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    Hair Accessories Market

    ID: MRFR/CR/25310-HCR
    128 Pages
    Harshita Gorade
    September 2025

    Hair Accessories Market Research Report By Product Type (Hair Clips, Headbands, Hair Ties, Scrunchies, Barrettes, Hairbands), By Material (Plastic, Metal, Fabric, Wood, Leather, Silicone), By Price Range (Low-end ($0 - $10), Mid-range ($10 - $50), High-end ($50 and above)), By Distribution Channel (Offline Stores (Salons, Boutiques), Online Stores (E-commerce, Brand Websites), Supermarkets/Hypermarkets, Department Stores), By Usage (Daily Use, Special Occasions, Professional Styling) and By Regional (North America, Europe, South America, As...

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    Hair Accessories Market Research Report — Global Forecast till 2034 Infographic
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    Hair Accessories Market Summary

    The global hair accessories market is projected to grow from 19.8 USD billion in 2024 to 34.5 USD billion by 2035.

    Key Market Trends & Highlights

    Hair Accessories Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate (CAGR) of 5.19 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 34.5 USD billion, indicating robust growth potential.
    • In 2024, the market is valued at 19.8 USD billion, reflecting a strong consumer demand for hair accessories.
    • Growing adoption of innovative designs due to changing fashion trends is a major market driver.

    Market Size & Forecast

    2024 Market Size 19.8 (USD Billion)
    2035 Market Size 34.5 (USD Billion)
    CAGR (2025-2035) 5.19%

    Major Players

    Amorepacific Corporation, Procter Gamble, Shiseido, Revlon, Kao Corporation, Goody Products, L'Oréal, Henkel, Sally Beauty, Conair, Unilever, Coty, Kose Corporation, Estée Lauder Companies

    Hair Accessories Market Trends

    The hair accessories market continues to be driven by various factors. The growing popularity of hair extensions, wigs, and hairpieces among both men and women is attributed to the increasing demand for versatile styling options. Additionally, the rising trend of personalized hair accessories, such as custom-made hairpins and headbands, has opened up new market opportunities.

    The increasing use of hair accessories in fashion shows, red carpet events, and social media has further spurred market growth. Fashion-forward consumers are seeking out unique and statement-making hair accessories to complement their outfits and create eye-catching looks. Moreover, the growing influence of celebrities and fashion bloggers is driving demand for hair accessories that reflect the latest trends and styles.

    The Global Hair Accessories Market is experiencing a dynamic evolution, driven by shifting consumer preferences towards personalized and sustainable products, which suggests a growing inclination for innovation in design and materials.

    U.S. Department of Commerce

    Hair Accessories Market Drivers

    Sustainability Trends

    Sustainability is emerging as a significant driver within the Global Hair Accessories Market Industry, as consumers increasingly seek eco-friendly products. Brands that prioritize sustainable materials and ethical production practices are likely to resonate with environmentally conscious consumers. This trend is evident in the rise of biodegradable hair accessories and those made from recycled materials. As awareness of environmental issues grows, the demand for sustainable options is expected to increase, potentially influencing market dynamics. The industry's ability to adapt to these sustainability trends may enhance its appeal and contribute to long-term growth.

    Diverse Product Offerings

    The Global Hair Accessories Market Industry benefits from a wide array of product offerings that cater to diverse consumer preferences. From functional items like hair ties and clips to decorative pieces such as headbands and barrettes, the variety allows consumers to express their individuality. This diversity is crucial in attracting different market segments, including children, teenagers, and adults. As brands innovate and introduce new designs, the market is expected to expand significantly, with projections indicating a growth to 34.5 USD Billion by 2035. This adaptability to consumer tastes underscores the industry's potential for sustained growth.

