Healthcare Staffing Market Analysis

ID: MRFR/HC/10757-HCR

130 Pages

Rahul Gotadki

February 2026

Healthcare Staffing Market Research Report: Size, Share, Trend Analysis By Service Type (Temporary Staffing, Permanent Staffing, Travel Nursing, Locum Tenens), By End Users (Hospitals, Clinics, Long-Term Care Facilities, Home Healthcare), By Healthcare Sector (Nursing, Allied Health, Physician Staffing, Administrative Staffing), By Staffing Model (Managed Services Provider, Recruitment Process Outsourcing, Contingent Workforce) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Growth Outlook & Industry Forecast 2025 To 2035

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Market Analysis

In-depth Analysis of Healthcare Staffing Market Industry Landscape

The dynamic demands of healthcare facilities, the changing workforce, and the rising need for trained experts are all factors that influence the market dynamics of the healthcare staffing business, which are inextricably linked to the larger healthcare environment. This market's main driver is the ongoing need for qualified healthcare workers in a variety of specializations and responsibilities. The need for flexible staffing solutions to handle short-term shortages, seasonal demand swings, and specialized knowledge has grown as healthcare delivery grows more complicated and varied. Developments in technology have a significant impact on how the healthcare personnel market behaves. Staffing companies are now able to link healthcare professionals with employment openings thanks to the transformation of the recruiting and placement processes brought about by online platforms, digital communication tools, and data analytics. Technology promotes a more flexible and responsive employment environment by streamlining the recruiting process and facilitating continuing interaction and communication between healthcare institutions and employees. The major clientele of staffing firms include hospitals, clinics, nursing homes, and other healthcare providers, hence exerting a substantial effect on market dynamics. The need for a wide spectrum of healthcare workers is further fueled by the industry's reaction to evolving healthcare delivery models, including the emergence of telemedicine and the requirement for specialized skills in fields like IT and healthcare administration. In order to guarantee proper staffing levels and uphold high standards of patient care, healthcare institutions and staffing firms work together closely. Regulations play a major role in the healthcare employment industry. Strict rules regulate the education, training, and certification requirements for healthcare workers due to the vital nature of these services. In order to contribute to the general quality and safety of patient care, staffing agencies must comply with these requirements and make sure that the professionals they place satisfy the required criteria.

Market Highlights

Author

Rahul Gotadki

Assistant Manager

He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

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FAQs

What is the current valuation of the Healthcare Staffing Market in 2025?

The Healthcare Staffing Market is valued at approximately 42.82 USD Billion in 2024.

What is the projected market size for the Healthcare Staffing Market by 2035?

The market is expected to reach a valuation of 92.98 USD Billion by 2035.

What is the expected CAGR for the Healthcare Staffing Market during the forecast period 2025 - 2035?

The expected CAGR for the Healthcare Staffing Market during 2025 - 2035 is 7.3%.

Which service type segment is projected to have the highest growth in the Healthcare Staffing Market?

The temporary healthcare staffing segment is projected to grow from 15.0 USD Billion to 32.0 USD Billion by 2035.

How does the Home Healthcare segment perform in terms of market valuation?

The Home Healthcare segment is expected to increase from 6.88 USD Billion in 2024 to 14.98 USD Billion by 2035.

What are the key players in the Healthcare Staffing Market?

Key players include AMN Healthcare, Cross Country Healthcare, CHG Healthcare, and Aya Healthcare.

Which end user segment shows significant growth potential in the Healthcare Staffing Market?

The Hospitals segment is anticipated to grow from 17.13 USD Billion to 38.0 USD Billion by 2035.

What is the projected growth for the Nursing sector within the Healthcare Staffing Market?

The Nursing sector is expected to expand from 15.0 USD Billion to 35.0 USD Billion by 2035.

How does the Contingent Workforce model perform in the Healthcare Staffing Market?

The Contingent Workforce model is projected to grow from 19.97 USD Billion to 42.98 USD Billion by 2035.

What is the expected growth trajectory for the Recruitment Process Outsourcing segment?

The Recruitment Process Outsourcing segment is likely to increase from 10.0 USD Billion to 22.0 USD Billion by 2035.

