TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. MARKET INTRODUCTION
2.1. Definition
2.2. Scope of the Study
2.2.1. Research Objective
2.2.2. Assumptions
2.2.3.Limitations
3. RESEARCH METHODOLOGY
3.1. Overview
3.2. Data Mining
3.3. Secondary Research
3.4. Primary Research
3.4.1. Primary Interviews and Information Gathering Process
3.4.2.Breakdown of Primary Respondents
3.5. Forecasting Model
3.6. Market Size Estimation
3.6.1. Bottom-Up Approach
3.6.2. Top-Down Approach
3.7. Data Triangulation
3.8. Validation
4. MARKET DYNAMICS
4.1. Overview
4.2. Drivers
4.3. Restraints
4.4. Opportunities
5. MARKET FACTOR ANALYSIS
5.1. Value Chain Analysis
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining Power of Suppliers
5.2.2. Bargaining Power of Buyers
5.2.3. Threat of New Entrants
5.2.4. Threat of Substitutes
5.2.5. Intensity of Rivalry
5.3. COVID-19 Impact Analysis
5.3.1. Market Impact Analysis
5.3.2. Regional Impact
5.3.3. Opportunity and Threat Analysis
6. GLOBAL GAMIFICATION MARKET, BY DEPLOYMENT
6.1. Overview
6.2. On-premise
6.3. Cloud
7. GLOBAL GAMIFICATION MARKET, BY ORGANIZATION SIZE
7.1. Overview
7.2. Small and Medium Enterprises
7.3. Large Enterprises
8. GLOBAL GAMIFICATION MARKET, BY COMPONENT
8.1. Overview
8.2. Solution
8.3. Services
9. GLOBAL GAMIFICATION MARKET, BY END-USER VERTICAL
9.1. Overview
9.2. Retail
9.3. Banking
9.4. Government
9.5. Healthcare
9.6. Education and Research
9.7. IT and Telecom
9.8. Other End-user Verticals
10. GLOBAL GAMIFICATION MARKET, BY REGION
10.1. Overview
10.1. North America
10.1.1. US
10.1.2. Canada
10.2. Europe
10.2.1. Germany
10.2.2. France
10.2.3. UK
10.2.4. Italy
10.2.5. Spain
10.2.6. Rest of Europe
10.3. Asia-Pacific
10.3.1. China
10.3.2. India
10.3.3. Japan
10.3.4. South Korea
10.3.5. Australia
10.3.6. Rest of Asia-Pacific
10.4. Rest of the World
10.4.1. Middle East
10.4.2. Africa
10.4.3. Latin America
11. COMPETITIVE LANDSCAPE
11.1. Overview
11.2. Competitive Analysis
11.3. Market Share Analysis
11.4. Major Growth Strategy in the Global Gamification Market,
11.5. Competitive Benchmarking
11.6. Leading Players in Terms of Number of Developments in the Global Gamification Market,
11.7. Key developments and Growth Strategies
11.7.1. New Product Launch/Service Deployment
11.7.2. Merger & Acquisitions
11.7.3. Joint Ventures
11.8. Major Players Financial Matrix
11.8.1. Sales & Operating Income, 2023
11.8.2. Major Players R&D Expenditure. 2023
12. COMPANY PROFILES
12.1. Cognizant Technology Solution Corp.
12.1.1. Company Overview
12.1.2. Financial Overview
12.1.3. Products Offered
12.1.4. Key Developments
12.1.5. SWOT Analysis
12.1.6. Key Strategies
12.2. Microsoft Corporation
12.2.1. Company Overview
12.2.2. Financial Overview
12.2.3. Products Offered
12.2.4. Key Developments
12.2.5. SWOT Analysis
12.2.6. Key Strategies
12.3. MPS Interactive Systems Limited
12.3.1. Company Overview
12.3.2. Financial Overview
12.3.3. Products Offered
12.3.4. Key Developments
12.3.5. SWOT Analysis
12.3.6. Key Strategies
12.4. SAP SE
12.4.1. Company Overview
12.4.2. Financial Overview
12.4.3. Products Offered
12.4.4. Key Developments
12.4.5. SWOT Analysis
12.4.6. Key Strategies
12.5. IActionable Inc
12.5.1. Company Overview
12.5.2. Financial Overview
12.5.3. Products Offered
12.5.4. Key Developments
12.5.5. SWOT Analysis
12.5.6. Key Strategies
12.6. Aon plc
12.6.1. Company Overview
12.6.2. Financial Overview
12.6.3. Products Offered
12.6.4. Key Developments
12.6.5. SWOT Analysis
12.6.6. Key Strategies
12.7. Axonify Inc.
12.7.1. Company Overview
12.7.2. Financial Overview
12.7.3. Products Offered
12.7.4. Key Developments
12.7.5. SWOT Analysis
12.7.6. Key Strategies
12.8. Bunchball Inc.
12.8.1. Company Overview
12.8.2. Financial Overview
12.8.3. Products Offered
12.8.4. Key Developments
12.8.5. SWOT Analysis
12.8.6. Key Strategies
12.9. G-Cube
12.9.1. Company Overview
12.9.2. Financial Overview
12.9.3. Products Offered
12.9.4. Key Developments
12.9.5. SWOT Analysis
12.9.6. Key Strategies
12.10. Ambition
12.10.1. Company Overview
12.10.2. Financial Overview
12.10.3. Products Offered
12.10.4. Key Developments
12.10.5. SWOT Analysis
12.10.6. Key Strategies
13. APPENDIX
13.1. References
13.2. Related Reports
LIST OF TABLES
TABLE 1 GLOBAL GAMIFICATION MARKET, SYNOPSIS, 2019-2032
TABLE 2 GLOBAL GAMIFICATION MARKET, ESTIMATES & FORECAST, 2019-2032 (USD BILLION)
TABLE 3 GLOBAL GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 4 GLOBAL GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 5 GLOBAL GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 6 GLOBAL GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 7 NORTH AMERICA: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 8 NORTH AMERICA: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 9 NORTH AMERICA: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 10 NORTH AMERICA: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 11 US: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 12 US: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 13 US: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 14 US: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 15 CANADA: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 16 CANADA: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 17 CANADA: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 18 CANADA: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 1 EUROPE: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 2 EUROPE: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 3 EUROPE: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 4 EUROPE: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 5 GERMANY: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 6 GERMANY: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 7 GERMANY: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 8 GERMANY: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 9 FRANCE: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 10 FRANCE: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 11 FRANCE: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 12 FRANCE: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 