emerged as a key factor propelling the India athleisure market. The number of people who regularly engage in physical activities has significantly increased, according to the Indian government's National Family Health Survey, which shows that almost 60% of urban Indian adults currently exercise in some capacity. Campaigns encouraging active lives from groups like the Ministry of Health and Family Welfare support this tendency even more. The demand for athleisure clothing, which is made for both workout and casual use, is increasing as customers place a higher priority on their health. A culture of health and active life is also supported by the growing number of fitness clubs and gyms in India; in the previous five years alone, over 15,000 new gyms have been recorded. Given these factors, the India athleisure market is expected to develop significantly, indicating shifting consumer tastes toward active, health-conscious lifestyles and clothing options.
Growth of E-Commerce and Online Retail Channels
The acceleration of e-commerce in India plays a pivotal role in driving the India Athleisure Market Industry. The Internet and Mobile Association of India reported that in 2021, India's e-commerce sector was valued at nearly 84 billion USD and is projected to reach 200 billion USD by 2026. This growth in online retail allows athleisure brands to reach a wider audience efficiently. Major organizations, such as Amazon and Flipkart, have expanded their athleisure offerings, thus supporting both consumer choice and market accessibility.Additionally, with increasing smartphone penetration and internet access in India, estimated at around 900 million users, more consumers are inclined to purchase athleisure products online, further propelling the market's growth.
Influence of Celebrity Endorsements and Social Media
Celebrity endorsements and the influence of social media are key factors propelling the India Athleisure Market Industry. According to a study published by the Indian Brand Equity Foundation, approximately 60% of consumers in India reported that social media significantly impacted their purchasing decisions. Celebrities and influencers in fitness, such as athletes and fitness enthusiasts, have leveraged platforms like Instagram and YouTube to promote athleisure brands, creating substantial visibility.For instance, prominent figures like Virat Kohli and Kareena Kapoor Khan have collaborated with leading athleisure brands, enhancing brand credibility and desirability among their massive followers. This trend not only drives consumer interest but also results in higher sales volumes for athleisure products across various demographics.
Athleisure Market Product Type Insights
The India Athleisure Market industry has been experiencing notable growth, particularly within the Product Type segmentation, which comprises various categories, including Leggings, Tights and Joggers, Hoodies and Sweatshirts, Sneakers, Shorts, Sports Jackets, Sports Bras, Yoga Pants, and others. This wide array of product types highlights the diverse preferences of Indian consumers, who increasingly seek versatility in activewear that can transition seamlessly from workouts to casual settings. Among these categories, Leggings and Yoga Pants have gained considerable popularity due to their comfort and adaptability, making them a staple in both fitness and day-to-day wardrobes.Similarly, Sneakers occupy a significant space, driven by the rise in fitness consciousness and outdoor activities among the population, particularly in urban areas like Bengaluru, Hyderabad, and Mumbai, where lifestyle trends are rapidly evolving. The demand for Hoodies and Sweatshirts reflects the growing trend of athleisure as a fashion statement, as consumers are now looking for stylish yet functional apparel. Sports Bras remain essential for many women engaging in fitness activities, symbolizing both comfort and support in exercise routines, while Shorts and Sports Jackets offer additional options for those participating in outdoor sports and workouts.This diverse segmentation indicates considerable opportunities for brands to innovate and cater to the varying needs of consumers in India, supported by a booming middle-class population that values health and wellness. Despite the positive growth trajectory, the market faces challenges such as competition from traditional sportswear brands and the need to consistently appeal to a fashion-conscious consumer base. Nonetheless, the India Athleisure Market segmentation reflects a burgeoning interest in health, fitness, and stylish living, aligning perfectly with global trends and offering ample opportunities for expansion within the sector.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Athleisure Market Distribution Channel Insights
The Distribution Channel segment of the India Athleisure Market plays a crucial role in how consumers access these versatile products, typically designed for both athletic purposes and casual wear. The market consists of various channels, notably Store-Based and Non-Store Based, each catering to diverse consumer preferences. Store-Based channels offer physical experiences, allowing customers to try on merchandise and engage with brand offerings directly, which remains popular among shoppers valuing tactile interactions. On the other hand, Non-Store Based channels, including e-commerce platforms, are gaining rapid traction, driven by the convenience of online shopping and the growing penetration of the internet in India. The rise of smartphones and improved logistics have facilitated the growth of Non-Store Based sales, appealing especially to younger demographics who prioritize convenience and quick access to trendy Athleisure styles. This shift is also supported by changing lifestyle patterns in urban India, where consumers increasingly prioritize fitness and wellness. Both channels are vital in addressing varied shopping preferences, and their distinct roles cater to an expanding customer base, contributing to the overall growth of the India Athleisure Market revenue. The versatility of the distribution methods enhances market competitiveness while providing opportunities for brands to innovate in customer engagement strategies.
Athleisure Market End User Insights
The End User segment of the India Athleisure Market has shown considerable growth, catering to diverse consumer needs across various demographics. Men, Women, and Unisex categories play pivotal roles in shaping the landscape of athleisure in India. The increasing health consciousness among men has led to a rise in demand for performance-oriented apparel, which combines functionality and style, positioning this segment as influential in driving market growth. Women's athleisure has also gained traction, supported by the expanding fitness culture and rising participation in sports and outdoor activities, making this segment vital for the industry's expansion.Furthermore, the Unisex category signifies a shift towards more inclusive and versatile clothing options, appealing to a broader audience and reflecting changing consumer preferences. The average urban Indian is increasingly adopting athleisure as part of their daily wardrobe, not just for workouts but also for casual outings. With rising disposable income and a growing emphasis on health and wellness, the India Athleisure Market is expected to thrive in the coming years, underpinned by a strong focus on design innovation and sustainability across all End User categories.
