Europe Truck Rental Market Research Report By Truck Type (Heavy Commercial Vehicle, Light Commercial Vehicle) and By Lease Type (Finance Lease, Full-Service Lease)- Forecast to 2035

Europe Truck Rental Market Overview:

As per MRFR analysis, the Europe Truck Rental Market Size was estimated at 29.75 (USD Billion) in 2023. The Europe Truck Rental Market Industry is expected to grow from 32.5(USD Billion) in 2024 to 80 (USD Billion) by 2035. The Europe Truck Rental Market CAGR (growth rate) is expected to be around 8.534% during the forecast period (2025 - 2035).

Key Europe Truck Rental Market Trends Highlighted

The Europe Truck Rental Market has been experiencing significant shifts driven by factors such as increasing demand for logistics and e-commerce services. As countries within Europe continue to invest in infrastructure and logistics networks, the need for efficient transport solutions has risen. This upsurge is particularly evident in the urban regions, where last-mile delivery services are expanding. Environmental regulations in various European nations are also pushing companies towards renting trucks, as it offers fleets operational flexibility alongside compliance with emissions standards. Furthermore, there is a noticeable trend towards digitization within the truck rental space. Mobile apps and websites are unlocking flexibility in processing rentals.

Users now prefer using technology to facilitate booking, tracking, and managing rentals, significantly improving user experience. The emergence of shared economy systems has fueled interest in short-term rentals, helping businesses control expenses without extending long-term commitments. There are possibilities for the use of electric and other fuel types in the rental fleets due to the EU's focus on sustainability and climate objectives. The combination of government support and rising awareness of environmental issues provides a chance for truck rental companies to augment and change their services in alignment with new consumer needs and problems.

Flexible rental agreements that cater to fluctuating demand can also attract more businesses looking to optimize their logistics operations. Overall, the ongoing developments spot a transformative phase in the Europe Truck Rental Market, indicating a future that is increasingly aligned with sustainable practices and technological advancements.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Europe Truck Rental Market Drivers

Rising Demand for Logistics and Transportation Services

The Europe Truck Rental Market Industry is witnessing a significant surge in demand due to the growing logistics and transportation sector. In recent years, the European logistics market has shown a steady growth rate, with an increase of approximately 4.5% annually, as highlighted by the European Commission reports. This growth is largely due to the expansion of e-commerce, which requires flexible and efficient transport solutions. Major logistics firms such as DHL and Kuehne + Nagel have expanded their operations within Europe, emphasizing the necessity for robust truck rental services to meet the increasing needs for freight and delivery. Additionally, the European Union has implemented regulations aimed at streamlining cross-border transport, further boosting rental services in member states. The combination of these factors is creating a solid foundation for the future growth of the Europe Truck Rental Market Industry, providing essential services to support both traditional and emerging logistics challenges.

Government Initiatives Supporting Sustainable Transportation

The European Union is actively promoting sustainable transportation initiatives, which significantly influence the Europe Truck Rental Market Industry. With policies targeting carbon neutrality by 2050, many countries are incentivizing the use of eco-friendly vehicles, including electric and hybrid trucks. For example, in Germany, the government has announced subsidies for businesses that opt for green logistics solutions, leading to an increase in demand for rental trucks equipped with environmentally friendly technologies. According to the European Environment Agency, the push for cleaner transportation has resulted in an increase in electric vehicles on roads by 55% in the last five years. This policy-driven shift towards sustainability creates new opportunities for truck rental companies to cater to a growing client base that prioritizes environmental responsibility.

Rise in Short-term and Flexible Rental Solutions

A growing trend in the Europe Truck Rental Market Industry is the increasing popularity of short-term and flexible rental solutions. Businesses are increasingly opting for rental services over ownership due to the flexibility and cost-effectiveness they offer. A survey by the European Automobile Manufacturers Association indicates that 60% of businesses in the transport sector prefer rental services for their projects, primarily due to reduced maintenance costs and avoiding long-term liabilities. Companies like Europcar and Sixt have reported a rise in short-term rentals, capitalizing on the trend where companies require logistics support for temporary or seasonal needs. This shift is likely to spur further growth in the truck rental market as more businesses recognize the benefits of flexibility.