1. Market Overview

2. Market Trends

3. Market Segment Insights

4. Key Players and Competitive Insights

5. Industry Developments

6. Market Segmentation

7. Report Scope

8. Market Highlights

9. FAQs

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Market Summary

As per Market Research Future analysis, the Healthcare Staffing Market was estimated at 42.82 USD Billion in 2024. The Healthcare Staffing industry is projected to grow from 45.95 USD Billion in 2025 to 92.98 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 7% during the forecast period 2025 - 2035

Key Market Trends & Highlights

The Healthcare Staffing Market is experiencing a dynamic shift towards specialized and flexible staffing solutions driven by technological advancements and demographic changes.

The demand for specialized skills in healthcare is increasing, particularly in North America, as providers seek to enhance patient care. Flexible staffing solutions are gaining traction, with temporary staffing emerging as the largest segment in the market. Technology integration in recruitment processes is transforming how healthcare professionals are sourced and hired, especially in the Asia-Pacific region. The aging population and rising healthcare expenditures are significant drivers of market growth, particularly in hospitals and home healthcare sectors.

Healthcare Staffing Market

CAGR

7.3%

Market Size & Forecast

2024 Market Size	42.82 (USD Billion)
2035 Market Size	92.98 (USD Billion)
CAGR (2025 - 2035)	7.3%
Largest Regional Market Share in 2024	North America

Major Players

<a href="https://www.amnhealthcare.com/">AMN Healthcare</a> (US), Cross Country Healthcare (US), CHG Healthcare (US), Maxim Healthcare Services (US),<a href="https://www.ayahealthcare.com/healthcare-staffing-services/healthcare-staffing/"> Aya Healthcare</a> (US), Healthcare Staffing Services (US), Nursefinders (US), MedPro Healthcare Staffing (US)

Market Trends

The Healthcare Staffing Market is currently experiencing a dynamic evolution, driven by various factors that influence the demand for healthcare professionals. As the global population ages and the prevalence of chronic diseases rises, the need for skilled healthcare workers intensifies. This market appears to be adapting to the changing landscape, with an increasing emphasis on flexible staffing solutions that can respond to fluctuating patient needs. Moreover, technological advancements are reshaping recruitment processes, enabling healthcare facilities to streamline hiring and improve workforce management. In addition, the ongoing focus on quality patient care necessitates a well-trained and adequately staffed workforce. Healthcare organizations are likely to prioritize the recruitment of specialized professionals who can deliver high-quality services.

According to healthcare staffing news, this trend suggests a shift towards a more strategic approach in staffing, where organizations not only fill positions but also ensure that the right skills are matched to the right roles. Overall, the Healthcare Staffing Market seems poised for continued growth, reflecting the broader changes within the healthcare sector.

Increased Demand for Specialized Skills

The Healthcare Staffing Market is witnessing a notable shift towards the recruitment of specialized professionals. As healthcare becomes more complex, organizations are increasingly seeking individuals with specific expertise to address diverse patient needs. This trend indicates a growing recognition of the importance of specialized skills in delivering high-quality care.

Emphasis on Flexible Staffing Solutions

Healthcare staffing news suggest that the flexibility in staffing arrangements is becoming a prominent feature within the Healthcare Staffing Market. Organizations are exploring various models, such as temporary healthcare staffing and on-demand services, to adapt to changing patient volumes. This approach allows healthcare facilities to maintain operational efficiency while ensuring adequate coverage.

Integration of Technology in Recruitment

As per the healthcare staffing news, the role of technology in the global Healthcare Staffing Market is expanding, particularly in recruitment processes. Advanced tools and platforms are being utilized to enhance candidate sourcing, streamline hiring, and improve overall workforce management. This trend suggests a move towards more efficient and effective staffing solutions.

Healthcare Staffing Market Market Drivers

Focus on Patient-Centered Care

The focus on patient-centered care is increasingly driving the Healthcare Staffing Market. Healthcare providers are shifting towards models that prioritize patient engagement and satisfaction. This transition requires a workforce that is not only skilled but also trained in communication and interpersonal skills. As healthcare organizations strive to enhance patient experiences, they may need to hire additional staff or provide training for existing employees. This trend suggests a growing demand for healthcare professionals who can deliver compassionate and effective care. Consequently, the Healthcare Staffing Market is expected to grow as organizations seek to align their staffing strategies with the principles of patient-centered care.

