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The market dynamics of fortified beverages have witnessed significant transformations in recent times, propelled by shifting consumer preferences and a growing focus on health and wellness. Fortified beverages, enriched with essential nutrients and functional ingredients, have gained prominence as consumers increasingly seek beverages that offer both refreshment and health benefits. One of the key drivers shaping the market dynamics is the rising awareness of the importance of nutrition in maintaining overall well-being. Consumers are becoming more conscious of their dietary choices, leading to a demand for beverages that not only quench thirst but also provide additional nutritional value.
The fortification trend is closely linked to the broader movement towards preventive healthcare. As people adopt healthier lifestyles and proactively manage their health, the demand for beverages containing added vitamins, minerals, and other functional ingredients has surged. This has given rise to a diverse range of fortified beverages, including vitamin-enhanced waters, fortified fruit juices, and protein-fortified shakes, catering to various health and lifestyle needs.
Additionally, the fortification of beverages is driven by an increased focus on specific health concerns, such as immune support, bone health, and cognitive function. Consumers are seeking beverages that address targeted health needs, leading to the incorporation of ingredients like vitamins, minerals, antioxidants, and probiotics in fortified beverages. The market dynamics are further influenced by the aging population, as older consumers often prioritize products that support healthy aging and address nutritional deficiencies.
The beverage industry has responded to these dynamics by introducing innovative formulations and marketing strategies. Functional beverages, fortified with ingredients like electrolytes, amino acids, and botanical extracts, are gaining popularity, especially among active and health-conscious consumers. Beverage manufacturers are leveraging the trend of fortification to differentiate their products, emphasizing the nutritional benefits to capture a larger share of the market.
Market dynamics are also shaped by the increasing prevalence of lifestyle-related health conditions, such as obesity and diabetes. Fortified beverages with reduced sugar content, added fiber, and other functional ingredients are positioned as healthier alternatives to traditional sugary drinks. This shift aligns with the growing consumer demand for beverages that support weight management and help regulate blood sugar levels.
Despite the positive market dynamics, challenges such as regulatory considerations, taste preferences, and the need for transparent labeling must be navigated. Regulatory bodies play a crucial role in overseeing the fortification of beverages to ensure safety and accurate labeling of added nutrients. Manufacturers need to comply with these regulations while maintaining product taste and consumer appeal. Striking the right balance between fortification and flavor is essential to meet consumer expectations and encourage regular consumption of fortified beverages.
Fortified Beverages Market Highlights:
Global Fortified Beverages Market Overview
Fortified Beverages Market is expected to garner a revenue of USD 247 Billion by 2032 with a CAGR of approximately 7.50% during the forecast period, 2024-2032. The fortified beverage is a type of healthy drink that offers extra micronutrients. This drink includes essential trace elements and some different vitamins. The process of adding micronutrients to beverages is the fortification of beverages. These are consumed by the different age groups. Fortified beverages provide a diverse range of products that are enriched with several nutrients.
These are available in various types such as energy drinks, fruit juices, flavored powder drinks, sports drinks, flavored milk, mineral water, and soft drinks. Fortified mineral drinks include medicinal properties that offer healing benefits along with the required nutrients to the human body. These fortified beverages can build up a resistance power that is required to the human body and fight against common diseases. Owing to the increased hectic work life, consumers are preferring convenience products to fulfill the nutrition daily required for the human body.
Covid-19 Analysis
Due to the COVID-19 outbreak, various sectors are negatively impacted worldwide. To control the spread of the virus, various stringent regulations are imposed by the government like semi or full lockdown, business sectors and educational sectors off, retail shops shut down, transportation bans, etc. Due to the lockdown, manufacturing sectors are facing issues like lack of raw material, labor death, supply chain disruptions, and many more, and hence it leads to stoppage of production.
The fortified beverages market is also drastically impacted in the first two quarters of 2020 due to the supply chain disruptions, manufacturing stoppage, and retailer shops shutdowns. Thus, the demand for the fortified beverages industry decreases. But later the pandemic situation increases the awareness among the consumers regarding healthy food that includes nutrients, vitamins, minerals, and proteins. Rapidly the fortified beverages market growth increases as the fortified beverages build up a resistive power in the human body which is very essential in this pandemic situation. Due to the strong initiatives of few organizations like the World Health Organization (WHO) and Food and Agriculture Organization, the fortified beverages industry is again regaining its demand for providing healthy nutrients and minimizing malnutrition.
Market Dynamics
Drivers
Growing health-conscious consumers and the enhancement of livelihood in developing economies are expected to drive the market during the assessment period. Growing per capita disposable income in developing economies along with the increasing urbanization is predicted to propel the growth of the market. These beverages are available in various packaging solutions and pouches are the most attractive packaging solution which increases the demand for the fortified beverages market. Health concerns coupled with growing disease incidences are the major driving factor of the market.
Restraint
Regular up and downs in raw material prices are restraining the market growth. Taking nutrition beyond the required level leads to obesity and increased blood pressure is hampering the global market growth.
Opportunities
The constant growth in the agriculture industry and food processing industry may allow key players to invest in the fortified beverages market. Growing demand for innovative products such as plant-based and lactose-free beverage products may propel market growth. The inclusion of CBD-infused functional beverages is predicted to create an opportunity to increase the growth of the global market.
