Europe Soups Market Size was estimated at 3.91 (USD Billion) in 2023.The Europe Soups Market Industry is expected to grow from 4.12 (USD Billion) in 2024 to 7.49 (USD Billion) by 2035. The Europe Soups Market CAGR (growth rate) is expected to be around 5.572% during the forecast period (2025 - 2035).
The Europe Soups Market is currently experiencing a shift towards healthier options, driven by growing consumer awareness about nutrition and wellness. Many European consumers prefer soups that are organic, low in sodium, and rich in vegetables, emphasizing the need for manufacturers to adapt their recipes accordingly. Sustainability is also a significant market driver, as consumers are increasingly concerned about the environmental impact of food production. This trend encourages brands to use locally sourced ingredients and eco-friendly packaging. Additionally, the rise of plant-based diets is influencing the market, with more companies introducing vegan and vegetarian soup options to cater to a diverse consumer base.
Opportunities for growth in the Europe Soups Market exist in broadening ethnic and gourmet product lines. It is observed that European consumers seek out international flavors and unique recipes that can add an interesting twist to the traditional soup. Moreover, new convenient packaging of soups in single-serve pouches is increasing in popularity, which gives a solution for busy consumers on the move. There has been an increase in purchasing groceries over the internet, including soups, which helps to encourage brands to improve their digital marketing and distribution. The burgeoning meal kit trend also offers new opportunities for soup marketers to incorporate them into versatile meal plans.
Overall, the Europe Soups Market is evolving rapidly, responding to consumer preferences for health, sustainability, convenience, and diversity in flavor, which shapes both current offerings and future innovations in the sector.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Europe Soups Market Drivers
Growing Health Consciousness Among Consumers
In Europe, there has been a significant shift towards healthier eating habits among consumers, which strongly influences the Europe Soups Market Industry. According to the European Commission, health-related claims and the focus on nutritional transparency have seen a 20% increase in consumer preference for organic and low-calorie food options over the past five years. This trend implies that more consumers are seeking nutritious, low-fat soups as a quick and healthy meal option.
Established players like Nestlé and Unilever are responding to this trend by reformulating their products to align with health and wellness demands, thus propelling growth within the market. Additionally, the European Food Safety Authority has recommended a daily intake of essential vitamins and minerals, further encouraging consumers to incorporate fortified products, including fortified soups, into their diets.
Convenience and On-the-Go Eating Trends
The rise in busy lifestyles across Europe has led to an increased demand for convenient food options, a significant driving factor for the Europe Soups Market Industry. According to a survey conducted by the European Union, nearly 43% of individuals aged 25-44 report a preference for quick-preparation meals. This trend is fostering innovation in ready-to-eat soups and packaged formats that cater to consumers' need for convenience without compromising nutritional value.
Major companies such as Campbell Soup Company have expanded their product lines to include microwaveable soups, capitalizing on this changing consumer preference. The organization noted that its ready-to-serve soup segment accounted for a considerable portion of its sales growth in recent years.
Increase in Vegetarian and Vegan Diets
The growing inclination towards vegetarian and vegan diets in Europe is substantially impacting the Europe Soups Market Industry. Recent statistics from the European Vegetarian Union indicate that about 7% of the European population now identifies as vegetarian, marking a steady increase from previous years. This shift is prompting soup manufacturers to innovate and introduce a variety of plant-based options. Companies like Hain Celestial Group have successfully launched several vegan soups that leverage this trend, catering to both vegetarian and vegan consumers.
The health benefits associated with plant-based diets, as endorsed by the World Health Organization, further drive this trend, leading to a diverse array of options in the soups market.
Europe Soups Market Segment Insights
Soups Market Type Insights
The Europe Soups Market is quite diverse when analyzed through the lens of its Type segmentation, which includes Dry, Wet, and Others. The Dry soup segment has been gaining traction due to its convenience factor and long shelf life, making it a preferred choice for busy consumers who seek quick meal options without compromising on flavor. Its appeal is further reinforced by the rising trend of meal prepping and on-the-go consumption, prompting manufacturers to innovate and offer a variety of flavors and nutritional profiles to cater to changing consumer preferences.