Rising Healthcare Expenditures

Rising healthcare expenditures are a significant driver of the Healthcare Staffing Market. As countries allocate more resources to healthcare, the demand for skilled professionals increases correspondingly. Data suggests that healthcare spending is expected to rise, with estimates indicating a growth rate of approximately 5.4% annually over the next several years. This increase in funding allows healthcare facilities to expand their services and hire additional staff to meet patient needs. Consequently, the Healthcare Staffing Market is poised for growth as organizations seek to recruit and retain qualified personnel to provide high-quality care in an increasingly competitive environment.

Technological Advancements in Healthcare

Technological advancements are reshaping the Healthcare Staffing Market by streamlining recruitment processes and enhancing operational efficiency. Innovations such as telemedicine, electronic health records, and artificial intelligence are transforming how healthcare providers deliver services. These technologies not only improve patient care but also create new roles that require specialized skills. For instance, the integration of telehealth services has led to an increased demand for remote healthcare professionals. As healthcare organizations adopt these technologies, they require staffing solutions that can provide qualified personnel adept in these new systems. This trend indicates a potential for growth in the Healthcare Staffing Market as organizations seek to adapt to the evolving technological landscape.

Regulatory Changes and Compliance Requirements

Regulatory changes and compliance requirements are pivotal factors influencing the Healthcare Staffing Market. As healthcare regulations evolve, organizations must ensure that their staffing practices align with new standards. This often necessitates hiring additional staff to manage compliance and maintain quality care. For instance, changes in licensure requirements or patient safety regulations can lead to an increased demand for qualified healthcare professionals. Organizations may seek staffing solutions that can provide personnel who are not only skilled but also knowledgeable about current regulations. Thus, the Healthcare Staffing Market is likely to expand as organizations adapt to these regulatory challenges.

Aging Population and Increased Healthcare Needs

The aging population is a primary driver of the Healthcare Staffing Market. As individuals age, they often require more medical attention, leading to a heightened demand for healthcare services. According to recent statistics, the proportion of individuals aged 65 and older is projected to reach 20% by 2030. This demographic shift necessitates a larger workforce in healthcare settings, thereby increasing the demand for staffing solutions. Healthcare facilities are compelled to hire more professionals, including nurses, physicians, and allied health workers, to meet the growing needs of this population. Consequently, the Healthcare Staffing Market is likely to experience substantial growth as organizations seek to fill these critical roles to ensure quality care for an expanding elderly demographic.

Market Segment Insights

By Service Type: Temporary Staffing (Largest) vs. Travel Nursing (Fastest-Growing)

The global Healthcare Staffing Market is largely dominated by temporary healthcare staffing, accounting for the majority of the market share. This segment caters to the immediate needs of healthcare facilities that require staff on a short-term basis, allowing for flexibility and quick response to staffing shortages. Travel Nursing, while smaller in comparison, is rapidly gaining traction as healthcare organizations seek to address shortages in specific geographic areas, providing nurses with the opportunity to work in diverse locations for limited periods.

Temporary Staffing (Dominant) vs. Travel Nursing (Emerging)

Temporary healthcare staffing represents the backbone of the global Healthcare Staffing Market, providing essential short-term workforce solutions. It allows healthcare facilities to maintain operational efficiency by quickly filling gaps caused by sudden staff leaves or increased patient volume. On the other hand, Travel Nursing is an emerging segment that is witnessing rapid growth. It attracts registered nurses seeking adventure or new experiences by offering assignments in various locations, often coupled with attractive pay and benefits. This segment caters to both facilities in need of specialized skills in remote areas and nurses looking for flexibility, thus disrupting traditional staffing models.

By End User: Hospitals (Largest) vs. Home Healthcare (Fastest-Growing)

In the Healthcare Staffing Market, hospitals hold the largest market share due to their continuous need for a wide variety of staff, including nurses, physicians, and administrative personnel. Healthcare staffing trends suggest that Clinics and long-term care facilities also represent significant portions of the market, but they generally require fewer specialized staff compared to hospitals. Home healthcare is becoming increasingly prevalent, driven by the growing preference for at-home care solutions among patients, particularly the elderly.

