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A wide range of variables impact the overall fortified yogurt market, all of which support its expansion and growth. Some of the key causes is increased customer knowledge and concern for good health. Given a growing emphasis on healthy eating routines, fortified yogurt, which has extra vitamin content as well as probiotics, has grown in favor as a healthy and handy meal option. This raised health awareness encourages customers to look out goods that not solely fulfill their palates yet give extra dietary benefits, resulting in a higher demand of fortified yogurt. Lifestyle shifts as well as eating habits also influence this fortified yogurt industry. As busy lifestyles becoming commonplace, customers are gravitating toward quick, on the move eating alternatives. Fortified yogurt, offered in lightweight and single-serving containers, meets this desire for ease with no sacrificing nutritious content. The simplicity with which fortified yogurt may be incorporated into everyday activities coincides with current customers' hectic schedules, which makes it an appealing option among those looking for an immediate and healthy snack or lunch alternative. Governmental rules and actions have a considerable impact on fortified yogurt marketplace. Regulators frequently provide rules and recommendations for fortifying procedures to ensure the security and effectiveness of additional micronutrients. Certain governments might also establish fortifying initiatives to target particular dietary shortages within communities. Adherence with the aforementioned regulations changes industry companies' manufacturing and advertising tactics, hence altering every aspect within fortified yogurt market. Advances within food processing and studies on nutrition help fuel growth within fortified yogurt industry. Continuous development enables producers to improve the dietary content for yogurt-based goods by developing formulas that cater to the changing desires of those who value their health. It contains bacteria for gut wellness, nutrients for general wellness, and elements to meet particular dietary requirements. Fortified yogurt is a rapidly changing and flexible category within the wider milk industry, thanks to the ongoing development of its offerings that utilize scientific breakthroughs. The fortified yogurt market or industry is heavily influenced by economic variables such as purchasing capacity and stability in the economy. The reasonable price of fortified yogurt items may influence customer purchase decisions, particularly in times with financial volatility. Companies must strike a balance between delivering premium, reinforced alternatives and making them accessible to a wider range of consumers. Knowing how things are going allows industry participants to modify their advertising and pricing efforts to retain customer attention and dominate the industry. Population characteristics also influence global fortified yogurt market dynamics. Individuals of various ages might have distinct dietary needs and tastes, which influences the creation and promotion of products strategies. For example, calcium-fortified yogurt could be appealing to senior customers worried about their bones, but multivitamin and probiotic-enriched goods may attract to young people interested in general health. Understanding & catering to the unique demands of distinct groups of people enables fortified yogurt manufacturers to effectively reach along with conquer certain market segments. To summarize, fortified yogurt market has been impacted by a variety of variables, namely greater knowledge about health, shifting habits, regulations, technical improvements, economic situations, and changes in the population. As customers emphasize good health, fortified yogurt stays a diverse and appealing dairy product. The capacity of business players to negotiate and harness these marketplace drivers will impact their achievement in fulfilling customers' changing wants and maintaining development within fortified yogurt category.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2023 | USD 133.83 Billion |
| Growth Rate | 6.01% (2024-2032) |
Fortified Yogurt Market Highlights:
Global Fortified Yogurt Market Overview
Fortified Yogurt Market Size was valued at USD 133.83 Billion in 2023. The Fortified Yogurt industry is projected to grow from USD 143.06 Billion in 2024 to USD 228.24 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.01% during the forecast period (2024 - 2032). Increasing awareness of gut health and the need to regain the lost nutrients in processed yogurt are the key market drivers promoting the market growth.
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
Fortified Yogurt Market Trends
- Increasing awareness of gut health is driving the market growth
Market CAGR for fortified yogurt is driven by increasing gut health awareness. The increasing awareness of gut health is playing a significant role in driving the growth of the fortified yogurt market. As yogurt eaters become more health-conscious and seek ways to improve their overall well-being, they pay greater attention to digestive health. The gut is now recognized as a crucial component of the body's immune system and is vital in maintaining overall health. This increasing awareness has led to a surge in demand for products that support and promote gut health, such as yogurt fortified with probiotics.
