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Gastric Bypass Market Share

ID: MRFR//3878-HCR | 105 Pages | Author: Rahul Gotadki| December 2024

To compete and satisfy customer needs, the Gastric Bypass Market, a vital healthcare segment, uses numerous market share positioning methods. A main strategy is product differentiation. Companies in this industry generally emphasize unique features, superior results, or improved patient experiences to differentiate their gastric bypass operations or devices. Distinguishing surgical techniques, medical technologies, and post-operative care attracts healthcare professionals and patients.

Pricing is another significant tactic. Companies in the Gastric Bypass Market price their services and goods to appeal to a wide variety of clients since healthcare expenditures are sensitive. To gain market share, some provide inexpensive solutions, while others target a specialized demographic prepared to pay more for perceived greater quality or additional benefits. In a competitive market, balancing cost and perceived value is essential to market share.

Furthermore, strategic alliances and collaborations boost market positioning. firms often partner with healthcare facilities, professionals, or other healthcare ecosystem firms. These partnerships improve distribution channels and stimulate gastric bypass technique innovation through information sharing and research. By sharing knowledge and resources, collaboration may boost a company's market position.

Market share tactics also require brand positioning. A favorable brand image builds healthcare provider and patient trust. Emphasizing the procedure's technical components and the company's dedication to patient well-being, safety, and ethics is effective branding. Since patients prefer trusted healthcare brands, a strong brand draws new clients and fosters loyalty.

In addition to these measures, steady R&D helps gain market share in the Gastric Bypass Market. Investments in research to improve processes, develop new technology, or improve patient outcomes help companies stay ahead of the competition. A corporation may offer cutting-edge solutions by staying current on medical advances, consolidating its industry leadership.

Gastric Bypass Market usage of digital marketing and technology is growing. Companies use social media, digital advertising, and online platforms to educate new patients and become thought leaders. Companies may use digital technologies to collect data on customer preferences and market trends to advise future strategy.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2023-2032
Growth Rate   2022-2032: 4.9%

Gastric Bypass Market Overview


The Gastric Bypass Market is expected to reach USD 1.61 Billion by 2032 at 4.9% CAGR during the forecast period 2023-2032. Gastric bypass is a surgical treatment that reduces the size of the stomach and its capacity to store food. Gastric bypass, adjustable gastric band, sleeve gastrectomy, and biliopancreatic diversion with duodenal switch are all common bariatric surgical methods for reducing stomach size. The stomach is separated into upper and lower pouches during gastric bypass, so food reaches the small intestine straight after passing through the stomach. Obesity, defined as a BMI of more than 40, is well treated with surgery. Other reasons for gastric bypass surgery include gastroesophageal reflux illness, heart disease, hypertension, and type 2 diabetes.


Gastric Bypass Market Overview


The rising incidence of obesity, diabetes, and cardiovascular disease, as well as the growing desire for minimally invasive surgery, are propelling the market forward globally. In addition, the employment of modern technological gadgets in health care facilities for surgical procedures has an impact on market growth.


SlimFit Surgical Solutions, a key stakeholder in the bariatric surgery sector, came up with this new robotic-assisted surgical system that specifically supports bariatric operations after its launch announcement in January 2023.


In March 2023, NutriWell Weight Management became a strategic partner with Global Bariatric Specialists, which is comprised of leading surgeons dealing with weight problems on a worldwide scale.


The FDA approved Gastric Solutions Inc.’s groundbreaking non-invasive bariatric procedure as a medical device company. This means there is now an alternative for eligible patients to undergo less invasive methods of bariatric treatment.


Standard Bariatrics, Inc. hit a major milestone in its Titan SGS surgical stapler technology by completing its first 1,000 clinical cases by January 2022. Essentially, the use of a tailored anatomical approach Titan SGS for use in bariatric surgery has proven effective, resulting in improved outcomes and enhanced efficiencies


Gastric Bypass Market Segmentations


The global gastric bypass market is segmented on the basis of type, indication, and end user.


