Global Household Cleaning Tools Market Overview
Household Cleaning Tools Market size was valued at USD 57,688.40 million in 2023. The Global Household Cleaning Tools industry is projected to grow from 2024 to USD 82,135.00 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.07% during the forecast period (2024 - 2032).
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Household Cleaning Tools Market Trends
In recent years, the Household Cleaning Tools Market has witnessed significant evolution, driven primarily by two major trends: premiumization and the rise of multi-functional tools. These trends reflect shifting consumer preferences towards higher quality, efficiency, and versatility in cleaning products. Premiumization has become a dominant trend in the household cleaning tools market. Consumers are increasingly willing to invest in higher-quality products that promise better performance, durability, and aesthetics. This shift is partly driven by rising disposable incomes and the growing awareness of the long-term benefits of using premium tools. Manufacturers are responding by introducing products made from superior materials, incorporating advanced technologies for enhanced functionality, and focusing on ergonomic designs that offer a better user experience. Premiumization also extends to eco-friendly and sustainable cleaning tools, catering to the environmentally conscious consumer segment. Multi-functional tools are another key trend reshaping the market landscape. Consumers are increasingly seeking efficiency and convenience in their cleaning routines, leading to demand for tools that can perform multiple tasks effectively. This trend is supported by advancements in engineering and design, enabling manufacturers to create versatile products without compromising on performance. Multi-functional tools not only save time and effort but also reduce the need for multiple cleaning products, aligning with the growing preference for minimalist and clutter-free living spaces.
These trends are influencing product innovation and marketing strategies within the industry. Manufacturers are investing in research and development to create innovative solutions that meet evolving consumer needs. Product differentiation through features such as adjustable settings, and compatibility with various surfaces further enhances the appeal of premium and multi-functional cleaning tools. Moreover, the COVID-19 pandemic has amplified awareness of hygiene practices, driving increased demand for effective cleaning solutions across residential settings. This heightened focus on cleanliness has accelerated adoption rates for advanced cleaning tools that offer both superior performance and ease of use.
Global Household Cleaning Tools Segment Market Insights
Global Market Type Insights
Based on type, the Household Cleaning Tools Market has been segmented into cleaning tools/brushes, dustpans, buckets, dusters, brooms, and others. The cleaning tool/brushes segment is further segmented into toilet brush, mop, and others. The cleaning tool/brushes segment accounted for the largest market share of 40.17% in 2023 and is likely to register a CAGR of 4.56% during the projected period.
The household cleaning tools marketplace has seen advancements and innovations over time, making daily chores more efficient and powerful. Cleaning tools like brushes are at the center of this market, as they cannot be ignored when it comes to maintaining a clean and hygienic house. These range from simple handheld brushes to advanced electric cleaning equipment designed for specific cleaning purposes. Handheld brushes probably make up the largest number of cleaning tools in existence. They are available in various shapes and sizes, depending on their use in different areas and surfaces. For example, tough bristled mushroom brushes are ideal for scrubbing away stubborn dirt from hard surfaces such as tiles, floors, bathtubs, kitchen countertops, etc., while soft bristle brushes give gentle care to delicate surfaces such as glasses or polished wood, among others. These brushes often come with handles that fit comfortably into hands, thus reducing the energy needed during the cleaning process. Additionally, there has been an increase in the use of environmentally friendly cleaning brush brands. These have bamboo sticks that will decompose after being disposed of, as well as organic bristles, which help protect environmentally conscious consumers. The trend in the market where consumers are giving priority to eco-friendly solutions that lower their carbon footprint is reflected in the shift towards sustainable products.
Figure 1: Household Cleaning Tools Market, by Type, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Global Market Price Range Insights
Based on the price range, the Household Cleaning Tools Market has been segmented into economy/mass and premium. The economy/mass segment accounted for the largest market share of 71.18% in 2023 and is likely to register a CAGR of 3.77% during the projected period. Whereas the premium segment will likely register a CAGR of 4.78% during the projected period.
There is a wide array of household cleaning tools on the market for all kinds of consumers with diverse needs and budgets. The range covers economical options that meet the basic requirements. To these are attracted those who are on a tight budget, first-time house owners, students in colleges, and people who mainly want to have various properties like rentals and vacation homes. In general, household cleaning tools vary between two dollars and over USD 20 depending on their type and make. Typically priced between USD 10 and USD 20, economy-range brooms have a regular choice of straw or synthetic bristle heads. These brooms are made for sweeping floors, either inside or outside. Their performance cannot be as good as those of the expensive models that come with extra features such as special bristles or ergonomic handles; however, for normal daily use, they work just fine. Some cheaper brooms can come in angles, enabling them to go into corners, while others can slide under furniture, thus becoming very useful at inexpensive prices too. Furthermore, disposable dustpans are found within the price bracket of 5 to 10 US dollars in case need them. These dustpans are often made from durable plastic and can come with or without attached brushes. While more basic in design, economy dustpans are functional and sufficient for regular household use. Some models feature rubber edges to help gather dust and debris more efficiently, enhancing their usability.
