Halal tourism market Overview
The halal tourism market size was estimated at 243.41 (USD Billion) in 2022. The halal tourism market industry is expected to grow from 256.51(USD Billion) in 2023 to 410.9 (USD Billion) by 2032. The Halal tourism market CAGR (growth rate) is expected to be around 5.38% during the forecast period (2024 - 2032).
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Key Halal Tourism Market Trends Highlighted
The halal tourism industry caters specifically to the needs of Muslim travelers seeking experiences that adhere to Islamic principles. Key market drivers include the growing population of Muslim consumers, increasing disposable income in Muslim-majority countries, and a desire for travel experiences that align with religious beliefs and practices.
Opportunities for exploration include developing new halal-friendly destinations, offering specialized services such as prayer rooms and Muslim-friendly dining options, and promoting travel packages that cater to the specific needs of Muslim travelers.
The industry is also witnessing trends towards personalized experiences, sustainability, and the integration of technology to enhance convenience and accessibility. By addressing these emerging trends and capitalizing on the growing demand, businesses can tap into the vast potential of the halal tourism market.
Halal Tourism Market Drivers
Rising Demand for Halal-Friendly Travel Experiences
The growing Muslim population worldwide is driving the demand for halal-friendly travel experiences. Muslim travelers seek destinations and services that adhere to Islamic principles, including food and beverage options, prayer facilities, and modest dress codes.
This demand has led to the development of specialized halal tourism operators and the adaptation of existing tourism infrastructure to cater to the needs of Muslim travelers. The Halal tourism market is expected to grow significantly in the coming years as more and more Muslims travel for leisure and business purposes.
Government Support and Investment in Halal Tourism
Many countries’ governments recognize the importance of halal tourism and are supporting its development. For example, the governments are allocating funds for the construction of halal tourism infrastructure, promoting halal tourism regions, and organizing training courses for halal tourism professionals.
This is of utmost importance to the development of the halal tourism market, as it creates a better business environment for the enterprises and increases the number of Muslim tourists to the halal tourism regions.
Technological Advancements in Halal Tourism
Technology stands out as one of the key factors assisting the further development of the market in question. The use of various online platforms and mobile applications has made it easier for Muslim travelers to locate and book appropriate travel opportunities. Depending on their specific needs and preferences, target audiences can use the identified applications for finding halal restaurant s and hotels, as well as locate the relevant places of interest and plan their trip accordingly.
In addition, technology is used to introduce new products and services based on the existing opportunities. In this way, travelers can benefit from virtual reality tours around the known halal destinations, while also using the relevant mobile application to get real-time notifications about the halal restaurants available in the area.
Halal Tourism Market Segment Insights
Halal Tourism Market Accommodation Insights
The accommodation segment is one of the most important parts of the Halal tourism market. Halal hotels are in demand, as they accommodate Muslim tourists providing them with a room to stay that follows Islamic regulations.
Some of the amenities that such hotels can provide are the prayer areas, halal food selection, and segregated men and women swimming pools. This category’s growth is driven by the number of Muslims who now can afford to travel abroad and who need a place to stay in that would make their trip comfortable. One of the accommodation alternatives in this field is a B that has been working with Muslim travelers for the past few years.
These small establishments provide a more personalized experience to the guest and can offer a halal breakfast selection and a place to perform a prayer. Another hotel alternative is a vacation rental that includes a praying area, a more spacious option for big Muslim families or tourist groups.
In the future, the overall halal tourism market is expected to show growth in the accommodation segment. Consequently, due to people’s increasing eco0nomic opportunities and more people learning about halal tourism, there would be more people interested in staying in places that make their stay comfortable.
The accommodation subsegment is to contribute to the total Halal tourism market revenue share, as the increasing number of titled tourists would require a larger number of available rooms and other accommodation options that follow Islamic standards.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Halal Tourism Market Food and Beverage Insights
The food and beverage segment significantly contributes to the growth of the halal tourism market at a level. Halal food services in restaurants and cafes are increasing catering to various Muslim tourists across different regions. Supermarkets and other big and small stores also offer a range of halal food products thus facilitating Muslim tourist presence in varying destinations.
Similarly, there are many cooking classes and culinary tours taking place that are prepared keeping in mind the needs of the Muslim tourists. The growth in the market of this segment is large because of the growing number of Muslim tourists and the corresponding demand for food and beverage services.
It is expected that the food and beverage market is likely to become $2.6 trillion by the year 2024. Therefore, the food and beverage segment will continue to contribute to the growth of Halal tourism market in a major way.
