Fantasy Sports Market Size

Fantasy Sports Market Overview

Fantasy Sports Market Size was valued at USD 25.1 Billion in 2022. The fantasy sports market is projected to grow from USD 28.7 Billion in 2023 to USD 84.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2023 - 2032). Players are becoming more well-known, sports leagues are developing, investments in digital and internet infrastructure are increasing, and fantasy sports apps have been released as new ways for fans to connect with their favorite sports are the key market drivers enhancing the market growth.

Figure1: Fantasy Sports Market, 2018 - 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fantasy Sports Market Trends

Like the real game, fantasy football or soccer is the most well-liked version, with thousands of leagues to choose from. FIFA estimates that there are more than 5 Billion supporters of football, or soccer as it is more commonly called in the United States. The Premier League, La Liga, Bundesliga, MLS, Serie A, Ligue 1, and others are some of the top football leagues. With over nine million players globally, fantasy soccer is played in many similar styles. In order to satisfy the growing demand from fans for virtual versions of their favorite sports, entrepreneurs are providing these sports platforms from a variety of locales.

The fantasy soccer leagues, including the Fantasy Premier League, Fantasy La Liga, Bundesliga, Serie A, etc., frequently mimic the official leagues in different countries. Players can, however, also create unique leagues with a variety of options. To improve fan engagement and broaden their fan base, several leagues have partnered with fantasy sports platforms. For instance, in March 2022, the Major League Soccer (MLS) and Sorareto announced a multi-year cooperation to introduce non-fungible tokens (NFTs) for all MLS clubs and players, which the platform's 1.5 million users across 184 countries can collect and utilize in its blockchain-based fantasy game. In order to grow its fan base, generate more income, and bring in cutting-edge technology that the league and its 28 clubs could use, Major League Soccer (MLS) established a new emerging venture team.

Moreover, Major market participants like DraftKings, FanDuel, and others are heavily profiting from fantasy soccer sites. For instance, according to the Pennsylvania Gambling Control Board, DraftKings contributed the most to the state's adjusted fantasy sports revenue in February 2021, totaling over USD 1,1170.03 thousand. Comparatively, FanDuel's fantasy sports revenue totaled about USD 743,000. Thus, driving the fantasy sports market revenue.

Fantasy Sports Market Segment Insights

Fantasy Sports Type Insights

By sports type, the Fantasy Sports Market segmentation is classified into football, baseball, basket ball, hockey, cricket, and others. The football segment accounts for the major fantasy sports market share (43.1%); however, due to the increasing popularity of the sport, particularly in the Asia-Pacific region, the fantasy cricket category is anticipated to develop at the greatest CAGR over the analysis period.

Fantasy Sports Demographics Insights

By demographics, the Fantasy Sports Market segmentation is divided into Under 25 Years, 25 to 40 Years, and Above 40 Years. 25-40 Years was the highest contributor and is anticipated to grow at a CAGR of 14% during the forecast period. The popularity of fantasy sports among millennials has grown as a result of the development of smart mobile devices and the blending of the lines between gaming and gambling. Also, millennials seek responsive, frictionless, and simple-to-use interfaces. Also, they choose alternative payment options like cryptocurrencies and e-wallets. As a result, active companies in the market are collaborating with digital wallet service providers to improve the customer experience and offer players smooth transaction facilities.

Figure 2: Fantasy Sports Market, by Demographics, 2022 & 2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Fantasy Sports Platform Insights

Based on platform, the fantasy sports market segmentation is segmented into Website and Mobile Application. The fantasy sports mobile application segment is expected to grow immensely and is the dominating segment. Many games based on mobile applications have emerged as a result of the rising smartphone adoption rate. The primary driver of this segment's growth is the simplicity with which it allows end users to participate in fantasy sports in the privacy of their own homes. The popularity of fantasy sports is increasing thanks to the use of cutting-edge mobile app technologies.

Fantasy Sports Regional Insights

By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. North America fantasy sports market is a key region in the market owing to the high popularity of various sports in the region. Many companies, including ESPN, Yahoo, FanDuel, and DraftKings, have expanded their extensive selection of fantasy sports offers ever since fantasy sports were first introduced in the area. More than 60 million fantasy sports players reside in the area now. U.S. fantasy sports market held the largest market share, and the Canada fantasy sports market was the fastest growing market in the North America region.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 3: FANTASY SPORTS MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

In 2022, the European fantasy sports market was estimated to be worth USD 1.03 Billion, with countries including Germany, the U.K., France, Italy, and Spain dominating. Throughout Europe, there is a rising demand for fantasy sports, which is fueled by new developments and inventive products. Due to the growing popularity of many sports categories and the inflow of foreign vendors, Western European economies are also showing high demand. Further, the German fantasy sports market held the largest market share, and the U.K. fantasy sports market was the fastest growing market in the European region

