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    Flavored Tea Market

    ID: MRFR/F-B & N/4154-HCR
    128 Pages
    Pradeep Nandi
    September 2025

    Flavored Tea Market Research Report Information By Type (Black Tea, Green Tea, White Tea and others), by Flavor (Fruits, Herbs, Spices and others), by Distribution Channel (Store-Based and Non-Store Based) and Region – Forecast Till 2030

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    Flavored Tea Market Research Report - Forecast to 2030 Infographic
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    Table of Contents

    Flavored Tea Market Summary

    As per Market Research Future Analysis, the global Flavored Tea Market is projected to grow at a CAGR of 8.10% during the forecast period of 2022-2030. The market is driven by increasing consumer awareness of health benefits associated with herbal and green tea, alongside rising disposable incomes. The pandemic has influenced consumer preferences, leading to a steady demand for flavored teas, particularly those made with natural ingredients. The market features a diverse range of products, including herbal, green, and fruit teas, catering to varying tastes and preferences. The APAC region, especially China, is expected to dominate the market due to high green tea production, while Europe is also anticipated to experience significant growth.

    Key Market Trends & Highlights

    The Flavored Tea Market is witnessing notable trends and opportunities.

    • CAGR of 8.10% expected during 2022-2030.
    • APAC region projected to lead in demand due to high green tea production.
    • Rising health consciousness among consumers driving market growth.
    • Increased availability of diverse tea flavors enhancing consumer choices.

    Market Size & Forecast

    Market Size USD 25 Billion
    Forecast Period 2022-2030
    Growth Rate 8.10% CAGR

    Major Players

    Associated British Foods plc (Twinnings), Goodricke Group Ltd., Golden Tips Tea, Co. Pvt. Ltd., Apeejay Surrendra Group (Typhoo Tea), Tata Global Beverages Ltd.

    Flavored Tea Market Trends

    The Global Flavored Tea Market is experiencing a notable shift towards premium and organic offerings, reflecting consumers' increasing preference for health-conscious and diverse beverage options.

    U.S. Department of Agriculture (USDA)

    Flavored Tea Market Drivers

    E-commerce Expansion

    The rise of e-commerce platforms has significantly transformed the Global Flavored Tea Market Industry by providing consumers with convenient access to a wide range of flavored tea products. Online retailing allows brands to reach a global audience, breaking geographical barriers and enhancing product visibility. This trend is particularly beneficial for niche brands that may struggle to compete in traditional retail environments. The convenience of online shopping, coupled with targeted marketing strategies, has led to increased sales and brand loyalty. As e-commerce continues to expand, it is likely to play a pivotal role in shaping the future of the flavored tea market, contributing to its overall growth.

    Diverse Flavor Profiles

    The Global Flavored Tea Market Industry benefits from an expanding array of flavor profiles that cater to diverse consumer preferences. Manufacturers are innovating with unique blends, incorporating exotic fruits, spices, and herbs to create distinctive flavors. This variety not only attracts new consumers but also encourages existing customers to explore different options. For instance, the introduction of flavors like hibiscus, chai, and matcha has gained traction, appealing to a broad demographic. This trend is likely to contribute to the market's growth, with projections indicating a potential increase to 541.32 USD Billion by 2035, as consumers continue to seek novel and exciting tea experiences.

    Market Growth Projections

    The Global Flavored Tea Market Industry is poised for substantial growth, with projections indicating a market size of 235.94 USD Billion in 2024 and an anticipated increase to 541.32 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 7.84% from 2025 to 2035, reflecting the increasing consumer demand for flavored tea products. The market dynamics are influenced by various factors, including health consciousness, diverse flavor offerings, and sustainability initiatives. These elements collectively contribute to a robust market environment, positioning flavored tea as a key player in the global beverage industry.

    Rising Health Consciousness

    The increasing awareness of health benefits associated with flavored tea is a primary driver for the Global Flavored Tea Market Industry. Consumers are increasingly seeking beverages that offer health advantages, such as antioxidants and vitamins. This trend is reflected in the growing popularity of herbal and fruit-infused teas, which are perceived as healthier alternatives to sugary drinks. As a result, the market is projected to reach approximately 235.94 USD Billion in 2024, driven by this shift towards health-oriented products. The demand for organic and natural ingredients further supports this trend, as consumers become more discerning about their beverage choices.