The India Athleisure Market has witnessed notable transformation and growth in recent years, driven by changing consumer lifestyles that prioritize comfort and performance in apparel. The rapid evolution of fitness trends, alongside an increase in health consciousness among the population, has led to a surge in demand for athleisure wear that seamlessly blends functionality with fashion. This market is characterized by a diverse range of competitors, spanning from established global brands to emerging local players. Each competitor utilizes unique strategies to capture market share, focusing on innovation, brand positioning, and understanding consumer preferences shaped by athleisure's dual role in sporting and casual settings. As competition intensifies, the emphasis on sustainable practices and ethical sourcing adds another layer to the competitive landscape, influencing consumer choices and brand loyalty.Decathlon stands out prominently within the India Athleisure Market, showcasing a robust market presence defined by its extensive product offering and competitive pricing strategy. Decathlon harnesses its strengths through a broad range of in-house brands that cater to various sports and fitness activities, which enables it to attract a wide customer demographic. Its commitment to providing high-quality sports gear at affordable prices resonates with value-oriented Indian consumers, further solidifying its position in the market. Additionally, Decathlon's unique retail model, which includes experiential stores that allow customers to test products, enhances consumer engagement and satisfaction. This strategy not only boosts foot traffic but also strengthens brand loyalty, making Decathlon a dominant player in the athleisure segment.Zivame, while primarily recognized for its intimate wear offerings, has carved a niche in the athleisure segment by expanding its portfolio to include activewear tailored for the modern Indian woman. Key products from Zivame encompass leggings, sports bras, and tops, which focus on comfort and style. Their approach emphasizes body positivity and inclusivity, appealing to a diverse range of body types and preferences. Zivame's strong online presence enables it to connect effectively with the digitally savvy demographic, leveraging e-commerce trends that are fundamental to the Indian market. Strengths include their innovative design collaboration with fitness influencers and a focus on comfort-driven activewear that complements the athleisure lifestyle. Recent mergers and acquisitions have also strengthened Zivame’s portfolio, allowing them to integrate complementary brands that enhance their offerings in the athleisure space and reinforce their commitment to empowering customers through stylish and functional activewear.
The India Athleisure Market has seen notable developments recently, with brands like Puma India and Adidas expanding their product lines and increasing market presence. As of October 2023, Puma India has launched specialized collections targeting young consumers focused on comfort and style. Other players, such as Decathlon and Nike, are enhancing their online retail capabilities to tap into the growing e-commerce segment in India, particularly post-pandemic. In terms of market valuation, reports highlight an expected growth rate of around 12% annually in the athleisure segment, driven by increasing health consciousness and lifestyle changes among Indian consumers. In recent mergers and acquisitions, there have been no major announcements in the athleisure segment concerning focal companies like Under Armour, Forever 21, and Reebok. However, in the previous years, Tata Group's acquisition of a stake in an emerging athleisure brand in July 2022 garnered attention, further showcasing the increasing interest in this market sector. Overall, the athleisure trend is significantly shaping the fashion landscape in India, with brands from various sectors aligning their strategies to capture this dynamic market.
Athleisure Market Product Type Outlook
Athleisure Market Distribution Channel Outlook
Athleisure Market End User Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2018 | 35.71(USD Million) |
| MARKET SIZE 2024 | 39.29(USD Million) |
| MARKET SIZE 2035 | 114.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 10.168% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Decathlon, Zivame, Puma, Under Armour, H and M, Puma India, Forever 21, Nike, Wrangler, Lululemon, Tata Group, Reebok, Fabletics, Bata, Adidas |
| SEGMENTS COVERED | Product Type, Distribution Channel, End User |
| KEY MARKET OPPORTUNITIES | Growing health consciousness, Rising disposable incomes, Urbanization and lifestyle changes, Expanding online retail channels, Increasing demand for sustainable fashion |
| KEY MARKET DYNAMICS | rising health consciousness , increasing fashion influence , growing e-commerce penetration , shift towards sustainable materials , expanding youth population |
| COUNTRIES COVERED | India |
Frequently Asked Questions (FAQ) :
The India Athleisure Market is expected to be valued at 39.29 USD Million in 2024.
By 2035, the India Athleisure Market is expected to reach a value of 114.0 USD Million.
The expected CAGR for the India Athleisure Market from 2025 to 2035 is 10.168%.
Key players in the India Athleisure Market include Decathlon, Puma, Nike, and Adidas among others.
The market value for leggings in the India Athleisure Market is expected to be 25.8 USD Million by 2035.
The market for tights and joggers in 2024 is projected to be valued at 7.5 USD Million.
The projected value of the sneakers segment in the India Athleisure Market is 28.8 USD Million by 2035.
The market faces challenges such as increasing competition and changing consumer preferences.
Factors such as the rise in fitness consciousness and evolving fashion trends drive the market's growth.
The hoodies and sweatshirts segment is expected to grow to 22.9 USD Million by 2035.
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