Certified Global Research Member
Key Questions Answered
- Global Market Outlook
- In-depth analysis of global and regional trends
- Analyze and identify the major players in the market, their market share, key developments, etc.
- To understand the capability of the major players based on products offered, financials, and strategies.
- Identify disrupting products, companies, and trends.
- To identify opportunities in the market.
- Analyze the key challenges in the market.
- Analyze the regional penetration of players, products, and services in the market.
- Comparison of major players’ financial performance.
- Evaluate strategies adopted by major players.
- Recommendations
Why Choose Market Research Future?
- Vigorous research methodologies for specific market.
- Knowledge partners across the globe
- Large network of partner consultants.
- Ever-increasing/ Escalating data base with quarterly monitoring of various markets
- Trusted by fortune 500 companies/startups/ universities/organizations
- Large database of 5000+ markets reports.
- Effective and prompt pre- and post-sales support.
The Eyeliner Market operates at the intersection of beauty, self-expression, and fashion, shaped by a range of factors that cater to the diverse needs of consumers seeking eye-enhancing and trendsetting products. A primary driver in this market is the enduring desire for accentuated eyes and artistic eye makeup looks. While consumers tend to see eyeliner as a basic item in makeup area, the market is satisfied by a rich number of eyeliners: say, pencils or liquids or gels, to deliver an elaborate selection of the eye makeup to the consumers approaching this.
The consumer preferences, creativity and fashion trends have been playing a key part in shaping the eyeliner industry. Increasingly, the eye makeup trends become centered on eyeliner as a vehicle of expressing one’s individuality. Therefore, some customers look for eyeliners beyond the basics as they should be capable of creating essential shape and suit the customer’s goal of their beauty routine. Consumers are being served numerous formulations that include the most traditional black to trendy colors, which are representative of the ever-changing nature of beauty standards across the world today.
The economic situation greatly affects the eyeliner market along with many others. Being an essential part of women's beauty regimen, people are ready to spend money for eyeliners of good quality and performing the function stated if they want to achieve their goal of dramatic and lasting eyeliner look. The market's growth is stimulated by the economic viability for eyeliners that can satisfy the values and expectations from consumers who have the desire to get a makeup gel that has an affordable price yet offer premium quality features. The factor of economic fluctuations can trigger people to spend more depending on their budget, so we think that we should provide a variety of budget-friendly and premium eyeliners to address diversified budget limits in the market.
Cultural factors and beauty conception get the size of the makeup. Aligning with the cultural mindset that makeup is a way of celebrating and expressing identity, the industry will be adapting their eyeliner products and marketing strategy that are grasping the attitudinal change of consumers. The variety of the market includes eyeliners with various formulas and shades that can fit everybody's needs from a universally flattering classic one to dramatic innovative colors that meet the subtle taste and trends in the consumers' eye makeup application routine.
The demographic shift to triggers the modifications in the trends that prevail in the demand of the eyeliner market. An age spectrum, comprising distinct makeup style and to a greater extent personal choices determines which brands appeal to which audience segments and hence in response brands modify their eyeliner offerings in accordance with the priorities of distinct age groups. Consequently, the multinational character of the market allows commodities to be adapted under the local aesthetic and preference of different regions, cultural realities, and the makeup traditions.
The digital world has emerged as the front and center force of eyeliner marketing and availability. Online platforms, e-commerce, and social media serve as powerful tools for showcasing new eyeliner formulations, providing makeup tutorials, and facilitating direct communication between brands and consumers seeking the latest in eye makeup trends. E-commerce platforms offer consumers the convenience of exploring a wide range of eyeliners, accessing reviews, and making informed choices based on their preferences for precision, pigmentation, and application ease.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Size Value In 2022 | USD 5.9 Billion |
| Market Size Value In 2023 | USD 6.21 Billion |
| Growth Rate | 5.34% (2023-2032) |
Eyeliner Market Highlights:
Global Eyeliner Market Overview
Eyeliner Market Size was valued at USD 6.21 Billion in 2022. The Eyeliner Market industry is projected to grow from USD 6.54 Billion in 2024 to USD 9.42 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.66% during the forecast period (2024 - 2032). Growing beauty and cosmetics industry, rising consumer awareness and interest in makeup, versatility and customization, influence of celebrity and media culture, innovative product offerings, growing male grooming market, increasing online retail channels, are the key market drivers enhancing the market growth.
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Eyeliner Market Trends
Rising consumer awareness and interest in makeup is driving the market growth.