Probiotics, live beneficial bacteria that aid in maintaining a healthy gut flora balance, have garnered immense popularity in recent years. Numerous studies have highlighted their positive impact on digestion, gut function, and mental health. As a result, consumers are actively seeking products containing probiotics, and fortified yogurt has emerged as a convenient and delicious way to incorporate these beneficial microorganisms into their daily diets. With its smooth and creamy texture, yogurt is a favored carrier for probiotics, making it a natural choice for health-conscious individuals. The increasing awareness of gut health and the associated demand for probiotics is driving manufacturers to fortify their yogurt offerings with various strains of beneficial bacteria, thereby fueling the growth of the fortified yogurt market.
For instance, in August 2021, Danone's "Silk" introduced a new plant-based Greek yogurt called Silk Greek Style Coconut Milk Yogurt. Crafted from a blend of coconut milk and pea protein, this range is offered in four flavors: vanilla, strawberry, lemon, and blueberry. Each serving is certified vegan-friendly, containing 10 grams of protein and live active cultures. Thus, driving the Fortified Yogurt market revenue.
Fortified Yogurt Market Segment Insights
Fortified Yogurt Fortifying Ingredient Insights
Based on fortifying ingredients, the Fortified Yogurt market segmentation includes vitamins, minerals, probiotics, and others. The vitamins segment dominated the market, accounting for 35% of market revenue (43.82 Billion). Vitamins as a fortifying ingredient are expected to hold the largest market share in the fortified yogurts market due to increasing consumer focus on overall health and nutrition, driving demand for yogurt products enriched with essential vitamins to meet dietary needs. The probiotics segment is expected to grow at the highest CAGR in the fortified yogurt market due to the rising awareness of gut health and the beneficial effects of probiotics on digestion and immunity.
Fortified Yogurt Distribution Channel Insights
Based on distribution channels, the Fortified Yogurt market segmentation includes store-based and non-store-based. The store-based generated the most income (65.4%). The store-based distribution channel is expected to hold the largest market share in the fortified yogurt market due to its wide availability, consumer familiarity, and their capability to offer a wide range of products in supermarkets, hypermarkets, and convenience stores. Additionally, store-based retailing allows consumers to physically examine and compare different fortified yogurt options, enhancing their buying experience and contributing to the channel's dominant position.
Figure 1: Fortified Yogurt Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
Fortified Yogurt Regional Insights
By region, the study gives market insights into North America, Asia-Pacific, Europe and the Rest of the World. The North American Fortified Yogurt market will dominate this market due to increasing consumer awareness about the health benefits of fortified yogurt, along with rising demand for functional foods enriched with additional nutrients and probiotics.
Further, the major countries studied in the market report are The US, Canada, Germany, Italy, Spain, France, the UK, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: FORTIFIED YOGURT MARKET SHARE BY REGION 2022 (USD Billion)
Source: Primary Research, Desk Research, MRFR Database and Analyst Review
Europe's Fortified Yogurt market accounts for the second-largest market share due to the region's established yogurt culture and innovative product offerings by manufacturers contributed to the market's significant presence. Further, the German Fortified Yogurt market held the largest market share, and the UK Fortified Yogurt market was growing at the highest CAGR market in the European region.
The Asia-Pacific Fortified Yogurt Market is anticipated to grow at the highest compound annual growth rate from 2023 to 2032. This is due to rising health consciousness, urbanization, and a growing middle-class population, leading to increased adoption of functional foods. Additionally, manufacturers are introducing innovative flavors and formulations, catering to diverse consumer preferences, and expanding distribution networks are driving the market's rapid growth in the region. Moreover, China’s Fortified Yogurt market held the largest market share, and the Indian Fortified Yogurt market was the fastest-growing market in the Asia-Pacific region.