Hospitals (Dominant) vs. Home Healthcare (Emerging)

Hospitals remain the dominant end user in the healthcare staffing market as they offer a diverse range of services and cater to large populations, necessitating a constant influx of qualified healthcare professionals. They typically seek staffing solutions that can address various specialties, from emergency care to surgical staffing. On the other hand, home healthcare is emerging rapidly as an alternative to traditional facilities, fueled by technological advancements and a shift in patient preferences for more personalized care. This segment focuses on skilled nursing and therapy services delivered in patients' homes, making it a critical player in the evolving landscape of healthcare.

By Healthcare Sector: Nursing (Largest) vs. Allied Health (Fastest-Growing)

The healthcare staffing market is characterized by significant diversification, with nursing, allied health, physician staffing, and administrative staffing being the primary segments. Nursing holds a substantial share, making it the largest segment, driven by the continuous demand for qualified nurses across various healthcare settings. Healthcare staffing trends suggest that Allied health, while smaller in current market share, is experiencing rapid growth, propelled by the increasing importance of specialists like physical therapists, radiographers, and laboratory technicians.

Nursing (Dominant) vs. Allied Health (Emerging)

Nursing staffing has long been the cornerstone of healthcare services, reflecting a consistent and high demand for healthcare professionals who can deliver bedside care. The segment benefits from strong educational pathways and regulatory support, establishing a stable workforce foundation. On the other hand, allied health sectors represent an emerging market motivated by evolving healthcare needs and technological advances. As healthcare systems increasingly recognize the value of allied health professionals in delivering comprehensive patient care, this segment is witnessing significant growth. This includes roles such as medical technologists and respiratory therapists, fostering a robust pipeline for future staffing needs.

By Staffing Model: Managed Services Provider (Largest) vs. Recruitment Process Outsourcing (Fastest-Growing)

The Healthcare Staffing Market is characterized by a diverse distribution of staffing models, with the Managed Services Provider (MSP) segment holding the largest share. MSPs are increasingly preferred by healthcare facilities due to their ability to streamline staffing processes and manage contingent workforce effectively. Meanwhile, healthcare staffing trends suggest that Recruitment Process Outsourcing (RPO) is gaining traction as organizations seek to focus on core competencies, thereby accelerating its growth in the healthcare staffing landscape. The contingent workforce model also plays a crucial role, supporting healthcare providers with flexible staffing solutions. In recent years, the demand for Managed Services Providers has surged, driven by the need for efficiency and compliance in staffing. The pressing requirement for skilled healthcare professionals further fuels the growth of RPO, as it allows organizations to adapt quickly to changes in staffing needs. As healthcare systems evolve, the integration of technology and data analytics in these staffing models is anticipated to enhance performance, indicating a transformative shift within the sector.

Managed Services Provider (Dominant) vs. Recruitment Process Outsourcing (Emerging)

Healthcare staffing industry trends suggest that the Managed Services Provider (MSP) segment has established itself as a dominant force in the healthcare staffing market, primarily due to its comprehensive management of staffing processes for healthcare organizations. MSPs provide a centralized solution that integrates procurement, compliance, and workforce management, enabling healthcare facilities to optimize their staffing resources efficiently. On the other hand, the Recruitment Process Outsourcing (RPO) segment is emerging swiftly, offering innovative recruitment strategies and specialized staffing solutions. RPO providers focus on filling healthcare roles with speed and precision, catering to the unique needs of providers. Both segments demonstrate contrasting strengths; while MSPs excel in holistic management, RPOs focus on agile and targeted recruitment efforts, addressing the evolving dynamics of healthcare staffing.

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Regional Insights

North America : Healthcare Staffing Market Leader

North America is the largest market for healthcare staffing, driven by an aging population, increased healthcare spending, and a growing demand for healthcare services. The U.S. holds approximately 75% of the market share, followed by Canada at around 15%. Regulatory support, such as the Affordable Care Act, has further catalyzed growth by expanding access to healthcare services. The competitive landscape is characterized by major players like AMN Healthcare, Cross Country Healthcare, and CHG Healthcare, which dominate the market. The presence of these key players ensures a robust staffing network, addressing the increasing demand for qualified healthcare professionals. The U.S. market is also witnessing a rise in telehealth services, further influencing staffing needs.

