Home Laundry Care Market Research Report By Product Type (Laundry Detergents, Fabric Softeners, Bleach, Laundry Additives, Laundry Starch), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug Stores, Online Retailers, Specialty Stores), By Application (Household, Commercial, Industrial), By Form (Liquid, Powder, Pods, Tablets), By Scent (Floral, Citrus, Fresh, Unscented) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Global Home Laundry Care Market Overview

Home Laundry Care Market Size was estimated at 115.88 (USD Billion) in 2022. The Home Laundry Care Market Industry is expected to grow from 119.45(USD Billion) in 2023 to 156.9 (USD Billion) by 2032. The Home Laundry Care Market CAGR (growth rate) is expected to be around 3.08% during the forecast period (2024 - 2032).

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Key Home Laundry Care Market Trends Highlighted

The presence of a favorable demographic structure and increased disposable income in the regions following urbanization is anticipated to drive the growth of the home laundry care market in the foreseeable future. There's a modern approach to laundry as a self-service where customers demand specialized laundry services that save them time. Another trend that is noted is the increasing need for ecological and biodegradable laundry products.

Market growth could be attributed to the increasing acceptance of steam washing, convenience offered by online shopping support, and increasing sales of premium segment products. There are also growth opportunities, such as the geographical expansion of the market towards developing countries and the introduction of new products or technologies into the currently offered range. Other trends include emerging subscription models of laundry services, growth of interest in natural and organic laundry care products, and increased introduction of artificial intelligence into laundry appliances.

Home Laundry Care Market Drivers

Rising Demand for Convenience and Time-Saving Solutions

The fast-paced lifestyles of consumers are driving the demand for convenient and time-saving laundry care solutions. Busy individuals and families seek products that offer quick and efficient cleaning results, allowing them to save time and effort on household chores. The growing popularity of compact, easy-to-use appliances, such as washer-dryer combos and portable washing machines, aligns with this trend. Additionally, the proliferation of online grocery and home care delivery services further supports the convenience factor, enabling consumers to purchase laundry care products with minimal effort.

Advancements in Laundry Technology and Product Innovation

Technological advancements in the home laundry care market are revolutionizing the way consumers approach laundry tasks. The introduction of smart washing machines and dryers with advanced features, such as AI-powered stain removal, automatic detergent dosing, and remote control capabilities, enhances the user experience and improves cleaning efficiency. Furthermore, the development of eco-friendly laundry detergents and fabric softeners, which prioritize sustainability and reduce environmental impact, aligns with the growing consumer demand for responsible products.

Increasing Focus on Health and Hygiene

The home laundry care market has been affected by the COVID-19 pandemic. Nowadays, consumers are becoming increasingly aware of hygiene and sanitation. They are looking for products that can effectively clean and disinfect their clothes. Thus, this trend is influencing the home laundry care market in a positive way. In the future, consumers will remain concerned about their health and will perceive as important laundry care solutions that can guarantee the cleanness and hygiene of their living environment.

Home Laundry Care Market Segment Insights

Home Laundry Care Market Product Type Insights

The Home Laundry Care Market is driven by increasing disposable income and rising awareness of hygiene and cleanliness. The market is segmented into product type, distribution channel, and region. By product type, the market is segmented into laundry detergents, fabric softeners, bleach, laundry additives, and laundry starch. Laundry detergents accounted for the largest share of the Home Laundry Care Market in 2023, and this trend is expected to continue during the forecast period. Liquid detergents are the most popular type of laundry detergent, followed by powder detergents.Fabric softeners are the second-largest segment of the market, and they are expected to grow at a faster rate than laundry detergents during the forecast period. Bleach is the third-largest segment of the market, and it is expected to grow at a steady rate during the forecast period. Laundry additives are the fourth-largest segment of the market, and they are expected to grow at a faster rate than bleach during the forecast period. The market is expected to reach a value of USD 156.9 billion by 2032. The growth of the market will be driven by increasing disposable income and rising awareness of hygiene and cleanliness.The market is also expected to benefit from the growing popularity of online shopping.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Home Laundry Care Market Distribution Channel Insights