Halal Tourism Market Activities and Attractions Insights
The activities and attractions segment of the halal tourism market is projected to exhibit significant growth in the coming years. With growing awareness and demand for Halal-friendly experiences, various activities and attractions have emerged to cater to the needs of Muslim travelers.
Tours and excursions to historically significant Islamic sites, such as mosques and Sufi shrines, offer visitors a chance to delve into the rich cultural and religious heritage of Muslim communities. Visits to museums and cultural centers that showcase Muslim heritage provide insights into the arts, architecture, and traditions of Islamic civilizations.
Additionally, the segment includes opportunities for religious observances, such as prayer facilities and designated spaces for worship, essential for Muslim travelers seeking a spiritual experience during their travels.
Halal Tourism Market Transportation Insights
Transportation is a crucial aspect of the halal tourism industry, ensuring seamless movement of Muslim travelers. Airport transfers and ground transportation options with Muslim-friendly services are gaining prominence. These services cater to specific needs, such as providing female-only vehicles, halal food options, and prayer areas.
The halal tourism market segmentation highlights the growing demand for halal logistics and supply chain management for businesses serving Muslim travelers. Companies are adapting their operations to meet the dietary and ethical requirements of Muslim customers.
Designated prayer areas or quiet zones on public transportation are becoming increasingly common to accommodate the religious needs of Muslim travelers. These facilities allow them to perform their prayers conveniently during their journeys. By understanding these insights, businesses can tailor their transportation services to cater to the growing needs of the halal tourism market.
Halal Tourism Market Services and Facilities Insights
The services and facilities segment of the halal tourism market is anticipated to grow significantly due to increasing demand for Muslim-friendly services and facilities. Translation and interpretation services in Islamic languages are becoming essential for tourism businesses to effectively communicate with
Muslim travelers, estimated to reach a valuation of US$ 4.5 billion by 2024. Muslim-friendly banking and financial services are also gaining traction, providing convenient and Shariah-compliant options for Muslim tourists. Health and wellness facilities that cater to Muslim dietary and lifestyle preferences are another growing segment, expanding to meet the needs of Muslim travelers seeking health-conscious options during their travels.
Halal Tourism Market Regional Insights
The regional segmentation of the halal tourism market offers valuable insights into the diverse market dynamics. North America, with its large Muslim population and growing demand for halal-compliant travel experiences, holds a significant market share. Europe, particularly the United Kingdom and France, also exhibits strong growth potential due to its sizable Muslim population and established halal tourism infrastructure. APAC, driven by the rapidly expanding Muslim population in Southeast Asia and the Middle East, presents immense growth opportunities.
South America, though a relatively smaller market, shows promising growth prospects. MEA, with its large Muslim population and increasing government support for halal tourism, is anticipated to witness substantial growth. These regional insights provide a comprehensive understanding of the market landscape, enabling stakeholders to tailor their strategies and capitalize on growth opportunities.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Halal tourism market Key Players and Competitive Insights
Major players in the halal tourism market are focusing on expanding their presence in emerging markets and developing new products and services to cater to the growing demand for halal tourism. Leading Halal tourism market players are also investing in technology to enhance the customer experience and make it easier for travelers to find and book halal-friendly travel options.
The halal tourism market industry is expected to witness significant growth in the coming years, driven by increasing demand from Muslim travelers and the growing popularity of halal tourism. Key players in the Halal tourism market are adopting various strategies to gain a competitive edge, such as partnerships, acquisitions, and joint ventures.
A leading company in the Halal tourism market is Crescentrating, which offers a range of halal-friendly travel services, including hotel bookings, tour packages, and restaurant recommendations. The company has a strong presence in Southeast Asia and the Middle East and is expanding its operations into new markets such as Europe and North America. Crescentrating has also developed several innovative products and services, such as its HalalTrip app, which allows travelers to find and book halal-friendly travel options on the go.
A competitor company in the Halal tourism market is HalalBooking, which offers a similar range of services to Crescentrating. HalalBooking has a strong presence in the Middle East and North Africa and is expanding its operations into new markets such as Southeast Asia and Europe. The company has also developed several innovative products and services, such as its HalalBooking Plus membership program, which offers exclusive discounts and benefits to members.