Europe : Emerging Healthcare Staffing Market Hub

Europe is witnessing significant growth in the healthcare staffing market, driven by an aging population and increased healthcare expenditure. The largest markets include Germany and the UK, which together account for approximately 60% of the region's market share. Regulatory frameworks, such as the European Union's directives on healthcare services, are enhancing the demand for skilled healthcare professionals across member states. Leading countries like Germany, France, and the UK are experiencing a surge in healthcare staffing needs, with a competitive landscape featuring both local and international players. Companies are adapting to the evolving healthcare landscape, focusing on specialized staffing solutions. The presence of key players like Adecco and Randstad is notable, as they expand their services to meet the growing demand for healthcare professionals.

Asia-Pacific : Rapidly Growing Market

Asia-Pacific is emerging as a rapidly growing market for healthcare staffing, driven by increasing healthcare needs and government initiatives to improve healthcare infrastructure. Countries like China and India are leading this growth, holding approximately 50% of the market share in the region. The demand for healthcare professionals is further fueled by rising chronic diseases and an expanding elderly population, prompting regulatory support for staffing solutions. The competitive landscape is evolving, with local firms and international players vying for market share. Key players such as Max Healthcare and Healthcare Staffing Market Services are expanding their operations to meet the rising demand. The region is also witnessing a trend towards digital health solutions, which is reshaping staffing requirements and creating new opportunities for healthcare professionals.

Middle East and Africa : Emerging Healthcare Staffing Market

The Middle East and Africa region is experiencing a burgeoning healthcare staffing market, driven by increasing investments in healthcare infrastructure and a growing population. The UAE and South Africa are the largest markets, collectively holding around 55% of the regional market share. Government initiatives aimed at improving healthcare access and quality are acting as catalysts for staffing demand, particularly in urban areas. Countries like Saudi Arabia and Nigeria are also witnessing significant growth in healthcare staffing needs, with a competitive landscape that includes both local and international staffing agencies. Key players are focusing on specialized staffing solutions to address the unique challenges of the region. The presence of organizations like Mediclinic and Life Healthcare is notable as they expand their services to meet the rising demand for healthcare professionals.

Key Players and Competitive Insights

The Healthcare Staffing Market is currently characterized by a dynamic competitive landscape, driven by increasing demand for healthcare professionals and the ongoing evolution of healthcare delivery models. Key players such as AMN Healthcare (US), Cross Country Healthcare (US), and Aya Healthcare (US) are strategically positioning themselves through a combination of technological innovation, regional expansion, and partnerships. These companies are not only focusing on enhancing their service offerings but are also investing in digital platforms to streamline operations and improve client engagement. This collective emphasis on innovation and adaptability appears to be shaping a competitive environment that is increasingly responsive to the needs of healthcare providers and patients alike. In terms of business tactics, companies are increasingly localizing their operations to better serve regional markets, which may enhance their responsiveness to local healthcare demands. The market structure is moderately fragmented, with several key players exerting considerable influence. This fragmentation allows for a variety of service offerings, yet the presence of dominant players like CHG Healthcare (US) and Maxim Healthcare Services (US) suggests a competitive hierarchy that could impact smaller firms' market share and operational strategies. In August 2025, AMN Healthcare (US) announced a strategic partnership with a leading telehealth provider to enhance its staffing solutions. This collaboration is likely to expand AMN's service capabilities, integrating telehealth into its staffing offerings, which could significantly improve patient care and operational efficiency. Such a move indicates a shift towards more comprehensive healthcare solutions, aligning with the growing trend of telemedicine. In September 2025, Cross Country Healthcare (US) launched a new AI-driven platform aimed at optimizing workforce management. This initiative appears to be a response to the increasing complexity of staffing needs in healthcare settings, suggesting that Cross Country is prioritizing technological advancements to enhance operational efficiency. The integration of AI into staffing processes may not only streamline operations but also improve the quality of care delivered by ensuring the right professionals are matched with the right roles. In July 2025, Aya Healthcare (US) expanded its international reach by entering into a partnership with a European healthcare staffing firm. This strategic move seems to reflect a growing trend of global collaboration in the healthcare staffing sector, potentially allowing Aya to tap into new markets and diversify its service offerings. Such international partnerships may enhance competitive positioning by leveraging global talent pools and addressing staffing shortages in various regions. As of October 2025, the competitive trends in the Healthcare Staffing Market are increasingly defined by digitalization, sustainability, and the integration of artificial intelligence. Strategic alliances are becoming more prevalent, as companies recognize the value of collaboration in enhancing service delivery and operational efficiency. Looking ahead, it appears that competitive differentiation will increasingly hinge on innovation and technology, rather than solely on price. The emphasis on supply chain reliability and the ability to adapt to changing healthcare demands will likely become critical factors in determining market leadership.