Some of the world's most passionate sports fans are from the APAC region. The millennial population in important nations like China and India is the main driver of the millennial population in APAC. For instance, China and India have more millennials than 409 million, which is roughly five times the number in the U.S. The majority of sports viewers and the customers that fantasy sports providers are trying to attract are millennials. Because to the strong demand for sports and games among millennials, the APAC region is of particular importance to suppliers in the fantasy sports market. Moreover, China’s fantasy sports market held the largest market share, and the Indian fantasy sports market was the fastest growing market in the Asia-Pacific region.

Fantasy Sports Key Market Players & Competitive Insights

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the fantasy sports market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, fantasy sports industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global fantasy sports industry to benefit clients and increase the market sector. In recent years, the fantasy sports industry has offered some of the most significant advantages to medicine. Major players in the fantasy sports market, including Dream Sports, DraftKings Inc., Fanduel (Flutter Entertainment), NBC Sports Edge, FantasyPros, Rotowire, fantacalcio, Fantrax, Sportech Inc., and NFL Fantasy.

The one of the leading source of information about fantasy sports is NBC Sports EDGE, one of the most popular websites on the internet. Comprehensive news, headlines, fantasy columns, and premium draft kits are all available on NBCSportsEdge.com. The premium NBC Sports EDGE+ products come in four different membership tiers and offer a variety of tools for Draft, Season-long Fantasy, Daily Fantasy Sports, and Betting. A branch of the NBC Sports Group, NBC Sports Digital includes NBCSportsEDGE.com. It was revealed in October 2022 that SportsDataIO and NBC Sports' Rotoworld have teamed to promote an instant integrated best-in-class Data-plus-News stream.

With brands like Dream11, the largest fantasy sports platform in the world, FanCode, a premier digital sports platform that customizes content and commerce for all sports fans, DreamX, a sports accelerator, DreamSetGo, a sports experiences platform, and DreamPay, a payment solutions provider, Dream Sports is India's leading provider of sports technology. It established the Dream Sports Foundation to support and champion athletes, and it participates actively in the Federation of Indian Fantasy Sports, the umbrella organization for the country's fantasy sports market. In an effort to give users more alternatives for spending their winnings on the site, Dream Sports, the parent company of Dream11, the largest fantasy sports platform in India, launched the mobile payment app DreamX in March 2023.

Key Companies in the Fantasy Sports market include

• Dream Sports


• DraftKings Inc.


• Fanduel (Flutter Entertainment)


• NBC Sports Edge


• FantasyPros


• Rotowire


• fantacalcio


• Fantrax


• Sportech Inc.


• NFL Fantasy

Fantasy Sports Industry Developments

October 2023: Dream Game Studios, a division of Dream Sports' parent company Dream11, has launched its debut mobile game, "Dream Cricket 2024,". Initially available on Android, the game boasts 3D graphics, interactive elements, and cinematic visuals, with an iOS version in development.

September 2022: NBC Sports Next, a division of NBC Sports, acquired Rapid Replay, a youth sports video streaming provider. This integration aims to enhance video capabilities for coaches, athletes, and fans, aligning with their commitment to elevate the youth sports experience through immersive content.

May 2022: DraftKings launches online sportsbook and casino products in Ontario, Canada, offering a range of sports betting options and 130+ online casino games, targeting nearly 40% of Ontario's population.

May 2022: DraftKings Inc. completed its acquisition of Golden Nugget Online Gaming, aiming to utilize its brand to expand iGaming, enhance offerings, and drive revenue growth through a dual-brand strategy and cost efficiencies. The integration includes leveraging data-driven marketing, technology optimization, and cross-selling opportunities to boost customer engagement and maximize returns on advertising spending.

Aug 2021: Dream Sports allocated an initial $250 million for Dream Capital, its venture arm, investing in sports, gaming, and fitness-tech startups. The fund aims for at least 15 early-stage investments, including acquisitions like Rolocule, fostering ancillary opportunities for Dream Sports.

Fantasy Sports Market Segmentation

Fantasy Sports Type Outlook

• Football


• Baseball


• Basket Ball


• Hockey


• Cricket


• Others

Fantasy Sports Demographics Outlook

• Under 25 Years


• 25 to 40 Years


• Above 40 Years

Fantasy Sports Demographics Outlook

• Website


• Mobile Application

Fantasy Sports Regional Outlook

• 
  

  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


• 
  

  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • K.
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• 
  

  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


• 
  

  Rest of the World

  
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America