In-Game Advertising Market Research Report Information By Type (Static Ads, Dynamic Ads, and Advergaming), By Device Type (PC/Laptop and Smartphone/Tablet), and By Region (North America, Europe, Asia-Pacific, and Rest of The World) – Market Forecast Till 2032

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET INTRODUCTION

2.1. Definition

2.2. Scope of the Study

2.2.1. Research Objective

2.2.2. Assumptions

2.2.3. Limitations

3. RESEARCH METHODOLOGY

3.1. Overview

3.2. Data Mining

3.3. Secondary Research

3.4. Primary Research

3.4.1. Primary Interviews and Information Gathering Process

3.4.2. Breakdown of Primary Respondents

3.5. Forecasting Model

3.6. Market Size Estimation

3.6.1. Bottom-Up Approach

3.6.2. Top-Down Approach

3.7. Data Triangulation

3.8. Validation

4. MARKET DYNAMICS

4.1. Overview

4.2. Drivers

4.3. Restraints

4.4. Opportunities

5. MARKET FACTOR ANALYSIS

5.1. Value Chain Analysis

5.2. Porter’s Five Forces Analysis

5.2.1. Bargaining Power of Suppliers

5.2.2. Bargaining Power of Buyers

5.2.3. Threat of New Entrants

5.2.4. Threat of Substitutes

5.2.5. Intensity of Rivalry

5.3. COVID-19 Impact Analysis

5.3.1. Market Impact Analysis

5.3.2. Regional Impact

5.3.3. Opportunity and Threat Analysis

6. GLOBAL IN-GAME ADVERTISING MARKET, BY TYPE

6.1. Overview

6.2. Static Ads

6.3. Dynamic Ads

6.4. Advergaming

7. GLOBAL IN-GAME ADVERTISING MARKET, BY DEVICE TYPE

7.1. Overview

7.2. PC/Laptop

7.3. Smartphone/Tablet

8. GLOBAL IN-GAME ADVERTISING MARKET, BY REGION

8.1. Overview

8.2. North America

8.2.1. U.S.

8.2.2. Canada

8.3. Europe

8.3.1. Germany

8.3.2. France

8.3.3. U.K

8.3.4. Italy

8.3.5. Spain

8.3.6. Rest of Europe

8.4. Asia-Pacific

8.4.1. China

8.4.2. India

8.4.3. Japan

8.4.4. South Korea

8.4.5. Australia

8.4.6. Rest of Asia-Pacific

8.5. Rest of the World

8.5.1. Middle East

8.5.2. Africa

8.5.3. Latin America

9. COMPETITIVE LANDSCAPE

9.1. Overview

9.2. Competitive Analysis

9.3. Market Share Analysis

9.4. Major Growth Strategy in the Global In-Game Advertising Market,

9.5. Competitive Benchmarking

9.6. Leading Players in Terms of Number of Developments in the Global In-Game Advertising Market,

9.7. Key developments and Growth Strategies

9.7.1. New TYPE Launch/Device Type Deployment

9.7.2. Merger & Acquisitions

9.7.3. Joint Ventures

9.8. Major Players Financial Matrix

9.8.1. Sales & Operating Income, 2022

9.8.2. Major Players R&D Expenditure. 2022

10. COMPANY PROFILES

10.1. Alphabet Inc.

10.1.1. Company Overview

10.1.2. Financial Overview

10.1.3. TYPEs Offered

10.1.4. Key Developments

10.1.5. SWOT Analysis

10.1.6. Key Strategies

10.2. Anzu Virtual Reality Ltd.

10.2.1. Company Overview

10.2.2. Financial Overview

10.2.3. TYPEs Offered

10.2.4. Key Developments

10.2.5. SWOT Analysis

10.2.6. Key Strategies

10.3. Blizzard Entertainment Inc.

10.3.1. Company Overview

10.3.2. Financial Overview

10.3.3. TYPEs Offered

10.3.4. Key Developments

10.3.5. SWOT Analysis

10.3.6. Key Strategies

10.4. Electronic Arts Inc.

10.4.1. Company Overview

10.4.2. Financial Overview

10.4.3. TYPEs Offered

10.4.4. Key Developments

10.4.5. SWOT Analysis

10.4.6. Key Strategies

10.5. MediaSpike Inc.

10.5.1. Company Overview

10.5.2. Financial Overview

10.5.3. TYPEs Offered

10.5.4. Key Developments

10.5.5. SWOT Analysis

10.5.6. Key Strategies

10.6. IRONSOURCE LTD.

10.6.1. Company Overview

10.6.2. Financial Overview

10.6.3. TYPEs Offered

10.6.4. Key Developments

10.6.5. SWOT Analysis

10.6.6. Key Strategies

10.7. MOTIVE INTERACTIVE INC.

10.7.1. Company Overview

10.7.2. Financial Overview

10.7.3. TYPEs Offered

10.7.4. Key Developments

10.7.5. SWOT Analysis

10.7.6. Key Strategies

10.8. Playwire LLC.

10.8.1. Company Overview

10.8.2. Financial Overview

10.8.3. TYPEs Offered

10.8.4. Key Developments

10.8.5. SWOT Analysis

10.8.6. Key Strategies

10.9. RapidFire Inc.

10.9.1. Company Overview

10.9.2. Financial Overview

10.9.3. TYPEs Offered

10.9.4. Key Developments

10.9.5. SWOT Analysis

10.9.6. Key Strategies

10.10. WPP Plc.

10.10.1. Company Overview

10.10.2. Financial Overview

10.10.3. TYPEs Offered

10.10.4. Key Developments

10.10.5. SWOT Analysis

10.10.6. Key Strategies

11. APPENDIX

11.1. References

11.2. Related Reports

LIST OF TABLES

TABLE 1 GLOBAL IN-GAME ADVERTISING MARKET, SYNOPSIS, 2018-2032

TABLE 2 GLOBAL IN-GAME ADVERTISING MARKET, ESTIMATES & FORECAST, 2018-2032 (USD BILLION)