The beauty industry has undergone a transformation as a result of the growing consumer interest in makeup and increased consumer knowledge of it. The way customers view and interact with cosmetics has changed as a result of this trend, especially with regard to eyeliner products. Let's investigate how this phenomena is influencing the market environment.
The demand for eyeliner has been driven mostly by consumers' growing understanding of beauty trends, techniques, and the transformational impact of cosmetics. Customers are more likely to explore and use eyeliner in their beauty routines as they learn about various makeup styles and the function it serves in defining and accentuating the eyes. Eyeliner is no longer regarded as a specialty or daunting product, but rather as a crucial tool for applying makeup expertly. A spike in sales and market expansion have resulted from this increased demand.
The prevalence of makeup tutorials and the influence of beauty bloggers are two major factors influencing this trend. Makeup tutorials, advice, and inspiration from influencers and content creators abound on social media sites like Instagram, YouTube, and TikTok. These tutorials frequently demonstrate how to apply eyeliner and demonstrate different eye makeup looks. These videos attract viewers, especially the younger generation, and serve to pique their interest in cosmetics, particularly eyeliner. They are inspired to experiment with eyeliner products and try out various looks, which raises demand. A culture of sharing and showcasing cosmetic looks has also been cultivated thanks to the growth of social media. Makeup is promoted as a self-expression and individuality tool for consumers. People can express their originality and individual flair by using makeup, which includes eyeliner. Customers take pride in expressing their identities via their makeup selections, and the use of eyeliner to create various eye makeup styles has evolved into a sort of art. Consumers actively seek out eyeliner items to enhance their eye makeup and stand out in the digital and physical worlds due to this need for self-expression, which has fuelled the market. Thus, driving the Eyeliner Market revenue.
Eyeliner Market Segment Insights
Eyeliner Product Type Insights
The Eyeliner Market segmentation, based on Product Type includes Liquid, Pen, Powder, Wax, Kohl, Gel, Others. The market was dominated by liquid category in 2022 as a result of features including little clumping, vivid colors, accessibility to waterproof varieties, and simplicity in removal. In addition, because gel is smudge-proof, which increases demand from customers seeking eye makeup products that last for a longer period of time, it was the category with the fastest growth.
Eyeliner Application Insights
The Eyeliner Market segmentation, based on Application, includes Personal application, Professional application, and Entertainment industry. The entertainment industry category generated the most income in the year 2022. This is brought on by the rising interest in celebrity eyeliner. However, because of increased awareness of workplace self-grooming, the professional application category grew the fastest.
Eyeliner Distribution Channel Insights
The Eyeliner Market segmentation, based on Distribution Channel, includes Online and Offline. The offline category generated the most income in the year 2022. The availability of a large variety of cosmetic goods from many national and international brands in brick-and-mortar shops, franchises, and company outlets is luring people to make purchases from these establishments, including eyeliner. In real stores, customers can compare makeup goods and make many applications before making a purchase in addition to doing so immediately.
Figure 1: Eyeliner Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Eyeliner Regional Insights
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Eyeliner Market dominated this market in 2022 (45.80%). Based on the market overview, the increasing number of beauty salons and the availability of upgraded infrastructure facilities in this region are favorable for product development. Further, the U.S. Eyeliner Market held the largest market share, and the Canada Eyeliner Market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The U.S., Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: EYELINER MARKET SHARE BY REGION 2022 (USD Billion)
Source Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Eyeliner Market accounts for the second-largest market share. The rising demand for cosmetics and emerging beauty trends is one of the major factors driving the eyeliner market in Europe. Eyeliner is a crucial component of many makeups looks, and Europe has a robust fashion and beauty industry. Further, the German Eyeliner Market held the largest market share, and the UK Eyeliner Market was the fastest growing market in the European region.
The Asia-Pacific Eyeliner Market is expected to grow at the fastest CAGR from 2023 to 2032. This is a result of developing nations like China and India having more disposable cash. The primary driver of this market's demand for the product is the rising concern that consumers have about their looks. Moreover, China’s Eyeliner Market held the largest market share, and the Indian Eyeliner Market was the fastest growing market in the Asia-Pacific region.