Urbanization and Increased Freight Traffic

Urbanization trends across Europe significantly influence the Europe Truck Rental Market Industry. As cities continue to grow, the demand for freight transportation within urban areas rises, necessitating effective logistics solutions. Statistics from Eurostat indicate that over 75% of the population in Europe lives in urban areas, leading to increased freight traffic as goods need to be transported to meet consumer demand. Companies like UPS and FedEx are adapting their strategies to cater to urban logistics, creating more demand for truck rentals tailored for city deliveries.This urban-centric shift highlights the growing need for truck rental services as businesses look for efficient solutions to handle the complexities of urban freight transport.

Europe Truck Rental Market Segment Insights:

Truck Rental Market Truck Type Insights

The Europe Truck Rental Market, reflecting a diverse landscape, is prominently segmented by Truck Type, which plays a crucial role in shaping the overall market dynamics. Within this segment, Heavy Commercial Vehicles (HCVs) and Light Commercial Vehicles (LCVs) serve distinct but equally important functions in various industrial applications, catering to a wide array of logistical needs and transportation requirements across Europe. HCVs are primarily designed for transporting heavy loads over long distances and are favored in industries such as construction, mining, and large-scale retail, where the demand for robust and reliable transportation solutions is critical.

This type of vehicle typically offers greater payload capacity and is essential for cross-border logistics, which is vital in a market characterized by significant intra-European trade. On the other hand, LCVs are more versatile and are commonly used in urban environments for local deliveries, service industry transportation, and light cargo movements. Their increasing popularity is driven by businesses that require flexibility and efficiency in last-mile delivery solutions, particularly in densely populated areas where maneuverability and parking are concerns.

The significance of these segments is underscored by a growing trend toward fleet modernization and sustainability initiatives within the European Union. Governments are pushing for greener transportation options, leading operators to expand their LCV fleets with energy-efficient models, which in turn is likely to affect the Europe Truck Rental Market statistics. Furthermore, technological advancements such as telematics and autonomous driving are influencing fleet management, enhancing operational efficiency, and reducing costs, thereby driving growth in both HCV and LCV segments. Overall, understanding the Europe Truck Rental Market segmentation by Truck Type is critical for industry players to leverage emerging opportunities and navigate the competitive landscape effectively. The emphasis on adapting to evolving consumer demands and regulatory frameworks will continue to shape the future trajectory of truck rental services across Europe.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Truck Rental Market Lease Type Insights

The Lease Type segment within the Europe Truck Rental Market is characterized by its ability to cater to diverse customer needs, reflecting the changing landscape of logistics and transportation across the region. Finance Lease and Full-Service Lease are two prominent options that serve various business requirements. Finance Lease allows companies to utilize trucks without the upfront capital expenditure, making it an attractive option for businesses looking to optimize cash flow and maintain operational flexibility. In contrast, Full-Service Lease offers a comprehensive solution, encompassing maintenance, insurance, and vehicle management services, thereby reducing the administrative burden on businesses and ensuring they can focus on their core operations.

The growing emphasis on cost efficiency and resource management in the European transportation industry is driving demand for these leasing options, presenting various opportunities for providers to innovate and enhance service delivery. With the increasing digitalization of fleet management and rising fuel prices, businesses are pressured to adopt flexible leasing arrangements that ultimately contribute to overall operational sustainability. The evolving consumer preferences and regulatory landscape in Europe further underscore the importance of Lease Type options for ensuring compliance and operational efficiency in the competitive truck rental market.

Europe Truck Rental Market Key Players and Competitive Insights:

The competitive landscape of the Europe Truck Rental Market is characterized by a diverse array of players vying for market share amidst increasing demand for flexibility and efficiency in transportation solutions. The market has witnessed a surge in competition driven by factors such as urbanization, the growth of e-commerce, and the need for cost-effective logistics. Key market participants are continually innovating and expanding their service offerings to cater to changing consumer needs. This has resulted in a dynamic environment where companies are focusing on sustainability, advanced vehicle technology, and enhanced customer service to differentiate themselves. As the market evolves, understanding the varied competitive strategies and strengths of major players becomes essential for stakeholders looking to navigate this space effectively.In the context of the Europe Truck Rental Market, Mercedes-Benz stands out with its strong reputation for quality and innovation in commercial vehicles. 