Key Companies in the Healthcare Staffing Market include

Industry Developments

Recent developments in the Global Healthcare Staffing Market indicate a robust recovery driven by the increasing demand for healthcare professionals, particularly in light of ongoing global health challenges. Companies such as AMN Healthcare and Cross Country Healthcare are expanding their services to meet the rising need for qualified staff. In October 2023, AMN Healthcare announced its investment in technology to enhance staffing solutions, thereby improving efficiency and response times. Furthermore, noteworthy mergers and acquisitions, such as Medical Staffing Network's acquisition by a private equity firm in September 2023, signal consolidation efforts within the industry.

Companies like Maxim Healthcare Services and Nursefinders are restructuring to optimize operations in a competitive market. Over the past two to three years, the Global Healthcare Staffing Market has seen significant growth, with the market valuation exceeding $25 billion by late 2022, as reported by the Global Healthcare Staffing Market Association. This growth is fueled by demographic shifts, technological advancements, and an increasing focus on healthcare quality, resulting in heightened competition among major players like Merritt Hawkins, BAYADA Home Health Care, and Kforce to maintain and expand their market presence.

Future Outlook

Healthcare Staffing Market Future Outlook

The global Healthcare Staffing Market is projected to grow at a 7.3% CAGR from 2024 to 2035, driven by technological advancements, increasing demand for healthcare services, and workforce shortages.

New opportunities lie in:

<p>Development of AI-driven staffing solutions for enhanced efficiency. Expansion of <a href="https://www.marketresearchfuture.com/reports/telehealth-market-900">telehealth</a> staffing services to meet remote care demands. Creation of specialized training programs for emerging healthcare roles.</p>

By 2035, the Healthcare Staffing Market is expected to be robust, reflecting sustained growth and innovation.

Market Segmentation

Healthcare Staffing Market End User Outlook

Hospitals
Clinics
Long-Term Care Facilities
Home Healthcare

Healthcare Staffing Market Service Type Outlook

Temporary Staffing
Permanent Staffing
Travel Nursing
Locum Tenens

Healthcare Staffing Market Staffing Model Outlook

Managed Services Provider
Recruitment Process Outsourcing
Contingent Workforce

Healthcare Staffing Market Healthcare Sector Outlook

Nursing
Allied Health
Physician Staffing
Administrative Staffing

Report Scope

MARKET SIZE 2024	42.82(USD Billion)
MARKET SIZE 2025	45.95(USD Billion)
MARKET SIZE 2035	92.98(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.3% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
Market Forecast Period	2025 - 2035
Historical Data	2019 - 2024
Market Forecast Units	USD Billion
Key Companies Profiled	AMN Healthcare (US), Cross Country Healthcare (US), CHG Healthcare (US), Maxim Healthcare Services (US), Aya Healthcare (US), Healthcare Staffing Services (US), Nursefinders (US), MedPro Healthcare Staffing (US)
Segments Covered	Service Type, End Users, Healthcare Sector, Staffing Model, Regional
Key Market Opportunities	Integration of artificial intelligence in recruitment processes enhances efficiency in the Healthcare Staffing Market.
Key Market Dynamics	Rising demand for flexible staffing solutions drives innovation and competition in the healthcare staffing sector.
Countries Covered	North America, Europe, APAC, South America, MEA