The premium/high-end segment epitomizes quality, innovation, and luxury. First prices are usually likely to fall around USD 50. The product category is targeted at customers who value exceptional performance, creative design, and the advanced features that accompany them. It refers to a chosen range of products within the higher-price bracket, including cutting-edge state-of-the-art steam mops that make cleaning an efficient and sophisticated process. Ergo Steam Pro isn't just a mop but rather a revolution in convenient and home cleaning-friendly methods. The premium steam mop removes dirt with ease. This compact, wireless wonder has an elegant design for easy housework anywhere in apartment or house. By using superheated steam, which is adjustable on different surfaces, it manages to kill almost all bacteria (99.9%) without harsh chemicals or allergens commonly found in homes or offices. ErgoSteam Pro’s head can be moved easily under furniture and around corners, even leaving floors untouched after washing them. The removable microfiber mop heads can be washed by machine over and over again, minimizing waste.
Figure 2: Household Cleaning Tools Market, by Price Range, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Household Cleaning Tools Market, By Distribution Channel Insights
Based on the distribution channel, the Household Cleaning Tools Market has been bifurcated into hypermarkets & supermarkets, wholesalers, specialty stores, and online. The hypermarkets & supermarkets segment has accounted for the largest market share of 34.85% in 2023 and is likely to register a CAGR of 3.47% during the projected period. As large retail establishments offer a variety of products in one place, hypermarkets and supermarkets are increasingly becoming popular among shoppers. Hypermarkets and supermarkets are attractive because they bring together various cleaning tools with other household requirements for a convenient shopping experience. The good thing about them is the wide range of products they have in their stores. They have different kinds of brooms, mops, and dustpans. This ensures that consumers find what they need to clean according to their preferences and budget constraints. It integrates multiple brands and prices suitable for low-income earners as well as those who would like to buy high-end cleaning equipment. The role of wholesalers in the household cleaning tools market is bridging the gap between manufacturers and retailers, ensuring a supply of cleaning products to meet consumer demand. Wholesalers purchase cleaning tools in bulk from manufacturers and distribute them to various retail outlets, including supermarkets, specialty stores, and online platforms. This go-between function eases fast distribution and enables manufacturers to get economies of scale by handling large product Million Units. The wholesalers have extensive logistical capabilities and networks that enable them to effectively control inventory as well as deliver goods on time in different geographical areas. There are many products offered by the wholesalers that serve various consumer needs and wants. Wholesalers offer a complete range of cleaning supplies, such as brooms, mops, buckets, and dusters, among others, even including advanced ones like steam mops, so they provide a wide choice to retailers, allowing them to keep different items in stock. A greater variety of choices is also provided for purchasers who want cheap alternatives, along with those shopping for luxury or upmarket tools for cleaning purposes. This is how wholesalers with diversified portfolios can respond to changes in market trends and customer behavior while ensuring that appropriate goods are always available at any given moment.
Figure 3: Global Household Cleaning Tools, by Distribution Channel, 2023 & 2032 (USD Million)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Household Cleaning Tools Market, By Region Insights
North America region is valued at USD 30,893.45 million in 2023 and is expected to reach USD 43,003.81 million by 2032. The region represents the revenue generated from three countries the US, Canada, and Mexico. Due to the existence of major manufacturers of cleaning products in the region, North America owns a significant portion of the industry. The Procter and Gamble Company invested USD 501 million dollars to expand its fabric care products manufacturing company in Lima, Ohio, U.S. in December 2022. This expansion will expand its production and manufacturing capabilities. In North America, rising environmental concerns have spurred the demand for efficient and safe homecare goods. The U.S. is the world's largest consumer due to its vast population. Microfiber mops are gaining popularity among long-handle cleaning products because of their superior cleaning performance and capacity to gather dirt and debris. For both dry and wet mopping tasks, they are perfect. The best brooms for sweeping corners and hard-to-reach areas are those with angled bristles. They are frequently utilized on various floor surfaces for interior cleaning.
