Frozen Fruits Vegetables Market Trends

Global Frozen Fruits and Vegetables Market Overview

Frozen Fruits and Vegetables Market Size was valued at USD 32,099.5 million in 2023. The Frozen Fruits and Vegetables industry is projected to grow from 2022 to USD 55,168.6 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.2% during the forecast period (2022 - 2032). The Frozen Fruits and Vegetables Market has witnessed a transformative shift in recent years, driven significantly by increasing awareness of health benefits, rising demand for plant-based diets, and year-round availability.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Frozen Fruits and Vegetables Market Trends

Rising demand for plant-based diets

The growing popularity of plant-based diets is largely responsible for the notable growth in the frozen fruits and vegetable industry. There has been a noticeable trend in consumer preferences toward plant-centric eating habits driven by ethical, environmental, and personal health concerns. The growing number of people leading plant-based lifestyles has resulted in a notable surge in the demand for plant-derived food options that are both varied and handy, such as frozen fruits and vegetables. A major factor contributing to the increase in demand is the increased recognition of the health advantages of plant-based diets. Consumer interest has been piqued by research showing how eating a plant-centric diet can lower the risk of chronic diseases, improve cardiovascular health, and help with weight control. As essential components of plant-based diets, frozen fruits, and vegetables provide people with an easy and accessible method to include a variety of nutrient-dense selections in their daily meals.

Another important aspect driving the demand for frozen fruits and vegetables and plant-based diets is environmental sustainability. Consumers are becoming more aware of how their food choices affect the environment, and plant-based diets are thought to be more sustainable than diets that rely primarily on animal products. In general, the cultivation of plant-based foods uses fewer natural resources and produces less greenhouse gas emissions. Because they have a longer shelf life and produce less food waste, frozen fruits and vegetables are naturally sustainable and fit with the environmental philosophy of the plant-based movement. One important feature that makes frozen fruits and vegetables appealing to people who are adopting plant-based diets is their adaptability. The frozen versions of these plant-based dishes can be used in salads, stir-fries, smoothies, and casseroles, among other culinary creations. With so many plant-based options easily accessible in the freezer, customers can prepare a wide range of tasty meals without sacrificing freshness or nutritional content.

The general cultural change towards adopting a flexitarian lifestyle, in which people consume more plant-based foods while occasionally consuming animal products, is what is driving the market's rise. This adaptable strategy complements the convenience that frozen fruits and vegetables provide, enabling customers to incorporate plant-based options into their meals with ease and without having to change their eating habits drastically. This movement is a reflection of a larger shift in consumer values toward flexible, sustainable, and health-conscious eating, with frozen produce serving as a vital component in providing the convenience and nutritional requirements of people adopting plant-centric lives.

Frozen Fruits and Vegetables Market Segment Insights:

Frozen Fruits and Vegetables Type Insights

Based on Type, the Frozen Fruits and Vegetables Market has been segmented into Fruits and Vegetables. The Vegetables segment accounted for the largest market share in 2022, with a market value of USD 24,199.8 million; it is expected to register a CAGR of 6.0% during the forecast period. A primary driver of the frozen veggies market's expansion is the growing emphasis of consumers on nutrition and well-being. Because the act of freezing retains vital vitamins and minerals that are present in fresh produce, frozen veggies are frequently thought to have a high nutritional value. This is driving the segment's rise among health-conscious customers who are actively looking for quick and easy ways to increase their regular consumption of vegetables. Another important factor influencing the frozen vegetable business is convenience. Due to time restrictions and busy lifestyles, customers are looking for quick and easy meal preparation alternatives. Because they are already pre-cut and cleaned, frozen veggies have the benefit of requiring less preparation time, which makes them a convenient option for customers searching for easy ways to include vegetables in their meals. This convenience element is helping the industry develop, especially among people with busy schedules.

Figure 1: Frozen Fruits and Vegetables Market, by Type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Frozen Fruits and Vegetables category Insights

Based on the category, the Frozen Fruits and Vegetables Market has been bifurcated into organic and conventional. The Conventional segment accounted for the largest market share in 2022, with a market value of USD 22,858.2 million; it is expected to register a CAGR of 5.7% during the forecast period. In the worldwide frozen fruits and vegetables market, the conventional sector continues to be the leading category. This segment's steady expansion is ascribed to several important characteristics that correspond with the expectations and preferences of a wide range of consumers. The affordability and cost-effectiveness of conventional frozen items are important factors driving the rise of the conventional market. Because of their reduced manufacturing costs, conventional frozen fruits and vegetables are often more accessible to a wider range of consumers, making them a desirable choice for homes and consumers on a budget.

Figure 2: Frozen Fruits and Vegetables Market, by Category, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Frozen Fruits and Vegetables Form Insights

Based on the category, the Frozen Fruits and Vegetables Market has been bifurcated into whole, sliced, and cubed. The Whole segment accounted for the largest market share in 2022, with a market value of USD 25,660.4 million; it is expected to register a CAGR of 3.3% during the forecast period. The growing desire for natural and minimally processed food options is a major driver driving the rise of the entire form segment. The authenticity and freshness of entire fruits and vegetables appeal to consumers and freezing preserves these goods in a way that keeps them untouched. Because whole frozen foods retain their natural texture, look, and nutritional value, this feature is especially appealing to customers who want a closer connection to the produce's original form.

