The size of the packaged food market for health and wellness was estimated at USD 682 billion in 2021. The market for packaged foods related to health and wellness is expected to expand from USD 1730 billion in 2030, with a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030. The market is expanding as a result of growing consumer demand for plant-based food items and growing awareness of healthy eating. Furthermore, a key driver of the market's overall expansion has been the creation of new products across the food production industry.
The health and wellness packaged food market is significantly influenced by various market factors that reflect the evolving consumer preferences and lifestyle choices. One primary driver is the increasing awareness and focus on health and well-being among consumers. As people become more conscious of their dietary habits, there is a growing demand for packaged foods that align with healthier lifestyles. This includes products with reduced sugar, salt, and fat content, as well as those that incorporate natural and organic ingredients. The emphasis on nutrition and the role of food in overall well-being is a key factor shaping the landscape of the health and wellness packaged food market.
Economic factors also play a crucial role in this market. Disposable income and purchasing power are significant determinants of consumer choices in the health and wellness segment. While some consumers may be willing to invest in premium and organic products, others may opt for more budget-friendly options. Economic downturns can impact spending on premium health foods, leading to a potential shift towards more affordable alternatives. Conversely, during periods of economic growth, consumers may be more willing to spend on products perceived as beneficial to their health.
Market factors also include the influence of demographics on consumer preferences. With an aging population and a growing awareness of health issues, there is an increased demand for health and wellness packaged foods catering to specific dietary needs, such as low-sodium or high-fiber options. Additionally, younger consumers are often more focused on convenience and seek on-the-go, portable health snacks, which has led to a surge in demand for products like protein bars, smoothies, and other convenient, nutritious options.
Innovation and product development are critical factors shaping the health and wellness packaged food market. Manufacturers are continually introducing new products that address emerging health trends, dietary preferences, and nutritional needs. This includes plant-based alternatives, gluten-free options, and functional foods that offer specific health benefits. The use of advanced technologies in food processing and packaging also contributes to the development of products that preserve nutritional value while meeting consumer expectations for freshness and taste.
Environmental sustainability is an increasingly important factor influencing the health and wellness packaged food market. As consumers become more environmentally conscious, they seek products with eco-friendly packaging, responsibly sourced ingredients, and a commitment to sustainable practices throughout the supply chain. Brands that prioritize environmental considerations in their packaging and production processes are gaining favor among consumers who view sustainability as an integral part of their health and wellness choices.
Distribution channels and retail trends also impact the health and wellness packaged food market. The rise of e-commerce has provided consumers with greater access to a wide range of health-conscious products, enabling them to make informed choices from the comfort of their homes. Traditional brick-and-mortar retailers play a crucial role in providing a physical shopping experience and attracting consumers who prefer to browse and compare products in person.
Report Attribute/Metric | Details |
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Growth Rate | 9.1% (2022-2030) |
Health and Wellness Packaged Food Market Size was valued at USD 682 billion in 2021. The health and wellness packaged food market industry is projected to grow from USD 1730 Billion in 2030, exhibiting a compound annual growth rate (CAGR) of 9.1% during the forecast period (2022 - 2030). Ever-increasing awareness of healthy food coupled with the rising demand for plant-based food products is propelling the market forward. Moreover, new product development in various food manufacturing has been a significant factor to boost the overall growth of the market.Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Healthy food has become a major concern in recent years due to rising health issues and concerns about the impact of unhealthy food on the human body. With the increased awareness of the benefits of healthy food, the demand for packaged healthy food has been growing steadily. The Health and Wellness Packaged Food Market has been witnessing significant growth due to the increasing awareness of healthy food and its positive impact on global health and wellness. One of the main factors driving the growth of the health and wellness packaged food market is the growing demand for organic and natural products. Consumers are becoming more conscious about the ingredients used in their food and are actively seeking out products that are made with natural and organic ingredients. This trend is reflected in the growing popularity of health and wellness packaged food products that are free from additives, preservatives, and artificial flavors.
Moreover, another factor contributing to the growth of the health and wellness packaged food market is the increasing prevalence of chronic diseases. The global rise in obesity, diabetes and cardiovascular diseases has prompted consumers to take a more proactive approach to their health and wellness. This has led to an increased demand for healthy food options that are low in sugar, fat, and salt.
In addition to these factors, the COVID-19 pandemic has also played a role in the growth of the health and wellness packaged food market. The pandemic has led to an increased focus on health and wellness, and consumers are now more aware of the importance of a healthy diet. This has led to a surge in demand for health and wellness packaged food products that can help boost immunity and provide essential nutrients. Thus, the increase in the production of organic food and augmented demand for plant-based food is expected to increase the health and wellness packaged food market revenue generation opportunities during the assessment period.
The Health and Wellness Packaged Food Market segmentation, based on type, is classified into (Naturally Healthy Food [Fruits, Vegetable, Cereals]; Functional Food [Carotenoids, Probiotics]; Organic Food [Fruits & Vegetables]; Food Intolerance Products [Bakery, Confectionery, Dairy Products]).
The success of the plant-based meat industry is just one example of the growing demand for health and wellness packaged food products. Other examples include the rising popularity of gluten-free and vegan products, as well as the increasing demand for products that are low in sugar, fat, and salt. The aforementioned are some of the crucial factors which further help to grow the overall revenue of the health and wellness packaged food market. This is poised to positively impact the health and wellness packaged food industry in the medium-term forecast period.