13 ITALY: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 14 ITALY: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 15 ITALY: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 16 ITALY: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 17 SPAIN: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 18 SPAIN: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 19 SPAIN: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 20 SPAIN: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 21 UK: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 22 UK: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 23 UK: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 24 UK: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 25 REST OF EUROPE: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 26 REST OF EUROPE: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 27 REST OF EUROPE: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 28 REST OF EUROPE: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 29 ASIA-PACIFIC: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 30 ASIA-PACIFIC: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 31 ASIA-PACIFIC: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 32 ASIA-PACIFIC: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 33 JAPAN: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 34 JAPAN: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 35 JAPAN: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 36 JAPAN: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 37 CHINA: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 38 CHINA: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 39 CHINA: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 40 CHINA: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 41 INDIA: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 42 INDIA: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 43 INDIA: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 44 INDIA: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 45 AUSTRALIA: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 46 AUSTRALIA: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 47 AUSTRALIA: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 48 AUSTRALIA: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 49 SOUTH KOREA: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 50 SOUTH KOREA: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 51 SOUTH KOREA: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 52 SOUTH KOREA: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 53 REST OF ASIA-PACIFIC: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 54 REST OF ASIA-PACIFIC: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 55 REST OF ASIA-PACIFIC: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 56 REST OF ASIA-PACIFIC: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 57 REST OF THE WORLD: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 58 REST OF THE WORLD: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 59 REST OF THE WORLD: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 60 REST OF THE WORLD: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 61 MIDDLE EAST: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 62 MIDDLE EAST: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 63 MIDDLE EAST: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 64 MIDDLE EAST: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 65 AFRICA: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 66 AFRICA: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 67 AFRICA: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 68 AFRICA: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
TABLE 69 LATIN AMERICA: GAMIFICATION MARKET, BY DEPLOYMENT, 2019-2032 (USD BILLION)
TABLE 70 LATIN AMERICA: GAMIFICATION MARKET, BY ORGANIZATION SIZE, 2019-2032 (USD BILLION)
TABLE 71 LATIN AMERICA: GAMIFICATION MARKET, BY COMPONENT, 2019-2032 (USD BILLION)
TABLE 72 LATIN AMERICA: GAMIFICATION MARKET, BY END-USER VERTICAL, 2019-2032 (USD BILLION)
LIST OF FIGURES
FIGURE 1 RESEARCH PROCESS
FIGURE 2 MARKET STRUCTURE FOR THE GLOBAL GAMIFICATION MARKET
FIGURE 3 MARKET DYNAMICS FOR THE GLOBAL GAMIFICATION MARKET
FIGURE 4 GLOBAL GAMIFICATION MARKET, SHARE (%), BY DEPLOYMENT, 2023
FIGURE 5 GLOBAL GAMIFICATION MARKET, SHARE (%), BY ORGANIZATION SIZE, 2023
FIGURE 6 GLOBAL GAMIFICATION MARKET, SHARE (%), BY COMPONENT, 2023
FIGURE 7 GLOBAL GAMIFICATION MARKET, SHARE (%), BY END-USER VERTICAL, 2023
FIGURE 8 GLOBAL GAMIFICATION MARKET, SHARE (%), BY REGION, 2023
FIGURE 9 NORTH AMERICA: GAMIFICATION MARKET, SHARE (%), BY REGION, 2023
FIGURE 10 EUROPE: GAMIFICATION MARKET, SHARE (%), BY REGION, 2023
FIGURE 11 ASIA-PACIFIC: GAMIFICATION MARKET, SHARE (%), BY REGION, 2023
FIGURE 12 REST OF THE WORLD: GAMIFICATION MARKET, SHARE (%), BY REGION, 2023
FIGURE 13 GLOBAL GAMIFICATION MARKET: COMPANY SHARE ANALYSIS, 2023 (%)
FIGURE 14 COGNIZANT TECHNOLOGY SOLUTION CORP.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 15 COGNIZANT TECHNOLOGY SOLUTION CORP.: SWOT ANALYSIS
FIGURE 16 MICROSOFT CORPORATION: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 17 MICROSOFT CORPORATION: SWOT ANALYSIS
FIGURE 18 MPS INTERACTIVE SYSTEMS LIMITED: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 19 MPS INTERACTIVE SYSTEMS LIMITED: SWOT ANALYSIS
FIGURE 20 SAP SE: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 21 SAP SE: SWOT ANALYSIS
FIGURE 22 IACTIONABLE INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 23 IACTIONABLE INC.: SWOT ANALYSIS
FIGURE 24 AON PLC: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 25 AON PLC: SWOT ANALYSIS
FIGURE 26 AXONIFY INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 27 AXONIFY INC.: SWOT ANALYSIS
FIGURE 28 BUNCHBALL INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 29 BUNCHBALL INC.: SWOT ANALYSIS
FIGURE 30 G-CUBE: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 31 G-CUBE: SWOT ANALYSIS
FIGURE 32 AMBITION: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 33 AMBITION: SWOT ANALYSIS