The home laundry care market is served through the main distribution channels of supermarkets/hypermarkets, convenience stores, drug stores, online retailers, and specialty stores. The industry is greatly influenced by the growth noted in supermarkets/hypermarkets and online retailers. Due to the convenience and variety of the products they supply, more and more customers prefer to purchase laundry care products through these channels. In 2023, supermarkets/hypermarkets accounted for most of the Home Laundry Care Market revenue, offering about 40%.Online retailers are expected to show the fastest growth among distribution channels when reaching a CAGR of 6.2% from 2024 to 2032. This tendency is promoted by the growing popularity of e-commerce and the convenience of having products delivered to one’s home. At the same time, as single male households continue to form and increase in number, other distribution channels of convenience stores, drug stores, and specialty stores will also remain relevant for the industry, supplying smaller quantities of more specialized products. The distribution channel market is likely to remain competitive and influenced by emerging trends.

Home Laundry Care Market Application Insights

The Home Laundry Care Market is segmented by Application into Household, Commercial, and Industrial. The Household segment held the largest market share in 2023, accounting for over 70% of the revenue. The Commercial segment is expected to grow at the highest CAGR during the forecast period, owing to the increasing number of hotels, restaurants, and hospitals. The Industrial segment is expected to witness a steady growth, driven by the demand for laundry services from manufacturing industries. In 2023, the Household segment was valued at USD 83.61 billion and is projected to reach USD 110.25 billion by 2032, exhibiting a CAGR of 3.2%.

The Commercial segment was valued at USD 27.34 billion in 2023 and is expected to reach USD 37.15 billion by 2032, growing at a CAGR of 3.4%. The Industrial segment was valued at USD 8.5 billion in 2023 and is projected to reach USD 9.5 billion by 2032, growing at a CAGR of 1.2%.

Home Laundry Care Market Form Insights

The Home Laundry Care Market revenue in the Form segment is expected to reach USD 102.7 Billion by 2024, exhibiting a CAGR of 3.2% during the forecast period. Liquid detergents continue to dominate the market, holding over 50% of the market share. The growing popularity of liquid detergents can be attributed to their ease of use, effectiveness in removing stains, and ability to work in both hot and cold water. Powder detergents follow liquid detergents, capturing a substantial market share. They offer advantages such as cost-effectiveness and the ability to be used for both manual and machine washing.However, their popularity is declining as consumers prefer the convenience and performance of liquid detergents. Pods and tablets, though relatively new in the market, are gaining traction due to their pre-measured, convenient, and eco-friendly nature. Pods dissolve easily, eliminating the need for measuring and ensuring accuracy in dosage. Their compact size and portability make them ideal for small households and travelers. Tablets, similar to pods, offer convenience and effectiveness, with the added advantage of being more compact. The Home Laundry Care Market segmentation provides valuable insights into the market dynamics and consumer preferences.By understanding the performance of different forms of detergents, manufacturers can tailor their strategies to cater to the evolving needs of consumers and drive market growth.

Home Laundry Care Market Scent Insights

The Home Laundry Care Market is segmented based on scent into Floral, Citrus, Fresh, and Unscented. The Floral segment held the largest market share in 2023, accounting for approximately 30% of the revenue. The Citrus segment is projected to grow at the highest CAGR during the forecast period, owing to the increasing popularity of fresh and invigorating scents among consumers. The Fresh segment is expected to witness significant growth, driven by the rising demand for products that provide a clean and refreshing scent to laundry. The Unscented segment caters to consumers with sensitive skin or those who prefer fragrance-free products and is anticipated to grow at a steady pace.