TABLE 3 GLOBAL IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 4 GLOBAL IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 5 NORTH AMERICA IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 6 NORTH AMERICA IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 7 NORTH AMERICA IN-GAME ADVERTISING MARKET, BY COUNTRY, 2018-2032 (USD BILLION)

TABLE 8 U.S. IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 9 U.S. IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 10 CANADA IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 11 CANADA IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 12 EUROPE IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 13 EUROPE IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 14 EUROPE IN-GAME ADVERTISING MARKET, BY COUNTRY, 2018-2032 (USD BILLION)

TABLE 15 GERMANY IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 16 GERMANY IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 17 FRANCE IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 18 FRANCE IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 19 ITALY IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 20 ITALY IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 21 SPAIN IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 22 SPAIN IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 23 U.K IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 24 U.K IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 25 REST OF EUROPE IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 26 REST OF EUROPE IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 27 ASIA PACIFIC IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 28 ASIA PACIFIC IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 29 ASIA PACIFIC IN-GAME ADVERTISING MARKET, BY COUNTRY, 2018-2032 (USD BILLION)

TABLE 30 JAPAN IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 31 JAPAN IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 32 CHINA IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 33 CHINA IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 34 INDIA IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 35 INDIA IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 36 AUSTRALIA IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 37 AUSTRALIA IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 38 SOUTH KOREA IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 39 SOUTH KOREA IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 40 REST OF ASIA-PACIFIC IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 41 REST OF ASIA-PACIFIC IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 42 REST OF WORLD IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 43 REST OF WORLD IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 44 REST OF WORLD IN-GAME ADVERTISING MARKET, BY COUNTRY, 2018-2032 (USD BILLION)

TABLE 45 MIDDLE EAST IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 46 MIDDLE EAST IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 47 AFRICA IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 48 AFRICA IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

TABLE 49 LATIN AMERICA IN-GAME ADVERTISING MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 50 LATIN AMERICA IN-GAME ADVERTISING MARKET, BY DEVICE TYPE, 2018-2032 (USD BILLION)

LIST OF FIGURES

FIGURE 1 RESEARCH PROCESS

FIGURE 2 MARKET STRUCTURE FOR THE GLOBAL IN-GAME ADVERTISING MARKET

FIGURE 3 MARKET DYNAMICS FOR THE GLOBAL IN-GAME ADVERTISING MARKET

FIGURE 4 GLOBAL IN-GAME ADVERTISING MARKET, SHARE (%), BY TYPE, 2022

FIGURE 5 GLOBAL IN-GAME ADVERTISING MARKET, SHARE (%), BY DEVICE TYPE, 2022

FIGURE 6 GLOBAL IN-GAME ADVERTISING MARKET, SHARE (%), BY REGION, 2022

FIGURE 7 NORTH AMERICA: IN-GAME ADVERTISING MARKET, SHARE (%), BY REGION, 2022

FIGURE 8 EUROPE: IN-GAME ADVERTISING MARKET, SHARE (%), BY REGION, 2022

FIGURE 9 ASIA-PACIFIC: IN-GAME ADVERTISING MARKET, SHARE (%), BY REGION, 2022

FIGURE 10 REST OF THE WORLD: IN-GAME ADVERTISING MARKET, SHARE (%), BY REGION, 2022

FIGURE 11 GLOBAL IN-GAME ADVERTISING MARKET: COMPANY SHARE ANALYSIS, 2022 (%)

FIGURE 12 ALPHABET INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 13 ALPHABET INC.: SWOT ANALYSIS

FIGURE 14 ANZU VIRTUAL REALITY LTD.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 15 ANZU VIRTUAL REALITY LTD.: SWOT ANALYSIS

FIGURE 16 BLIZZARD ENTERTAINMENT INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 17 BLIZZARD ENTERTAINMENT INC.: SWOT ANALYSIS

FIGURE 18 ELECTRONIC ARTS INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 19 ELECTRONIC ARTS INC.: SWOT ANALYSIS

FIGURE 20 MEDIASPIKE INC..: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 21 MEDIASPIKE INC..: SWOT ANALYSIS

FIGURE 22 IRONSOURCE LTD.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 23 IRONSOURCE LTD.: SWOT ANALYSIS

FIGURE 24 MOTIVE INTERACTIVE INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 25 MOTIVE INTERACTIVE INC.: SWOT ANALYSIS

FIGURE 26 PLAYWIRE LLC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 27 PLAYWIRE LLC.: SWOT ANALYSIS

FIGURE 28 RAPIDFIRE INC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 29 RAPIDFIRE INC.: SWOT ANALYSIS

FIGURE 30 WPP PLC.: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 31 WPP PLC.: SWOT ANALYSIS