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The fresh herbs market is witnessing notable trends shaped by evolving consumer preferences, culinary exploration, and a growing emphasis on health and wellness. One prominent trend is the increasing demand for organic and locally sourced herbs. Consumers are becoming more discerning about the origin and production methods of their food, leading to a preference for fresh herbs that are free from pesticides and chemicals. This trend aligns with a broader movement toward sustainable and environmentally friendly practices, with consumers seeking products that support local farmers and reduce the carbon footprint associated with food transportation.
Health-conscious choices are influencing the fresh herbs market, with consumers recognizing the nutritional and medicinal benefits of incorporating herbs into their diets. Herbs are valued for their antioxidant properties, vitamins, and potential health-promoting attributes. As a result, there's a growing interest in functional herbs and superfoods, prompting the inclusion of herbs like turmeric, moringa, and ashwagandha in the fresh herbs market. This trend reflects a desire for foods that contribute not only to flavor but also to overall well-being.
The culinary landscape is experiencing a surge in interest in diverse and exotic flavors, driving the popularity of global herbs and spices. Consumers are exploring international cuisines, leading to an increased demand for fresh herbs commonly used in Mediterranean, Asian, Middle Eastern, and Latin American dishes. Cilantro, basil, mint, lemongrass, and tarragon are just a few examples of herbs gaining popularity for their ability to add unique and authentic flavors to a variety of dishes. This trend reflects a desire for culinary adventure and a more inclusive approach to flavor exploration.
Sustainability and eco-friendly packaging are becoming focal points in the fresh herbs market. With an increased awareness of plastic waste and environmental impact, consumers are seeking herbs packaged in sustainable materials or opting for bulk herb purchases. Some brands are responding by introducing innovative packaging solutions, such as compostable bags or reusable containers, to minimize the environmental footprint associated with fresh herb packaging. This trend demonstrates a growing consumer consciousness about the ecological implications of their purchasing decisions.
Urbanization and changing lifestyles are contributing to the rise of potted and indoor herb gardening. Consumers, including those without access to outdoor space, are embracing the idea of growing their own fresh herbs at home. Potted herbs offer convenience, allowing individuals to have a readily available supply of herbs for cooking, garnishing, or tea-making. This trend aligns with the desire for freshness, sustainability, and a connection to nature, even in urban environments.
Convenience is a key driver in the fresh herbs market, with consumers seeking pre-washed, pre-chopped, and ready-to-use herb options. Time-strapped individuals value the convenience of having fresh herbs readily available without the need for extensive preparation. Pre-packaged herb blends and frozen herb cubes are also gaining popularity, catering to consumers who prioritize ease of use in their culinary endeavors. This trend reflects the demand for time-saving solutions in the kitchen.
The growing interest in plant-based diets is impacting the fresh herbs market as well. As more individuals embrace vegetarian and vegan lifestyles, fresh herbs play a crucial role in enhancing the flavor and nutritional profile of plant-based dishes. Fresh herbs are used to create vibrant and aromatic plant-based meals, contributing to the overall appeal of vegetarian and vegan culinary options. This trend aligns with the broader shift toward more plant-centric eating habits for health, ethical, and environmental reasons.
Educational initiatives and the popularity of cooking shows are contributing to increased herb awareness and usage. Consumers are becoming more knowledgeable about the diverse varieties of herbs, their culinary applications, and their potential health benefits. This trend is encouraging experimentation with different herbs in home cooking, leading to a broader appreciation for the versatility and richness that fresh herbs bring to a variety of dishes.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Type, Category, and Region |
Fresh Herbs Market Highlights:
Global Fresh Herbs Market Overview
The Fresh Herbs Market Size was valued at USD 142.1 Billion in 2023. The Fresh Herbs industry is projected to grow from USD 165.2 Billion in 2024 to USD 407.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.26% during the forecast period (2024 - 2032). Increased awareness about the health benefits of fresh herbs and rising preference for packaged fresh herbs are the key market drivers enhancing the growth of market.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Fresh Herbs Market Trends
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Growing demand for fresh herbs is driving the market growth
The market CAGR for fresh herbs is being driven by the rising demand for fresh herbs ly. The rising adoption of fresh herbs is majorly the growing interest in organic and natural remedies and increasing awareness about the health benefits of the herbs. The growing popularity of cross-cultural cuisine is also expected to boost the growth of the fresh herbs market ly. The market is also expected to be fueled by the rising preference for packaged fresh herbs.
ization has extended trade and travel, availing consumers of a larger range of authentic ethnic foods. Moreover, the growth of the organized retail section and also the rising consumer preferences for grocery shopping at the supermarket and hypermarkets, and also the online retail areas are boosting the sales of fresh herbs that are packaged. Additionally, the profitable growth possibilities can be experienced by the market players as the demand for organic fresh herbs is growing. The Basil is a sensitive plant that is responsive to poor growing circumstances and illnesses; hence the wholesalers and the farmers opt for hybrid types designed by breeders to gain higher tolerance and resistance to disease. These hybrids have higher seed costs; this difference in cost is due to the stronger, faster growth rate, more uniform growth, smaller losses, longer shelf life, significantly higher yield, and better flavor features, in the case of chives, leaf celery, parsley, and dill as well.
The rising demand from the younger generation has increased the demand for living herbs in pots, and also, the growing number of specialized herb growers like the traditional producers using glass or plastic greenhouses, hyper-modern vertical farms, and small-scale rooftop farms in urban areas are getting popular. With the shift to alternative substrates and the substitute of standard plastic pots with biodegradable materials, there is a significant shift towards growing more sustainable organic fresh herbs. The potted herbs farmer are actively trying to fulfill the demand for organically and ecologically produced food.