    Influence of Social Media

    Social media platforms play a pivotal role in shaping consumer preferences within the Global Hair Accessories Market Industry. Influencers and celebrities frequently showcase hair accessories, driving their popularity and encouraging followers to adopt similar styles. This phenomenon not only amplifies brand visibility but also fosters a culture of sharing personal style choices. As a result, brands are increasingly leveraging social media marketing strategies to engage with consumers. The industry's growth is further supported by the projected CAGR of 5.19% from 2025 to 2035, indicating that social media's influence will likely continue to propel the market forward.

    Market Growth Projections

    The Global Hair Accessories Market Industry is poised for substantial growth, with projections indicating a market size of 19.8 USD Billion in 2024 and an anticipated increase to 34.5 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate of 5.19% from 2025 to 2035. Such figures underscore the industry's resilience and adaptability in meeting consumer demands. The increasing popularity of hair accessories across various demographics, coupled with evolving fashion trends, suggests a promising outlook for the market in the coming years.

    Technological Advancements

    Technological advancements are reshaping the Global Hair Accessories Market Industry by enabling the development of innovative products. Enhanced manufacturing processes and materials have led to the creation of hair accessories that are not only aesthetically pleasing but also functional. For instance, advancements in materials science have resulted in hair ties that minimize damage to hair, appealing to health-conscious consumers. As technology continues to evolve, it is likely that the industry will witness the introduction of smart accessories that integrate with personal devices. This innovation could attract a tech-savvy demographic, further expanding the market.

    Rising Fashion Consciousness

    The Global Hair Accessories Market Industry is experiencing a notable surge in demand driven by increasing fashion consciousness among consumers. As individuals prioritize personal grooming and style, hair accessories such as clips, bands, and decorative pins have become essential components of daily attire. This trend is particularly pronounced among younger demographics, who are more inclined to experiment with various styles. The market is projected to reach 19.8 USD Billion in 2024, reflecting the growing importance of hair accessories in fashion. This rise in consumer interest suggests a robust growth trajectory for the industry, as it adapts to evolving fashion trends.

    Market Segment Insights

    Hair Accessories Market Product Type Insights  

    The Hair Accessories Market is segmented by product type, which includes hair clips, headbands, hair ties, scrunchies, barrettes, and hairbands. Among these, hair clips held the largest market share in 2023, accounting for around 35%. The segment is expected to maintain its dominance throughout the forecast period, owing to the increasing popularity of hair clips as a versatile and stylish hair accessory.

    Headbands are projected to witness the fastest growth rate during the forecast period, driven by the rising trend of athleisure and the growing popularity of headbands as a fashion statement.The market growth is attributed to factors such as the increasing disposable income, rising consumer spending on personal care products, and the growing popularity of hair accessories as a fashion statement. Additionally, the increasing awareness about hair care and the growing trend of self-grooming are also contributing to the market growth.

    The Asia Pacific region is expected to be the largest market for hair accessories, owing to the increasing population and the growing demand for hair accessories in countries such as China, India, and Japan.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Hair Accessories Market Material Insights  

    The most crucial segment with a significant bearing on the dynamics of the Hair Accessories Market is the Material’ segment. Plastic was the dominant segment in 2023, holding a market share of approximately 42% due to its versatility, affordability, and design capability. The Metal segment will probably record the highest growth rate by 2032, primarily due to the increasing demand for premium and durable hair accessories among target customers.

    Fabric types of hair accessories are emerging as popular picks due to their comfort, and the fact that they are environmentally friendly.Wood and Leather segments target market niches that value products made from natural and environment-friendly material. The Silicone segment will also advance at a considerable rate, attributable to its hypoallergenic and waterproof nature. The presence of such diverse raw materials presents various opportunities for hair accessories manufacturers and producers.

    Hair Accessories Market Price Range Insights  

    The Price Range segment is a crucial factor in understanding the dynamics of the Hair Accessories Market. The market is segmented into three major price ranges: Low-end ($0 - $10), Mid-range ($10 - $50), and High-end ($50 and above). The Low-end segment accounted for a significant portion of Hair Accessories Market revenue in 2023, due to its affordability and mass appeal. This segment includes a wide range of hair accessories such as basic hair ties, bobby pins, and headbands.

    The Mid-range segment is growing rapidly, driven by increasing consumer demand for stylish and functional hair accessories.This segment offers a wider variety of products, including headbands, hair clips, and hair extensions. The High-end segment targets consumers seeking luxury and exclusive hair accessories. This segment includes designer hair accessories, limited edition collections, and custom-made pieces. The Hair Accessories Market is expected to continue growing in the coming years, with the Mid-range and High-end segments expected to drive market growth.

    Hair Accessories Market Distribution Channel Insights  

    The distribution channel segment plays a crucial role in the Hair Accessories Market. Offline stores, including salons, boutiques, and department stores, account for a significant portion of the market revenue due to the personalized shopping experience and the ability to physically examine the products. However, the rise of e-commerce has led to a surge in online sales, with brand websites and e-commerce platforms offering convenience and a wider product selection.

    Supermarkets and hypermarkets also contribute to the market growth by providing hair accessories as part of their beauty and personal care offerings.Each distribution channel caters to different consumer preferences and market segments, influencing the overall market dynamics.

    Hair Accessories Market Usage Insights  

    The Usage segment is a crucial aspect of the Hair Accessories Market segmentation, offering insights into the diverse applications of hair accessories. The market is primarily divided into three major Usage segments: Daily Use, Special Occasions, and Professional Styling. The Daily Use segment holds a significant share of the Hair Accessories Market revenue, driven by the growing demand for functional and stylish hair accessories for everyday wear.

    This segment caters to the needs of individuals seeking to manage and style their hair conveniently and comfortably.Hair clips, headbands, and scrunchies are popular choices for daily use, with a wide range of materials and designs available. Special Occasions, such as weddings, parties, and formal events, represent another significant segment of the Hair Accessories Market. This segment is characterized by a higher demand for elaborate and decorative hair accessories that complement formal attire. Tiaras, hair combs, and hairpins with intricate designs and embellishments are commonly used for special occasions.

    Professional Styling is a growing segment in the Hair Accessories Market, driven by the increasing popularity of salons and hair stylists.

    This segment caters to the needs of hairdressers and hairstylists who utilize hair accessories for creating unique and sophisticated hairstyles. Specialized hair clips, brushes, and combs are essential tools for professional styling, enabling hairstylists to achieve precise and intricate looks. Overall, the Usage segment provides a comprehensive understanding of the diverse applications of hair accessories and the varying needs of different consumer groups. Understanding these segments is crucial for businesses operating in the Hair Accessories Market to tailor their products and marketing strategies accordingly, maximizing market growth and capturing a wider customer base.

    Get more detailed insights about Hair Accessories Market Research Report — Global Forecast till 2034

    Regional Insights

    The Hair Accessories Market is segmented into North America, Europe, APAC, South America, and MEA. The regional segmentation of the market is based on factors such as economic growth, population size, consumer spending patterns, and the presence of key players in the region. North America is expected to hold the largest share of the Hair Accessories Market in 2023, and is projected to continue to dominate the market throughout the forecast period.

    The region's large population base, high disposable income, and well-established fashion industry are key factors driving the growth of the Hair Accessories Market in North America.Europe is the second-largest market for Hair Accessories, and is expected to witness steady growth over the forecast period. The region's strong fashion industry and growing consumer awareness of hair accessories are contributing to the market's growth. 

    APAC is the fastest-growing region in the Hair Accessories Market, and is expected to continue to grow at a significant rate over the forecast period. The region's large population base, rising disposable income, and growing urbanization are key factors driving the growth of the Hair Accessories Market in APAC.South America and MEA are relatively smaller markets for Hair Accessories, but are expected to witness moderate growth over the forecast period. The growing middle class and increasing consumer spending in these regions are contributing to the growth of the Hair Accessories Market in South America and MEA.