Eyeliner Key Market Players & Competitive Insights
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Eyeliner Market grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Eyeliner industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Eyeliner industry to benefit clients and increase the market sector. In recent years, the Eyeliner industry has offered some of the most significant advantages to medicine. Major players in the Eyeliner Market, including Kao Corporation (Japan), Christian Dior SE (France), Mary Kay Inc. (US), Shiseido Co. Ltd (Japan), L’Oréal S.A (France), The Estée Lauder Companies Inc. (US), Amore Pacific Corporation (South Korea), Chanel S.A. (France), Sisley Paris (France), Jordana Cosmetics Corporation (US), Iredale Mineral Cosmetics Ltd. (US), Markwins International Corp. (US), LG Household & Health Care Ltd. (South Korea), Marie Dalgar (China), Kazi Lan Carslan (China), Flamingo Beauty Supply (US), are attempting to increase market demand by investing in research and development operations.
Personal care products are offered by L'Oreal SA (L'Oreal). The business produces and sells cosmetics, fragrances, hair care, skincare, sunscreen, and coloring products. Lancome Giorgio Armani, Yves Saint Laurent, Biotherm, Kiehl's, Ralph Lauren, Shu Uemura, Cacharel, Helena Rubinstein, Clarisonic, Diesel, Viktor&Rolf, Yue Sai, Essie, Maybelline New York, Redken, Kerastase, and Matrix are just a few of the names that L'Oreal sells products under. Hair salons, mass-market retailers, perfumery stores, department stores, pharmacies, drugstores, medispas, branded retailers, and travel retailers make up the company's distribution network for its goods. In addition to having physical locations, the company also uses e-commerce platforms to sell its goods online. North America, Latin America, Europe, Asia-Pacific, Africa, and the Middle East are all regions where the company conducts business. The headquarters of L'Oreal are in Clichy, Ile De France, and France.
The company Mary Kay Inc. (Mary Kay) sells color cosmetics and skin care items. The company's product line includes a wide variety of cosmetics, skin care, body care, fragrance, and acne treatment items. Additionally, it offers consumers gift baskets, electronic catalogues, mobile apps, and online virtual makeovers. Time Wise, Clear Proof, Mary Kay MK, Men Indulge, Beauty Blotters, Satin Lips, Satin Hands, Belara, MK High Intensity, Domain, Tribute, True Dimensions, NouriShine Plus, and Lash Love are just a few of the brands that Mary Kay sells goods under. China, Mexico, Russia, the US, South Korea, the UK, Taiwan, Poland, and Germany are among the countries where the corporation conducts business. Dallas, Texas, in the US, serves as the home base for Mary Kay.
Key Companies in the Eyeliner Market include.
- Kao Corporation (Japan)
- Christian Dior SE (France)
- Mary Kay Inc. (US)
- Shiseido Co. Ltd (Japan)
- L’Oréal S.A (France)
- The Estée Lauder Companies Inc. (US)
- Amore Pacific Corporation (South Korea)
- Chanel S.A. (France)
- Sisley Paris (France)
- Jordana Cosmetics Corporation (US)
- Iredale Mineral Cosmetics Ltd. (US)
- Markwins International Corp. (US)
- LG Household & Health Care Ltd. (South Korea)
- Marie Dalgar (China)
- Kazi Lan Carslan (China)
- Flamingo Beauty Supply (US)
Eyeliner Industry Developments
For Instance, July 2022 R.E.M. Beauty owner Ariana Grande announced the release of the company's signature eye set, which includes three of its best-selling items. It has a Borderline Eyeliner Marker that is simple to use and gives the eye a dramatic appearance.
For Instance, February 2022 Gwen Stefani announced the introduction of her new makeup brand, GXVE, which includes a variety of lipstick formulas in satin, matte, liquid, black, and blue eyeliners with quads of eye shadow, brow pencils, face oils, and other products.
Eyeliner Market Segmentation
Eyeliner Product Type Outlook
- Liquid
- Pen
- Powder
- Wax
- Kohl
- Gel
- Others
Eyeliner Application Outlook
- Personal application
- Professional application
- Entertainment industry
Eyeliner Distribution Channel Outlook
- Online
- Offline
Eyeliner Regional Outlook
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
- Rest of the World
- Middle East
- Africa
- Latin America
Leading companies partner with us for data-driven Insights
Kindly complete the form below to receive a free sample of this Report
Tailored for You
- Dedicated Research on any specifics segment or region.
- Focused Research on specific players in the market.
- Custom Report based only on your requirements.
- Flexibility to add or subtract any chapter in the study.
- Historic data from 2014 and forecasts outlook till 2040.
- Flexibility of providing data/insights in formats (PDF, PPT, Excel).
- Provide cross segmentation in applicable scenario/markets.