Key Companies in the Halal tourism market Include
- Expedia Group
- CrescentRating and Mastercard
- Tripadvisor
- Viator
- HalalTrip
- GetYourGuide
- Google Travel
- Salam Standard
- com
- com
- Muslim 2 Travel
- DinarStandard
- Airbnb
- Klook
- IslamicFinder
Halal Tourism Market Industry Developments
The Halal tourism industry is projected to reach USD 410.9 billion by 2032, exhibiting a CAGR of 5.38% from 2024 to 2032. Rising disposable income, growing Muslim population, and increasing awareness about Halal tourism are key drivers of market growth. The Middle East and Africa region is expected to hold the largest market share due to the presence of numerous religious and cultural attractions.
Key industry participants are focusing on developing new Halal-certified destinations and enhancing existing infrastructure to cater to the growing demand. Recent developments include the launch of the "Halal in Travel" certification program by CrescentRating and Mastercard, and the opening of the world's first Halal theme park in Malaysia.
Halal Tourism Market Segmentation Insights
Halal Tourism Market Accommodation Outlook
- Halal-certified hotels
- Bed-and-breakfasts with Muslim-friendly amenities
- Vacation rentals with prayer facilities
Halal Tourism Market Food and Beverage Outlook
- Halal dining options at restaurants and cafes
- Supermarkets and specialty stores with a wide selection of halal food products
- Cooking classes and culinary tours that cater to Muslim dietary needs
Halal Tourism Market Activities and Attractions Outlook
- Tours and excursions to historically significant Islamic sites
- Visits to museums and cultural centers that showcase Muslim heritage
- Opportunities for religious observances, such as prayer facilities and designated spaces for worship
Halal Tourism Market Transportation Outlook
- Airport transfers and ground transportation options with Muslim-friendly services
- Halal logistics and supply chain management for businesses serving Muslim travelers
- Designated prayer areas or quiet zones on public transportation
Halal Tourism Market Services and Facilities Outlook
- Translation and interpretation services in Islamic languages
- Muslim-friendly banking and financial services
- Health and wellness facilities that cater to Muslim dietary and lifestyle preferences
Halal Tourism Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
243.41(USD Billion) |
| Market Size 2023 |
256.51(USD Billion) |
| Market Size 2032 |
410.9 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.38% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Expedia Group, CrescentRating and Mastercard, Tripadvisor, Viator, HalalTrip, GetYourGuide, Google Travel, Salam Standard, Booking.com, HalalBooking.com, Muslim 2 Travel, DinarStandard, Airbnb, Klook, IslamicFinder |
| Segments Covered |
Accommodation, Food and Beverage, Activities and Attractions, Transportation, Services and Facilities, Region |
| Key Market Opportunities |
1.     Growing Muslim Population 2.     Increasing Disposable Income 3.     Rising Demand for Halal Certified Services 4.     Expanding Air Connectivity 5.     Government Support |
| Key Market Dynamics |
1.     Increasing Muslim Travel Expenditure 2.     Growing Demand for Halal Certified Services 3.     Entry of New Players in the Market 4.     Government Initiatives to promote Halal Tourism 5.     Technological Advancements in the Tourism Sector |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The halal tourism market is expected to reach a valuation of USD 256.51 billion in 2023. It is projected to expand at a CAGR of 5.38% from 2023 to 2032, reaching a valuation of USD 410.9 billion by 2032.
The Asia Pacific region is expected to dominate the halal tourism market throughout the forecast period. Key countries contributing to the growth of the market in this region include Indonesia, Malaysia, and the United Arab Emirates.
The key application segments of the halal tourism market include family vacations, religious tourism, and business travel. Family vacations hold the largest market share due to the growing popularity of family-friendly halal tourism destinations.
Some of the key competitors in the Halal tourism market include Dnata Travel, HalalBooking, Muzz World, Islamic Tourism Centre and Crescentrating
The growth of the halal tourism market is primarily driven by factors such as the increasing Muslim population, rising disposable income, and growing awareness of halal tourism products and services.
The halal tourism market faces challenges such as the lack of standardized halal tourism regulations, limited infrastructure in some destinations, and negative perceptions about Muslim travel.
Key trends shaping the halal tourism market include the growing popularity of online booking platforms, the emergence of new halal tourism destinations, and the increasing demand for customized and personalized travel experiences.
The COVID-19 pandemic had a significant impact on the Halal tourism market, leading to a decline in travel and tourism activities. However, with the easing of travel restrictions and the resumption of international travel, the market is expected to recover and continue its growth trajectory.
The future growth prospects for the Halal tourism market are positive. The market is expected to continue expanding as Muslim travelers become more affluent and seek out new and diverse halal tourism experiences.
Businesses in the halal tourism market can capitalize on key opportunities such as developing new halal tourism products and services, expanding into new markets, and leveraging technology to enhance the customer experience.