Challenges
Nutrient’s fortifications may cause related side effects may act as a challenge to the fortified beverages market. There is a chance of eatables may deliver a toxic amount of nutrients.
Study Objectives
- To provide detailed information about the fortified beverages industry structure along with various forecast segments and sub-segments for the next 10 years.
- To provide the factors that are affecting the growth of the fortified beverages industry value.
- To analyze the fortified beverages industry analysis based on porter’s five force analysis, factors-price analysis, supply chain analysis, etc.
- To provide history and forecast revenue segments and sub-segments of the fortified beverages industry revenue for the main geographies.
- To provide the country-level analysis of the current global market size and future prospective.
- To provide country-level analysis of the fortified beverages industry growth by region, form, and application.
- To provide a strategic profile of the prominent key players in the market, analyze their core competencies, and draw a global market growth landscape.
- To track and analyze new product developments, strategic alliances, and global market research.
Segmentation
The global fortified beverages market has been divided into segments based on nutrients, product type, distribution channel, and region.
Based on Product Type
By product type, the global fortified beverages market is divided into two types as alcoholic beverages and non-alcoholic beverages. Again, non-alcoholic beverages are sub-segmented into sports drinks, fruit juices, energy drinks, bottled water, flavored milk products, flavored powder drinks, soft drinks, and others.
Based on Nutrients
Based on the nutrients, the global fortified beverages market is classified into two types as mineral and vitamin. Again, the mineral segment is sub-segmented into zinc, folic acid, copper, iron, DHA, and others. Apart, the vitamin segment is sub-segmented into Vitamin A, Vitamin C, Vitamin D, and others.
Based on Distribution Channel
The global market based on distribution channel is bifurcated into supermarkets & hypermarkets, specialist retailers, convenience stores, and others.
Based on Region
Regionally, the global fortified beverages market is categorized into Europe, Asia-Pacific, North America, and the Rest of the World. Among these, North America is holding the highest share for its growing per capita income and changing lifestyles of the consumers in the U.S.
Regional Analysis
Geographically, the fortified beverages market based on regions is divided into North America, Asia-Pacific, Europe, and the Rest of the World. Out of these regions, North America is dominating the largest fortified beverages industry share due to the increasing per capita income along with changing lifestyles of the consumer in the U.S. Europe is also predicted to hold a healthy market proportion.
Emerging economies like India and China are offering a lucrative opportunity to the Asia-Pacific region and are expected to exhibit a significant CAGR for the fortified beverages market during the review period. The high incidence of cardiovascular disease, arthritis, osteoporosis, changing lifestyle among consumers, and growing demand for convenience beverages are boosting the growth of the market in this region. Moreover, with rising the prevalence of diabetes in India and China, people are having awareness regard healthy diet and active lifestyle that leads to prefer the natural sweetener like beverages.
In 2019, The International Diabetes Federation report states that India was home to 77 million diabetes patients which is the second largest in the world and it is expected that it reaches 101 million by 2030. Due to the growing disposable incomes, Latin America is expected to show high potential for the global market.
Competitive Landscape
The prominent key players in the fortified beverages market outlook are the following:
- Danone SA (France)
- Nestle SA (Switzerland)
- The Coco-Cola Company (U.S.)
- The Boots Company PLC (U.K.)
- Tropicana Products Inc. (U.S.)
- General Mills, Inc. (U.S)
- Abbott Laboratories (U.S.)
Recent Developments
- In 2021, one of the leading company Gaclife introduced a line of seven daily healthy beverages drink that has many benefits as aids in skin health, sleep, energy, relaxation, and detoxification. This drink includes caffeine and amino acid L-theanine which are sourced from green tea leaves. Apart, it also contains ginseng, taurine, B vitamins, guarana, and amino acids.
- In 2021, one of the leading companies Gaclife introduced a line of seven daily healthy beverages which aids in skin health, sleep, energy, relaxation, and detoxification.
- In 2021, the highly popular enterpriser PepsiCo introduced an innovative functional beverage drink named Driftwell which is specially designed to help consumers relax, unwind, and de-stress. The production of this drink includes the amino acid L-theanine. This drink promotes relaxation without drowsiness, like magnesium, and also has a spa-water-inspired flavor with hints of blackberry and lavender.
Report Outlook
Globally, the fortified beverages market research includes the Market Overview, COVID-19 analysis, Market Dynamics, Study Objectives, Segment Overview, Regional Analysis, Competitive Landscape, Recent developments, Segmentation Table, and FAQs. The market scenario includes the fortified beverages industry drivers, restraints, challenges, and opportunities. The fortified beverages industry forecast segments are nutrients, product type, distribution channel, and region.
Segmentation Table
The fortified beverages market trends have been segmented globally based on the nutrients, product type, distribution channel, and region.
By Product Type
Alcoholic beverages and non-alcoholic beverages.
By Nutrients
Mineral and vitamin.
By Distribution Channel
Specialist retailers, convenience stores, supermarkets & hypermarkets, and others are few distribution channels.
By Region
Asia-Pacific, Europe, North America, and the rest of the world are the four main geographies included in the fortified beverages market.
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