The region accounted for 28.64% of the market share in 2023 and is poised to reach USD 22,641.83 million by 2032. Europe region analysis includes Germany, the UK, France, Spain, Italy, and the rest of Europe's countries' performance in the sales and distribution of household cleaning tools. Household cleaning products have a well-established market in Europe, which is expected to grow at a slightly slower pace than in other regions. Many corporations, on the other hand, are investing in research and development (R&D) to produce innovative and environment-friendly household cleaning products to lessen their environmental footprints. In February 2022, Saraya Co. Ltd. opened a new facility in Germany. With this facility, it will strengthen its business presence, enhance its ability to produce innovative and environmentally friendly household cleaning products in the country, and further its production capabilities. In addition, due to tight European legislation, manufacturers must maintain a high level of product quality. As a result, there is healthier rivalry, which fuels market growth. Europe made a contribution to the cleaning market in 2023. The upward sales of sustainable and eco-friendly household cleaning products are majorly driving the growth of this market. Increasing demand for surface and toilet cleaners in this region is also projected to drive the growth of this market during the forecast period.
The Middle East region comprising GCC Countries, Iran, Egypt, and Rest of Middle East. holds immense cultural significance when it comes to household cleaning. This tradition is deeply rooted in the history and values of various communities across the Middle East. In the coming years, the Middle East region is predicted to be a promising region. Due to the obvious rapid urbanization and population growth in this region, the demand for cleaning agents is expanding. According to the Organization for Economic Cooperation and Development's (OECD) research on Africa's Urbanization Dynamics 2020, by 2050, the region is projected to have the fastest urban growth rate and the demand for cleaning products is rising due to the region's rapid urbanization and population growth. For example, In March 2023, The Procter & Gamble Company launched a new product under its fabric care product line. This launch includes Spring home and fabric care limited edition range of products for its brands such as Fairy and Lenor. This launch expanded its product portfolio in the fabric care product line. In addition, the market is growing because of expanding environmental consciousness, disposable incomes, and customer preferences. Market leaders are extending product lines, investing in research and development (R&D), and forming strategic partnerships to meet demand. Multinational and local firms dominate the market. for example, in February 2022, Diversey Holdings, Ltd., a company that develops and distributes hygiene and disinfectants, collaborated with Reckitt Benchiser Group PLC. Reckitt's product footprint and business-to-business distribution capabilities in the Middle East and Asia-Pacific will increase as a result of this partnership.
The Africa region, comprising South Africa, Ghana, Kenya, Algeria, and the rest of Africa, holds immense cultural significance when it comes to household cleaning. This tradition is deeply rooted in the history and values of various communities across the Middle East. In the coming years, the Middle East region is predicted to be a promising region. According to Volza's data on imports into South Africa, the number of cleaner product shipments into the country in 2022 was 658. Furthermore, Belgium, Germany, and Vietnam supply the majority of the cleaner products imported into South Africa. Therefore, high import rates point to a developing market and customer interest in cleaning products, which can spur manufacturer innovation and rivalry and propel the market forward. Individuals have different preferences for products, and consumer behavior and demographics can have an impact. Novel products frequently draw in customers. They are therefore unable to stick with a single brand. This element is thought to be difficult for the nation's small and medium-sized firms, which is expected to limit the market's expansion.
Figure 4 : Global Household Cleaning Tools, by region, 2023 & 2032 (USD Million)
Household Cleaning Tools Market Key Market Players & Competitive Insights
The Household Cleaning Tools Market is likely to grow with a CAGR of 4.07% during the forthcoming years. The global household cleaning products market is projected to grow significantly over the next few years, driven by factors such as increased awareness of personal hygiene, urbanization, and the rise of eco-friendly products. The demand for eco-friendly household cleaning products is increasing, driven by consumer concerns about environmental sustainability. The global focus on cleanliness and hygiene, especially in the wake of the COVID-19 pandemic, has significantly boosted the demand for household cleaning tools. Consumers are increasingly prioritizing products that offer efficiency and ease of use in maintaining cleanliness amidst busy lifestyles. This trend is complemented by innovations in materials and design, as well as the integration of technology such as robotic cleaners, which enhance product capabilities and appeal. Environmental concerns are also shaping the market, with a growing preference for eco-friendly and sustainable cleaning solutions. Manufacturers are responding by developing products that minimize environmental impact without compromising performance. Moreover, the expanding reach of e-commerce platforms has democratized access to a wide range of household cleaning tools, further boosting market growth globally. The market is expected to continue evolving with advancements in smart cleaning devices, customization options, and the proliferation of green cleaning products. These trends reflect a broader shift towards healthier and more sustainable living practices, positioning the household cleaning tools market for continued expansion and innovation. Freudenberg Home and Cleaning Solutions is one of the key players which continues to leverage its global expertise and focus on quality to establish a strong presence. The company has developed innovative products such as the 3-Action broom with bristles made of recycled materials, ActiFibre cloths for effective cleaning with fewer chemicals, and the Turbo EasyWring & Clean electrical sweeper. These products have received awards like the German "Top Brand" prize and the Red Dot Design Award. Freudenberg Home and Cleaning Solutions has developed sustainable innovations like the digital iQonnect system, which simplifies cleaning processes and supports facilities management. The company also focuses on material and energy efficiency, reducing scrap by more than 25 percent in some cases. Freudenberg has strengthened its household business through acquisitions, such as the recent acquisition of E.D. Oates in Australia, to expand its presence and product portfolio in key markets.