Meanwhile, the Wet soup category remains a staple in many households across Europe, cherished for its comforting qualities and wholesome ingredients. This segment particularly benefits from the growing consumer demand for fresh and natural food products, as well as a rising interest in plant-based and organic options. The Others category, while smaller, plays a vital role in creating unique product offerings, such as specialty and international soups that enrich the market landscape. Each of these segments contributes to the overall dynamics of the Europe Soups Market, reflecting changing consumer behavior, lifestyle choices, and the constant push for innovative culinary experiences within the region.
Understanding these segments is crucial as they help define market strategies that address the needs of consumers while adapting to emerging food trends in Europe.
Source Primary Research, Secondary Research, MRFR Database and Analyst Review
Soups Market Distribution Channel Insights
The Distribution Channel for the Europe Soups Market plays a pivotal role in the overall accessibility and consumption of soup products across the region. Supermarkets and Hypermarkets constitute a significant portion of the market, offering a wide range of soup varieties that appeal to diverse consumer preferences. These retail formats benefit from their large-scale operations, extensive product assortment, and strong distribution networks, making them a key choice for consumers seeking convenience and variety. Convenience Stores follow closely, catering to busy individuals who prefer quick access to ready-to-eat meals like soups, thus driving sales through their strategic locations.
The Others category encompasses various alternative retail formats, including online platforms and specialty stores, which have gained traction with the rise of e-commerce and changing shopping habits. This broadening of distribution channels not only enhances product availability but also introduces innovative flavors and healthier options, aligning with evolving consumer trends in Europe towards nutritious and convenient food solutions. Consequently, the dynamic landscape of the Europe Soups Market is shaped significantly by its distribution channels, reflecting broader market growth driven by convenience, variety, and consumer demand for quality.
Soups Market Regional Insights
The Europe Soups Market is characterized by a diverse range of regional preferences and consumption patterns across countries such as Germany, the UK, France, Russia, Italy, Spain, and the Rest of Europe. Germany is notable for its substantial market share, driven by a growing inclination towards convenient and ready-to-eat food options. The UK market is influenced by an increasing demand for healthy and organic soups, highlighting a trend toward wellness in food choices. France’s affinity for gourmet and artisanal products positions it as a significant player in the premium soup segment.
Russia exhibits a unique blend of traditional soups and modern flavors, appealing to a wide demographic. Italy, with its rich culinary history, dominates the market with its preference for tomato and vegetable-based soups, reflecting local tastes. Spain highlights innovation, blending traditional recipes with modern cooking techniques, thus appealing to younger consumers. The Rest of Europe continues to see growth, driven by changing lifestyles and an upsurge in soup consumption across various demographics. Overall, the Europe Soups Market segmentation offers insights into regional tastes, preferences, and trends, contributing to the market's dynamic landscape and potential for growth.
Europe Soups Market Key Players and Competitive Insights
The Europe Soups Market has seen remarkable growth over the past few years, driven by an influx of consumer demand for convenient, ready-to-eat meal options that are both nutritious and flavorful. This evolving landscape is characterized by a diverse range of products, including canned soups, dried soups, and fresh soups. Competition in this market involves a variety of players ranging from established brands to emerging companies, each vying for market share while adapting to changing consumer preferences such as health consciousness, sustainability, and innovative flavors. Companies are also focusing on enhancing their distribution networks to ensure wider availability of their products across different regions in Europe. The competition is not only about product innovation but also involves strategic marketing efforts and partnerships aimed at creating a strong brand presence in a crowded marketplace.
Conagra Brands is a notable player within the Europe Soups Market, renowned for its strong portfolio of iconic soup brands that resonate with health-conscious consumers. The company's deep understanding of local tastes and preferences allows it to tailor its offerings effectively to meet regional demands. Conagra Brands has established a firm foothold in various European countries, driven by a commitment to quality, sustainability, and innovation. Their strengths lie in their extensive distribution channels, enabling widespread reach, as well as their adeptness in introducing new flavors and healthier options that align with current dietary trends. Their robust marketing strategies combined with constant investment in research and product development also fortify their competitive edge.
PepsiCo holds a significant position in the Europe Soups Market through its well-established food and beverage offerings, particularly under its subsidiary brands. The company is known for its innovative product lines, including nutritious soups that cater to busy lifestyles, aiming to deliver convenience and taste. PepsiCo has managed to enhance its market presence through strategic mergers and acquisitions, expanding its portfolio within the soup segment. The company capitalizes on its strong distribution network and brand reputation to promote key products that appeal to a diverse consumer base across Europe. Its commitment to sustainability and healthy eating has also allowed PepsiCo to differentiate itself by introducing organic and low-sodium options in the soup category, strengthening its position amidst growing health trends. This proactive approach, coupled with investments in marketing and product development, keeps PepsiCo competitive in the dynamic European soups market.
Key Companies in the Europe Soups Market Include
Europe Soups Market Industry Developments
Recent news developments in the Europe Soups Market indicate a growing trend towards plant-based and organic options, aligning with changing consumer preferences for healthier and more sustainable food choices. Companies like Conagra Brands and Nestle are expanding their product lines to include more plant-based soups and organic ingredients. In terms of current affairs, the market has seen an increase in demand for ready-to-eat soup solutions, driven by busy lifestyles and the convenience factor, prompting companies such as Kraft Heinz and General Mills to innovate their offerings. In terms of mergers and acquisitions, Hain Celestial announced its acquisition of a well-known organic soup brand in June 2023, enhancing its portfolio in the organic segment. As market valuations rise, driven largely by these changing consumer behaviors and innovations from brands like Unilever and Mars, the Europe Soups Market is projected to experience robust growth in the coming years. Notably, the surge in e-commerce sales for packaged soups has also contributed significantly to market dynamics, particularly since late 2021, as consumers have increasingly turned to online shopping for their grocery needs.
Soups Market Segmentation Insights
Europe Soups Market Report Scope
| Report Attribute/Metric | Details |
| Market Size 2023 | 3.91 (USD Billion) |
| Market Size 2024 | 4.12 (USD Billion) |
| Market Size 2035 | 7.49 (USD Billion) |
| Compound Annual Growth Rate (CAGR) | 5.572% (2025 - 2035) |
| Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year | 2024 |
| Market Forecast Period | 2025 - 2035 |
| Historical Data | 2019 - 2024 |
| Market Forecast Units | USD Billion |
| Key Companies Profiled | Conagra Brands, PepsiCo, Baxters Food Group, Nestle, Hain Celestial, Lamb Weston, Kraft Heinz, General Mills, Mars, Dr. Oetker, Dole Food Company, Unilever, Pernod Ricard, The Campbell Soup Company, Old El Paso |
| Segments Covered | Type, Distribution Channel, Regional |
| Key Market Opportunities | Health-conscious consumer trends, Plant-based soup innovations, Convenience in packaging formats, Organic and clean label demand, Regional and traditional flavors promotion |
| Key Market Dynamics | Consumer health trends, convenience food demand, rising plant-based options, increasing ready-to-eat soups, sustainability and eco-friendly packaging |
| Countries Covered | Germany, UK, France, Russia, Italy, Spain, Rest of Europe |
Frequently Asked Questions (FAQ) :
The Europe Soups Market is projected to be valued at 4.12 USD Billion in 2024.
By 2035, the Europe Soups Market is expected to reach a valuation of 7.49 USD Billion.
The expected CAGR for the Europe Soups Market from 2025 to 2035 is 5.572%.
In 2024, the Wet soup segment is expected to hold a larger market share valued at 2.24 USD Billion.
The Dry soups market is valued at 1.54 USD Billion in 2024.
Major regional markets include Germany, the UK, France, Russia, and Italy.
The soups market in Germany is valued at 1.02 USD Billion in 2024.
The UK soups market is projected to be valued at 1.63 USD Billion by 2035.
Key players in the market include Conagra Brands, PepsiCo, Baxter Food Group, and Nestle.
The Others soup segment is expected to be valued at 0.48 USD Billion in 2035.
Leading companies partner with us for data-driven Insights.
Kindly complete the form below to receive a free sample of this Report
Assistant Manager - Research High acumen in analyzing complex macro & micro markets with more than 6 years of work experience in the field of market research. by implementing her analytical skills in forecasting and estimation into market research reports, she has expertise in packaging, construction, and equipment domains. she handles a team size of 20-25 resources and ensures smooth running of the projects, associated marketing activities, and client servicing.
Get in Touch
© 2025 Market Research Future ® (Part of WantStats Reasearch And Media Pvt. Ltd.)
