TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 22
2 MARKET INTRODUCTION 25
2.1 DEFINITION 25
2.2 SCOPE OF THE STUDY 25
2.3 RESEARCH OBJECTIVE 25
2.4 MARKET STRUCTURE 26
2.5 KEY BUYING CRITERIA 27
3 RESEARCH METHODOLOGY 28
3.1 OVERVIEW 28
3.2 DATA FLOW 31
3.2.1 DATA MINING PROCESS 31
3.3 PURCHASED DATABASE: 32
3.4 SECONDARY SOURCES: 33
3.4.1 SECONDARY RESEARCH DATA FLOW: 34
3.5 PRIMARY RESEARCH: 35
3.5.1 PRIMARY RESEARCH DATA FLOW: 36
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 37
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 37
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 38
3.6.1 CONSUMPTION & NET TRADE APPROACH 38
3.6.2 REVENUE ANALYSIS APPROACH 38
3.7 DATA FORECASTING 39
3.7.1 DATA FORECASTING TECHNIQUE 39
3.8 DATA MODELING 40
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 40
3.8.2 DATA MODELING: 41
3.9 TEAMS AND ANALYST CONTRIBUTION 43
4 MARKET DYNAMICS 44
4.1 INTRODUCTION 44
4.2 DRIVERS 44
4.2.1 THE RISING POPULARITY OF MEMORY FOAM PILLOWS 44
4.2.2 SURGE IN THE DEMAND FOR TRAVEL PILLOWS 45
4.2.3 DRIVERS IMPACT ANALYSIS 46
4.3 CHALLENGES 47
4.3.1 INCREASING COMPETITION FROM IMPORTS 47
4.3.2 SEASONAL DEMAND FLUCTUATIONS 48
4.4 RESTRAINT 48
4.4.1 HIGH SUPPLY OF COUNTERFEIT AND FAKE PRODUCTS 48
4.4.2 FLUCTUATING RAW MATERIAL PRICES 49
4.4.3 RESTRAINT IMPACT ANALYSIS 50
4.5 OPPORTUNITY 51
4.5.1 EXPANSION OF ONLINE RETAIL AND E-COMMERCE 51
4.5.2 RAPIDLY GROWING ADVANCEMENTS AND INNOVATIONS IN THE PILLOWS. 51
4.6 STRATEGIC INSIGHTS 52
4.6.1 TECHNOLOGY UPDATE 52
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 53
4.7 REGULATORY UPDATE 55
4.8 MARKET TRENDS 56
4.9 COVID-19 IMPACT ANALYSIS 57
4.9.1 IMPACT ON OVERALL CONSUMER GOODS INDUSTRY 57
4.9.1.1 ECONOMIC IMPACT 57
4.9.2 IMPACT ON EUROPE PILLOWS MARKET 57
4.9.3 IMPACT ON THE SUPPLY CHAIN OF PILLOWS 58
4.9.4 IMPACT ON MARKET DEMAND FOR PILLOWS 58
4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 59
4.9.4.2 CONSUMER SENTIMENTS 59
4.9.5 IMPACT ON PRICING OF PILLOWS 60
4.9.6 CONSUMER BEHAVIOR ANALYSIS 61
5 MARKET FACTOR ANALYSIS 62
5.1 VALUE CHAIN ANALYSIS 62
5.1.1 RAW MATERIALS 62
5.1.2 MANUFACTURING/ PRODUCTION/ PROCESSING 62
5.1.3 PACKING 63
5.2 SUPPLY CHAIN ANALYSIS 63
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 64
5.2.1.1 RAW MATERIAL SUPPLIERS 64
5.2.1.2 MANUFACTURERS 64
5.2.1.3 DISTRIBUTION CHANNEL 64
5.2.1.4 PILLOW SIZES 64
5.2.2 INTEGRATION LEVEL 64
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 65
5.3 PORTER’S FIVE FORCES MODEL 66
5.3.1 THREAT OF NEW ENTRANTS 66
5.3.2 BARGAINING POWER OF SUPPLIERS 67
5.3.3 BARGAINING POWER OF BUYERS 67
5.3.4 THREAT OF SUBSTITUTES 67
5.3.5 RIVALRY 67
5.4 PROCUREMENT INSIGHTS 68
5.4.1 MARKET PENETRATION STRATEGY 68
5.4.2 REGULATORY LANDSCAPE AND LICENSING MODEL 68
5.4.3 TAM/SAM/SOM ANALYSIS 69
5.4.4 PRICING OVREVIEW 69
6 EUROPE PILLOWS MARKET, BY PRODUCT TYPE 70
6.1 INTRODUCTION 70
6.2 FEATHER PILLOWS 72
6.3 DOWN PILLOWS 73
6.4 MEMORY FOAM PILLOWS 75
6.5 LATEX PILLOWS 76
6.6 SYNTHETIC PILLOWS 78
6.7 OTHERS 79
7 EUROPE PILLOWS MARKET, BY TYPE 81
7.1 INTRODUCTION 81
7.2 ADJUSTABLE PILLOWS 82
7.3 NON-ADJUSTABLE PILLOWS 84
8 EUROPE PILLOWS MARKET, BY DESIGN 86
8.1 INTRODUCTION 86
8.2 ERGONOMIC PILLOWS 87
8.2.1 CONTOUR PILLOWS 89
8.2.2 WEDGE PILLOWS 89
8.2.3 OTHERS 89
8.3 NORMAL PILLOWS 89
9 EUROPE PILLOWS MARKET, BY PILLOW SIZES 92
9.1 INTRODUCTION 92
9.2 STANDARD 94
9.3 SUPER STANDARD 95
9.4 QUEEN 97
9.5 KING 98
9.6 EUROPEAN 100
9.7 OTHERS 101
10 EUROPE PILLOWS MARKET, BY CATEGORY 103
10.1 INTRODUCTION 103
10.2 SMART PILLOWS 104
10.3 STANDARD PILLOWS 106
11 EUROPE PILLOWS MARKET, BY NATURE 108
11.1 INTRODUCTION 108
11.2 ECO-FRIENDLY PILLOWS 109
11.3 REGULAR 111
12 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL 113
12.1 INTRODUCTION 113
12.2 SUPERMARKETS & HYPERMARKETS 114
12.3 SPECIALTY STORES 116
12.4 ONLINE 117
12.5 OTHERS 119
13 EUROPE PILLOW MARKET, BY COUNTRY 121
13.1 OVERVIEW 121
13.2 EUROPE 123
13.2.1 GERMANY 129
13.2.2 FRANCE 133
13.2.3 UK 138
13.2.4 SPAIN 142
13.2.5 ITALY 146
13.2.6 IRELAND 151
13.2.7 SWEDEN 155
13.2.8 AUSTRIA 159
13.2.9 RUSSIA 164
13.2.10 POLAND 168
13.2.11 REST OF EUROPE 172
14 COMPETITIVE LANDSCAPE 177
14.1 INTRODUCTION 177
14.2 COMPETITIVE BENCHMARKING/DASHBOARD 178
14.2.1 PRODUCT PORTFOLIO 178
14.2.2 REGIONAL PRESENCE 179
14.2.3 STRATEGIC ALLIANCES 179
14.2.4 INDUSTRY EXPERIENCES 179
14.3 MARKET SHARE ANALYSIS 179
14.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 179
14.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 180
14.6 LIST OF KEY PLAYERS 181
14.7 KEY DEVELOPMENTS & GROWTH STRATEGIES 181
14.7.1 PRODUCT LAUNCH 181
14.7.2 ACQUISITION 182
14.7.3 182
14.7.4 EXPANSION 182
14.7.5 INVESTMENT 183
15 COMPANY PROFILES 184
15.1 MUCHI 184
15.1.1 COMPANY OVERVIEW 184
15.1.2 FINANCIAL OVERVIEW 184
15.1.3 PRODUCTS OFFERED 184
15.1.4 KEY DEVELOPMENTS 184
15.1.5 SWOT ANALYSIS 185
15.1.6 KEY STRATEGIES 185
15.2 OLD EUROPE DUVET COMPANY 186
15.2.1 COMPANY OVERVIEW 186
15.2.2 FINANCIAL OVERVIEW 186
15.2.3 PRODUCTS OFFERED 187
15.2.4 KEY DEVELOPMENTS 187
15.2.5 SWOT ANALYSIS 188
15.2.6 KEY STRATEGIES 188
15.3 DYKON A/S 189
15.3.1 COMPANY OVERVIEW 189
15.3.2 FINANCIAL OVERVIEW 189
15.3.3 PRODUCTS OFFERED 190
15.3.4 KEY DEVELOPMENTS 190
15.3.5 SWOT ANALYSIS 191
15.3.6 KEY STRATEGIES 191
15.4 WENDRE 192
15.4.1 COMPANY OVERVIEW 192
15.4.2 FINANCIAL OVERVIEW 193
15.4.3 PRODUCTS OFFERED 193
15.4.4 KEY DEVELOPMENTS 193
15.4.5 SWOT ANALYSIS 194
15.4.6 KEY STRATEGIES 194
15.5 THE NEST COMPANY 195
15.5.1 COMPANY OVERVIEW 195
15.5.2 FINANCIAL OVERVIEW 195
15.5.3 PRODUCTS OFFERED 195
15.5.4 KEY DEVELOPMENTS 195
15.5.5 SWOT ANALYSIS 196
15.5.6 KEY STRATEGIES 196
15.6 CALDEIRA UK LTD 197
15.6.1 COMPANY OVERVIEW 197
15.6.2 FINANCIAL OVERVIEW 197
15.6.3 PRODUCTS OFFERED 197
15.6.4 KEY DEVELOPMENTS 198
15.6.5 SWOT ANALYSIS 198
15.6.6 KEY STRATEGIES 199
15.7 COMFY GROUP 200
15.7.1 COMPANY OVERVIEW 200
15.7.2 FINANCIAL OVERVIEW 200
15.7.3 PRODUCTS OFFERED 200
15.7.4 KEY DEVELOPMENTS 201
15.7.5 SWOT ANALYSIS 201
15.7.6 KEY STRATEGIES 201
15.8 NATURTEX 202
15.8.1 COMPANY OVERVIEW 202
15.8.2 FINANCIAL OVERVIEW 203
15.8.3 PRODUCTS OFFERED 203
15.8.4 KEY DEVELOPMENTS 203
15.8.5 SWOT ANALYSIS 204
15.8.6 KEY STRATEGIES 204
15.9 DÙSAL LIMITED 205
15.9.1 COMPANY OVERVIEW 205
15.9.2 FINANCIAL OVERVIEW 206
15.9.3 PRODUCTS OFFERED 206
15.9.4 KEY DEVELOPMENTS 206
15.9.5 SWOT ANALYSIS 207
15.9.6 KEY STRATEGIES 207
15.10 HEFEL TEXTIL GMBH 208
15.10.1 COMPANY OVERVIEW 208
15.10.2 FINANCIAL OVERVIEW 209
15.10.3 PRODUCTS OFFERED 209
15.10.4 KEY DEVELOPMENTS 209
15.10.5 SWOT ANALYSIS 210
15.10.6 KEY STRATEGIES 210
16 APPENDIX 211
16.1 REFERENCES 211
16.2 RELATED REPORTS 212
LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 41
TABLE 2 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 71
TABLE 3 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 71
TABLE 4 EUROPE PILLOWS MARKET, BY FEATHER PILLOWS, 2018-2032 (USD MILLION) 72
TABLE 5 EUROPE PILLOWS MARKET, BY FEATHER PILLOWS, 2018-2032 (MILLION UNITS) 73
TABLE 6 EUROPE PILLOWS MARKET, BY DOWN PILLOWS, 2018-2032 (USD MILLION) 74
TABLE 7 EUROPE PILLOWS MARKET, BY DOWN PILLOWS, 2018-2032 (MILLION UNITS) 74
TABLE 8 EUROPE PILLOWS MARKET, BY MEMORY FOAM PILLOWS, 2018-2032 (USD MILLION) 75
TABLE 9 EUROPE PILLOWS MARKET, BY MEMORY FOAM PILLOWS, 2018-2032 (MILLION UNITS) 76
TABLE 10 EUROPE PILLOWS MARKET, BY LATEX PILLOWS, 2018-2032 (USD MILLION) 77
TABLE 11 EUROPE PILLOWS MARKET, BY LATEX PILLOWS, 2018-2032 (MILLION UNITS) 77
TABLE 12 EUROPE PILLOWS MARKET, BY SYNTHETIC PILLOWS, 2018-2032 (USD MILLION) 78
TABLE 13 EUROPE PILLOWS MARKET, BY SYNTHETIC PILLOWS, 2018-2032 (MILLION UNITS) 79
TABLE 14 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (USD MILLION) 80
TABLE 15 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 80
TABLE 16 EUROPE PILLOWS MARKET, BY TYPE, 2018-2032 (USD MILLION) 81
TABLE 17 EUROPE PILLOWS MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 81
TABLE 18 EUROPE PILLOWS MARKET, BY ADJUSTABLE PILLOWS, 2018-2032 (USD MILLION) 83
TABLE 19 EUROPE PILLOWS MARKET, BY ADJUSTABLE PILLOWS, 2018-2032 (MILLION UNITS) 83
TABLE 20 EUROPE PILLOWS MARKET, BY NON-ADJUSTABLE PILLOWS, 2018-2032 (USD MILLION) 84
TABLE 21 EUROPE PILLOWS MARKET, BY NON-ADJUSTABLE PILLOWS, 2018-2032 (MILLION UNITS) 85
TABLE 22 EUROPE PILLOWS MARKET, BY DESIGN, 2018-2032 (USD MILLION) 86
TABLE 23 EUROPE PILLOWS MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 87
TABLE 24 EUROPE PILLOWS MARKET, BY ERGONOMIC PILLOWS, 2018-2032 (USD MILLION) 88
TABLE 25 EUROPE PILLOWS MARKET, BY ERGONOMIC PILLOWS, 2018-2032 (MILLION UNITS) 88
TABLE 26 EUROPE PILLOWS MARKET, BY NORMAL PILLOWS, 2018-2032 (USD MILLION) 90
TABLE 27 EUROPE PILLOWS MARKET, BY NORMAL PILLOWS, 2018-2032 (MILLION UNITS) 91
TABLE 28 EUROPE PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (USD MILLION) 93
TABLE 29 EUROPE PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (MILLION UNITS) 93
TABLE 30 EUROPE PILLOWS MARKET, BY STANDARD, 2018-2032 (USD MILLION) 94
TABLE 31 EUROPE PILLOWS MARKET, BY STANDARD, 2018-2032 (MILLION UNITS) 95
TABLE 32 EUROPE PILLOWS MARKET, BY SUPER STANDARD, 2018-2032 (USD MILLION) 96
TABLE 33 EUROPE PILLOWS MARKET, SUPER STANDARD, 2018-2032 (MILLION UNITS) 96
TABLE 34 EUROPE PILLOWS MARKET, BY QUEEN, 2018-2032 (USD MILLION) 97
TABLE 35 EUROPE PILLOWS MARKET, BY QUEEN, 2018-2032 (MILLION UNITS) 98
TABLE 36 EUROPE PILLOWS MARKET, BY KING, 2018-2032 (USD MILLION) 99
TABLE 37 EUROPE PILLOWS MARKET, BY KING, 2018-2032 (MILLION UNITS) 99
TABLE 38 EUROPE PILLOWS MARKET, EUROPEAN, 2018-2032 (USD MILLION) 100
TABLE 39 EUROPE PILLOWS MARKET, BY EUROPEAN, 2018-2032 (MILLION UNITS) 101
TABLE 40 EUROPE PILLOWS MARKET, OTHERS, 2018-2032 (USD MILLION) 102
TABLE 41 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 102
TABLE 42 EUROPE PILLOWS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 103
TABLE 43 EUROPE PILLOWS MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 103
TABLE 44 EUROPE PILLOWS MARKET, BY SMART PILLOWS, 2018-2032 (USD MILLION) 105
TABLE 45 EUROPE PILLOWS MARKET, BY SMART PILLOWS, 2018-2032 (MILLION UNITS) 105
TABLE 46 EUROPE PILLOWS MARKET, BY STANDARD PILLOWS, 2018-2032 (USD MILLION) 106
TABLE 47 EUROPE PILLOWS MARKET, BY STANDARD PILLOWS, 2018-2032 (MILLION UNITS) 107
TABLE 48 EUROPE PILLOWS MARKET, BY NATURE, 2018-2032 (USD MILLION) 108
TABLE 49 EUROPE PILLOWS MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 108
TABLE 50 EUROPE PILLOWS MARKET, BY ECO-FRIENDLY PILLOWS, 2018-2032 (USD MILLION) 110
TABLE 51 EUROPE PILLOWS MARKET, BY ECO-FRIENDLY PILLOWS, 2018-2032 (MILLION UNITS) 110
TABLE 52 EUROPE PILLOWS MARKET, BY REGULAR, 2018-2032 (USD MILLION) 111
TABLE 53 EUROPE PILLOWS MARKET, BY REGULAR, 2018-2032 (MILLION UNITS) 112
TABLE 54 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 113
TABLE 55 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 114
TABLE 56 EUROPE PILLOWS MARKET, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (USD MILLION) 115
TABLE 57 EUROPE PILLOWS MARKET, BY SUPERMARKETS & HYPERMARKETS, 2018-2032 (MILLION UNITS) 115
TABLE 58 EUROPE PILLOWS MARKET, BY SPECIALTY STORES, 2018-2032 (USD MILLION) 116
TABLE 59 EUROPE PILLOWS MARKET, BY SPECIALTY STORES, 2018-2032 (MILLION UNITS) 117
TABLE 60 EUROPE PILLOWS MARKET, BY ONLINE, 2018-2032 (USD MILLION) 118
TABLE 61 EUROPE PILLOWS MARKET, BY ONLINE, 2018-2032 (MILLION UNITS) 118
TABLE 62 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (USD MILLION) 119
TABLE 63 EUROPE PILLOWS MARKET, BY OTHERS, 2018-2032 (MILLION UNITS) 120
TABLE 64 EUROPE PILLOW MARKET, BY COUNTRY, 2018-2032 (USD MILLION) 121
TABLE 65 EUROPE PILLOW MARKET, BY COUNTRY, 2018-2032 (MILLION UNITS) 122
TABLE 66 EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 125
TABLE 67 EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 125
TABLE 68 EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 125
TABLE 69 EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 126
TABLE 70 EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 126
TABLE 71 EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 126
TABLE 72 EUROPE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 127
TABLE 73 EUROPE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 127
TABLE 74 EUROPE PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 127
TABLE 75 EUROPE PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 128
TABLE 76 EUROPE PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 128
TABLE 77 EUROPE PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 128
TABLE 78 EUROPE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 128
TABLE 79 EUROPE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 129
TABLE 80 GERMANY: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 129
TABLE 81 GERMANY: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 129
TABLE 82 GERMANY PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 130
TABLE 83 GERMANY PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 130
TABLE 84 GERMANY PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 130
TABLE 85 GERMANY PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 131
TABLE 86 GERMANY PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 131
TABLE 87 GERMANY PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 131
TABLE 88 GERMANY PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 132
TABLE 89 GERMANY PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 132
TABLE 90 GERMANY PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 132
TABLE 91 GERMANY PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 132
TABLE 92 GERMANY PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 133
TABLE 93 GERMANY PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 133
TABLE 94 FRANCE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 133
TABLE 95 FRANCE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 134
TABLE 96 FRANCE PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 134
TABLE 97 FRANCE PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 134
TABLE 98 FRANCE PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 135
TABLE 99 FRANCE PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 135
TABLE 100 FRANCE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 135
TABLE 101 FRANCE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 136
TABLE 102 FRANCE PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 136
TABLE 103 FRANCE PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 136
TABLE 104 FRANCE PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 136
TABLE 105 FRANCE PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 137
TABLE 106 FRANCE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 137
TABLE 107 FRANCE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 137
TABLE 108 UK: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 138
TABLE 109 UK: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 138
TABLE 110 UK PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 138
TABLE 111 UK PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 139
TABLE 112 UK PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 139
TABLE 113 UK PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 139
TABLE 114 UK PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 140
TABLE 115 UK PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 140
TABLE 116 UK PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 140
TABLE 117 UK PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 141
TABLE 118 UK PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 141
TABLE 119 UK PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 141
TABLE 120 UK PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 141
TABLE 121 UK PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 142
TABLE 122 SPAIN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 142
TABLE 123 SPAIN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 142
TABLE 124 SPAIN PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 143
TABLE 125 SPAIN PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 143
TABLE 126 SPAIN PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 143
TABLE 127 SPAIN PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 144
TABLE 128 SPAIN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 144
TABLE 129 SPAIN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 144
TABLE 130 SPAIN PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 145
TABLE 131 SPAIN PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 145
TABLE 132 SPAIN PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 145
TABLE 133 UK PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 145
TABLE 134 SPAIN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 146
TABLE 135 SPAIN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 146
TABLE 136 ITALY: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 146
TABLE 137 ITALY: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 147
TABLE 138 ITALY PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 147
TABLE 139 ITALY PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 147
TABLE 140 ITALY PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 148
TABLE 141 ITALY PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 148
TABLE 142 ITALY PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 148
TABLE 143 ITALY PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 149
TABLE 144 ITALY PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 149
TABLE 145 ITALY PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 149
TABLE 146 ITALY PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 149
TABLE 147 ITALY PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 150
TABLE 148 ITALY PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 150
TABLE 149 ITALY PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 150
TABLE 150 IRELAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 151
TABLE 151 IRELAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 151
TABLE 152 IRELAND PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 151
TABLE 153 IRELAND PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 152
TABLE 154 IRELAND PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 152
TABLE 155 IRELAND PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 152
TABLE 156 IRELAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 153
TABLE 157 IRELAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 153
TABLE 158 IRELAND PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 153
TABLE 159 IRELAND PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 154
TABLE 160 IRELAND PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 154
TABLE 161 IRELAND PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 154
TABLE 162 IRELAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 154
TABLE 163 IRELAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 155
TABLE 164 SWEDEN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 155
TABLE 165 SWEDEN: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 155
TABLE 166 SWEDEN PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 156
TABLE 167 SWEDEN PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 156
TABLE 168 SWEDEN PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 156
TABLE 169 SWEDEN PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 157
TABLE 170 SWEDEN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 157
TABLE 171 SWEDEN PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 157
TABLE 172 SWEDEN PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 158
TABLE 173 SWEDEN PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 158
TABLE 174 SWEDEN PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 158
TABLE 175 SWEDEN PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 158
TABLE 176 SWEDEN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 159
TABLE 177 SWEDEN PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 159
TABLE 178 AUSTRIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 159
TABLE 179 AUSTRIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 160
TABLE 180 AUSTRIA PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 160
TABLE 181 AUSTRIA PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 160
TABLE 182 AUSTRIA PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 161
TABLE 183 AUSTRIA PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 161
TABLE 184 AUSTRIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 161
TABLE 185 AUSTRIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 162
TABLE 186 AUSTRIA PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 162
TABLE 187 AUSTRIA PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 162
TABLE 188 AUSTRIA PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 162
TABLE 189 AUSTRIA PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 163
TABLE 190 AUSTRIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 163
TABLE 191 AUSTRIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 163
TABLE 192 RUSSIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 164
TABLE 193 RUSSIA: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 164
TABLE 194 RUSSIA PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 164
TABLE 195 RUSSIA PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 165
TABLE 196 RUSSIA PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 165
TABLE 197 RUSSIA PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 165
TABLE 198 RUSSIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 166
TABLE 199 RUSSIA PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 166
TABLE 200 RUSSIA PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 166
TABLE 201 RUSSIA PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 167
TABLE 202 RUSSIA PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 167
TABLE 203 RUSSIA PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 167
TABLE 204 RUSSIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 167
TABLE 205 RUSSIA PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 168
TABLE 206 POLAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 168
TABLE 207 POLAND: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 168
TABLE 208 POLAND PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 169
TABLE 209 POLAND PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 169
TABLE 210 POLAND PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 169
TABLE 211 POLAND PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 170
TABLE 212 POLAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 170
TABLE 213 POLAND PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 170
TABLE 214 POLAND PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 171
TABLE 215 POLAND PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 171
TABLE 216 POLAND PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 171
TABLE 217 POLAND PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 171
TABLE 218 POLAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 172
TABLE 219 POLAND PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 172
TABLE 220 REST OF EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 172
TABLE 221 REST OF EUROPE: PILLOW MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 173
TABLE 222 REST OF EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (USD MILLION) 173
TABLE 223 REST OF EUROPE PILLOW MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 173
TABLE 224 REST OF EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (USD MILLION) 174
TABLE 225 REST OF EUROPE PILLOW MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 174
TABLE 226 REST OF EUROPE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (USD MILLION) 174
TABLE 227 REST OF EUROPE PILLOW MARKET, BY PILLOW SIZE, 2018-2032 (MILLION UNITS) 175
TABLE 228 REST OF EUROPE PILLOW MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 175
TABLE 229 REST OF EUROPE PILLOW MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 175
TABLE 230 REST OF EUROPE PILLOW MARKET, BY NATURE, 2018-2032 (USD MILLION) 175
TABLE 231 REST OF EUROPE PILLOW MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 176
TABLE 232 REST OF EUROPE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 176
TABLE 233 REST OF EUROPE PILLOW MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 176
TABLE 234 PRODUCT LAUNCH 181
TABLE 235 ACQUISITION 182
TABLE 236 EXPANSION 182
TABLE 237 INVESTMENT 183
TABLE 238 MUCHI: PRODUCTS OFFERED 184
TABLE 239 OLD EUROPE DUVET COMPANY: PRODUCTS OFFERED 187
TABLE 240 DYKON A/S: PRODUCTS OFFERED 190
TABLE 241 DYKON A/S: KEY DEVELOPMENTS 190
TABLE 242 WENDRE: PRODUCTS OFFERED 193
TABLE 243 WENDRE: KEY DEVELOPMENTS 193
TABLE 244 THE NEST COMPANY: PRODUCTS OFFERED 195
TABLE 245 CALDEIRA UK LTD: PRODUCTS OFFERED 197
TABLE 246 CALDEIRA UK LTD: KEY DEVELOPMENTS 198
TABLE 247 COMFY GROUP: PRODUCTS OFFERED 200
TABLE 248 COMFY GROUP: KEY DEVELOPMENTS 201
TABLE 249 NATURTEX: PRODUCTS OFFERED 203
TABLE 250 NATURTEX: KEY DEVELOPMENTS 203
TABLE 251 DÙSAL LIMITED: PRODUCTS OFFERED 206
TABLE 252 HEFEL TEXTIL GMBH: PRODUCTS OFFERED 209
TABLE 253 HEFEL TEXTIL GMBH: KEY DEVELOPMENTS 209
LIST OF FIGURES
FIGURE 1 MARKET SYNOPSIS 24
FIGURE 2 EUROPE PILLOW MARKET: STRUCTURE 26
FIGURE 3 KEY BUYING CRITERIA FOR PILLOW 27
FIGURE 4 MARKET DYNAMICS: EUROPE PILLOW MARKET 44
FIGURE 5 DRIVERS: IMPACT ANALYSIS: EUROPE PILLOW MARKET 46
FIGURE 6 RESTRAINT IMPACT ANALYSIS: EUROPE PILLOW MARKET 50
FIGURE 7 VALUE CHAIN ANALYSIS: EUROPE PILLOW MARKET 62
FIGURE 8 SUPPLY CHAIN ANALYSIS: EUROPE PILLOW MARKET 63
FIGURE 9 PORTER'S FIVE FORCES ANALYSIS: EUROPE PILLOW MARKET 66
FIGURE 10 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 70
FIGURE 11 EUROPE PILLOWS MARKET, BY PRODUCT TYPE, 2022 (% SHARE) 71
FIGURE 12 EUROPE PILLOWS MARKET, BY TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 81
FIGURE 13 EUROPE PILLOWS MARKET, BY TYPE, 2022 (% SHARE) 82
FIGURE 14 EUROPE PILLOWS MARKET, BY DESIGN, SEGMENT ATTRACTIVENESS ANALYSIS 86
FIGURE 15 EUROPE PILLOWS MARKET, BY DESIGN, 2022 (% SHARE) 87
FIGURE 16 EUROPE PILLOWS MARKET, BY PILLOW SIZES, SEGMENT ATTRACTIVENESS ANALYSIS 92
FIGURE 17 EUROPE PILLOWS MARKET, BY PILLOW SIZES, 2022 (% SHARE) 93
FIGURE 18 EUROPE PILLOWS MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 103
FIGURE 19 EUROPE PILLOWS MARKET, BY CATEGORY, 2022 (% SHARE) 104
FIGURE 20 EUROPE PILLOWS MARKET, BY NATURE, SEGMENT ATTRACTIVENESS ANALYSIS 108
FIGURE 21 EUROPE PILLOWS MARKET, BY NATURE, 2022 (% SHARE) 109
FIGURE 22 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 113
FIGURE 23 EUROPE PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2022 (% SHARE) 114
FIGURE 24 EUROPE PILLOW MARKET, BY COUNTRY, 2022 (% SHARE) 122
FIGURE 25 EUROPE MARKET: COMPARATIVE ANALYSIS 124
FIGURE 26 EUROPE MARKET: SWOT ANALYSIS 124
FIGURE 27 EUROPE PILLOW MARKET SHARE ANALYSIS, 2022 % 179
FIGURE 28 MUCHI: SWOT ANALYSIS 185
FIGURE 29 OLD EUROPE DUVET COMPANY: SWOT ANALYSIS 188
FIGURE 30 DYKON A/S: SWOT ANALYSIS 191
FIGURE 31 WENDRE: SWOT ANALYSIS 194
FIGURE 32 THE NEST COMPANY: SWOT ANALYSIS 196
FIGURE 33 CALDEIRA UK LTD: SWOT ANALYSIS 198
FIGURE 34 COMFY GROUP: SWOT ANALYSIS 201
FIGURE 35 NATURTEX: SWOT ANALYSIS 204
FIGURE 36 DÙSAL LIMITED: SWOT ANALYSIS 207
FIGURE 37 HEFEL TEXTIL GMBH: SWOT ANALYSIS 210