On the basis of the type, it is segmented into endoscopic sleeve gastroplasty and intragastric balloon.


Based on the indication, it is segmented into obesity, gastroesophageal reflux disease, heart disease, high blood pressure, type 2 diabetes, and others.


On the basis of the end user, it is segmented into hospitals & clinics, surgical centers, and others Figure: Global Gastric Bypass Market, By Region, 2016 (%) 


Gastric Bypass Market Key Players


Some of key the players in the market are:



  • Medtronic (U.S.)

  • Intuitive Surgical Inc. (U.S.)

  • TransEnterix Inc. (U.S.)

  • ALLERGAN (Republic of Ireland)

  • USGI Medical Inc. (U.S.)

  • Cousin Biotech (France)

  • GI Dynamics Inc. (U.S.)

  • Johnson & Johnson Services, Inc. (U.S.)

  • Mediflex Surgical Product (U.S.)


Gastric Bypass Market Regional Analysis


The Americas are the largest gastric bypass market across the globe owing to well-developed technology, increasing the prevalence of obesity and cardiovascular diseases, availability of healthcare specialty healthcare services, and technologically advancement in the field of healthcare. In North America, the U.S. dominates the market owing to an increased number of market players manufacturing surgical devices. Additionally, in the U.S., gastric bypass is one of the most common procedures for obesity, and other major indications such as diabetes, and gastroesophageal reflux disease. Furthermore, the prevalence of diabetes is found to be increasing among the U.S. population. As per the National Diabetes Statistics Report of the Center for Disease Control and Prevention (CDC), in 2015, 9.4% of the U.S. population i.e. 30.3 million people had diabetes.


Europe holds the second position in the global gastric bypass market owing to the increasing diabetic population. Additionally, extensive research & development activities in the field of gastroenterology and availability of funds for research also fuel the market growth. Germany and France are the largest contributors to the market owing to increasing use of minimally invasive surgical procedures in hospitals, and surgical centers.    


The Asia Pacific is the fastest growing gastric bypass market owing to the ever-increasing prevalence of diabetes and cardiovascular diseases and demand for technologically advanced devices for minimally invasive surgical procedures. India and China are the major contributors to large diabetic patient pool and increasing number of specialty services. Additionally, the growth of the medical technology and healthcare industry in developing economies of Asia Pacific also influence the growth of the market. Furthermore, increasing demand for quality care services and new devices in the healthcare are expected to increase the use of advanced medical devices and instruments.  


In the Middle East & Africa, prevalence of obesity and diabetes is increasing from last few years. This increase in the prevalence is attributed to sedentary lifestyle, and lack of physical exercise. In Africa, the prevalence of non-communicable diseases is increasing at a steady rate along with communicable diseases, thus signifying the need for effective therapeutic options of treatment of diseases.


Recent Development


The Incisionless Operating PlatformTM from USGI Medical, which includes the g-CathTM EZ Delivery Catheter with Snowshoe® suture anchors, g-Prox® EZ, g-LixTM, and Transport®, reduces the need for external abdominal incisions by giving doctors the tools they need to perform minimally invasive procedures through a patient's mouth or other natural orifices. Notably, USGI Medical has established the capacity to fixate and plicate stomach tissue consistently and durably without the use of an incision.


According to Emergent Research's latest estimate, the worldwide bariatric surgery market is predicted to reach USD 4.81 billion by 2028, with a stable CAGR of 9.0 percent. Worldwide obesity concerns are driving the global bariatric surgery market's revenue growth to a large extent. Obesity is a serious public health issue that has fueled the demand for gastric bypass surgery in nations all over the world. Concerns about infection after surgery are a major factor causing some people to be hesitant to undergo procedures, which is limiting the market growth.


Intended Audience



  • Medical Devices Companies

  • Research and Development (R&D) Companies

  • Government Research Institute

  • Academic Institutes and Universities

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