Figure 3: Frozen Fruits and Vegetables Market, by form, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Frozen Fruits and Vegetables Distribution Channel Insights

Based on the distribution channel, the Frozen Fruits and Vegetables Market has been bifurcated into supermarkets & hypermarkets, convenience stores, specialty stores, online, and others. The Supermarkets & Hypermarkets segment accounted for the largest market share in 2022, with a market value of USD 13,015.9 million, it is expected to register a CAGR of 6.0% during the forecast period. Several reasons contribute to the predominance of supermarkets and hypermarkets as distribution channels for frozen fruits and vegetables, which is fueling the market's expansion. The unmatched convenience that supermarkets and hypermarkets provide to customers is a major reason driving their rise. These expansive retail stores offer a one-stop shopping experience where customers may acquire a variety of frozen fruits and vegetables in addition to other groceries. The ability to locate an extensive assortment of frozen produce in one location is convenient for customers who want their shopping habits to be simple and efficient.

Figure 4: Frozen Fruits and Vegetables Market, by distribution channel, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Frozen Fruits and Vegetables Regional Insights

By Country, the study segments the market into North America, Europe, Asia Pacific, Rest of World. The Europe segment accounted for the largest market share in 2022, with a market value of USD 10,000.4 million; it is expected to register a CAGR of 6.0% during the forecast period. Europe, a significant market for frozen fruits and vegetables, has a dynamic environment that is molded by the many forces propelling its expansion. The increased knowledge and uptake of healthy eating practices is one important aspect driving the region's growth. A healthy, well-balanced diet is becoming more and more important to European consumers, who see frozen fruits and vegetables as practical solutions that still include vital vitamins and minerals. Demand for frozen produce is being driven by the health-conscious trend, which is placing it as a staple in European households where customers are looking for convenient and time-saving ways to maintain a healthy lifestyle. The European frozen produce market is expanding because of the rise in plant-based diets and the acceptance of vegetarian and vegan lifestyles. Demand for a wide variety of frozen plant-based options, such as meat substitutes, vegetable blends, and plant-based proteins, is rising as more consumers adopt plant-centric eating for ethical, environmental, and health reasons. The product landscape is being reshaped by this factor, which is also pushing producers to innovate and meet the needs of the increasing number of European customers who are adopting plant-forward diets.

Figure 4: Frozen Fruits and Vegetables Market, by region, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Further studies are done on following countries and regions: The U.S, Canada, Mexico, Germany, France, UK, Italy, Spain, China, Japan, India, Australia & New Zealand, South America, Middle East, and Africa.

Frozen Fruits and Vegetables Key Market Players & Competitive Insights

The market for frozen fruits and vegetables is marked by fierce rivalry as different competitors compete for a larger part of this quickly expanding sector. Businesses in this industry are putting themselves in a strategic position to take advantage of the growing customer desire for quick and wholesome food options. The competitive environment is characterized by a blend of well-established global players and up-and-coming businesses that concentrate on specialized markets or cutting-edge product lines. Companies are devoting significant resources to research and development to launch new and enhanced frozen fruit and vegetable products that align with changing dietary trends, as customer preferences shift towards healthier lifestyles and the adoption of plant-based diets.

To obtain a competitive advantage in this cutthroat market, product innovation and differentiation are essential. To improve the flavor, quality, and nutritional value of their frozen products, companies are making significant investments in the creation of cutting-edge processing methods and packaging designs. Moreover, forming strategic alliances and working together with retailers and farmers at every stage of the supply chain is becoming essential to guaranteeing a steady supply of frozen product of the highest caliber. Success in this intensely competitive market is largely determined by one's capacity to adjust to shifting market factors, such as customer preferences, legal constraints, and sustainability concerns.

The competitive landscape of the frozen fruits and vegetables market is heightened by its global nature, as businesses aim to broaden their geographic scope and distribution channels. To foster brand loyalty, market participants are utilizing digital platforms to improve their marketing tactics and interact with customers directly. Furthermore, an emphasis on ethical sourcing, transparent supply chains, and sustainable practices is starting to set businesses apart from those trying to win over environmentally sensitive customers.

Key Companies in the Frozen Fruits and Vegetables market include

• Suyog Food Products (India)


• Swadhika Foods (India)


• Royal Foodstuffs (India)


• China Kunyu Industrial Co., Limited (China)


• Xiamen Sinofrost Co., Ltd. (China)


• Ghousia Food Products Pvt. Ltd. (India)


• Mandar Food Products (India)


• Tanvi Foods (India) Ltd. (India)


• Shimla Hills (India)


• Nature's Touch (Italy)

Frozen Fruits and Vegetables Industry Developments

Feb 2020: The company announced it will be participating in the THAIFEX - Anuga Asia in May 2020.

Frozen Fruits and Vegetables Market Segmentation

Frozen Fruits and Vegetables Type Outlook

• Fruits


• Vegetables

Frozen Fruits and Vegetables Category Outlook

• Organic


• Conventional

Frozen Fruits and Vegetables Form Outlook

• Whole


• Sliced


• Cubed

Frozen Fruits and Vegetables Distribution Channel Outlook

• Supermarkets & Hypermarkets


• Convenience Stores


• Specialty Stores


• Online


• Others

Frozen Fruits and Vegetables Region Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia & New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa