Eye Tracking Market Analysis

Global Eye Tracking Market Overview

Eye Tracking Market Size was valued at USD 0.8 Billion in 2022. The Eye Tracking Market industry is projected to grow from USD 7.5 Billion in 2023 to USD 8.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 28.00% during the forecast period (2024 - 2032). The increasing use of smart sensors for process control and decision making are the key market drivers enhancing market growth.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Eye-tracking Market Trends

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  An increase in the number of eBook readers to boost market growth

  
  

The increase in the number of eBook readers is certainly a significant driver for the Eye Tracking Market. Eye-tracking technology enables users to interact with their eBooks more intuitively and naturally, allowing for a more immersive reading experience. This technology can be integrated into eBook readers to allow for page turning, scrolling, and other actions through eye movements. 

This has led to an increased demand for eye-tracking technology in the eBook market, driving growth in the Eye-tracking Market. Additionally, the rise of eBooks and digital reading devices has also led to a growing demand for eye tracking technology in other areas, such as market research and user experience testing, further fueling growth in the Eye Tracking Market.

The increased use of mobile phones, laptops, and desktops is possibly a productive opportunity for the market trends of Eye Tracking. The demand for eye-tracking technology in the virtual reality software and hardware aspects for the gaming sector is yet another significant opportunity for the market to boom. The visual real-time processing technological aspects are what help serve this purpose. Therefore, such factors related to Eye-tracking have enhanced the Eye-tracking market CAGR across the globe in recent years.

Eye-tracking Market Segment Insights

Eye Tracking Type Insights

The  Eye tracking market segmentation, based on type, includes Mobile, Remote. The Remote segment held the majority share 2022 of the  Eye-tracking market revenue. This is due to the wide adoption of remote eye-tracking technology in various applications such as market research, human-computer interaction, and medical research. Remote eye-tracking technology provides more accurate and detailed information compared to mobile eye-tracking systems, making it a preferred choice in these applications. 

Moreover, remote eye-tracking systems can be used in a controlled environment, allowing for more precise data collection and analysis. The Remote segment is expected to continue its dominance in the Eye tracking market in the coming years, driven by advancements in technology and increasing demand for accurate and detailed information in various industries.

Eye tracking Application Insights

The Eye-tracking market segmentation, based on application, includes Human-Computer Interaction, Virtual Reality. The Human-Computer Interaction segment held the majority share in 2022. This is due to the increasing use of eye-tracking technology in the field of human-computer interaction, where it is used to study and improve the user experience of various devices such as computers, smartphones, and gaming devices. 

The Human-Computer Interaction segment is expected to continue its dominance in the Eye-tracking market, driven by the growing demand for more intuitive and user-friendly devices and the increasing importance of user experience in the tech industry. Eye-tracking technology is used to enhance the realism and immersion of virtual reality experiences by allowing for more natural and intuitive interactions.

Eye-tracking Vertical Insights

Based on verticals, the Eye-tracking market segmentation includes Aerospace, Healthcare, Retail, Automotive, Government & Defense. The healthcare segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2023-2030. This is due to the increasing use of eye-tracking technology in the healthcare industry for various applications such as medical research, diagnosis, and treatment. Eye-tracking technology provides valuable insights into various medical conditions such as neurological disorders, visual impairments, and other eye-related diseases. 

This has led to an increased demand for eye-tracking technology in the healthcare sector, driving growth in the Eye-tracking Market. Additionally, the healthcare segment is expected to continue its dominance in the coming years, driven by advancements in technology and increasing demand for more accurate and efficient medical diagnosis and treatment methods. These all factors for Eye-tracking positively impact the market growth.

Figure 2:  Eye-tracking Market, by Type, 2022 & 2030 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Eye-tracking Regional Insights

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is characterized by a large and rapidly growing population, increasing disposable income, and a growing demand for advanced technologies. These factors have led to a growing demand for eye-tracking technology in various applications such as human-computer interaction, virtual reality, and medical research. 

Additionally, the presence of a large number of leading technology companies and research institutes in the region is expected to drive growth in the Eye Tracking Market in Asia-Pacific. Furthermore, the growing demand for eye-tracking technology in various industries such as retail, aerospace, and automotive, as well as the increasing use of virtual reality and augmented reality technology in gaming and entertainment, is expected to drive growth in the Eye Tracking Market in Asia-Pacific in the coming years.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil

Figure 3:  EYE-TRACKING MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe’s Eye-tracking market accounts for the third-largest market share. This is because there is a large presence of leading technology companies and research institutes in the region that are involved in the development and implementation of eye-tracking technology. Europe is known for its strong focus on innovation and high investment in research and development, which has led to a strong demand for advanced technologies such as eye tracking. 

Furthermore, the growing demand for eye-tracking technology in various industries such as healthcare, retail, and aerospace, as well as the increasing use of virtual reality and augmented reality technology in gaming and entertainment, is expected to drive growth in the Eye Tracking Market in Europe. Further, the Germany Eye-tracking market held the largest market share, and the UK Eye-tracking market was the fastest-growing market in the European region.

North America, the Eye-tracking market, is expected to hold the largest market share from 2023 to 2030. This is due to the presence of a large number of leading technology companies, research institutes, and universities in the region that are involved in the development and implementation of eye-tracking technology. 

Additionally, the North American market is characterized by a high level of technological advancements, high investment in research and development, and a strong focus on innovation. These factors have led to a strong demand for eye-tracking technology in various applications such as human-computer interaction, virtual reality, and medical research. Moreover, the U.S. Eye-tracking market held the largest market share, and the Canada Eye-tracking market was the fastest-growing market in the North American region.

Eye-tracking Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the Eye-tracking market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Eye-tracking industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth for Eye Tracking. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their  presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Eye-tracking industry must offer affordable products.

Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the  Eye-tracking industry to benefit customers and expand the market sector. Major Eye-tracking market players, including Seeing Machines Ltd, Ergoneers GmbH, Tobii AB, SR Research Ltd, PRS IN VIVO, Apple Inc., Smart Eye AB, Eye Tech Digital Systems, Lumen Research Ltd, and others, are attempting to increase market demand by funding R&D initiatives.

Seeing Machines is a technology company that specializes in computer vision and machine learning solutions for the automotive, aviation, and industrial sectors. Seeing Machines provides advanced driver monitoring systems that use eye tracking and facial recognition technology to monitor driver attention and fatigue levels in real time. 

These systems are designed to improve road safety and reduce the risk of accidents caused by driver distraction or drowsiness. In addition to its driver monitoring systems, Seeing Machines also provides machine vision solutions for industrial and aviation applications. These solutions are used to monitor the performance and safety of industrial equipment and aircraft, as well as to improve operational efficiency and reduce downtime.

Ergoneers GmbH is a German technology company that specializes in ergonomic solutions for office and industrial environments. Ergoneers provides a wide range of products and solutions for office ergonomics, including ergonomic chairs, desks, and accessories, as well as solutions for industrial applications such as ergonomic workstations and industrial work chairs. The company's products are designed to improve comfort and reduce the risk of injury and fatigue for workers who spend long hours in front of computers or work in manual labor positions.

Key Companies in the Eye-tracking market includes

• Seeing Machines Ltd


• Ergoneers GmbH


• Tobii AB


• SR Research Ltd


• PRS IN VIVO


• Apple Inc.


• Smart Eye AB


• Eye Tech Digital Systems


• Lumen Research Ltd among others

Eye-tracking Industry Developments

Seeing Machines Limited announced a relationship with Devant, the leading company in the world that provides human-focused synthetic data for training machine learning capabilities, in June 2023.

For example, in March 2022, Tobii joined Ready Player (an avatar platform that enables users to create their own 3D avatars across many apps and games) and LIV (a game streaming firm for creators to go live within VR) to advance more animated Metaverse avatars authenticity.

Smart Eye will announce its acquisition of iMotions in October 2021. Combining Smart Eyes’ advanced eye tracking and Emotion AI technology with iMotions’ novel data capture and analysis tools will result in a leading research organization on human behavior analysis. As such, they would provide a multimodal approach to understanding complex human behaviors and delivering whole-person insights.

For instance, Tobii Pro released Sticky in June 2021: a self-service online platform for marketing and advertizing researchers that merges online survey questions with webcam eye tracking and emotion identification methods for simplifying complex quantitative studies.

Gazepoint Research introduced Gazepoint Biometrics in April 2021. The Gazepoint Biometrics Hardware kit offers biometric signals, including heart rate variability, galvanic skin response (GSR), skin conductance level (SCL), electrodermal activity (EDA), and user-controlled analog input as feedback response for market research. This allows for seamless integration of eye-tracking and physiological data into already existing Gazepoint systems like eye trackers as well as Gazepoint Analysis software.

In April 2021, NVIDIA collaborated with Tobii to bring better VR image quality to VRSS2. It was after its integration that HP launched its new headset, HP Reverb G2 omnicept edition, which has both Tobii Eye Tracking as well as NVIDIA VRSS 2 headsets.

As an illustration, SR research launched EyeLink 1000 plus in August 2020, with a high-speed camera capable of recording eye movements at up to 2000 frames per second.

Eye-tracking Market Segmentation

Eye-tracking Type Outlook

• Mobile


• Remote

Eye-tracking Applications Outlook

• Human-Computer Interaction


• Virtual Reality

Eye-tracking Verticals Outlook

• Aerospace


• Retail


• Healthcare


• Automotive


• Government & Defense

Eye-tracking Regional Outlook

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  North America

  
  
  
  
  • US
  
  
  • Canada
  
  
  
  


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  Europe

  
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


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  Asia-Pacific

  
  
  
  
  • China
  
  
  • Japan
  
  
  • India
  
  
  • Australia
  
  
  • South Korea
  
  
  • Australia
  
  
  • Rest of Asia-Pacific
  
  
  
  


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  Rest of the World

  
  
  
  
  • Middle East
  
  
  • Africa
  
  
  • Latin America