    Hair Accessories Market Regional Insights

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Hair Accessories Market industry are constantly striving to gain competitive advantage by introducing innovative products and expanding their geographical reach. Leading Hair Accessories Market players are focusing on developing new products that cater to the evolving needs of consumers. They are also investing in research and development to create products that are both stylish and functional. The Hair Accessories Market development is driven by factors such as increasing demand for hair accessories from both men and women, rising disposable income, and growing awareness about fashion trends.

    The Hair Accessories Market Competitive Landscape is expected to remain competitive in the coming years, with new entrants and established players vying for market share.L'Oréal is a leading Hair Accessories Market player with a strong global presence. The company offers a wide range of hair accessories, including hair brushes, combs, clips, and hair ties. L'Oréal is known for its high-quality products and its commitment to innovation. The company has a strong distribution network and a loyal customer base. L'Oréal is expected to continue to be a major player in the Hair Accessories Market in the coming years.

    Goody is another leading Hair Accessories Market player with a strong presence in the Americas and Europe. The company offers a wide range of hair accessories, including hair brushes, combs, clips, and hair ties. Goody is known for its affordable products and its focus on value for money. The company has a strong distribution network and a loyal customer base. Goody is expected to continue to be a major player in the Hair Accessories Market in the coming years.

    Key Companies in the Hair Accessories Market market include

    Industry Developments

    • Q1 2024: Goody® Launches New Sustainable Hair Accessories Collection Goody, a leading hair accessories brand, announced the launch of its new sustainable collection made from recycled materials, expanding its eco-friendly product offerings in major U.S. retailers.
    • Q2 2024: Scünci Partners with Barbie for Limited-Edition Hair Accessories Line Scünci, a Conair brand, entered a licensing partnership with Mattel to launch a Barbie-themed hair accessories collection, available in stores nationwide for a limited time.
    • Q2 2024: Invisibobble Appoints New CEO to Drive Global Expansion Invisibobble, known for its spiral hair ties, announced the appointment of a new Chief Executive Officer to lead the company’s international growth strategy.
    • Q3 2024: Kitsch Launches Heatless Curling Set in Major Retailers Kitsch, a hair accessories and beauty brand, launched its new heatless curling set in major U.S. retail chains, expanding its product portfolio for at-home hair styling.
    • Q3 2024: Claire’s Opens New Flagship Store in Paris Claire’s, a global retailer of fashion jewelry and hair accessories, opened a new flagship store in Paris, France, as part of its European expansion strategy.
    • Q4 2024: Pattern Beauty by Tracee Ellis Ross Expands Hair Accessories Line Pattern Beauty, founded by Tracee Ellis Ross, announced the expansion of its hair accessories line, introducing new products designed for curly and textured hair.
    • Q4 2024: Goody® Announces Partnership with TerraCycle for Recycling Program Goody partnered with TerraCycle to launch a recycling program for used hair accessories, aiming to reduce landfill waste and promote sustainability in the beauty industry.
    • Q1 2025: Scünci Debuts Collaboration with Disney for New Hair Accessories Collection Scünci announced a collaboration with Disney to release a new line of hair accessories featuring popular Disney characters, available in select retailers.
    • Q1 2025: Kitsch Secures Series B Funding to Accelerate Product Innovation Kitsch, a fast-growing hair accessories brand, raised Series B funding to support new product development and expand its global distribution network.
    • Q2 2025: Pattern Beauty Launches Kids’ Hair Accessories Collection Pattern Beauty introduced a new collection of hair accessories designed specifically for children, expanding its reach in the family hair care market.

    Future Outlook

    Hair Accessories Market Future Outlook

    The Global Hair Accessories Market is projected to grow at a 5.19% CAGR from 2024 to 2035, driven by rising fashion trends, increased disposable income, and growing consumer awareness of hair care.

    New opportunities lie in:

    • Develop eco-friendly hair accessories to attract environmentally conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales and personalized marketing.
    • Innovate with smart hair accessories that integrate technology for enhanced user experience.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and technological advancements.