Household Cleaning Tools market leaders are adopting several strategies to remain competitive and capitalize on the growing demand for Household Cleaning Tools products. Companies invest in research and development to create innovative cleaning tools that offer superior performance, convenience, or eco-friendliness compared to competitors. This could include ergonomic designs, new materials, or features that make cleaning more efficient. They explore new geographic markets or demographics to expand their customer base. This could involve strategic partnerships with retailers, distributors, or online platforms to reach more consumers globally. The Company emphasizes innovation in eco-friendly cleaning products, like Green Works, while maintaining its core brands like Clorox and Pine-Sol. They engage consumers through targeted marketing campaigns and partnerships with retailers to enhance visibility. Key players focus on customer feedback and market trends to tailor their products and marketing strategies effectively. continuous innovation, sustainability efforts, and effective marketing are key to maintaining competitiveness and capitalizing on the growing demand for household cleaning products globally.
Key Companies in the Household Cleaning Tools market include
Global Household Cleaning Tools Developments
The home cleaning tool business is growing very quickly because people are busier and more aware of how important it is to keep things clean. Many crucial elements are forming the current business environment. A significant development is the growing demand for long-lasting, environmentally friendly cleaning products. People will pick environmentally friendly and recyclable materials-made equipment as their awareness of environmental concerns grows. Another significant development is the rise in demand for extendable dusters. Urban living often means dealing with confined spaces and hard-to-reach areas, especially in high-rise apartments. Extendable dusters address this challenge by allowing users to clean ceiling fans, high shelves, and other difficult-to-access spots with ease. This tool's adaptability makes it particularly appealing to urban residents who need efficient ways to maintain cleanliness in compact environments. Furthermore, steam cleaners have also gained traction as an essential household tool. Companies invest in research and development to create innovative cleaning tools that offer superior performance, convenience, or eco-friendliness compared to competitors. This could include ergonomic designs, new materials, or features that make cleaning more efficient. They explore new geographic markets or demographics to expand their customer base. This could involve strategic partnerships with retailers, distributors, or online platforms to reach more consumers globally. The Company emphasizes innovation in eco-friendly cleaning products, like Green Works, while maintaining its core brands like Clorox and Pine-Sol. They engage consumers through targeted marketing campaigns and partnerships with retailers to enhance visibility. Key players focus on customer feedback and market trends to tailor their products and marketing strategies effectively. continuous innovation, sustainability efforts, and effective marketing are key to maintaining competitiveness and capitalizing on the growing demand for household cleaning products globally.
Global Household Cleaning Tools Segmentation
Global Household Cleaning Tools Type Outlook
Global Household Cleaning Tools Price Range Outlook
Global Household Cleaning Tools Distribution Channel Outlook
Hypermarket/ Supermarket
Wholesaler
Specialty Store
Online
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 57,688.40 million |
| Market Size 2032 | USD 82,135.00 million |
| Compound Annual Growth Rate (CAGR) | 4.07% (2024-2032) |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Data | 2018 -2022 |
| Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Price Range, Distribution Channel |
| Countries Covered | Global |
| Key Companies Profiled | 3M, Libman, Clorox, Sterilite Corporation, Freudenberg Home and Cleaning Solutions, Casabella, Magnolia Brush Manufacturers, Ltd., Zephyr Mfg Co., Helen of Troy Limited (OXO), and Unger Industrial, LLC. |
| Key Market Opportunities | ·        Expansion In the Emerging Market ·        Growing demand for environmentally friendly cleaning tools. |
| Key Market Dynamics | ·        Increased focus on health and hygiene features. ·        Modern Living Backed by Urbanization |
Frequently Asked Questions (FAQ) :
Global Household Cleaning Tools accounted for USD 57,688.40 million.
The growth rate of Global Household Cleaning Tools is 4.07% CAGR.
3M, Libman, Clorox, Sterilite Corporation, Freudenberg Home and Cleaning Solutions, Casabella, Magnolia Brush Manufacturers, Ltd., Zephyr Mfg Co., Helen of Troy Limited (OXO), and Unger Industrial, LLC.
Cleaning Tool/ Brushes Segment led the Global Household Cleaning Tools.
Research Analyst Experienced business professional with a demonstrated history of working in the cfnb industry. skilled in market research, and market estimation. strong professional with a masters focused in marketing management.
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