Home Laundry Care Market Regional Insights

Regionally, North America held the largest market share in 2023, accounting for around 36.5% of the market revenue. Europe stood as the second-largest regional market, capturing approximately 28.2% of the market share. The Asia Pacific region is projected to exhibit the fastest growth rate during the forecast period, owing to the rising population, increasing disposable income, and growing awareness about hygiene and cleanliness. South America and the Middle East and Africa regions are also anticipated to contribute to the overall market growth, driven by factors such as urbanization, expanding middle-class population, and improving living standards.

Source Primary Research, Secondary Research, MRFR Database and Analyst Review

Home Laundry Care Market Key Players And Competitive Insights

Major players in the Home Laundry Care Market industry are constantly engaged in research and development activities to introduce innovative products that cater to the evolving needs of consumers. Leading Home Laundry Care Market players are focusing on expanding their product portfolios by introducing new variants, formulations, and packaging options. They are also investing in marketing and advertising campaigns to increase brand awareness and reach a wider consumer base. Acquisitions and collaborations are also key strategies adopted by Home Laundry Care Market development companies to strengthen their market position and gain access to new technologies and markets. The Home Laundry Care Market Competitive Landscape is expected to remain highly competitive in the coming years, with major players vying for market share through product innovation, strategic partnerships, and aggressive marketing strategies.Procter & Gamble (P&G) is a leading player in the Home Laundry Care Market. The company has a strong portfolio of brands, including Tide, Ariel, and Gain, which are well-known and trusted by consumers worldwide. P&G is known for its innovative products and its commitment to research and development. The company has a strong distribution network and a presence, which enables it to reach a wide range of consumers. P&G is also actively involved in marketing and advertising, which helps to maintain brand awareness and drive sales.Unilever is another major player in the Home Laundry Care Market. The company has a portfolio of brands, including Persil, Omo, and Surf, which are popular in many countries around the world. Unilever is known for its focus on sustainability and its commitment to reducing its environmental impact. The company is also investing in new technologies, such as artificial intelligence and machine learning, to improve its product development and marketing efforts. Unilever has a strong distribution network and a presence, which enables it to reach a wide range of consumers. The company is also actively involved in marketing and advertising, which helps to maintain brand awareness and drive sales.

Key Companies in the Home Laundry Care Market Include

• Procter Gamble (US)


• Godrej Consumer Products (India)


• Sodastream (US)


• ColgatePalmolive (US)


• Reckitt Benckiser (UK)


• Henkel (Germany)


• Unilever (UK)


• Haier (China)


• Whirlpool (US)


• Amway (US)


• LG Household Health Care (South Korea)


• Church Dwight (US)


• Electrolux (Sweden)


• Kao Corporation (Japan)

Home Laundry Care Market Industry Developments

The Home Laundry Care Market is anticipated to reach a valuation of USD 124.3 billion by 2024 and further expand to USD 156.9 billion by 2032, exhibiting a CAGR of 3.08% during the forecast period (2024-2032). The rising demand for convenient and effective laundry care solutions, coupled with increasing urbanization and disposable incomes, is fueling market growth. Recent developments include the launch of eco-friendly laundry detergents and fabric softeners, as well as the integration of smart technology into washing machines and dryers. Key players are investing in research and development to cater to evolving consumer preferences and environmental concerns.

Home Laundry Care Market Segmentation Insights

Home Laundry Care Market Product Type Outlook

Laundry Detergents

Fabric Softeners

Bleach

Laundry Additives

Laundry Starch

Home Laundry Care Market Distribution Channel Outlook

Supermarkets/Hypermarkets

Convenience Stores

Drug Stores

Online Retailers

Specialty Stores

Home Laundry Care Market Application Outlook

Household

Commercial

Industrial

Home Laundry Care Market Form Outlook

Liquid

Powder

Pods

Tablets

Home Laundry Care Market Scent Outlook

Floral

Citrus

Fresh

Unscented

Home Laundry Care Market Regional Outlook

North America

Europe

South America

Asia Pacific