The company leverages advanced technology and engineering excellence to provide a diverse range of rental truck options that meet the rigorous demands of different industries. Mercedes-Benz trucks are known for their reliability, safety features, and fuel efficiency, giving them a competitive edge in the market. Additionally, strong after-sales services and a widespread dealer network further enhance the brand's presence. The company's commitment to sustainability through the development of electric and alternative-fuel trucks also positions it favorably in a region increasingly focused on reducing emissions. With these strengths, Mercedes-Benz continues to maintain a significant share of the Europe Truck Rental Market.

Volvo Trucks holds a prominent position in the Europe Truck Rental Market, offering a robust portfolio of heavy-duty and medium-duty trucks. Known for its focus on safety, fuel efficiency, and driver comfort, Volvo Trucks has built a loyal customer base in the region. The company's strategic presence is enhanced by a comprehensive service network that ensures quick and efficient support for rented vehicles. Key products and services include the rental of trucks that optimize payload capacity while minimizing environmental impact, an essential consideration for many companies today.

Volvo Trucks continually invests in technology and innovation, emphasizing sustainability through developments in electrification and alternative fuels. Recent mergers and acquisitions have strengthened its market position by expanding its product offerings and enhancing logistical capabilities. As a result, Volvo Trucks firmly establishes itself as a leader in the competitive landscape of the Europe Truck Rental Market, adeptly meeting the needs of a changing logistics environment.

Key Companies in the Europe Truck Rental Market Include:

• Mercedes-Benz


• Volvo Trucks


• Sixt SE


• MAN Truck and Bus


• Kuehne + Nagel


• Europcar


• Scania


• Groupe Renault


• Ryder System


• Iveco


• DAF Trucks


• Enterprise Holdings


• Penske Corporation


• DHL Supply Chain


• Avis Budget Group

Europe Truck Rental Market Industry Developments

The Europe Truck Rental Market is currently experiencing notable developments, particularly with increasing demand for sustainable transportation solutions. Companies such as Mercedes-Benz and Volvo Trucks are investing in electric truck options to address emissions regulations and changing consumer preferences. In September 2023, Sixt SE expanded its fleet with the introduction of electric trucks, aligning with the European Union's Green Deal objectives. Meanwhile, in August 2023, Ryder System announced a strategic partnership with DHL Supply Chain to enhance logistics efficiency across Europe.

The market is also witnessing mergers and acquisitions, with Europcar acquiring a smaller rental company to strengthen its position in the competitive market in June 2023. This consolidation trend is aimed at enhancing service offerings and geographic reach. The overall growth in market valuation is evident, as several firms, including Kuehne + Nagel and Scania, report significant increases in rental activity, reflecting a recovery in the logistics sector post-pandemic. In addition, the European truck rental market has seen major shifts towards digitalization, with companies investing in technology solutions for fleet management to improve operational efficiencies and customer service.

Europe Truck Rental Market Segmentation Insights

Truck Rental MarketTruck TypeOutlook

• Heavy Commercial Vehicle


• Light Commercial Vehicle

Truck Rental MarketLease TypeOutlook

• Finance Lease


• Full-Service Lease

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	29.75 (USD Billion)
MARKET SIZE 2024	32.5 (USD Billion)
MARKET SIZE 2035	80.0 (USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.534% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	MercedesBenz, Volvo Trucks, Sixt SE, MAN Truck and Bus, Kuehne + Nagel, Europcar, Scania, Groupe Renault, Ryder System, Iveco, DAF Trucks, Enterprise Holdings, Penske Corporation, DHL Supply Chain, Avis Budget Group
SEGMENTS COVERED	Truck Type, Lease Type
KEY MARKET OPPORTUNITIES	Sustainable transport solutions demand, E-commerce delivery expansion, Urban logistics optimization, Technology integration in rentals, Short-term rental service growth
KEY MARKET DYNAMICS	growing e-commerce logistics demand, environmental regulations and sustainability, increasing adoption of telematics, fluctuating fuel prices, rising urbanization and infrastructure development
COUNTRIES COVERED	Germany, UK, France, Russia, Italy, Spain, Rest of Europe