Fitness App Market Size

Fitness App Market Growth Projections and Opportunities

In 2019, the global fitness app market boasted a value of USD 2,523.4 Million, and it is anticipated to exhibit a remarkable Compound Annual Growth Rate (CAGR) of 31.4% throughout the forecast period. The driving forces behind this market surge are the escalating usage of mobile applications and the growing acceptance of sports and fitness apps for monitoring various activities and heart rates. The urban population's increasing inclination towards regular workout routines, driven by the desire to prevent diseases, maintain a healthy weight, and alleviate symptoms of depression and anxiety, has contributed to a heightened demand for diverse fitness apps. Consequently, this surge is creating significant opportunities in the global fitness market. The global fitness app market is home to numerous players, engaged in fierce competition based on features, user-friendliness, pricing, and availability. Additionally, a considerable number of fitness and health app users exhibit brand loyalty, prompting fitness app providers to invest strategically in building robust brand identities in their respective markets. Recognizable brands in the fitness app sector include Under Armour, Lenovo, Google Inc., TomTom, Adidas AG, and Nike Inc.

As of now, workout and weight loss apps dominate the fitness app market. This trend is closely linked to the popularity of wearables, such as fitness bands, which motivate users to monitor their weight or engage in daily exercise. The usage of fitness apps correlates strongly with seasonal workout patterns. For example, during the holiday season, there is a dip in workout activity, only to be followed by a peak in January when individuals focus on health and fitness resolutions for the new year. Similarly, summer sees a surge in people accessing health and fitness apps. A study conducted by Flurry, an American mobile analytics, monetization, and advertising company, revealed that approximately 73% of users surveyed utilized health and fitness apps for workouts and weight loss, while around 21% used these apps for general health analysis. Overall, the global fitness app market is poised for substantial growth in the forecast period, propelled by the persistent demand for such apps, especially in developing regions. The market dynamics are shaped by the ongoing pursuit of health and fitness among individuals worldwide.