    Sustainable Packaging Initiatives

    Sustainability has emerged as a critical factor influencing consumer choices within the Global Flavored Tea Market Industry. Companies are increasingly adopting eco-friendly packaging solutions to appeal to environmentally conscious consumers. This shift not only enhances brand image but also aligns with the growing demand for sustainable products. For example, brands are utilizing biodegradable materials and recyclable packaging to reduce their environmental footprint. This trend is expected to resonate well with consumers, potentially driving market growth as sustainability becomes a key purchasing criterion. As a result, the market may experience a compound annual growth rate of 7.84% from 2025 to 2035, reflecting the importance of sustainability in consumer decision-making.

    Cultural Influences on Tea Consumption

    Cultural factors significantly impact the consumption patterns within the Global Flavored Tea Market Industry. In many regions, tea is not merely a beverage but a cultural ritual, influencing flavor preferences and consumption habits. For instance, in Asian countries, traditional tea ceremonies often incorporate flavored teas, while Western markets are increasingly embracing tea as a lifestyle choice. This cultural significance drives demand for specific flavors that resonate with local traditions. As globalization continues to influence consumer behavior, the market is likely to witness a blending of cultural preferences, further diversifying flavor offerings and enhancing market growth.

    Market Segment Insights

    Regional Insights

    Key Companies in the Flavored Tea Market market include

    Industry Developments

      • The prominent market players that are functional in the APAC region are opting to reach the target audience at large with the help of store-based distribution channels like supermarkets and retail outlets. This is expanding their revenue scale and thus, promises a global expansion during the forecast period.

      • Flavored tea is gaining international attention in modern times as it presents a great value for money and an enhanced taste. There is a surge in global demand which is pushing for a hike in the imports and exports in countries like the US and Canada, as a part of the North American market and the APAC region.

      • The hypermarkets that are a part of the European market are adding on to the availability of product variations and offer a good choice to the consumers. Also, the customers are exposed to products that vary in the price range, as well. Hence, hypermarkets are all set to entertain an increased footfall during the forecast period.

      • The market players of the rest of the world are open to mergers, joint ventures, and acquisitions to invite new market entries and thus, expand the scope of the flavored tea market.

    Report Outlook

    The global report helps in discussing the market dynamics and trends that are likely to lead the market operations during the ongoing forecast period. The report helps in understanding the working of the market players and the ability of the market segments to maintain a proper flow of the supply chain mechanism. The report helps in preparing the market insights to understand the growth and expansion trends for the upcoming years.

    Future Outlook

    Flavored Tea Market Future Outlook

    The Global Flavored Tea Market is projected to grow at a 7.84% CAGR from 2024 to 2035, driven by rising health consciousness, innovative flavors, and premiumization trends.

    New opportunities lie in:

    • Develop organic flavored tea lines to cater to health-conscious consumers.
    • Leverage e-commerce platforms for direct-to-consumer sales strategies.
    • Introduce limited-edition seasonal flavors to enhance brand engagement and customer loyalty.

    By 2035, the market is expected to exhibit robust growth, reflecting evolving consumer preferences and innovative product offerings.

    Market Segmentation

    Report Outlook

    Report Scope

    Report Attribute/Metric Details
      Market Size   4.6 Million
      CAGR   8.1%
      Base Year   2021
      Forecast Period   2022-2030
      Historical Data   2019
      Forecast Units   Value (USD Million)
      Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
      Segments Covered   By Type, Flavor, Distribution Channel, and Region
      Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
      Key Vendors   Associated British Foods plc (Twinnings) (U.K.), Goodricke Group Ltd. (India), Golden Tips Tea Co. Pvt. Ltd. (India), Apeejay Surrendra Group (Typhoo Tea) (India), Tata Global Beverages Ltd. (India)
      Key Market Opportunities   Availability of different types of tea belonging to various price ranges
      Key Market Drivers   Rising awareness for health benefits with drinking herbal and green tea

    Market Highlights

    Author
    Pradeep Nandi
    Senior Research Analyst

    I have a bachelor's degree in mechanical engineering and an MBA. I have more than two years of expertise in the retail, food, and beverage, chemical, and material industries, and hence have developed a sound cross-domain expertise. A firm believer in lifelong learning and sharing of knowledge. Having a proclivity for hatching ideas and trying to absorb as much information as possible in a short amount of time. Introducing corporates to the data and insight, which enables them to move from probability to possibility, has been my key areas of interest. 