Fortified Yogurt Key Market Players & Competitive Insights
Leading market players are investing in R&D to expand their product lines, which will help the Fortified Yogurt market grow even more. Market players are also participating in various strategic activities to improve their footprint, with important market developments including new product launches, higher investments, mergers and acquisitions, and collaboration with organizations. To expand and survive in a more competitive and rising market climate, the Fortified Yogurt industry must offer less costly items.
Manufacturing locally to reduce operating costs is one of the key business strategy manufacturers use in the Fortified Yogurt industry to benefit clients and increase the market sector. In recent years, the Fortified Yogurt industry has offered some of the most significant advantages to the food industry. Major players in the Fortified Yogurt market, including Danone Group SA (France), Ultima Foods Inc. (Canada), Chobani LLC (US), Sodiaal S.A. (France), Nestle (Switzerland), General Mills (US), Kraft Foods (US), Koko Dairy Free (Indonesia), Yakult (Japan), Vinamilk (Vietnam) and others are attempting to increase market demand by deploying capital in research and development operations.
Danone Group SA, a renowned multinational company based in France, is a prominent player in the fortified yogurt industry. The company has a diverse portfolio of fortified yogurt products enriched with essential nutrients and beneficial ingredients to cater to health-conscious consumers. With a strong commitment to research and development, Danone formulates its fortified yogurt variants to address specific health needs, such as bone health, digestive wellness, and immune support. Utilizing advanced production techniques and stringent quality control measures, Danone ensures that its fortified yogurt products maintain the highest standards of quality and nutritional value. The company's fortified yogurt offerings often include added vitamins, minerals, probiotics, and other functional ingredients to boost nutrition and wellness benefits. By continuously innovating and adapting to changing consumer preferences, Danone has established itself as a leading brand in the fortified yogurt market, offering a wide range of products that promote overall health and well-being.
Ultima Foods Inc., based in Canada, is a prominent player in the fortified yogurt industry, offering a diverse range of nutritious and health-enhancing yogurt products. The company's commitment to quality and innovation is reflected in its fortified yogurt offerings, specially formulated to provide consumers with an excellent source of essential vitamins, minerals, and other beneficial nutrients. With a focus on promoting overall health and wellness, Ultima Foods Inc. enriches its yogurt with various functional ingredients, such as probiotics, calcium, vitamin D, and antioxidants, to support digestive health, strengthen bones, and boost the immune system. Leveraging the rich dairy resources of Canada, Ultima Foods Inc. ensures that its fortified yogurt products are made from high-quality ingredients, maintaining nutritional integrity and delicious taste. The company has earned the trust of health-conscious consumers by consistently delivering fortified yogurt that meets their nutritional needs and dietary preferences. As a leading player in the Canadian market and beyond, Ultima Foods Inc.'s fortified yogurt line is a popular choice for those seeking a convenient way to incorporate essential nutrients into their daily diet, contributing to a healthier lifestyle.
Key Companies in the Fortified Yogurt market include
- General Mills Inc.
- Danone Group SA (France)
- Ultima Foods Inc. (Canada)
- Chobani LLC (US)
- Sodiaal S.A. (France)
- Nestle (Switzerland)
- General Mills (US)
- Kraft Foods (US)
- Koko Dairy Free (Indonesia)
- Yakult (Japan)
- Vinamilk (Vietnam)
Fortified Yogurt Industry Developments
February 2023: Danone has introduced a fresh range of coconut milk yogurt alternatives with various pairings. These yogurt alternatives are free from dairy, nuts, and soy and have received certifications for being gluten-free, vegan, and non-GMO project verified.
March 2020: Häagen-Dazs, a brand under General Mills, is introducing Häagen-Dazs Cultured Crème, a delightful blend inspired by the indulgent taste and texture of their ice cream. This innovative offering provides a unique snacking experience, combining the best elements of yogurt and ice cream to delight tastemakers.
Fortified Yogurt Market Segmentation
Fortified Yogurt Fortified Ingredients Outlook
- Vitamins
- Minerals
- Probiotics
- Others
Fortified Yogurt Distribution Channel Outlook
- Store-Based
- Non-Store Based
Fortified Yogurt Regional Outlook
- North America
- US
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
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