Large quantity fresh herbs are also provided in traditional loose bundles in different locations by the farmers. Few of the unique store designs have been trialed and tried in recent times and are proving to be promising. Thus, driving the Fresh Herbs market revenue.
Fresh Herbs Market Segment Insights
Fresh Herbs Type Insights
The Fresh Herbs market segmentation, based on type, includes Basil, Chives, Coriander, Parsley, Mint, and Others. The basil segment dominates the market, accounting for the largest market revenue as it is the most commonly utilized ingredient for the preparation of soups, fish, potatoes, and other dishes. Further, it is also used as garnishing and in salads, vegetable stocks, sandwiches, creamy sauces, soup, and omelets. There is an increasing awareness of consumer's preference for medicinal herbs as it helps to reduce cholesterol and triglycerides and also contain magnesium that relaxes the muscles and blood vessels to enhance circulation. There is an increased demand from the food and beverage industry for herbs because of the rising demand of consumers for natural and clean-labeled products. Furthermore, the chives segment of fresh herb types is expected to be the fastest growing during the forecast years.
Fresh Herbs Category Insights
The Fresh Herbs market segmentation, based on category, includes Conventional and Organic. The conventional segment dominates the market, and the organic segment is expected to be the rapid growing during the forecast period because of the increasing demand for organic and natural products from consumers. The herbs that are produced organically are devoid of chemicals and are cultivated under strict guidelines and supervision for maintaining low-to-zero chemical concentration and purity. These herbs are relatively more expensive and need high capital investments for cultivation.
Figure 1: Fresh Herbs Market, by Category, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Fresh Herbs Regional Insights
By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Fresh Herbs market dominates the market because of the rising demand for the herbs by consumers aware of the health benefits of consuming organic fresh herbs and their culinary and ornamental properties. Moreover, there is an increasing trend of veganism among consumers, thus boosting the consumption of herbs for their vegetarian dishes.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: Fresh Herbs MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe's Fresh Herbs market accounts for the second-largest market share due to the peaking trend of healthy living and interest in new conveniences and tastes. Further, the German Fresh Herbs market held the largest market share, and the UK Fresh Herbs market was the rapid-growing market in the European region.
The Asia-Pacific Fresh Herbs Market is expected to grow at the fastest CAGR from 2023 to 2032, as consumers are becoming more interested in organic and nutritious goods and the increasing production of organic herbs in the region. Moreover, China’s Fresh Herbs market held the largest market share, and the Indian Fresh Herbs market was the rapid-growing market in the Asia-Pacific region.
Fresh Herbs Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Fresh Herbs market grow even more. Market participants are also undertaking a various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Fresh Herbs industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Fresh Herbs industry to benefit clients and increase the market sector. In recent years, the Fresh Herbs industry has offered some of the most significant advantages to the food industry. Major players in the Fresh Herbs market, including Spisa Group, GrowUp Farms Group, Kerry Group PLC, Pacific Botanicals, Langmead Herbs, Organic Herb Trading Company, Nomad Foods, Rocket Farms, Vitacress, Shenandoah Growers Inc., and others, are trying to increase market demand by investing in research and development operations.
GrowUp Farms was founded in 2013; the company offers delicious food to retailers, consumers, and restaurants. The company uses sciences, plants, and advanced technology to develop the best-tasting food possible without giving up on ethics, quality, or environmental impacts. The company has its main farms in Kent and research and development facilities in Cambridge. The company is powered by 100% renewable energy and grows its plants in the clean and controlled climate vertical farm in Kent, supplying fresher and longer leafy vegetables. It utilizes the combination of aquaponics and vertical growing technologies in the sustainable commercial urban farm to provide organic food products. In 2021, this Danish-based company introduced a new product called Eat-Grow-Repeat. This product contained small pea plants cultured in hemp in a bag.
Kerry Group PLC is a leading international food corporation. The company develops, produces, and supplies innovative taste solutions and functional and nutritional ingredients for the food, pharmaceutical, and beverages industries. The company also produces added-value brands and customer-branded chilled foods for the Irish and UK customer food markets. In 2022, a new tool to help manufacturers in improving the nutritional profile of their products was developed by the company while keeping in mind various front-of-pack regulations. Different front-of-pack nutrition labeling systems can be used by KerryNutri Guide to measure food and drinks and assist the user in attaining a higher score.
Key Companies in the Fresh Herbs market include
- Spisa Group
- GrowUp Farms Group
- Kerry Group PLC
- Pacific Botanicals
- Langmead Herbs
- Organic Herb Trading Company
- Nomad Foods
- Rocket Farms
- Vitacress
- Shenandoah Growers Inc.
Fresh Herbs Industry Developments
March 2022: KaraMD announced Pure Health Apple Cider Vinegar Gummies, a vegan gummy aimed to aid ketosis, digestion regulation, weight management, and encourage greater levels of energy.
January 2022: Solace Nutrition, a US-based medical nutrition company, bought R-Kane Nutritionals' assets for an unknown sum. This asset acquisition enables Solace Nutrition to develop synergy between both brands, accelerate growth, and establish a position in an adjacent nutrition sector. R-Kane Nutritionals is a firm established in the United States that specializes in high-protein meal replacement products for weight loss.
December 2021: A subsidiary of Univar Solutions Inc., Univar BV, a chemical and ingredient distributor and provider of value-added services, informed that it had stretched its Ingredients and Specialties portfolio via a new exclusive distribution agreement with Kalsec Inc.
Fresh Herbs Market Segmentation
Fresh Herbs Type Outlook
- Basil
- Chives
- Coriander
- Parsley
- Mint
- Others
Fresh Herbs Category Outlook
- Conventional
- Organic
Fresh Herbs Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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