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    FAQs

    Which region would be the fastest-growing flavored tea market?

    The Asia Pacific region would be the fastest-growing flavored tea market.

    Which type would be the fastest-growing flavored tea market segment?

    The green tea segment in the fastest-growing segment of the flavored tea market.

    What are the key players in the flavored tea market?

    Leading players in the global flavored tea market include Associated British Foods plc (Twinnings) (U.K.), Goodricke Group Ltd. (India), Golden Tips Tea, Co. Pvt. Ltd. (India), Apeejay Surrendra Group (Typhoo Tea) (India), Tata Global Beverages Ltd. (India).

    Which distribution channel would boost the flavored tea market?

    The store-based segment would boost the flavored tea market.

    1. 'Table of
    2. Content
    3. Chapter
    4.    Methodology and Scope
      1.   Research Methodology      
    5.      1.1.1    Initial Data
    6. Exploration
    7.    Statistical Modelling and Forecast
    8.      1.1.3    Industry
    9. Insights and Validation                 
      1.   Data
    10. Sources
    11. Chapter
    12.    Executive Summary
      1.   Flavored Tea Industry Market Synopsis, 2022-2030
    13. Business Trends
    14.     Product Type Trends
      1.     Product Flavor Trends
    15.  Product Distribution channel Trends
    16. Chapter 3     Flavored Tea Market Insights
      1.    Industry
    17. Segmentation
    18.    Industry Size and Forecast
      1.    Industry Ecosystem Analysis
      2.    Industry
    19. Impact forces
    20.   Growth Drivers
      1.     Increasing popularity for beverage products
    21.  Growing awareness regarding the health benefits of flavored products
      1.    Industry
    22. Pitfalls & Challenges
      1.   High cost of flavored tea
        1.      Limited availability
    23. of herbs and spices
      1.    Growth Potential Analysis
      2.    Company Market
    24. Share Analysis, 2022
      1.    Porter’s Analysis
      2.    PESTEL Analysis
    25. Chapter 4    
    26. Flavored Tea Market by Type Insights
      1.    Global Flavored Tea Market Volume
    27. Share by Type, 2022-2030
      1.   Black Tea
        1.   Market Estimates & Forecast, 2022-2030
        2.   Green
    28. Tea
    29.   Market Estimates & Forecast, 2022-2030
      1.   White Tea
        1.   Market Estimates & Forecast, 2022-2030
        2.   Others
    30. Market Estimates & Forecast, 2022-2030
    31. Chapter 5     Flavored
    32. Tea Market by Flavor Insights
      1.    Global Flavored Tea Market Volume Share
    33. by Flavor, 2022 & 2030
      1.   Fruits
        1.   Market Estimates & Forecast, 2022-2030
        2.   Herbs
    34. Market Estimates & Forecast, 2022-2030
      1.   Spices
        1.   Market Estimates & Forecast, 2022-2030
        2.   Others
    35. Market Estimates & Forecast, 2022-2030
    36. Chapter 6     Flavored
    37. Tea Market by Distribution Channel Insights
      1.    Global Flavored Tea Market Volume
    38. Share by Distribution Channel, 2022 & 2030
      1.    Store Based
        1.      Market
    39. Estimates & Forecast, 2022– 2030
      1.      Market Estimates &
    40. Forecast by Region, 2022- 2030
      1.    Non-Store Based
        1.      Market
    41. Estimates & Forecast, 2022 – 2030
      1.      Market Estimates &
    42. Forecast by Region, 2022 – 2030
    43. Chapter 7     Flavored Tea Market Regional
    44. Insights
    45.    Flavored Tea Market Volume Share by Region, 2022 & 2030.
      1.    North
    46. America
    47. A     Market Estimates & Forecast, 2022-2030
      1. B      Market
    48. Estimates & Forecast, by Type, 2022-2030
      1. C      Market Estimates &
    49. Forecast, by Flavor, 2022-2030
      1. D       Market Estimates &
    50. Forecast, by Distribution channel, 2022-2030
      1.     U.S.
        1.      Market
    51. Estimates & Forecast, 2022-2030