    Market Segmentation

    Hair Accessories Market Usage Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Hair Accessories Market Material Outlook

    • Low-end ($0 - $10)
    • Mid-range ($10 - $50)
    • High-end ($50 and above) 

    Hair Accessories Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Hair Accessories Market Price Range Outlook

    • Offline Stores (Salons, Boutiques)
    • Online Stores (E-commerce, Brand Websites)
    • Supermarkets/Hypermarkets
    • Department Stores

    Hair Accessories Market Product Type Outlook

    • Plastic
    • Metal
    • Fabric
    • Wood
    • Leather
    • Silicone

    Hair Accessories Market Distribution Channel Outlook

    • Daily Use
    • Special Occasions
    • Professional Styling

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 19.78(USD Billion)
    Market Size 2025 20.80(USD Billion)
    Market Size 2034 32.81(USD Billion)
    Compound Annual Growth Rate (CAGR) 5.2% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2023
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled Amorepacific Corporation ,Procter  Gamble ,Shiseido ,Revlon ,Kao Corporation ,Goody Products ,L'Oréal ,Henkel ,Sally Beauty ,Conair ,Unilever ,Coty ,Kose Corporation ,Estée Lauder Companies
    Segments Covered Product Type ,Material ,Price Range ,Distribution Channel ,Usage ,Regional
    Key Market Opportunities Growing demand for hair extensions Increasing popularity of hair accessories in men Rising trend of hair accessories for kids Emerging markets offering growth potential Technological advancements in hair accessories
    Key Market Dynamics Increasing demand for hair styling Growing popularity of hair accessories among men Technological advancements in hair accessory design Rising disposable income and urbanization Influencer marketing and social media impact
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the global market size of the Hair Accessories Market?

    The Hair Accessories Market was valued at USD 20.80 billion in 2025 and is expected to grow at a CAGR of 5.2% to reach USD 32.81 billion by 2034.

    Which region is expected to dominate the Hair Accessories Market?

    The Asia Pacific region is expected to dominate the Hair Accessories Market, accounting for a revenue share of 42.5% in 2025. The growing fashion consciousness and increasing disposable income in countries like China and India are key factors driving the market growth in this region.

    What are the key applications of Hair Accessories?

    Hair Accessories are used in various applications, including hair styling, hair care, and fashion accessories. They are used to enhance the appearance of hair, protect hair from damage, and create different hairstyles.

    Who are the key competitors in the Hair Accessories Market?

    Some of the key players in the Hair Accessories Market include Goody Products, Inc., Conair Corporation, L'Oréal S.A., The Hut Group, and Sally Beauty Holdings, Inc.

    What are the key trends influencing the Hair Accessories Market?

    Key trends influencing the Hair Accessories Market include the growing popularity of natural and organic hair care products, the rise of online retail, and the increasing demand for sustainable and eco-friendly products.

    What are the challenges faced by the Hair Accessories Market?

    The Hair Accessories Market faces challenges such as intense competition, changing fashion trends, and the impact of counterfeit products.

    What is the growth potential of the Hair Accessories Market?

    The Hair Accessories Market has significant growth potential, driven by factors such as rising disposable income, increasing fashion consciousness, and the growing popularity of online shopping.

    The Hair Accessories Market has significant growth potential, driven by factors such as rising disposable income, increasing fashion consciousness, and the growing popularity of online shopping.

    What are the key opportunities for growth in the Hair Accessories Market?

    Key opportunities for growth in the Hair Accessories Market include expanding into emerging markets, developing innovative products, and leveraging online sales channels.

    What are the key threats to growth in the Hair Accessories Market?

    Key threats to growth in the Hair Accessories Market include economic downturns, changing consumer preferences, and the rise of counterfeit products.

    What are the key strategies adopted by players in the Hair Accessories Market?

    Key strategies adopted by players in the Hair Accessories Market include product innovation, expansion into new markets, and strategic partnerships.

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