March 2023: Daring foods company has announced the expansion of its plant-based frozen food in varieties like chicken Teriyaki, Fajita Bowl, and Penne Primavera. The expansion of the product will further benefit the company to enhance sales in the frozen food category.
Figure 2: Health and Wellness Packaged Food Market, By Product Type, 2021 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
These products are marketed as healthy alternatives to traditional packaged foods that may contain harmful chemicals and additives. An example of a packaged organic food product is organic frozen berries, which are grown without the use of synthetic pesticides and are packaged to maintain their freshness and nutritional value. Another example is organic baby food, which is made with organic fruits and vegetables and is free of artificial colors, flavors, and preservatives. However, the inorganic category has been comparatively less popular owing to the changing behavior of consumers globally. Thus, in conclusion, the organic sector in the Health and Wellness Packaged Food Market is expected to grow even more during the forecasted period.
Figure 2: Health and Wellness Packaged Food Market, by Nature, 2021 & 2030 (USD Billion)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Based on the distribution channel, the global health and wellness packaged food industry has been segmented into online and offline. Online distribution channel which includes the E-commerce business. The ever-increasing sales through e-commerce websites have been flourishing which has ultimately benefitted the growth of the health and wellness packaged food market. However, the offline segment includes the stores, such as supermarkets & hypermarkets, and retail stores which are making the products available in the market for consumers.
By Region, the study segments the market into North America, Europe, Asia-Pacific, and the Rest of the World. The North America health and wellness packaged food market accounted for the major market owing to the increasing demand for fortified food, and health awareness among consumers. Further, the major countries studied are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: HEALTH AND WELLNESS PACKAGED FOOD MARKET SHARE BY REGION 2021 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The European Food Safety Authority (EFSA) has stated that a healthy diet can help prevent chronic diseases and improve overall health and well-being. The EFSA recommends that individuals eat a balanced diet that includes a variety of fruits, vegetables, whole grains, lean proteins, and healthy fats. The trend of being healthy has been widely chosen across developed nations like Germany, UK, France, and Poland which implicates the increasing demand for health and wellness food. In Europe, the Germany health and wellness packaged food market is the largest market.
Moreover, organic food consumption in Asia pacific has seen a large growth for healthy products. The largest population in the region has witnessed an increased demand for healthy food products. For instance, In India, the government has launched several initiatives aimed at promoting healthy eating habits and reducing the prevalence of non-communicable diseases. The government's National Health Policy 2017 emphasizes the importance of a healthy and balanced diet in preventing and managing chronic diseases. The Australian government's Department of Health recommends that individuals eat a balanced diet that is rich in fruits, vegetables, whole grains, lean proteins, and healthy fats. The government has also launched several initiatives aimed at promoting healthy eating habits, such as the Healthy Food Partnership, which aims to improve the nutritional quality of packaged foods and has well supported the growth of Australia's Health and wellness packaged food market.
The North American health and wellness packaged food market is expected to expand at a robust rate over the projected period, according to Market Research Future. In the United States, the Centers for Disease Control and Prevention (CDC) reports that more than two-thirds of adults are overweight or obese and that poor diet and lack of physical activity are major contributors to this problem. The CDC recommends that individuals eat a diet that is high in fruits, vegetables, whole grains, and lean proteins, and that they limit their intake of processed and high-calorie foods. The trend has been widely supporting the overall growth of the health and wellness packaged food market.
The South America and Middle East & Africa regions are showing consistent growth during the forecast period. The latest market report from Market Research Future depicts that, due to technological developments in these countries, it is anticipated that the Middle East, Africa, and South America markets will experience considerable growth over the projection period.
The Health and Wellness Packaged Food market is expected to enhance growth, owing to the increasing awareness regarding organic food consumption globally. Ever-increasing expansion of technology and heavy investment in research and development by market major players. Moreover, the global players operating in the market are constantly focusing on the development of the products. Recent market statistics show that new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations are just some of the strategic steps market participants are doing to expand their global footprint, broaden their market outlook and focus on market growth.
There are numerous worldwide, regional, and local players in the market for health and wellness packaged products. There is a lot of competition in the market, and everyone is trying to expand their part of it. The primary factors that challenge the expansion of the global market are the rapid development of new materials and the expanding production of healthy food. The suppliers contend based on price, product quality, and, most importantly, product availability across different regions. To be competitive, suppliers must offer reasonably priced, high-quality food products. The latest market report from Market Research Future portrays the leading players in the Health and Wellness Packaged Food industry, which include Archer Daniels Midland Co., Danone SA, Dean Foods, Mondelez Global LLC, General Mills, Glaxo SmithKline PLC.,
Most of these firms are investing R&D resources into creating new organic and healthy products. Despite the dominance of global corporations, several regional and local players with relatively minor market shares are present as well. In key markets like North America, Europe, Asia-Pacific, the Middle East & Africa, and South America, the global players who have established production facilities or sales offices have expanded their operations.
Health and Wellness Packaged Food Industry: Market Developments
June 2010: Danone company launched its organic new dairy & plant blend baby formula to meet the desire of parents for organic baby food.
December 2019: The Generals Mills company unveiled natural and organic innovative products at Expo West.
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