      1.      Market Estimates &
    52. Forecast, by Type, 2022-2030
      1.      Market Estimates & Forecast,
    53. by Flavor, 2022-2030
      1.         Market Estimates & Forecast,
    54. by Distribution channel, 2022-2030
      1.      Canada
        1.      Market
    55. Estimates & Forecast, 2022-2030
      1.      Market Estimates &
    56. Forecast, by Type, 2022-2030
      1.      Market Estimates & Forecast,
    57. by Flavor, 2022-2030
      1.         Market Estimates & Forecast,
    58. by Distribution channel, 2022-2030
      1.      Mexico
        1.      Market
    59. Estimates & Forecast, 2022-2030
      1.      Market Estimates &
    60. Forecast, by Type, 2022-2030
      1.      Market Estimates & Forecast,
    61. by Flavor, 2022-2030
      1.         Market Estimates & Forecast,
    62. by Distribution channel, 2022-2030
      1.    Europe
      2. A      Market Estimates &
    63. Forecast, 2022-2030
      1. B      Market Estimates & Forecast, by Type,
    64. C      Market Estimates & Forecast, by Flavor, 2022-2030
      1. D  
    65.     Market Estimates & Forecast, by Distribution channel, 2022-2030
    66.  Germany
    67.      Market Estimates & Forecast, 2022-2030
      1.      Market
    68. Estimates & Forecast, by Type, 2022-2030
      1.      Market Estimates &
    69. Forecast, by Flavor, 2022-2030
      1.      Market Estimates & Forecast,
    70. by Distribution channel, 2022-2030
      1.      U.K
        1.      Market Estimates &
    71. Forecast, 2022-2030
      1.      Market Estimates & Forecast, by Type,
    72.      Market Estimates & Forecast, by Flavor, 2022-2030
    73.    Market Estimates & Forecast, by Distribution channel, 2022-2030
    74.  France
    75.       Market Estimates & Forecast, 2022-2030
    76.  Market Estimates & Forecast, by Type, 2022-2030
      1.      Market
    77. Estimates & Forecast, by Flavor, 2022-2030
      1.    Market Estimates & Forecast,
    78. by Distribution channel, 2022-2030
      1.      Italy
    79. Market Estimates & Forecast, 2022-2030
      1.      Market Estimates &
    80. Forecast, by Type, 2022-2030
      1.      Market Estimates & Forecast,
    81. by Flavor, 2022-2030
      1.     Market Estimates & Forecast, by Distribution
    82. channel, 2022-2030
      1.    Asia Pacific
      2. A      Market Estimates &
    83. Forecast, 2022-2030
      1. B      Market Estimates & Forecast, by Type,
    84. C      Market Estimates & Forecast, by Flavor, 2022-2030
      1. D    
    85. Market Estimates & Forecast, by Distribution channel, 2022-2030
    86.      China
      1.      Market Estimates & Forecast, 2022-2030
    87.    Market Estimates & Forecast, by Type, 2022-2030
    88.  Market Estimates & Forecast, by Flavor, 2022-2030
      1.      Market
    89. Estimates & Forecast, by Distribution channel, 2022-2030
      1.     India
    90.     Market Estimates & Forecast, 2022-2030
      1.      Market
    91. Estimates & Forecast, by Type, 2022-2030
      1.      Market Estimates &
    92. Forecast, by Flavor, 2022-2030
      1.      Market Estimates & Forecast,
    93. by Distribution channel, 2022-2030
      1.     Japan
        1.      Market Estimates &
    94. Forecast, 2022-2030
      1.      Market Estimates & Forecast, by Type,
    95.      Market Estimates & Forecast, by Flavor, 2022-2030
    96.    Market Estimates & Forecast, by Distribution channel, 2022-2030
      1.    RoW
      2. A    
    97.  Market Estimates & Forecast, 2022-2030
      1. B      Market Estimates &
    98. Forecast, by Type, 2022-2030
      1. C      Market Estimates & Forecast,
    99. by Flavor, 2022-2030
      1. D     Market Estimates & Forecast, by Distribution
    100. channel, 2022-2030
    101. Chapter 8     Competitor Profile
      1.    Twining
    102. and Company Limited. (U.K)
      1.      Business Overview
        1.      Financial
    103. Data
    104.      Product Landscape
      1.      Key Developments
    105.  Business Strategy
      1.      SWOT Analysis    
      2.    Numi,
    106. Inc. (U.S.)
    107.      Business Overview
      1.      Financial Data
    108.  Product Landscape
      1.      Key Developments
        1.      Business
    109. Strategy
    110.      SWOT Analysis
      1.    ITO EN (North America) Inc. (U.S.)
    111.  Business Overview
      1.      Financial Data
        1.      Product Landscape
    112.  Key Developments
      1.      Business Strategy
        1.      SWOT
    113. Analysis
    114.       Tata Global Beverages Ltd. (India)
      1.      Business
    115. Overview
    116.      Financial Data
      1.      Product Landscape
        1.     Key
    117. Developments
    118.      Business Strategy
      1.      SWOT Analysis
      2.   The
    119. Unilever Group (U.K)
      1.      Business Overview
        1.      Financial
    120. Data
    121.      Product Landscape
      1.      Key Developments
    122.  Business Strategy
      1.      SWOT Analysis
      2.    BARRY''S TEA (Ireland)
    123.  Business Overview
      1.      Financial Data
        1.      Product Landscape
    124.  Key Developments
      1.      Business Strategy
        1.      SWOT
    125. Analysis
    126.     R.C. Bigelow, Inc. (U.S.)
      1.      Business Overview
    127.  Financial Data
      1.      Product Landscape
        1.      Key
    128. Developments
    129.      Business Strategy
      1.      SWOT Analysis
    130. Celestial Seasonings, Inc. (U.S.)
      1.      Business Overview
        1.      Financial
    131. Data
    132.      Product Landscape
      1.      Key Developments
    133.  Business Strategy
      1.      SWOT Analysis
      2.     Harney & Sons Tea Corp. (U.S.)
    134.  Business Overview
      1.      Financial Data
        1.      Product Landscape
    135.  Key Developments
      1.      Business Strategy
        1.      SWOT
    136. Analysis
    137.     Mighty Leaf Tea Company (U.S.)
      1.      Business Overview
    138.  Financial Data
      1.      Product Landscape
        1.      Key
    139. Developments
    140.      Business Strategy
      1.      SWOT Analysis
    141. Data
    142. ANALYSIS- FRANCE
    143. PESTLE ANALYSIS- U.K
    144. TEA, BY TYPE, (2022-2030), USD MILLION
    145. (2022-2030), USD MILLION
    146. USD MILLION
    147. GLOBAL FLAVORED TEA SALES AND GROWTH RATE (2022-2030) USD MILLION
    148. FOR FLAVORED TEA TOP 5 COUNTRIES    
    149. MILLION
    150. NORTH AMERICAN MARKET FOR FLAVORED TEA, BY TYPE, (2022-2030) USD MILLION
    151. AMERICAN MARKET FOR FLAVORED TEA, BY FLAVOR, (2022-2030), USD MILLION
    152. AMERICAN MARKET FOR FLAVORED TEA, BY DISTRIBUTION CHANNEL, (2022-2030), USD MILLION
    153. MARKET FOR FLAVORED TEA, BY TYPE, (2022-2030) USD MILLION
    154. FLAVORED TEA, BY FLAVOR, (2022-2030), USD MILLION
    155. CHANNEL, (2022-2030), USD MILLION
    156. USD MILLION    
    157. (2022-2030), USD MILLION
    158. USD MILLION
    159. REST OF THE WORLD MARKET FOR FLAVORED TEA, BY TYPE, (2022-2030) USD MILLION
    160. THE WORLD MARKET FOR FLAVORED TEA, BY FLAVOR, (2022-2030), USD MILLION
    161. THE WORLD MARKET FOR FLAVORED TEA, BY DISTRIBUTION CHANNEL, (2022-2030), USD MILLION
    162. LANDSCAPING BASED ON FINACIALS DURING THE YEAR 2022 
    163. Charts & Figures
    164. RESEARCH METHODOLOGY    
    165. SECONDARY DATA ANALYSIS APPROACH    
    166. RATE IN FLAVORED TEA IMPORTS 2022
    167. TRENDS IN FLAVORED TEA EXPORTS 2022
    168. TEA EXPORTS MARKET SHARE BY TOP 5 EXPORTERS 2022
    169. ANALYSIS: FLAVORED TEA 
    170. GLOBAL MARKET FOR FLAVORED TEA TRENDS BY TYPE
    171. FLAVOR 
    172. GLOBAL MARKET FOR FLAVORED TEA TRENDS BY DISTRIBUTION CHANNEL'

    Flavored Tea Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Flavored Tea Market Research Report - Forecast to 2030 Infographic
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